Daily Fantasy Sports
DFS expert DraftKings launches new Aussie Rules games with huge prize pool across 31-week season

Ahead of the launch of the new season DFS expert DraftKings has launched the industry’s most comprehensive Australian Football Rules (AFL) Daily Fantasy Sports product to appeal to an untapped global audience of hundreds of millions of fans in one of the world’s most exciting and toughest sports.
Daily fantasy sports players will be able to get involved in a multitude of new and exciting games with huge cash prize pools across a 31-week long season that includes four weeks of finals. It will be the biggest first prize in DFS history in Australia with $85,000 available on the opening night and $200,000 across the opening round.
The introduction of Aussie Rules (AFL) DFS broadens DraftKings’ already leading portfolio of daily fantasy content to more than 15 global sports and enables an even wider international fan base to get involved.
As the world’s fourth most attended sport and with more than 111.4 million people tuning in to AFL broadcasts in 2020 alone there is a huge internal fanbase as well as major cross-sell opportunities for DraftKings with AFL to attract dedicated fans as well as traditional NFL, NBA and golf customers among others. I have attached an information sheet about the sport for more information.
Jeffrey Haas, SVP International Strategy DraftKings said: “The Australian Football League boasts huge appeal both in Australia and internationally with the fourth-highest domestic audience attendance globally. This compelling sport caters to Australian players domestically along with their vast expatriate population around the world as fans in Canada, the US and the UK can all watch via the AFL’s international broadcast partners.
“With DraftKings’ rich daily fantasy heritage, we are thrilled to add these AFL contests to our industry-leading variety of DFS categories as an ‘Approved AFL Fantasy Sports and Betting Provider.’ Fans all over can discover and incorporate AFL action into their second-screen gaming experience as the 31-week-long season plus four weeks of finals gets underway where some of the toughest athletes on the planet square up for intense end-to-end action.”
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Compliance Updates
PrizePicks Becomes the First Fantasy Sports Operator to Earn iCAP Certification

PrizePicks, the largest daily fantasy sports operator in North America, announced it has received Internet Compliance Assessment Program (iCAP) accreditation from the National Council on Problem Gambling (NCPG). PrizePicks is the first and only fantasy sports operator to receive the recognition. iCAP certification is granted to operators that meet the NCPG’s high standards for responsible gaming and consumer protection practices.
“This certification is a powerful recognition of the culture we’ve built at PrizePicks, and an incredible honor that underscores our unwavering commitment to putting player safety first. I want to extend my sincere thanks to the NCPG for their thorough evaluation, and to our exceptional team for setting the bar as an industry leader in responsible gaming,” said Mike Ybarra, CEO of PrizePicks.
Developed by the NCPG, iCAP is the leading online responsible gaming assessment program in the US. The rigorous certification process involves an independent, comprehensive review of an operator’s responsible gaming policies and practices, spanning Know Your Customer (KYC) protocols, staff training programs, work culture, consumer protection measures, RG tool offerings, customer service standards, and regulatory compliance. The NCPG’s evaluation of PrizePicks ensured alignment with the highest Internet Responsible Gaming (IRG) standards, drawing from best practices across jurisdictions worldwide.
“We are proud to recognize PrizePicks as the first daily fantasy sports operator to receive iCAP accreditation. This achievement highlights their unwavering commitment to player protection and promoting positive play, setting a new benchmark for excellence in the industry,” said Jaime D. Costello, Director of Programs at the National Council on Problem Gambling.
The post PrizePicks Becomes the First Fantasy Sports Operator to Earn iCAP Certification appeared first on Gaming and Gambling Industry in the Americas.
Daily Fantasy Sports
PrizePicks Appoints Mike Quigley as Chief Marketing Officer to Drive Brand Growth and Player Engagement

PrizePicks, the largest daily fantasy sports operator in North America, announced the appointment of Mike Quigley as its new Chief Marketing Officer (CMO). Reporting directly to PrizePicks Chief Executive Officer (CEO), Mike Ybarra, Quigley will be responsible for further building out a best-in-class marketing organization and overseeing brand vision, go-to-market strategy, campaign development and overall marketing efforts across the company.
“Mike Quigley is a renowned marketing and gaming executive with tremendous experience in driving player engagement, launching campaign activations and scaling successful brands,” said Mike Ybarra, CEO of PrizePicks. “His deep expertise in digital marketing, combined with his player-first mindset, makes him the ideal leader to help us further elevate the PrizePicks brand and engage our passionate players.”
Quigley is a seasoned marketing executive with over 30 years of experience in the gaming industry with a focus on user acquisition, community engagement, and player retention. Most recently, Quigley served as the CMO at Niantic, where he led global marketing efforts for the company’s real-world augmented reality games, including the blockbuster mobile game, Pokémon GO. Prior to Niantic, he was Director of Consumer Marketing at Google/YouTube, managing the marketing strategy and execution of campaigns for both original programming and live-stream events including Coachella and SXSW. Quigley also spent 11 years at Electronic Arts where he served as Group VP of Global Marketing for the EA Games Label.
Quigley said, “I’m thrilled to join PrizePicks at such an exciting time. I admire their relentless focus on exceeding player expectations and creating experiences that keep players engaged. The team’s commitment to deliver fun, innovative gameplay to sports fans is what sets PrizePicks apart and I look forward to working together to amplify those experiences for our players.”
As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. PrizePicks is proud to provide resources to help players enjoy our games responsibly.
The post PrizePicks Appoints Mike Quigley as Chief Marketing Officer to Drive Brand Growth and Player Engagement appeared first on Gaming and Gambling Industry in the Americas.
Compliance Updates
PrizePicks Awarded Fantasy Sports Licenses in Delaware and Missouri

PrizePicks, the largest daily fantasy sports operator in North America, announced it has been awarded Daily Fantasy Sports Operator Licenses in Delaware and Missouri. The company will launch Arena, its innovative peer-to-peer fantasy sports contest, in both states.
“We are proud that Arena has been approved in every state where it has been submitted. We’ve seen strong player adoption to date and we look forward to replicating our success in these new markets with a fun gaming experience. We’d like to extend our gratitude to the Delaware Division of Gaming Enforcement, the Delaware Lottery, and the Missouri Gaming Commission for their thoughtful collaboration,” said PrizePicks CEO Mike Ybarra.
Arena offers a unique leaderboard style peer-to-peer gaming experience, allowing players to compete for prizes against one another. Participants are grouped based on their number of entries and experience level. Since launching in January, players on Arena have built over 20 million peer-to-peer lineups. With these new state launches, Arena will now be available in 15 states across the US.
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