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JOA online becomes JOABET as GAMING1 powers high-tech revamp
Leading French operator rebrands to unveil cutting-edge features
JOA online, one of France’s foremost gaming operators, has now become JOABET in a full-scale rebrand matching the recent enhancement of its advanced sportsbook offering.
As part of its partnership with established industry-leader GAMING1, JOABET’s repositioning coincides with its integration of engagement-driving features such as odds Boosters and network Tournaments.
The rebrand reflects the high-tech updates made to the platform powering JOABET’s operations, as well as its ambitions to establish itself as France’s new leading provider of online sportsbook.
The move also follows JOABET’s streamlining of its first deposit offering to drive acquisition, giving a cash refund of up to a maximum of €100 to players who lose the first bet they place on the operator’s state-of-the-art site.
Regarded as one of the Belgian and French market’s foremost supplies, GAMING1 has proven key to JOABET’s operations since partnering together three years ago.
Commenting on the rebrand, Damien Dufort, Vice President at JOABET, said: “We’re hugely excited by this rebrand, and all the exciting benefits it’s set to bring from a marketing, technical and communications perspective.
“The decision was made back in January, and I have no doubt that the team’s hard work will continue to bear fruit in the period to come. We’re also grateful to our partners at GAMING1 for their support and have no doubt that our productive relationship will maintain its success through 2021 and beyond.”
Sylvain Boniver, COO at GAMING1, added: “We are very proud of the crucial role played by GAMING1 in helping our valued partners at JOABET get this rebrand off the ground.
“The technical assistance provided by our team was second-to-none, helping to deliver fantastic new features such as the odds Booster and network Tournaments. We have no doubt that JOABET will continue to go from strength to strength in the coming period – and we can’t wait to stand beside them as they do.”
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MGA Games has launched a new video slot, Pharaoh’s Mystery, for the .com market on April 29. The game will also be released in Spain under the name Misterio del Faraón.
Pharaoh’s Mystery runs a 5×3 reel layout with 25 paylines. MGA Games said the game supports bets from €0.25 up to €25 and carries a top prize of €125,000.
The slot includes five special symbols: Wild, Scatter, Money, Collect, and Accumulative. It also features a Buy Free Spins option, enabling players to access bonus rounds directly.
MGA Games said the title includes a Super Respin mechanic that triggers at the end of the Free Spins screen, positioning it as a retention-focused release designed to increase engagement and average ticket for operators.
The post MGA Games launches Pharaoh’s Mystery slot with Super Respin feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
PointsBet Canada has launched a new iCasino aggregation and bonusing platform supplied by Bede Gaming, rolling the solution into its live player environment in Ontario.
The operator said it selected Bede following a competitive process to add external content aggregation and player engagement capabilities for the regulated Canadian iGaming market. PointsBet Canada runs pointsbet.ca on a proprietary platform originally developed by its Australian-based parent company.
Bede’s open-API aggregation platform gives PointsBet Canada access to a broader casino catalogue, with the supplier naming Games Global, Pragmatic Play, Play’n GO and Light & Wonder among the available content providers.
PointsBet Canada said the platform will support its casino strategy through promotion management and campaign tooling, including “advanced campaign workflows, and automated player lifecycle segmentation.” Bede also said it will provide “a reliable infrastructure with 99.99% uptime, and 24/7 monitoring from its Network Operations Centre.”
“Our strategy emphasizes delivering outstanding digital content that creates exceptional player engagement,” said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “I’m excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.”
Bede said the deal is multi-year and includes a roadmap for potential future provincial launches, “including Alberta, as new regulated markets emerge in Canada.”
The post PointsBet Canada rolls out Bede Gaming aggregation and bonusing platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
PointsBet Canada has now launched its new casino aggregation and bonusing platform with Bede Gaming, following a competitive selection process.
The new solution through Bede Gaming has now been successfully launched into the live PointsBet Canada player environment, enabling an expansive library of new, engaging content for its users. The open-API aggregation platform notably provides the operator with access to a robust casino catalogue that includes Games Global, Pragmatic Play, Play’n GO, Light & Wonder, and others.
This partnership will strengthen PointsBet Canada’s casino strategy by enabling more competitive player acquisition and improved long-term retention through an enhanced user experience. Bede’s comprehensive content catalogue and engagement toolkit offer greater configurability and flexibility in promotion management, advanced campaign workflows, and automated player lifecycle segmentation.
Bede will also deliver operational stability and efficiency through proven support processes, a reliable infrastructure with 99.99% uptime, and 24/7 monitoring from its Network Operations Centre.
“Our strategy emphasizes delivering outstanding digital content that creates exceptional player engagement,” said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “I’m excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.”
In addition to Bede powering PointsBet’s iCasino offering in Ontario, the new multi-year agreement expands Bede’s international portfolio and establishes a shared roadmap for future provincial launches, including Alberta, as new regulated markets emerge in Canada.
“We are thrilled to partner with the PointsBet Canada team, and eager to support their ambitious goals in Canada,” said Colin Cole-Johnson, Bede Chief Executive Officer. “Our Partnership Model means that we mobilise to support the strategies of our customers, and we’re thrilled to already be demonstrating this through the successful launch of this new casino solution. Bede remains committed to providing stable, secure and pioneering technical solutions to the North American regulated gaming markets.”
The post PointsBet Canada and Bede Gaming Launch New iCasino Partnership appeared first on Americas iGaming & Sports Betting News.
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