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JOA online becomes JOABET as GAMING1 powers high-tech revamp
Leading French operator rebrands to unveil cutting-edge features
JOA online, one of France’s foremost gaming operators, has now become JOABET in a full-scale rebrand matching the recent enhancement of its advanced sportsbook offering.
As part of its partnership with established industry-leader GAMING1, JOABET’s repositioning coincides with its integration of engagement-driving features such as odds Boosters and network Tournaments.
The rebrand reflects the high-tech updates made to the platform powering JOABET’s operations, as well as its ambitions to establish itself as France’s new leading provider of online sportsbook.
The move also follows JOABET’s streamlining of its first deposit offering to drive acquisition, giving a cash refund of up to a maximum of €100 to players who lose the first bet they place on the operator’s state-of-the-art site.
Regarded as one of the Belgian and French market’s foremost supplies, GAMING1 has proven key to JOABET’s operations since partnering together three years ago.
Commenting on the rebrand, Damien Dufort, Vice President at JOABET, said: “We’re hugely excited by this rebrand, and all the exciting benefits it’s set to bring from a marketing, technical and communications perspective.
“The decision was made back in January, and I have no doubt that the team’s hard work will continue to bear fruit in the period to come. We’re also grateful to our partners at GAMING1 for their support and have no doubt that our productive relationship will maintain its success through 2021 and beyond.”
Sylvain Boniver, COO at GAMING1, added: “We are very proud of the crucial role played by GAMING1 in helping our valued partners at JOABET get this rebrand off the ground.
“The technical assistance provided by our team was second-to-none, helping to deliver fantastic new features such as the odds Booster and network Tournaments. We have no doubt that JOABET will continue to go from strength to strength in the coming period – and we can’t wait to stand beside them as they do.”
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Ariel Reem CEO at Games Valley
Games Valley adds SPRIBE’s Aviator crash game to aggregation platform
Deal adds the flagship crash title to Games Valley’s operator distribution network via a single integration.
Games Valley has added SPRIBE’s crash game Aviator to its aggregation platform, extending operator access to the supplier’s flagship title.
Under the agreement, Aviator will be distributed through Games Valley’s platform to its network of operators across regulated and emerging markets.
SPRIBE said Aviator reaches more than 77 million monthly active players, processes over 400,000 bets per minute, and accounts for more than 90% of the global crash-game market.
Ariel Reem, CEO at Games Valley, said: “Aviator is one of those rare games that has become a category-defining product. For operators, this is exactly the kind of content that can make an immediate impact. At Games Valley, we’re focused on giving operators access to the games players already know and trust, while helping them maximise performance through a fast, flexible aggregation platform.”
Giorgi Tsutskiridze, CCO at SPRIBE, said: “Games Valley has built a strong reputation as a modern aggregation partner for operators that want access to premium casino content quickly, efficiently and reliably. Through this partnership, we are able to bring Aviator to a wider network of operators through a platform that understands the value of proven, high-performing content in both established and fast-growing markets.”
The post Games Valley adds SPRIBE’s Aviator crash game to aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Playboy Gems and Desires launches 10 June as the supplier highlights roulette and faster baccarat formats in Microgaming Live.
Microgaming is spotlighting its official Playboy partnership across live casino and slots, as it continues to build a portfolio of Playboy-branded content for operators. The company said its latest slot, Playboy Gems and Desires, launched on 10 June.
In live casino, Microgaming said Playboy Roulette is positioned as the core title within a wider Playboy-branded suite available through Microgaming Live. The supplier said the live range includes multiple table formats presented in a branded studio environment.
Microgaming also pointed to Playboy Speed Baccarat, which it said runs rounds 30% faster than standard baccarat and includes features such as multi-table mode, side bets, statistics and racetrack bets.
Across the live product line-up, the company said the Playboy branding extends to elements including Playboy Bunny presenters, branded tables and live chat, alongside operator-facing marketing options. On slots, Microgaming said Playboy Gems and Desires includes Wild stacks, B-U-N-N-Y-triggered Free Spins, a Jackpot Wheel and a top win potential of up to 5,000x the bet.
A Microgaming spokesperson said: “Playboy is a brand with a unique place in popular culture, and our official partnership gives us the opportunity to build something that feels much broader than a single table or title. What makes this relationship so exciting is the ability to bring that unmistakable sense of style and premium entertainment to life across various formats. Playboy Gems and Desires is the latest chapter in that story, and a strong example of how the Playboy identity can continue to evolve across both slots and live casino.”
The post Microgaming expands Playboy-branded live casino and adds new slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Dynabit Gaming announces a strategic partnership with 01.tech to bring our lightweight games to a global audience. This collaboration combines Dynabit’s nimble ~10MB titles and player‑first design with 01.tech’s next‑gen aggregator — featuring 15,000+ games, built‑in gamification and multi‑jurisdiction support — to accelerate player conversion and market reach.
Inna Polly, Head of Aggregator at o1.tech: “We’re excited to partner with Dynabit Gaming and bring their lightweight ~10MB games to our next‑gen aggregator. Their fast‑loading, intuitive titles, built on proven mechanics, will help our partners boost conversion and accelerate growth.”
Vikа Prudnyk, Chief Commercial Officer at Dynabit Gaming: “Dynabit Gaming is now live on 01.tech. This partnership scales our high‑performance portfolio to new markets and delivers faster, smoother gameplay for players — at speed and scale.”
Spin. Win. Boom
The post Dynabit Gaming x 01.tech — partnership live appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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