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Gambling in the USA

Report: College Basketball’s March Madness brings Joy to Online Betting Companies

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The American Gaming Association (AGA) recently reported that over $8.5 billion was wagered on college basketball’s “March Madness” by Americans in 2019 – via a mix of illegal and legal bets.

Of course, 2021 brings with it a new and very different landscape due to the ongoing global health pandemic and also due to the expansion of the legal sports-betting market in the USA.

This year’s NCAA March Madness has begun – but due to COVID-19, for the first time in the history of the competition, the entire tournament is being held in one single state (Indiana this year).

The National Championship Final itself is set to play out on April 5th 2021 at the Lucas Oil Stadium in Indianapolis.

March Madness – Betting facts, figures, and trends

The latest research and analysis has brought some interesting March Madness sports-betting estimates, facts, and figures to light.

Three times as many Americans planned to wager on this year’s March madness via online sportsbooks compared to 2019.

The pandemic is unquestionably a factor in the huge increase of anticipated bettors, with 17.8 million people expected to gamble on March Madness this year compared with 5.8 million people in 2019.  

Even so, 8.3 million bettors are expected to place a bet at a physical sportsbook, which is up 79% from 2019.

That figure is only expected to grow in the future with 45% of American adults now living in a state with legalized sports betting and more states opening up.

“We’ve seen a 200% increase in site searches related to March-Madness betting in 2021 – with sports fans looking for the latest odds & futures for the tournament”  

The dramatic growth in the popularity of sports betting over the course of the last two years can be attributed to the expansion of the legal market, as 73.6 million more Americans in 14 new legal jurisdictions can legally place bets on March Madness this year compared to the 2019 tournament.

A March Madness tournament bracket might be great fun, but it’s worth looking at more traditional wagers at more realistic betting odds on the Money Line, Point Spread and Totals for those hoping to realistically win a few dollars.

There could be a big jump in traditional bets on this year’s tournament compared to 2019, with 30.6 million Americans expected to wager such bets, up from 17.8 million two years ago.

Other March-Madness facts & figures:

  • The odds of picking all 63 March Madness games correctly is 1 in 9.2 quintillions! (That’s 9,200,000,000,000,000,000)
  • The longest streak of correct NCAA tournament bracket picks to start the tournament currently stands at an astonishing 49, with an Ohio resident correctly predicting the entire 2019 NCAA tournament into the Sweet 16.
  • 47.4 million American adults plan to bet on March Madness (that’s more than 20% of the population), about the same number that indicated they would bet on the tournament in 2019.  
  • 30.6 million Americans expect to place more traditional bets on this year’s tournament, up from 17.8 million in 2019
  • 17.8 million say they will place a bet online, up 206% from 5.8 million in 2019
  • 8.3 million expect to place a bet at a physical sportsbook, up 79% from 2019
  • Betting with friends/colleagues remains popular – March Madness will likely generate $4.6 billion of wagers from 40 million people betting with friends and colleagues through a total of 149 million brackets, the AGA said.
  • Regulated Vs International Sportsbooks: The remaining $3.9 billion of wagers will come mostly by way of international websites and bookmakers, though 4.1 million people will also place legal bets through licensed U.S based casinos and sportsbooks in las vegas and other states with legal sports betting operators.
  • Gonzaga University’s “Bulldogs” team is the betting  favorite to win the tournament  

Gambling in the USA

Wind Creek Hospitality Celebrates “Winner Takes All” Champion After $1 Million Win, Chance at Up to $11.8 Million

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Wind Creek Hospitality has announced the winner of its cross-property “Winner Takes All” casino promotion, which culminated in a championship event held at Wind Creek Chicago Southland. The event brought together finalists from across Wind Creek’s portfolio for a high-stakes grand prize championship competition and VIP Guest experience.

Finalists qualified through slot tournaments at their home properties and advanced through quarterfinal and semifinal rounds before earning their place in the final championship event in Chicago. The finale featured a series of timed slot tournaments held on June 13, progressively narrowing the field of competitors through elimination rounds until the final winner was determined.

At the conclusion of the tournament on June 13, Aaron Nelson from Wind Creek Atmore was crowned the winner of the “Winner Takes All” competition, claiming a $1,000,000 prize in the tournament’s final round, and earning the opportunity to compete for the promotion’s ultimate grand prize of up to $11,888,888. “Winner Takes All” finalists were also awarded more than $200,000 in cash and prizes in the finale tournament, including a $100,000 second-place prize followed up by a drawing with a $50,000 prize pool, including a $25,000 top prize and multiple $1000 prize winners.

