Africa

NSoft on iGaming industry in Africa: Raising the stakes in Africa

Published

5 years ago

April 19, 2021

George Miller

Reading Time: 4 minutes

The African continent is the future of the global economy in every aspect and the rising star in the iGaming industry.

Sub-Saharan Africa is home to more than 1 billion people, half of whom will be under 25 years old by 2050. It is a diverse region offering human and natural resources that have the potential to yield inclusive growth in the area, enabling Africans across the continent to live healthier and more prosperous lives.

“Today, we can proudly say that NSoft has a footprint across the globe with 150+ of customers worldwide. NSoft’s rich experience in retail is certainly an important asset for the African markets due to the popularity of land-based betting operators and preferences of its players,” explains Marko Džoić, NSoft’s Regional Sales Manager for the African market.

Africans are very enthusiastic about sports, and the interest in sports betting as well as online games is fast growing with the expansion of mobile internet connectivity. According to recent research on Africa’s betting market, the sports betting industry was estimated to be worth $ 37 billion in 2018 and could reach near $100 billion during this century. Roughly 60 million Nigerians between the ages of 18 and 40 are involved in active sports betting. On average, these punters spend around 3,000 Naira (about $15) every day on bets.

“Despite the issues caused by the COVID-19 pandemic, most African countries have managed to boost betting worth even in 2020, and that growth will continue this year since we’ll have more sport events combined with much better access to the internet. We are very optimistic, adds Marko.

Opening new markets in Africa

Africa is the rising star in the iGaming industry and a high-growth market for which the understanding of new technologies is essential for future development. Beyond developing games and applications, NSoft must comply with the regulations, tax policy, and follow security protocols. This varies from country to country. The number of African countries adopting a regulatory framework is on the rise, which is crucial to the industry.

“Before the COVID-19 pandemic, Africa had most of the gambling revenue in the land-based betting business, but due to all of the restrictions caused by lockdowns, now we can clearly see a growth of the online channel. There is an increased number of Africans moving from USSD and SMS betting to standard online betting as we have in markets across Europe and Asia,” stated Marko.

Ethiopia is the largest and most populated country in the Horn of Africa, home to more than 100M people, and it was the next step for NSoft.

Commenting on opening a new market in Ethiopia, Marko adds: “As a result of good market research and recognizing the potential of the Ethiopian market, we signed the first retail agreements in Ethiopia back in September 2019. Since the internet penetration was very low, we focused on the land-based that is supported with our amazing Web-code generated option for boosting retail business. That was the right move to do, and now we see first clients that are going completely online. My colleague Davor Konjevod is leading Ethiopian clients, and currently, we are working on new projects that will definitely establish us there as the market leaders.“

Doing business during the COVID-19 pandemic

The COVID-19 pandemic lockdowns encouraged NSoft to strengthen its online presence.

Explaining the power of NSoft’s unique retail solutions combined with our online presence, Marko emphasizes: “Today, one year after the beginning of the COVID-19 pandemic on the global level, we have managed to sign new retail deals in Madagascar, Swaziland, the Central African Republic and South Sudan. Hopefully in June, I will be visiting DR Congo to sign new contracts. All of this is the result of dedicated teamwork between our Sales and Development divisions. We’re working on products that are rising stars in Africa – draw-based games like Lucky 6 and our amazing comprehensive Sportsbook software solution, including Pre-Match Betting and Live Betting.

Marko added that many NSoft’s clients aim to transition from retail to other channels during the collaboration.

“We are making that transition possible. I hope to see very soon the first tickets played in the last few African countries where we don’t have our presence now,” Marko concluded.

Stepping up with satellite stream solution

Africa’s low internet speed coverage represents one of the main issues for betting operators around the continent. This has led to NSoft adjusting its products for the satellite stream solution. The fast delivery of its top tier product, draw-based game Lucky Six, through satellite streaming has made this game now available even in locations with low internet speed and poor connection, such as Africa. This solution is an answer to growing customers needs in retail who are facing troubles with an internet connection. The satellite stream is performed via shared channel and with no additional fee for the satellite steam service. Operators’ investment is at a minimum and only requirements are a satellite dish antenna and a receiver.

