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Is aggregation the only way forward?

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Maria Luisa Malfasi, Business Development Manager, ESA Gaming

Aggregation platforms provide games studios with access to new markets and a pain-free way to place their content with various operators. As the number of suppliers on the market has grown over the years, so too has use of aggregators.

A good aggregator benefits the operator by giving them the ability to manage their own content. Not only does it free up the operator’s internal IT resources, but it allows bonusing across multiple providers and feeds business intelligence. Depending on the aggregator and the operator’s publishing policies, an aggregator can massively cut down integration times.

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While ESA Gaming has its very own RGS, there remains a reliance on aggregation services, and this is because both services have their benefits with regards to distribution of content. Aggregation platforms enable the company to reach a wider audience of operators, while using their own RGS can give a more bespoke integration. Partnering up with key content aggregators in certain markets where larger operators can be too slow to sign agreements has been a successful strategy for the company, giving us quick access to market without many issues.

Aggregators offer a range of options for expansion in new territories as they allow brands to see the appetite for their content before committing to a market. A direct integration allows brands to cut out the middleman, which from a revenue perspective is a huge bonus, but there are advantages to using aggregators too. Assessing to what extent the market can be penetrated is usually what shapes ESA Gaming’s strategy, as well as finding a balance between the quantity of direct integrations and the maximisation of earning potential.

Direct integration is also a great tool when the circumstances are suitable, such as for ESA Gaming’s EasySwipe family that integrates into sportsbooks to allow bettors to enjoy the best quality casino games without interrupting the betting experience. Integrating in sportsbooks rather than in various operators’ casino tabs, a direct integration provides a much simpler route to market for this games collection.

For smaller providers, aggregation can be the only way to get content in front of industry-leading operators, and getting content out there is key to building a successful brand image. Aggregators have the expertise and network that smaller suppliers need in order to successfully launch their games, which in this scenario saves the brand precious money and resources.

A direct integration is now harder than it has ever been, with accessibility being the issue. Increasing numbers of large operators are only accessible through their aggregation partners thanks to the sheer volume of suppliers in existence. Nowadays, it is crucial for operators to provide content from a variety of different suppliers to ensure their games offer appeal to all player demographics, and to do this, aggregation is the easiest option. Saying that, many operators still prefer direct integrations as it cuts out the middleman, so it is ideal for a supplier to have both options.

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Striking the right balance is therefore key for suppliers looking to extend its reach across several markets and operators.

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iGP expands iGaming Deck portfolio with BGaming integration

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iGP, the full-service iGaming platform and aggregator provider, has added BGaming to its expanding content aggregator, iGaming Deck, in a move that further supports its commitment to scalable, player-focused content delivery.

The partnership brings BGaming’s creative portfolio of over 200 games to iGaming Deck’s rapidly growing content suite, which now offers operators access to more than 10,000 titles from 100+ providers via a single API integration.

Known for its engaging game mechanics, crypto-friendly features, and bold design style, BGaming’s catalogue includes slots, crash, casual games, and more, enhancing the depth and diversity of iGaming Deck’s already comprehensive offering.

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The partnership reflects iGP’s continued investment in delivering value to operators through smart aggregation, as it scales iGaming Deck with quality content and tools that support sustainable growth across markets, such as iGP’s fortune wheel builder, Twist of Luck, and jackpot offering designed to help operators drive deeper player interaction and elevate campaigns.

Jovana Popovic Canaki, CEO at iGP, said: “We are building iGaming Deck to be the most efficient and impactful aggregator solution in the market, and BGaming is a fantastic fit for that vision. Their crypto expertise, proven performance, and distinctive game style align perfectly with the demands of forward-thinking operators.”

Olga Levshina, Chief Commercial Officer at BGaming, said: “Joining the iGaming Deck platform is a great opportunity for BGaming to expand our reach and bring our games to a wider network of operators. iGP’s integration model is fast and reliable, and we’re confident this partnership will deliver strong results for both teams.”

The post iGP expands iGaming Deck portfolio with BGaming integration appeared first on European Gaming Industry News.

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REEVO Aggregator Grows Stronger as Spinomenal Joins In

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REEVO is thrilled to announce a new partnership with Spinomenal, one of the industry’s most innovative content providers, known for their visually stunning and feature-rich HTML5 video slots.

With a portfolio of over 300 cutting-edge games and a global footprint backed by licenses in Malta, Romania, Greece, the UK, New Jersey, and more, Spinomenal’s unique Universe Concept and commitment to player engagement make them a perfect fit for REEVO’s dynamic aggregation platform.

This collaboration will see Spinomenal’s high-performing titles integrated seamlessly into REEVO’s ever-growing ecosystem, enabling REEVO partners to access world-class content that drives player acquisition and retention across key regulated markets.

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Daniel Cuc, Head of Account Management at REEVO, commented: “Partnering with Spinomenal is a testament to our drive to continuously bring the best-in-class content to our partners. Their immersive gameplay, innovative features, and global recognition make them an ideal addition to the REEVO aggregation platform. We’re excited to offer our clients even more value through this collaboration, as we continue scaling our reach and impact across regulated markets.”

Yossi Shayovits, Head of Business Development at Spinomenal added: “Partnering with REEVO adds further momentum to Spinomenal’s strategic expansion globally, with the Belgian market forming a major element.”

This partnership reinforces REEVO’s mission to become the go-to aggregator for premium iGaming content, delivering speed, scalability, and standout experiences to operators and players alike.

Stay tuned as REEVO continues to onboard the industry’s most exciting studios—fueling our collective growth, one partnership at a time.

The post REEVO Aggregator Grows Stronger as Spinomenal Joins In appeared first on European Gaming Industry News.

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Johnny Ortiz

ZITRO’S CONCEPT CABINET MAKES #1 DEBUT IN US EILERS-FANTINI REPORT

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Zitro continues to raise the bar in slot performance, with its CONCEPT cabinet debuting as the #1-ranking cabinet among US emerging suppliers in the July 2025 Eilers-Fantini Cabinet Performance Report.

This milestone underscores Zitro’s growing presence in the North American market and reflects strong operator demand for innovative form factors paired with high-performing content.

Further building on this momentum, Zitro’s latest title, Legendary Sword, has joined the Top Indexing NEW Games – Core, Video ranking, highlighting the company’s strength in delivering compelling game experiences that resonate with players.

“Our consistent focus on innovation and quality is what drives Zitro forward,” said Johnny Ortiz, Founder of Zitro. “This is a proud moment for us and every team member behind the CONCEPT cabinet. We’ve always believed our products could stand alongside the industry’s best — and seeing CONCEPT debut at #1 confirms that operators and players believe it too. And this is just the beginning of what we have in store for the market.”

The post ZITRO’S CONCEPT CABINET MAKES #1 DEBUT IN US EILERS-FANTINI REPORT appeared first on Gaming and Gambling Industry in the Americas.

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