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Report: College Basketball’s March Madness brings Joy to Online Betting Companies

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The American Gaming Association (AGA) recently reported that over $8.5 billion was wagered on college basketball’s “March Madness” by Americans in 2019 – via a mix of illegal and legal bets.

Of course, 2021 brings with it a new and very different landscape due to the ongoing global health pandemic and also due to the expansion of the legal sports-betting market in the USA.

This year’s NCAA March Madness has begun – but due to COVID-19, for the first time in the history of the competition, the entire tournament is being held in one single state (Indiana this year).

The National Championship Final itself is set to play out on April 5th 2021 at the Lucas Oil Stadium in Indianapolis.

March Madness – Betting facts, figures, and trends

The latest research and analysis has brought some interesting March Madness sports-betting estimates, facts, and figures to light.

Three times as many Americans planned to wager on this year’s March madness via online sportsbooks compared to 2019.

The pandemic is unquestionably a factor in the huge increase of anticipated bettors, with 17.8 million people expected to gamble on March Madness this year compared with 5.8 million people in 2019.  

Even so, 8.3 million bettors are expected to place a bet at a physical sportsbook, which is up 79% from 2019.

That figure is only expected to grow in the future with 45% of American adults now living in a state with legalized sports betting and more states opening up.

“We’ve seen a 200% increase in site searches related to March-Madness betting in 2021 – with sports fans looking for the latest odds & futures for the tournament”  

The dramatic growth in the popularity of sports betting over the course of the last two years can be attributed to the expansion of the legal market, as 73.6 million more Americans in 14 new legal jurisdictions can legally place bets on March Madness this year compared to the 2019 tournament.

A March Madness tournament bracket might be great fun, but it’s worth looking at more traditional wagers at more realistic betting odds on the Money Line, Point Spread and Totals for those hoping to realistically win a few dollars.

There could be a big jump in traditional bets on this year’s tournament compared to 2019, with 30.6 million Americans expected to wager such bets, up from 17.8 million two years ago.

Other March-Madness facts & figures:

  • The odds of picking all 63 March Madness games correctly is 1 in 9.2 quintillions! (That’s 9,200,000,000,000,000,000)
  • The longest streak of correct NCAA tournament bracket picks to start the tournament currently stands at an astonishing 49, with an Ohio resident correctly predicting the entire 2019 NCAA tournament into the Sweet 16.
  • 47.4 million American adults plan to bet on March Madness (that’s more than 20% of the population), about the same number that indicated they would bet on the tournament in 2019.  
  • 30.6 million Americans expect to place more traditional bets on this year’s tournament, up from 17.8 million in 2019
  • 17.8 million say they will place a bet online, up 206% from 5.8 million in 2019
  • 8.3 million expect to place a bet at a physical sportsbook, up 79% from 2019
  • Betting with friends/colleagues remains popular – March Madness will likely generate $4.6 billion of wagers from 40 million people betting with friends and colleagues through a total of 149 million brackets, the AGA said.
  • Regulated Vs International Sportsbooks: The remaining $3.9 billion of wagers will come mostly by way of international websites and bookmakers, though 4.1 million people will also place legal bets through licensed U.S based casinos and sportsbooks in las vegas and other states with legal sports betting operators.
  • Gonzaga University’s “Bulldogs” team is the betting  favorite to win the tournament  

Compliance Updates

Incentive Games wins interim Pennsylvania gaming licence

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Incentive Games has been granted an interim gaming licence in Pennsylvania by the Pennsylvania Gaming Control Board, effective immediately. The approval allows the B2B supplier to offer its real-money gaming products to licensed operators in the state.

The Pennsylvania approval follows Incentive Games’ licensing in Michigan in 2025, as the company continues to expand across regulated North American markets.

