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Gauselmann CEO Criticises UK Reopening Roadmap

Paul Gauselmann, owner and CEO of Gauselmann Group, has written a personal letter to the UK Prime Minister Boris Johnson, communicating his disappointment over the government’s decision not to include adult gaming centres in the non-essential business list allowed to reopen starting April 12.
The letter, which was also sent to Chancellor of the Exchequer Rishi Sunak, and Secretary of State for Business, Energy and Industrial Strategy Kwasi Kwarteng, marks the first time Gauselmann has written to a head of government on a political issue in over 60 years of corporate leadership.
Gauselmann Group currently runs the Casino franchise of adult gaming centres via its Merkur division, with 174 locations throughout the UK. Paul Gauselmann demanded Johnson review the decision. The operator’s facilities have “attract comparably small numbers of customers who do not stay for long”, referring to the non-essential retail properties set to open next month.
“For this reason, we cannot understand the decision which permits betting shops to open even though they operate the same gaming machines,” he declared.
According to the businessman, this decision puts the company at a major market disadvantage and he anticipates a long-term erosion of Gauselmann’s customer base as a result. Any further delay in reopening, according to him, could jeopardize any of the company’s future investments.
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Daniel Lundberg Chief Revenue Officer at Shuffle Up
REEVO Games Set to Power Shuffle Up’s Global Rollout

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REEVO is thrilled to announce a dynamic new partnership with Shuffle Up, a rising force in the online gaming industry. Through this collaboration, REEVO’s in-house casino games is now available on Shuffle Up’s innovative, multi-brand platform, bringing high-quality, high-performance content to a wider audience of players worldwide.
This partnership reflects REEVO’s ongoing commitment to expanding its footprint through collaborations that align with its core values of innovation, scalability, and excellence in user experience.
Karl Grech, Head of Business Development at REEVO, shared: “At REEVO, we’re focused on connecting our partners with premium content that drives engagement and long-term value. Our partnership with Shuffle Up is a strong strategic fit, we’re excited to see our games powering the next generation of online casino experiences as Shuffle Up prepares to make its mark on the industry.”
Now live with a powerful content portfolio and a future-facing platform architecture, Shuffle Up is perfectly positioned for rapid expansion across regulated markets. The partnership will help accelerate Shuffle Up’s content rollout while reinforcing REEVO’s aggregator advantage in competitive territories.
Daniel Lundberg, Chief Revenue Officer at Shuffle Up, added: “Partnering with REEVO gives us access to some of the industry’s most engaging and polished in-house games. With our launch now live, it’s crucial that we align with top-tier providers who share our vision for quality and scalability. REEVO fits that perfectly, we’re excited about what’s ahead.”
This partnership is another milestone in REEVO’s journey to becoming the go-to aggregation hub for forward-thinking operators and studios.
The post REEVO Games Set to Power Shuffle Up’s Global Rollout appeared first on European Gaming Industry News.
Kraken Gold Rush
PG Soft launches legendary Kraken Gold Rush

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PG Soft, a world-class digital mobile games company, has released its powerful new title, Kraken Gold Rush.
PG Soft’s game invites players to embark on the perilous high seas and navigate past The Kraken’s monstrous tentacles, desperate to drag ships into the abyss. Sticky Wilds and multipliers reaching x100 help players hunt down a legendary haul of 10 million gold coins. An intense cinematic soundtrack swells as the game charts through each stage, delivering a tension-packed reel experience.
During any spin, a Wild Kraken symbol is positioned in the third row of reel three and four and will remain there throughout any spin. Any spin that delivers three or more winning rounds, when there are no more winning combinations, the total win of the main game spin will be multiplied by x5.
Players can enter the Free Spins feature by landing three Scatter symbols and they will start with 10 free spins. Each additional Scatter symbol will top up the counter with two more free spins. The multiplier wheel begins at x5 and rises all the way to x100 within the Free Spins feature. Every three winning rounds will increase the multiplier level by one and the payout will be made once there are no more winning combinations. Free Spins can be retriggered, giving players even more chances to climb the multiplier ladder and boost their rewards.
PG Soft’s spokesperson commented: “The Kraken has awakened! Our brand-new game pits players against the Deep Tide Seas in search of the legendary golden treasure. With Sticky Wilds and x100 multipliers, players can ride out the storm and claim the riches.”
The post PG Soft launches legendary Kraken Gold Rush appeared first on European Gaming Industry News.
2026 iGaming Trends Marathon
SOFTSWISS to Host the 2026 iGaming Trends Marathon at SiGMA Central Europe Summit

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SOFTSWISS is set to deliver four hours of insights on the future of iGaming at the SiGMA Central Europe Summit on 5 November 2025. The 2026 iGaming Trends Marathon will take place from 12:00 to 16:00 on the People, Partners & Performance Stage, featuring keynotes and panels with global industry leaders. For the first time, the 2026 iGaming Trends Report will be unveiled live – exclusively at this event.
The Marathon will open with a keynote by Ivan Montik, Founder of SOFTSWISS, followed by a high-level panel featuring Heathcliff Farrugia, COO of SiGMA, and Pierre Lindh, CEO of Next.io. In this session, experts will deliver ‘the ultimate forecast duel’ – analysing what drives results in 2025 and revealing the disruptive moves set to reshape growth in 2026.
Across four hours, the program will address the industry’s most pressing challenges and opportunities. Here is the full agenda for the Marathon:
With contributions from SOFTSWISS experts alongside global executives, regulators, and innovators, the 2026 iGaming Trends Marathon promises to spark debate and deliver practical insights for every corner of the ecosystem.
“After publishing the iGaming Trends Report for four consecutive years, we asked ourselves: how can we go further? The Marathon is the perfect metaphor – strong players in this industry know it’s not about short-term wins but about sustainable strategy. iGaming has matured, and meaningful results come from long-distance vision. At the final major industry event of the year, we’ll not only launch the report but also debate the insights live – helping us all to shape the strategy for 2026,” said Valentina Bagniya, CMO at SOFTSWISS.
To be among the first to access the full 2026 iGaming Trends Report, interested professionals can join the waitlist and receive the publication as soon as it is released.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS to Host the 2026 iGaming Trends Marathon at SiGMA Central Europe Summit appeared first on European Gaming Industry News.
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