In addition to the competition, finalists participated in curated Wind Creek Rewards experiences designed to highlight Chicago’s cultural and hospitality offerings. Experiences included a Chicago River architectural boat cruise and a guided Chinatown culinary tasting tour, alongside a welcome reception featuring food and beverage service. Travel and accommodations were provided by Wind Creek Hospitality as part of the finalist experience.

The “Winner Takes All” promotion marked one of Wind Creek Hospitality’s most expansive cross-property tournament experiences, combining competitive gaming with destination-based Guest programming and elevated hospitality.

The post Wind Creek Hospitality Celebrates “Winner Takes All” Champion After $1 Million Win, Chance at Up to $11.8 Million appeared first on Americas iGaming & Sports Betting News.

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Brazil

Superbet honors Cafu with Times Square campaign for 2026 collection

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Limited-run “Super By Superbet” launch includes the “Camisa Cafu,” with 150 numbered and signed units referencing his 150 Brazil caps.

Superbet honored former Brazil captain Cafu on Monday (15) with a campaign displayed on a Times Square billboard in New York City. The company said the activation promoted its “Super By Superbet” exclusive collection created for the 2026 edition, which includes a special piece dedicated to the player.

According to the company, Cafu attended the display in person, drawing a crowd of fans seeking photos and chanting his name in one of the city’s busiest tourist areas.

The shirt is wonderful. I feel very happy for all the incredible moments I’ve experienced here. I receive so much affection everywhere I go. Receiving recognition while still alive is one of the best things in the world.”.

It’s an inexplicable energy to feel the love of the Brazilian people for me, right there in Times Square. Only we Brazilians know what that means.

The centerpiece of the launch, which Superbet said totals 3,000 pieces, is the “Camisa Cafu.” The item is a limited run of 150 numbered and autographed units, which the company said references Cafu’s 150 matches for the Brazilian national team, and includes the inscription “Jardim Irene,” highlighting the player’s roots.

 

The post Superbet honors Cafu with Times Square campaign for 2026 collection appeared first on Americas iGaming & Sports Betting News.

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Choctaw Casino & Resort

Oklahoma Man Wins $1 Million in Choctaw Casino & Resort – Durant’s first “3 Months. 3 Millionaires.” Drawing of 2026

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Choctaw Casino & Resort – Durant announced its first millionaire of the summer late Saturday evening as part of the 2026 edition of “3 Months. 3 Millionaires.” Douglas C. from Norman, Oklahoma, became the First of three lucky Choctaw Rewards Club members to become an instant millionaire this summer.

Douglas who was very surprised to hear his name, said he plans to give a portion of his winnings to a few charities.

“I don’t feel any different. Being a millionaire is a state of mind and how you deal with folks and what you do to make this world a better place,” he said.

Choctaw Casino & Resort – Durant is also taking the excitement of “3 Months. 3 Millionaires.” to the winner’s hometown and will make a $10,000 donation to a local 501(c)(3) nonprofit organization of the winner’s choice.

In addition to crowning a new millionaire, Choctaw Casino & Resort – Durant also held its first-ever bonus drawing for $250,000, where Eden H. from Richardson, Texas, was the winner. This new addition will take place on each million-dollar drawing day, one hour after the grand-prize drawing.

“We are thrilled to announce our first millionaire of the summer. By the end of this summer, Choctaw Casino & Resort – Durant will have made 12 Choctaw Rewards Club members millionaires through this promotion. This truly is where millionaires are made. This is an incredible, life-changing opportunity for our rewards club members, and we’re thrilled to be able to provide it. We look forward to continuing to innovate ways to create exciting opportunities for guests to win here at Choctaw,” said Jeff Penz, senior director of gaming and hospitality for Choctaw Casino & Resort – Durant.

The next $1 million drawing will be held on Saturday, July 11, and the winner must be present to claim their prize.

The post Oklahoma Man Wins $1 Million in Choctaw Casino & Resort – Durant’s first “3 Months. 3 Millionaires.” Drawing of 2026 appeared first on Americas iGaming & Sports Betting News.

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