Gambling in the USA
Report: College Basketball’s March Madness brings Joy to Online Betting Companies

The American Gaming Association (AGA) recently reported that over $8.5 billion was wagered on college basketball’s “March Madness” by Americans in 2019 – via a mix of illegal and legal bets.
Of course, 2021 brings with it a new and very different landscape due to the ongoing global health pandemic and also due to the expansion of the legal sports-betting market in the USA.
This year’s NCAA March Madness has begun – but due to COVID-19, for the first time in the history of the competition, the entire tournament is being held in one single state (Indiana this year).
The National Championship Final itself is set to play out on April 5th 2021 at the Lucas Oil Stadium in Indianapolis.
March Madness – Betting facts, figures, and trends
The latest research and analysis has brought some interesting March Madness sports-betting estimates, facts, and figures to light.
Three times as many Americans planned to wager on this year’s March madness via online sportsbooks compared to 2019.
The pandemic is unquestionably a factor in the huge increase of anticipated bettors, with 17.8 million people expected to gamble on March Madness this year compared with 5.8 million people in 2019.
Even so, 8.3 million bettors are expected to place a bet at a physical sportsbook, which is up 79% from 2019.
That figure is only expected to grow in the future with 45% of American adults now living in a state with legalized sports betting and more states opening up.
“We’ve seen a 200% increase in site searches related to March-Madness betting in 2021 – with sports fans looking for the latest odds & futures for the tournament”
- Tom Nielsen, CTO at sports odds website Vegas-odds.com
The dramatic growth in the popularity of sports betting over the course of the last two years can be attributed to the expansion of the legal market, as 73.6 million more Americans in 14 new legal jurisdictions can legally place bets on March Madness this year compared to the 2019 tournament.
A March Madness tournament bracket might be great fun, but it’s worth looking at more traditional wagers at more realistic betting odds on the Money Line, Point Spread and Totals for those hoping to realistically win a few dollars.
There could be a big jump in traditional bets on this year’s tournament compared to 2019, with 30.6 million Americans expected to wager such bets, up from 17.8 million two years ago.
Other March-Madness facts & figures:
- The odds of picking all 63 March Madness games correctly is 1 in 9.2 quintillions! (That’s 9,200,000,000,000,000,000)
- The longest streak of correct NCAA tournament bracket picks to start the tournament currently stands at an astonishing 49, with an Ohio resident correctly predicting the entire 2019 NCAA tournament into the Sweet 16.
- 47.4 million American adults plan to bet on March Madness (that’s more than 20% of the population), about the same number that indicated they would bet on the tournament in 2019.
- 30.6 million Americans expect to place more traditional bets on this year’s tournament, up from 17.8 million in 2019
- 17.8 million say they will place a bet online, up 206% from 5.8 million in 2019
- 8.3 million expect to place a bet at a physical sportsbook, up 79% from 2019
- Betting with friends/colleagues remains popular – March Madness will likely generate $4.6 billion of wagers from 40 million people betting with friends and colleagues through a total of 149 million brackets, the AGA said.
- Regulated Vs International Sportsbooks: The remaining $3.9 billion of wagers will come mostly by way of international websites and bookmakers, though 4.1 million people will also place legal bets through licensed U.S based casinos and sportsbooks in las vegas and other states with legal sports betting operators.
- Gonzaga University’s “Bulldogs” team is the betting favorite to win the tournament
American gambling industry
Gaming Americas Weekly Roundup – September 29-October 5

Reading Time: 2 minutes
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Jackpot Digital Inc. has announced that it has been granted a Manufacturer and Distributor License by the Mississippi Gaming Commission. This approval authorizes Jackpot Digital to supply gaming equipment to licensed casino operators throughout Mississippi. This marks the Company’s second state-level manufacturer’s license in the US. Additional licensing applications are currently pending in other jurisdictions as part of the Company’s ongoing growth strategy. Mississippi is one of the nation’s premier destination gaming markets, generating over $2.4 billion in gross gaming revenue in 2023. The state’s Gulf Coast and Biloxi regions are particularly well known for their vibrant casino tourism and established gaming brands.
iDEA (iDevelopment and Economic Association), the leading trade association representing the U.S. online gaming industry, launched the definitive online destination for all things online gambling: ideagrowth.org. The new website provides the media, and U.S. legislators and regulators, a comprehensive resource for data-driven research, policy insights, and responsible gaming resources. The new website provides the industry’s most vital statistics and research — from consumer protections to economic development — in an engaging, accessible format designed for maximum impact.
