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Yoshi, Tails and Navi Among the MOST Popular Video Game Sidekicks

- The most popular video game sidekick is Yoshi from Super Mario World, receiving 71% of the votes
- Sonic the Hedgehog’s sidekick Tails ranks in second (67%) according to a worldwide poll
- 62% of the votes place Navi from The Legend of Zelda in third place
- Ashley (Resident Evil) and Palico (Monster Hunter World) are the least popular
- 75% of voters think sidekick characters should have their own video game
While we continue to spend more time at home, we have all been searching for ways to fight the boredom. For many of us, this has included playing our favourite video games. As we escape reality and get lost in the game, we often find ourselves falling even more in love with the characters, but their sidekicks too.
With that in mind, OnBuy.com wanted to discover the most loved sidekick characters in video games by asking 4,228 gamers worldwide to pick their favourites.*
Top 10 Sidekicks
In first place, and crowned the most loved sidekick character, is Yoshi from Super Mario World who stole a whopping 71% of votes. The Nintendo dinosaur is hard not to love with his distinctive powers and lovable character.
Tails from Sonic the Hedgehog lands in second with 67% of votes. It comes as no secret as he is sweet-natured and humble, who, before meeting Sonic, was picked on for having two tails – perhaps he wins on the sympathy votes!
Third on the list we find none other than fairy Navi (62% of votes) who stars in The Legend of Zelda: Ocarina of Time. She is an impressive member of the team as the first canonical character in the series to have voice acting.
Super Mario Brothers makes a second appearance on the list with Mario’s much-loved brother Luigi in fourth. Appearing in many games released by Nintendo and picked by 59% of gamers, he’s deserving of his place.
Closing the top five is Diddy Kong who appears in Donkey Kong Country. Known for being a quick thinker and the fastest and most agile member of the Kong Family, he’s a firm favourite among 57% of voters.
Popular games Halo and Fallout also make the top 10 list with characters Cortana (39%) and Dogmeat (36%).
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Australia
RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch!

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Regulating the Game (RTG) has announced Evive Australia as the first innovation to take the stage at Pitch! – part of the annual RTG gathering in Sydney in March.
The event will take place at the famous Sydney Opera House on 9 March 2026, as part of the sixth edition of the international regulatory and industry conference.
Evive is an app designed to help people change how they play or seek support for gambling harms. Created by Sam DeMello, a tech specialist drawing on his lived experience of gambling harm, and supported by Jay Robinson, a safer-gambling expert with over two decades of harm-minimisation and prevention experience, Evive Australia aims to deliver personalised tools, resources and pathways for anyone seeking to reduce risk or access help.
“Evive brings together real-world experience, clinical expertise and technology to create an accessible and credible platform for change. Pitch! was conceived to spotlight exactly these kinds of innovations – ideas that challenge convention, improve safeguards and reimagine the future of regulation and industry practice,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.
“Evive isn’t just another app, it’s a bridge between lived experience, behavioral science and practical support. It shows that compliance and compassion can coexist, and when they do, everyone benefits. The app gives regulators and operators confidence in credible harm reduction tools, while giving people a safe, stigma free path to change,” Robinson said.
The post RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch! appeared first on European Gaming Industry News.
bet365
Hacksaw Gaming Goes Live with bet365 Brazil

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Celebrating yet another market expansion together, Hacksaw Gaming and bet365 are now live in Brazil, via Light & Wonder.
Currently sporting their very own superhero in the form of the branded Spinman slot, bet365 Brazil users can look forward to an array of Hacksaw Gaming slots becoming available very soon.
Hacksaw and bet365 already boast a long-standing partnership, with content live in a notable amount of markets, including Mexico, Ontario and the UK. This is yet another standout go-live that highlights both their relationship and their shared ambition of bringing innovative, quality content to users worldwide. By continuing to expand alongside industry leaders like bet365, Hacksaw reinforces its commitment to delivering boundary-pushing content to players worldwide, while strengthening its position as a key supplier in regulated markets.
A spokesperson at bet365 said: “We’re thrilled to extend our partnership with Hacksaw Gaming into the Brazilian market. Our players are always looking for fresh and engaging content, and Hacksaw’s portfolio has proven time and again to deliver exactly that. We’re confident this expansion will be a big hit with our growing audience in Brazil.”
Marcus Cordes, Operational CEO of Hacksaw Gaming, said: “Going live with bet365 in Brazil is a proud moment for us. Latin America is a key growth region for our industry, and to expand with one of the biggest names in the industry showcases the strength of our content and the trust we’ve built through our partnership. We look forward to entertaining new players with our unique and innovative titles.”
The post Hacksaw Gaming Goes Live with bet365 Brazil appeared first on European Gaming Industry News.
Africa
Shacks Evolution Announce Strategic Partnership with Moja Group

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Shacks Evolution Studios, a leader in mobile-first gaming innovation, has announced a strategic partnership with Moja Group Inc., the parent company of Mojabet, one of Africa’s top online betting platforms.
This collaboration aims to redefine Africa’s iGaming experience through locally inspired, high-performance digital entertainment. As part of this partnership, Shacks Evolution Studios is launching two exclusive instant games: Mojawheel and Moja Citadel fully customised for Mojabet users.
These titles will be accompanied by a broader rollout of Shacks Evolution’s instant games portfolio, now accessible to audiences across multiple African markets.
“At Shacks Evolution Studios, we believe in creating games that resonate with the environment and culture of the people playing them. This partnership with Moja Group allows us to bring cutting-edge gameplay to millions while staying true to the realities of Africa’s digital landscape, including low network availability and diverse cultural tastes,” said Kwame Mensah, CEO of Shacks Evolution Studios.
“This collaboration is about more than just gaming, it’s about celebrating African creativity and delivering world-class entertainment with a local touch. By working closely with Shacks Evolution Studios, we are offering our Mojabet users something truly unique, games that feel like they were made just for them,” said Amina Diallo, Chief Marketing Officer at Moja Group Inc.
The post Shacks Evolution Announce Strategic Partnership with Moja Group appeared first on European Gaming Industry News.
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