Latest News

HOW AUTOMATION WORKS FOR SPORTS BETTING PROMOTIONS? THE SMARTICO METHOD

Published

4 years ago

May 20, 2021

Reading Time: 4 minutes

Pass it to Maradona! It was an incredibly successful football strategy in the 1980s. Sometimes, even the God apparently lent a hand to the strategy’s success!

Similarly, ‘pass it to the machine’ must be an equally fruitful marketing strategy of our times. It basically means to automate the whole customer relationship management (CRM) process.

But how do you actually pass it to the machine?

Well, here is how it works. If you are not quite well-versed with the CRM and marketing activities, first let us quickly have a run down on how the marketing process works in a betting company’s CRM division. Then we will see how it is automated with Smartico’s platform.

A word about the platform before we begin. It has three major parts:

Real time marketing application
Gamification tool
Real time business intelligence (BI) module

Sportsbook Operator’s Conventional Promotional Method

The CRM division of every major Sportsbook works super efficiently to attract maximum players to punt on the games that they promote.

Let’s take a look at how the CRM division works before a major game of European football. The CRM division sends all sorts of promotions and intimations to players in their databases.

Promotions can be in the form of any format, mainly the following:

Emails
SMS on their phones
Messages on their social media feeds like Facebook or Twitter timeline
Push notifications to the app users
Pop-ups on the website

The operators have to get the text needed for emails and message notifications, videos and graphics for social media promotion for each game separately and schedule their sending on appropriate timings on CRM software.

Then there are the categories of players, or buckets as they are sometimes called. For example,

one bucket of regular, loyal customers,
another comprising occasional customers,
yet another having only newly joined customers,
another bucket comprising dormant customers and so on.

For each bucket, the promotional feature has to be customized. That is, different versions of emails, social media graphics and messages are ideally required for each category of players. Some clusters of customers will also need some kind of bonuses or offers to spur them into punt for this game. So the CRM operators have to add information about such bonuses manually too.

As you can see, it involves cumbersome manual work and there is a good chance that the intended message still may not reach the right player.

Automation can make the process easy and ensure that each player receives exactly the right kind of messages and intimations.

Inside the Automation Process with Smartico

Smartico’s three-pronged software application makes life easy for CRM operators.

The operators need to get the various kinds of creatives done as previously – text, graphics, video and all that. They have to create at least one template for each mode of communication too: for email, SMS push notification, social media posts and so on.

That’s all. The software will take care of the rest.

It uses special dynamic tags to deliver the right kind of content about the right match to the right players through the right channel by leveraging the real time BI module that churns live player data.

The CRM operators can select the games from a list of upcoming games across leagues that they want to promote. The software will initiate an automated marketing campaign at a scheduled time before each match.

One of the software’s most useful features is the Campaign flow builder, which allows the operators to create the flow and order of sending various modes of communication. For example, first send emails, then push notifications or SMS, then social media promotions and and finally show a popup when the player logs in to the website or app of the sportsbook.

Each of the communication will contain two kinds of creatives:

Fixed
Dynamic

Fixed communication will be the text, graphics and video that are intended to persuade the players to sign in and place bets.

Dynamic communication refers to the text and graphics that provide the information that keeps on changing from match to match: such as the names of the competing teams, the league, stadium, date and time of the match and such like. If the communication offers bonuses or special offers, the text and graphics depicting the bonus or offer are also will be part of the dynamic communication.

The software will automatically populate the dynamic elements in each communication based on the real time data of player behavior data and preferences. For this the software makes use of something called dynamic tags.

To sum up, the work flow of the operator changes as follows:

Create the templates of email, messages, graphics and videos
Choose the matches that need to be promoted
Select with the targeted population of customers (That is, the operator can opt for promoting Bundesliga matches just to the players who routinely bet on Bundesliga matches only)
Set the starting time for the campaign – how many day, weeks or even months before the match (even if matches are postponed or get cancelled for some reason, the software will alter the communication schedule accordingly)
Insert bonus offers, wherever needed.
Pick the order of communication modes through Campaign flow builder
Sit back and watch the results

This way, the operators can think about improving the overall quality of the marketing campaigns and look for innovations, rather than running hurriedly to tick each boxes of the communication mix.

The software saves time, delivers better results and better streamlines the operations.

So, pass it to the machine!