CT Interactive has further strengthened its international presence by expanding its certified game portfolio on the regulated Peruvian market with 20 new titles. This milestone underscores the company’s commitment to delivering high-quality, engaging gaming content tailored specifically to regional markets. The newly certified portfolio features titles from CT Interactive’s popular Buy Bonus product line, including fan favorites such as Duck of Luck, Fruits & Sweets, Doctor Winstein, and Nanook the White Ghost. These enhanced editions deliver dynamic gameplay with one- or three-level Buy Bonus options, giving players new tools for diverse strategies and greater control over the game’s pace and excitement. A highlight of the newly certified titles is the launch of Lucky Clover 10, the latest addition to the acclaimed Clover-themed series.
Partnerships
CT Interactive has entered a new phase of its Latin American growth by launching its complete portfolio of games on Rushbet in Mexico and Peru. This collaboration with Rush Street Interactive—one of the region’s leading online casino and sportsbook operators—marks a significant step in the company’s international expansion. Players on Rushbet now have access to proven favorites like Lucky Clover, 40 Treasures, Win Storm and Big Chilli, along with the engaging Hot Luck three-level jackpot, designed to enhance player excitement and retention. This partnership underscores CT Interactive’s commitment to long-term collaboration and delivering tailored gaming solutions across diverse Latin American markets.
Hard Rock International has announced its 26th annual PINKTOBER campaign in partnership with Sports Illustrated Swimsuit ahead of this Breast Cancer Awareness Month. As a global entertainment and hospitality brand guided by the principle “All is One,” Hard Rock is leveraging every touchpoint to support the cause throughout October, from a limited-edition retail collection to special menu items and events. A portion of proceeds from PINKTOBER sales each year are donated to the Hard Rock Heals Foundation, the charitable arm of Hard Rock, to support breast cancer awareness and research worldwide. The program has raised over $13 million for breast cancer research since its inception.
The post Gaming Americas Weekly Roundup – September 29-October 5 appeared first on European Gaming Industry News.
American gambling industry
Gaming Americas Weekly Roundup – September 22-28

Reading Time: 2 minutes
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
The Brazilian Institute of Responsible Gaming (IBJR), an entity that brings together the leading operators of regulated sports betting and online gaming in Brazil and worldwide, is beginning a process of leadership transition. Fernando Vieira is leaving the executive presidency of the institution to pursue a new professional opportunity in another sector. The association has already started the process of selecting Fernando’s successor, and during this transition period, André Gelfi, current director, board member and one of the founders of the entity, will serve as interim president. During his tenure, Fernando was one of the most active voices in consolidating the regulated betting sector in Brazil, helping to shape the public debate, expanding the responsible gaming agenda and leading the fight against the illegal market, which still represents a large portion of activity in the country.
Genius Sports Limited has announced that it has acquired Sports Innovation Lab, the leader in sports fan data. The acquisition fast-tracks the expansion of Genius Sports’ media business, combining the most comprehensive official game data with the deepest fan intelligence available. Together, the two companies will deliver a 360° view of the modern fan journey, uniting on-field performance with off-field transactions, unlocking new value and innovation across the global sports ecosystem. This combination creates the most comprehensive fan database in sports and entertainment, tracking billions of annual transactions, including purchases, attendance and viewership. It enables brands and agencies to target fans with unmatched precision, directly connect campaigns to real behaviours and transactions, and deliver measurable ROI across every channel.
