Canada
The US continues to sweeten the pot
Dmitry Starostenkov, CEO at EvenBet Gaming examines online poker’s prospects stateside
The US has always been associated with manifest destiny, embarking on new regions and making the most of what is there. It seems fitting then that legalised online poker is finding its way across the country, adjusting to different forms of regulation in various states.
Poker is deeply entrenched within American culture, being as symbolic to the country as Mah-jong is for China or Rummy in India. Even so, the US has been without any legitimate means to enjoy the game online for 10 years and there is a real hunger for it now. Despite all this, the estimated number of Americans regularly playing poker in all its forms still reaches 10 million.
As different states become regulated in one guise or another, the game is finally beginning to find its place on people’s computer and smartphone screens. New Jersey, Nevada and Delaware are the most obvious states for an operator to approach from a regulatory point of view. There is also West Virginia, Michigan and Pennsylvania, which are regulating online poker and are likely to join the Multi-State Internet Gaming Agreement.
Unfortunately, high liquidity is always crucial for the game to be interesting for players and with such prohibitive legislation in the majority of states, the game is not going to be as strong as it could be. This is possibly the biggest obstacle operators will face. However, even in these circumstances major operators like PokerStars are already able to get as much as 500 daily active players in one state, and this number is extremely promising.
That being said, differentiation can always help in standing out from the crowd and that is more important than ever when competing against the industry’s big brands. With poker being synonymous with US gambling, differentiating an offering should not be too great of a challenge. Building a strong and reputable offering, including a balanced tournament schedule are key factors for acquiring players and keeping them engaged.
Obviously, many of these issues could be solved with national gambling regulation, but that is unlikely to be a possibility, certainly not in the next two or three years. In fact, the US is so diverse with respect to state legislation that a national gambling regulation of any kind may simply not be feasible on any timeline.
The current federal government policy is to keep online gaming regulation at the states’ level, so the best outcome we can hope for now is that more states will introduce poker regulation and join the multi-state agreement. However, operators should keep in mind that they will still need to go through licensing in each state separately.
These issues pale in comparison to the sheer potential of the states, however. There is not a country in the world that can compete with the US for the technological infrastructure needed to roll out online poker at scale. The vast majority of US citizens own some form of smartphone. As well as that, for various reasons, desktop gaming is still hugely appealing to customers in the states. As a result of this, I expect that the mobile share will grow, but at a much slower pace than in Asia or South America.
Of course, all this development is promising, but player safety still needs to be a priority. With the current compliance and regulation policies, poker customers in the US are going to be well protected if they play at the legal operators’ websites. The main risk factor that we can foresee is the growth of scam websites passing themselves off as licensed operators. As online gaming gains momentum, monitoring all such activity becomes far more difficult, so players should be careful.
Responsibly enjoying poker, whether offline or online, has always been a special pastime in the US. That explains the initial online poker boom that started in the US and why operators flourish in every state where online poker becomes regulated. Without wanting to sound too optimistic, I hope to see this happening a lot more.
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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
BCLC has launched a Scratch & Win ticket that is a win-win for both the Top Prize winner and their registered B.C. charity of choice.
The Greater Good Giveaway ticket offers a Top Prize of $10,000 for the winner and $10,000 for their registered charity of choice, selected from a list of British Columbia charities on CanadaHelps.
Thomas D’Cruz from Richmond is the first Top Prize winner for Greater Good Giveaway. D’Cruz selected the B.C. Children’s Hospital Foundation to receive the $10,000 charity prize, sharing that he “wanted to help children.” The winning ticket was purchased at Walmart on Alderbridge Way in Richmond.
There are over 12,000 registered B.C. charities on CanadaHelps for Top Prize winners to select from that support a variety of different causes, including arts and culture, education, social services and more.
“At BCLC, we believe that when we share the wins, we feel more connected to each other, our communities and our province,” says Natasha Questel, BCLC Chief Social Purpose Officer and Vice President of Marketing. “Our players have shared that they are interested in different types of prizing that go beyond a dollar amount, so as we celebrate our 40th anniversary we’re thrilled to launch the Greater Good Giveaway – a ticket that allows our players the chance to support causes that resonate deeply with them, and aligns strongly with our social purpose – to generate win-wins for the greater good.”
Greater Good Giveaway tickets are $2 each and are available for purchase at lottery retailers across the province. For full details on the Greater Good Giveaway ticket, including how to play, please visit our website.
In 2024, B.C. lottery players have redeemed more than $137 million in winnings from Scratch & Win.
Since 1985, BCLC has delivered more than $29 billion to the provincial government to support communities, provincial programs and services, charities and major events that have helped shape B.C.
The post BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back appeared first on Gaming and Gambling Industry in the Americas.
Random State (“RS”), the Swedish studio behind next‑generation iLottery and multiplayer bingo content, has been granted a Gaming‑Related Supplier – Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.
“Securing the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, Co‑Founder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader North‑American expansion. We can’t wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soon‑to‑be‑announced operator.”
The licence clears the way for RS to roll out its full product portfolio in Ontario:
Interactive eInstants – instant‑win games that re‑imagine traditional lottery mechanics with modern gameplay and rich visuals.
Multiplayer bingo – a complete suite of 90-, 75-, 80/60/40‑ and 30‑ball variants, featuring progressive jackpots, Pot Booster and real‑time chat hosting.
Turn‑key iGaming platform – advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG game‑configuration tool that lets operators launch new games in minutes.
Random State expects its first Ontario go‑live in Q3 2025, delivering both eInstants and multiplayer bingo on day one.
The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.
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