Plans for the future – converting land-based to mobile

While the African gambling market was dominated by land-based betting operators so far, the number of online players has been growing quickly with the spread of smartphones and mobile data coverage. One of the pillars of NSoft’s constant progress is listening to our clients, which gives us important feedback and helps us make new better products as well as update existing ones to keep our clients and punters satisfied.

Marko adds: “Clients not only give us their opinion on the products, but they also serve as a bond between NSoft and punters. Where there is a market gap, we are here to listen and develop something new. This was the case with our Lightning games – a new category of virtual games offered in our portfolio. NSoft’s most desirable games Lucky Six and Roulette have been totally revamped and adapted for web and mobile usage. They are easy to play, fast as lightning and provide the possibility for players to win big. More and more Africans are discovering the joys of sports betting on the move and they will surely do the same with online casino games.”

40 Sparkling Crown

TaDa Gaming Enters South Africa via Strategic Betway Partnership

Published

3 days ago

March 24, 2026

Wladimir P.

tada-gaming-enters-south-africa-via-strategic-betway-partnership

TaDa Gaming marks its entry into the South African iGaming market through a landmark partnership with Betway, bringing premium casino content to local players.

With slots tailored for the SA market, Betway players will have immediate access to releases including Crazy 777, Coin Tree, 40 Sparkling Crown, Devil Fire 2 and Rapid Gems 777 as well as the Fortune Gems series. Distribution is through Light & Wonder Inc.

TaDa is renowned for attracting new and younger demographics with its immersive content. As winner of the SiGMA Africa Slot Newcomer of the Year, 2025, all games are expertly localised and mobile first for lightweight deployment and swift loading times, a critical factor for success.

Taking a glocalised approach has enabled TaDa to build a transnational brand across the continent for delivering scalable, regulated business success in emerging and high growth countries.

This experience gained from operating in over 15 countries including Nigeria, Kenya, Ghana, Uganda and Tanzania makes TaDa a valuable partner in South Africa, a key destination for the ambitious content provider.

Ray Lee, Director of Business Development at TaDa Gaming, said: “Building our brand for immersive and tailored gaming in South Africa has been enhanced through securing collaborations with key operators like Betway. We are delighted to be working together to deliver new and exciting experiences for players across the SA market.”

The post TaDa Gaming Enters South Africa via Strategic Betway Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

TaDa Gaming Officially Enters the Regulated South African Market

Published

4 days ago

March 23, 2026

Wladimir P.

tada-gaming-officially-enters-the-regulated-south-african-market

TaDa Gaming has reinforced its presence and brand in African iGaming through its latest entry to the regulated South African market.

SA is currently considered the most mature market in Africa with strong internet penetration, high smartphone usage and higher disposable income per capita.

With potential regulation change under debate, new laws would enable a regulated market model to be in place within the next few years. Reputable industry sources have projected approximately €3.9 billion ($4.2 billion or around R80 billion) in annual gambling revenue by 2030, making it a significant growth market.

TaDa began its African journey in 2024 with betPawa, the largest gaming platform on the continent. This gave TaDa access to over 15 countries including Nigeria, Kenya, Ghana, Uganda and Tanzania.

Furthermore, TaDa honed its knowledge of individual African countries’ regulations, cultural mores and player behaviours alongside a dedicated programme to reduce size and loading times for mobile first games in line with local infrastructure limitations and player device types but with no adverse effect on quality or entertainment value.

Enhanced by its roster of international gaming licences, TaDa is known for its expert “glocalisation” or global core mechanics/local content strategic approach to new markets. With a significant Crash portfolio and award-winning gamification tools, TaDa has quickly built a name for innovative and immersive gaming experiences among African players.

In 2025, SiGMA Africa voted TaDa as Best Slot Newcomer through games such as the renowned Fortune Gems series; Crazy 777, Coin Tree and global hit Devil Fire 2. Subsequent hit releases certified for SA also include 40 Sparkling Crown and Rapid Gems 777.

Armed with this know-how and brand awareness, TaDa is a valuable partner and the regulated South African market has responded positively. With leading operator and platform collaborations and partnerships in place, TaDa has begun to build its brand for immersive gaming across SA.