Partnerships
CT Gaming has announced another successful installation in the Latin American region, strengthening its footprint in one of the most dynamic gaming markets worldwide. In partnership with Group Caliente, CT Gaming has introduced the Diamond King 4 multigame on the cutting-edge NEXT cabinet at the operator’s venue in the region of Tijuana, Mexico. This installation brings a premium gaming experience, combining next-generation hardware with one of CT Gaming’s most celebrated multigames. This is not the first collaboration between CT Gaming and Group Caliente, as the two companies have built a strong and lasting partnership over the years. However, the new project represents an important step forward, further enhancing the gaming offerings available to players in the region.
BetMGM has announced a new content partnership making BetMGM the presenting sponsor of Playmaker HQ’s “Roommates Show” with Jalen Brunson and Josh Hart. Playmaker HQ, part of Better Collective’s global House of Brands, is also debuting “No Limit” under its dedicated casino content arm, All In – a new show featuring former NBA star Iman Shumpert. BetMGM will serve as the presenting sponsor. “Roommates Show” is a weekly video podcast hosted by Josh Hart and Jalen Brunson, two of the NBA’s top rising stars and backcourt dynamic duo of the New York Knicks. Joining Josh and Jalen is their best friend and college roommate, Matt Hillman, serving as the show’s third co-host. The latest season began September 6 with BetMGM as the presenting sponsor.
The post Gaming Americas Weekly Roundup – September 22-28 appeared first on European Gaming Industry News.
Gambling in the USA
UNLV International Gaming Institute Announces 2025 ESPN Research Fellows

Selected research projects will generate new insights into how responsible gambling messages are delivered and perceived in the rapidly evolving sports media landscape
The University of Nevada, Las Vegas International Gaming Institute (IGI) is proud to announce the recipients of the 2025 ESPN Research Fellowships. This year’s cohort features a group of scholars whose proposals will advance understanding of responsible gambling messaging in sports media and its implications for consumer well-being.
Fellowships recipients include:
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Dr. Brandon Mastromartino, Director of the Institute on Sports Wagering and Gaming and Assistant Professor of Experiential Marketing at the L. Robert Payne School of Hospitality and Tourism Management, San Diego State University. Dr. Mastromartino’s project will evaluate two of the NFL’s responsible gambling PSAs using a fan-centered marketing framework.
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Dr. Chris R. Noland, Assistant Professor of Advertising at the University of South Florida’s Zimmerman School of Advertising & Mass Communications. Dr. Noland will examine the influence of celebrity endorsements and promotional inducements in Instagram advertisements on online sports betting behavior.
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Dr. Ramon Silva Leite, Professor in the Postgraduate Program in Management at Pontifical Catholic University of Minas Gerais, Brazil. Dr. Silva’s project will investigate how responsible gambling messages are constructed and delivered through sports media, and how young sports bettors perceive and respond to them.
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Dr. Sarah Stokowski, Associate Professor of Athletic Leadership at Clemson University’s Department of Educational and Organizational Leadership Development. Dr. Stokowski will investigate how college student-athletes perceive and interact with sports betting content on social media.
These projects will provide important insights into practical strategies that policymakers and the industry can adopt to help safeguard the wellbeing of sports enthusiasts and the public at large.
“IGI is tremendously proud of the work our previous Fellowships produced. A key goal of this initiative is to support innovative and impactful research to better understand the rapidly changing global sports and betting environment,” said Dr. Kasra Ghaharian, Director of Research at IGI. “This research represents critical perspectives on how gambling is represented in sports media and holds important implications for all gambling stakeholders.”
“Responsible gaming continues to be a priority for ESPN, and we are proud to continue our collaboration with IGI to support research that delivers real-world impact,” said Kevin Martinez, Vice President of ESPN Corporate Citizenship. “These new projects will provide valuable insights into how responsible gaming messages can be delivered effectively across sports media and help strengthen standards that protect fans everywhere.”
Each research fellowship lasts six months. Research results will be featured in an IGI webinar in 2026.
The post UNLV International Gaming Institute Announces 2025 ESPN Research Fellows appeared first on Gaming and Gambling Industry in the Americas.
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