BGaming

BGaming Strengthens Its Presence in Italy with San Patrignano Contribution and Introduces New Game Classification

Published

1 minute ago

October 14, 2025

George Miller

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Reading Time: 2 minutes

Rapidly expanding content provider shows commitment to responsible gambling in Italy ahead of SiGMA Rome

Popular iGaming content provider BGaming solidifies its position in Italy with a refreshed game classification system and a new local social initiative. As part of its growing commitment to the Italian market, BGaming has made a significant financial contribution to San Patrignano, a local non-profit organisation supporting people struggling with gambling and other addictions. The donation will help fund the community’s recovery programme dedicated to the rehabilitation of people with gambling addiction, reinforcing BGaming’s focus on responsible gaming and customer well-being.

San Patrignano’s long-standing rehabilitation programme helps individuals rebuild their lives through professional guidance, education, and strong community support for both participants and their families.

This initiative follows BGaming’s recent acquisition of a licence in Italy in March 2025, highlighting the company’s ongoing efforts to build a sustainable and socially responsible presence in the region.

Alongside its social commitment, BGaming has also introduced a new classification of its gaming portfolio, designed to reflect the studio’s diverse and player-oriented approach. The refreshed structure divides its titles into three key categories: Casual, Classic, and Entertainment.

The Casual category features fast, easy-to-play titles that typically provide shorter playing sessions and high engagement rates. Top performers in this category include hits like Aviamasters, Plinko, Plinko 2, Balloon Mania, Golden Piñata Hold & Win, and Winter Fishing Club.

The Classic category includes more traditional slot games, featuring classic gameplay mechanics and low to medium volatility. Popular games in this category include Burning Chilli X, Hot Chilli Bells, Lady Wolf Moon, and Fruit Million.

Finally, there is the Entertainment category, featuring high-volatility games characterised by their advanced gameplay features, bonus buy options, and strong appeal to streamers. Headliners in this category include Snoop Dogg Dollars, Merge Up, Bonanza Billion, Aztec Cluster, Wild West Trueways, and the iconic Elvis Frog series.

Those interested in discussing what BGaming has to offer can visit the company at booth 2049 during SiGMA Rome, which takes place from November 3rd to 6th.

Olga Levshina, CCO at BGaming, said, “Italy is an incredibly important market for us, and we are proud to strengthen our presence here not only through innovative content but also through meaningful action. Our partnership with San Patrignano reflects BGaming’s belief that entertainment and responsibility must go hand in hand.

At the same time, the refreshed game classification provides both our partners and our players with more clarity on what to expect from each game. We are excited to showcase the diversity of BGaming products and meet potential partners at SiGMA Central Europe.”

The post BGaming Strengthens Its Presence in Italy with San Patrignano Contribution and Introduces New Game Classification appeared first on European Gaming Industry News.

Latest News

Peter & Sons Goes Live with Svenska Spel’s Digital Casino Platforms

Published

1 minute ago

October 14, 2025

George Miller

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Reading Time: 2 minutes

Svenska Spel Sport & Casino and MomangCasino carrying Peter & Sons games

Award-winning game studio Peter & Sons’ compelling catalogue of titles is now live across Svenska Spel’s digital casino platforms.

Players at the Swedish state-owned operator’s flagship brand Svenska Spel Sport & Casino and casino-only brand MomangCasino can now sink their teeth into weird and wonderful Peter & Sons titles like Barbarossa, Blood Club, Ghostfather Awakened, Potion Power, Dig It, Sand of Destiny and Epic Hellas.

There’s no bigger name in gambling in Sweden than Svenska Spel, which has been operating in one form or another since 1939 – for much of that time as a state-owned operation. Its digital operations began in 2019 with the liberalization of the market, and it remains a leading brand in the country today.

Svenska Spel operates multiple verticals such as, online casino, sports betting, bingo, and poker brands, each with a firm focus on security and consumer protection.

Peter & Sons, meanwhile, has been wowing the industry with a succession of titles that are rich in humour and storytelling and employ world-class artists, mathematicians, and musicians. With influences ranging from comics and cartoons to cult books and movies, the studio is building a body of uniquely-styled, high performing games that are like nothing else on the internet.

Yann Bautista, Commercial Director and Founder at Peter & Sons said: “We’ve always believed casino games should feel like stepping into a comic book or cult movie — full of oddball characters, humour and adventure. Teaming up with Svenska Spel means even more players can join the ride, and we can’t wait to see them dig into our weird and wonderful worlds.”

Niklas Örtbrant, Head of Casino at Svenska Spel said: “Our players love discovering something new, and Peter & Sons’ games are anything but ordinary. Their unique approach to game design adds something fresh and exciting, and we’re delighted to bring their titles to our casino platforms.”