Incentive Games said the Pennsylvania licence gives it access to one of the most established and competitive US iGaming markets, where compliance and player protection requirements are tightly enforced.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Being granted an interim licence in Pennsylvania is a huge achievement for our business and a strong endorsement of our regulatory approach. It strengthens our position in North America and supports our ambition to grow through trusted partnerships in regulated markets. We look forward to working with operators in Pennsylvania to deliver high-quality real-money gaming experiences to their players.”

The post Incentive Games wins interim Pennsylvania gaming licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Detroit casinos

Detroit Casinos Report $118.87M in April Revenue

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Detroit’s three commercial casinos reported $118.87 million in aggregate revenue (AGR) for April 2026. Table games and slots generated $118.03 million, while retail sports betting produced $837,397 in qualified adjusted gross receipts (QAGR).

April market shares were:

• MGM, 49%

• MotorCity, 29%

• Hollywood Casino at Greektown, 22%

Table Games and Slot Revenue

April 2026 table games and slot revenue increased 7.8% compared with April 2025 and 5.8% from March 2026. For the period January 1 through April 30, revenue was up by 1.4% year-over-year.

Casino-level results compared with April 2025 were:

• MGM: up 14.3% to $58.42 million

• MotorCity: up 3.2% to $34.13 million

• Hollywood Casino at Greektown: up 0.8% to $25.48 million

The casinos paid $9.6 million in state gaming taxes in April, compared with $8.9 million in April 2025. They also reported submitting $14.0 million in wagering taxes and development agreement payments to the City of Detroit.

Retail Sports Betting Revenue

Detroit casinos reported $8.74 million in total retail sports betting handle for April. Total gross receipts were $868,546. QAGR increased by $520,859 from April 2025 and 3.3% from March 2026.

April QAGR by casino:

• MGM: $78,681

• MotorCity: $234,997

• Hollywood Casino at Greektown: $523,719

The casinos paid $31,654 in state taxes and submitted $38,688 in wagering taxes to the City of Detroit based on April retail sports betting activity.

Fantasy Contests

For March 2026, fantasy contest operators reported $448,069 in adjusted revenues and paid $37,638 in taxes.

The post Detroit Casinos Report $118.87M in April Revenue appeared first on Americas iGaming & Sports Betting News.

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AGS

AGS hires three executives to expand slot sales strategy team

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AGS has appointed three gaming executives to expand its commercial slot sales strategy and operations team. John McColl joins as Senior Director of Slot Sales Strategy, Mark Morton as Vice President of Slot Sales Strategy, and Loren Rosenberg as Vice President of Commercial Slot Strategy & Operations.

“These hires represent a significant step forward in building a best-in-class commercial organization,” said Jackosn Floyd, Vice President of Slots at AGS. “John, Mark, and Loren have each demonstrated an ability to translate strategy into measurable results, and their leadership will help the team sharpen our focus on performance, efficiency, and delivering greater value across our slot portfolio.”

McColl will lead sales strategy and commercial opportunity, with a focus on expanding market share and driving revenue growth. AGS said he will build a data-driven approach to mapping the company’s total addressable market (TAM) to identify new opportunities. McColl has more than 30 years of experience across casino operations, gaming technology, and enterprise B2B sales, including roles at Gaming Analytics, Scientific Games / Bally Technologies, and Harrah’s Entertainment.

Morton will focus on customer synergy and strategic alignment, streamlining internal sales processes, and expanding enterprise sales opportunities, according to the company. He previously served as Senior Vice President at Marker Trax and Koin, where AGS said he led commercial strategy, pricing, and enterprise contract execution with operators including Boyd Gaming, Golden Entertainment, and Penn National.

Rosenberg will oversee commercial strategy and operations, with responsibility for maximizing value across AGS’ product portfolio and supporting commercial expansion. He brings nearly 20 years of experience across product, commercial and enterprise strategy roles, including senior leadership positions at Aristocrat and Everi. Rosenberg began his career at WMS, later acquired by Scientific Games, and has held roles across operations, strategy and commercial functions.

The post AGS hires three executives to expand slot sales strategy team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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