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BoyleSports Shows Interest in William Hill Shops in the UK
Irish betting group BoyleSports has revealed that they are interested in buying some or all of William Hill’s betting shops in the UK.
William Hill’s 1400 remainder shops are being sold by Caesars Entertainment, which has acquired the group but signalled it will offload the UK business and focus on its American operation. Analysts have suggested the UK business could fetch as much as £1.5bn.
“BoyleSports would certainly be interested in acquiring some or all of William Hill’s UK shops, or indeed any other opportunity that makes sense for our business. The sale of the William Hill estate presents us with a rare opportunity to achieve the retail scale we have been targeting,” BoyleSports said in a statement.
BoyleSports has long eyed a major expansion into the UK, and as far back as 2008 made a move to buy the UK’s then state-owned Tote but lost out to BetFred.
The BoyleSports statement said: “We have made no secret of our ambition to be one of the principal operators on the UK high street and believe that our retail and digital offerings represent a best in class safe and enjoyable proposition for the betting public.
“We already have 21 shops in the UK and two in the Isle of Man, along with our 45 shops in Northern Ireland and our recently upgraded online betting site gives us a sizeable foothold in the UK retail and online markets.”
Back in January 2020, when BoyleSports acquired the NI branches, its commercial director, Conor Gray, said he would spend £4m revamping stores and investing in technology.
“We’ll give the shops a serious revamp in their technology, their screens and their look and feel, their signage, lighting and air con. It’ll be a fairly aggressive redevelopment,” he said.
“William Hill viewed Northern Ireland as non-core and, as a result of that, the shops probably didn’t get the love and attention they warranted.
“They have 1,600 retail outlets in the UK so 33 in Northern Ireland wasn’t playing to their agenda. The shops have suffered over the last number of years from lack of investment, direction, and attention. Therein lies the opportunity that we see”.
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mkodo and Future Anthem announce AI, Data and Mobile App Partnership
This collaboration will combine mkodo’s market-leading product suite with Amplifier AI to deliver real-time, player-centric innovation
mkodo, the leading provider of mobile apps, websites, front-end UX and geolocation technology to the regulated iGaming, Sports Betting and Lottery markets, has announced a strategic partnership with Future Anthem, the pioneering AI and data science powerhouse. Together, the companies will explore AI-driven real-time personalisation across every stage of the player journey.
This partnership brings together Amplifier AI, Future Anthem’s all-in-one personalisation product, with mkodo’s renowned product suite, aiming to elevate player experiences and expand both companies’ presence in the regulated Canadian market and the global WLA (World Lottery Association) landscape.
Leigh Nissim, CEO of Future Anthem, commented, “This partnership aligns perfectly with our commitment to deliver unmatched, AI-powered personalisation for the gaming industry. Both companies bring complementary skills and technologies combined with deep industry knowledge, creating a powerful opportunity to generate meaningful experiences for our clients and their players.”
Will Whitehead, Commercial Director at mkodo, added, “This collaboration reflects mkodo’s commitment to staying at the forefront of innovation. Our shared proactive approach enables us to make rapid improvements that deliver immediate value to our clients, enhancing player engagement and delighting players with personalised experiences.”
The collaboration is set to bring best-in-class technology to meet the rising demand for AI-driven, player-focused experiences, helping operators win the race to real-time personalisation.
The post mkodo and Future Anthem announce AI, Data and Mobile App Partnership appeared first on European Gaming Industry News.
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Relax Gaming skates into action with the launch of Winter Champions
Relax Gaming, the leading iGaming aggregator and content provider, is taking players on an exhilarating snowy adventure with the launch of Winter Champions, a sports-themed slot that propels players through the mountain tops in pursuit of golden victories.
At the heart of Winter Champions is the innovative Sliding Respins mechanic, ensuring the reels remain active as long as winning combinations continue to land, adding a layer of non-stop excitement to the gameplay.
With a maximum win potential of 6,000x the player’s bet, this dynamic slot is designed to captivate both sports fans and slot enthusiasts alike.
The game’s standout features are its three thrilling bonus rounds—Ski Jumping, Ice Hockey, and Curling—triggered when three Wild symbols are on the reels at the same time.
In the Ski Jumping Bonus, each Rolling Respin brings players closer to the top prize, with Wilds boosting rewards by up to 5x. The Ice Hockey Bonus sees players collect pucks and score goals to multiply their values, while the Curling Bonus offers the challenge of stacking stones to unlock reel-filling multipliers.
Designed with stunning visuals and a festive atmosphere, Winter Champions is set to become a go-to for players looking for dynamic gameplay and the potential for big wins.
Shelley Hannah, CPO at Relax Gaming, said: “We are excited to introduce Winter Champions, a slot that truly captures the excitement and competitive spirit of winter sports. The Sliding Respins mechanic adds dynamic gameplay, while the three unique bonus games ensure there’s something for everyone.”
“We believe this game will deliver hours of fun and plenty of big-win potential for players that will continue beyond the winter season.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 was named the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
The post Relax Gaming skates into action with the launch of Winter Champions appeared first on European Gaming Industry News.
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Evoplay brings sweet wins and Italian charm with Dolce Dreams
Evoplay, the award-winning game development studio, has revealed its latest immersive slot, Dolce Dreams, offering a sweet twist on the classic Italian café culture, with the experience designed for high engagement and substantial win potential.
Set against the backdrop of a charming streetside cafe, Dolce Dreams features stacked Wilds in the form of waffle ice creams, which substitute for other symbols to maximise winning combinations.
The game’s Ice Cream Collector feature activates when the Ice Cream Collector symbol appears anywhere on the reels, collecting all values from the Ice Cream symbols in view for delicious rewards.
Three or more Free Spins symbols will trigger the Free Spins, which can be retriggered as players look to land wins that will make their tastebuds tingle.
In certain jurisdictions, users can access Free Spins directly by opting for the Bonus Buy feature, with the choice of buying 10, 15, or 20 spins.
It is the latest title to join Evoplay’s portfolio, following successful launches such as Hercules: Sports Legend and Chained Fighters.
Ivan Kravchuk, CEO at Evoplay, said: “With Dolce Dreams, we’ve captured the beauty of Italian café culture in a straightforward yet rewarding game structure, focusing on player engagement and dynamic gameplay.”
“As we continue to grow our portfolio, we look forward to strengthening our partnerships by offering innovative content that appeals to a broad audience.”
The post Evoplay brings sweet wins and Italian charm with Dolce Dreams appeared first on European Gaming Industry News.
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