The post Peter & Sons Goes Live with Svenska Spel’s Digital Casino Platforms appeared first on European Gaming Industry News.

Breakout

Nolimit City plans its perfect escape in its latest release, Breakout

Published

1 minute ago

October 14, 2025

George Miller

nolimit-city-plans-its-perfect-escape-in-its-latest-release,-breakout

Reading Time: 3 minutes

The authorities thought they’d finally locked away The Syndicate, the most notorious crew of fugitives in history. But in Nolimit City’s latest release, Breakout, not even a maximum security prison can hold them. This jailbreak-themed slot adds to the list of this year’s releases; Dead Men Walking, Tsar Wars and Kill Em All.

Syndicate Multiplier

The maximum security prison features a 4-4-4-4-4 reel setup with three Multiplier screens on the right side of the reels which show the Syndicate Multiplier for each of the high paying symbols. When one or more Syndicate Multipliers land they will transfer the multiplier onto all of the same high paying symbols. Syndicate Multipliers are not additive and they apply to the total line multiplier. Multiplier levels for high paying symbols are 2x, 3x, 5x, 10x, 25x, 50x and 100x.

Chain Reaction Respins

Every great escape sparks a Chain Reaction! Landing at least 6 high-paying symbols of the same kind triggers Chain Reaction Respins. During respins, high paying symbols that are triggered will remain sticky on their position. Every Bonus symbol that lands during the Chain Reaction Respins will be collected and contribute to advancing towards the bonus round.

Breakout Spins

Every escape plan needs resources from the outside. Landing 3 Bonus symbols will trigger 7 Breakout Spins. In Breakout Spins, Syndicate Multipliers are persistent between spins. Landing an additional Bonus symbol, awards 3 extra spins. Landing a second Bonus symbol will upgrade any remaining Breakout Spins to Clearout Spins along with any accumulated multiplier levels from high paying symbols from Breakout Spins. At the time of the upgrade, the number of remaining spins are added as multipliers to a randomly selected high paying symbol.

Clearout Spins

Sometimes the only way out takes some extra effort. Landing 4 Bonus symbols will trigger Clearout Spins. It starts with 1 life for each high paying symbols, Syndicate Multipliers are persistent and Chain Reaction Respins behave the same as in the base game.

When a Kill symbol lands, it will reveal either a high paying symbol or a miss. If a high paying symbol that is active on the reels is revealed on the Kill symbol, it will be removed for the rest of the spins. Once a high paying symbol is eliminated, it will no longer appear and its multiplier will transfer to the highest paying symbol that is still active.

When the Kill symbol lands and the last high paying symbol is killed a respin is awarded. All instances of that symbol will remain sticky. The Chain Reaction Respin is triggered regardless of how many of the last high paying symbols there are on the reels.

Nolimit Boosters

Before you make a run for it, stock up on these Nolimit Boosters:

Bonus Chase – 4 times more likely to activate Breakout or Clearout Spins.
Syndicate Multiplier – Guaranteed a random Syndicate Multiplier on each high paying symbol.
X100 Syndicate Multiplier – Guaranteed a x100 Syndicate Multiplier on each high paying symbol.

God Mode

The most important part of every escape is the getaway plan and in Breakout, that’s God Mode. This God Mode works a bit differently to previous versions like the ones found in Nine To Five and Outsourced. Landing 3 Max Win symbols guarantees a win. When landing 3 Max Win symbols will trigger a respin and any other additional symbol that lands will retrigger a respin until a total of 5 Max Win symbols land. Based on the number of collected Max Win symbols the reward will be as follows:

3 Max Win symbols – 1,000x the base bet
4 Max Win symbols – 2,500x the base bet
5 Max Win symbols – 20,000x the base bet

Sleep well, you’re going to need energy for this one. Breakout has a maximum payout of 20,000x the base bet. Breakout is rated as “Highly Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.

Per Lindheimer, Head of Product at Nolimit City, said: “Who doesn’t like a good escape story? Especially when the escape in question involves an action packed plan.The Syndicate are back, breaking out in true Nolimit fashion with Chain Reaction Respins, Syndicate Multipliers, and the glorious return of God Mode. And yeah! God Mode has a cool little easter egg in this one. Hint: It’s me!”

‘Breakout’ will be available to all Nolimit City partners on October 14th, 2025.

The post Nolimit City plans its perfect escape in its latest release, Breakout appeared first on European Gaming Industry News.