As the largest and most established iGaming ecosystem on the continent, SA continues to be a key destination for TaDa across 2026 and beyond. In anticipation that South Africa will follow the UK and Ontario’s lead in regulations in the long-term, providers like TaDa who hold both UKGC and AGCO licences are expected to be in demand with operators and players alike.

Ray Lee, Director of Business Development at TaDa Gaming, said: “Having polished our skills and know-how across multiple emerging African markets over the last year, we are confident that our localised and certified content will quickly resonate with players in South Africa. Launching with market leaders enhances our credibility for delivering visibly fair and high quality gaming experiences while our regulated approach will stand us in good stead for the future.”

The post TaDa Gaming Officially Enters the Regulated South African Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

BetConstruct AI Fuels Global Innovation Strategy Across Latin America, Asia and Africa

Published

1 week ago

March 18, 2026

Wladimir P.

betconstruct-ai-fuels-global-innovation-strategy-across-latin-america,-asia-and-africa

BetConstruct AI is excited to reveal its significant involvement in several top industry events this March: SAGSE LatAm in Buenos Aires, Argentina, GAT Expo in Cartagena, Colombia, SPiCE South Asia in Colombo, Sri Lanka, and the Africa Gaming Expo in Lagos, Nigeria. As a worldwide leader in iGaming technology, BetConstruct AI is leveraging these platforms to strengthen its dedication to local development and support operators with the 2026 idea of “The Choice.”

Throughout all three continents, our focus is on a vision of technological empowerment. In a more complex regulatory environment, BetConstruct AI surpasses conventional offerings to provide strategic independence. We think the future of international iGaming relies on the operator’s ability to select the most adaptable, insightful, and scalable technology to propel their distinct vision ahead.

During every event, attendees will discover a complete range of solutions designed to cater to the varied needs of local communities. At the core of our presentation are the top-tier Sportsbook and Casino Platforms, designed for optimal stability and fast scalability.

In addition to the primary platforms, we deliver the fundamental framework for a leading online brand. This encompasses CMS Pro for centralized hub administration, SpringBuilder X for mobile-oriented website development, and BetChain AI, which offers an innovative approach to create and design iGaming websites more quickly and intelligently.

The exhibitions will highlight the BetConstruct AI Suite, a set of advanced tools aimed at enhancing and streamlining the operator’s experience:

● CRM AI: Delivering deep behavioral insights to drive player retention.
● Umbrella AI: Providing real-time risk management and automated player protection.
● AI Game Recommendation System: Ensuring personalized content delivery.
● Betting Mate: An intuitive AI companion that elevates the player experience.

Reiterating its commitment to partner success, BetConstruct AI will present The Last Battle Universe, the first B2B loyalty system in the industry designed to recognize performance. Operators reaching a GGR growth rate exceeding 12% (determined by comparing the third month of the current quarter to the third month of the prior quarter) gain access to unique rewards. This comprises a 51% reduction on invoices for Nebula Badge holders, a 50% setup discount for Zenith Badge holders, and complete setup fee refunds to enable direct reinvestment into the platform.

BetConstruct AI encourages all industry stakeholders, operators, and media personnel to engage with our team of specialists at these locations:

● SAGSE LatAm (Buenos Aires, Argentina): March 18 – 19 | Stand 134
● SPiCE South Asia (Colombo, Sri Lanka): March 24 – 25 | Stand 1017
● GAT Expo (Cartagena, Colombia): March 25 – 26 | Stand A31
● Africa Gaming Expo (Lagos, Nigeria): March 25 – 26 | Stand E17

To foster deeper connections beyond the exhibition floor, we are hosting a series of exclusive Harmony Dinners. These invitation-only meetups offer a unique space for BetConstruct AI leaders and our valued partners to align visions in an atmosphere of world-class hospitality:

1. Buenos Aires: March 18 | Hilton Buenos Aires
2. Colombo: March 24 | Shangri-La, Colombo
3. Cartagena: March 25 | Cartagena, Colombia
4. Lagos: March 25 | Lagos, Nigeria

The post BetConstruct AI Fuels Global Innovation Strategy Across Latin America, Asia and Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.