Baltics

Lithuanian Gambling Supervision Service Clarifies Warning Requirements for Sponsors

Published

4 years ago

February 16, 2021

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The Lithuanian Gambling Supervision Service has clarified the rules around its requirement for a warning in gambling ads and how these rules apply to sponsorships.

In February 2020, the country’s legislature, the Seimas, passed a law that introduced mandatory warnings about gambling-related harm on all gambling advertisements from July 1 that year. The bill was passed by consensus after no objections were raised at its first reading.

The Gambling Supervision Service initially determined that the law did not apply to sponsorships. However this week, a year after the first law was passed, the Seimas passed another law clarifying that certain sponsorships that resemble traditional advertising will be covered.

European Gaming Congress 2024 (Warsaw, Poland)

The Supervision Service has now outlined the exact cases when a sponsorship does and does not require a warning.

It said that warnings are not required where an advertisement is worn on the clothing of a sponsored person or team, nor is it required at an event where the person or team is participating. It is also not required if the name of an event or team is sponsored.

However, the warning is necessary if a message does not refer to a specific event in which a sponsored person or team partakes and the time and place at which the event occurs. It must also exist if the sponsorship message contains more than the brand name and trademarks, particularly if the message includes a mention of the types of gambling services offered.

The regulator also ruled that these deals can only be referred to as “sponsorships,” and not “partnerships” or similar language.

Baltics

Evoplay expands Baltic presence with new Optibet collaboration

Published

1 week ago

December 19, 2024

George Miller

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Evoplay, the award-winning game development studio, has announced its latest partnership with leading Baltic operator Optibet, part of Entain, marking a strategic expansion in Lithuania and Estonia.

Through the agreement, Optibet now offers over 70 of Evoplay’s premium slot titles to its customers in both markets, including popular games such as The Greatest Catch Bonus Buy, Elven Princesses, and Fruit Super Nova.

Optibet, part of global gaming giant Entain, is a trusted operator across the Baltics, providing Evoplay with a solid foundation to grow its presence in the region.

This exclusive partnership underscores both companies’ commitment to delivering top-tier gaming experiences and increasing engagement within these key markets.

Ihor Zarechnyi, CBDO at Evoplay, said: “We’re thrilled to partner with Optibet, a trusted name across the Baltics, to bring our games to players in Lithuania and Estonia.”

“This collaboration marks an important step in our commitment to expanding in regulated markets and offering tailored experiences that resonate with local audiences.”

Janis Bariss, Entain Head of Gaming Baltics & Nordics, said: “Optibet is dedicated to providing our players with the best in gaming entertainment and partnering with Evoplay allows us to deliver an exciting range of content that adds real value to our portfolio.”

“Evoplay’s innovative approach and diverse game selection will be a fantastic addition to our online casinos in Lithuania and Estonia, and we’re looking forward to seeing the impact it has on our audience.”

The post Evoplay expands Baltic presence with new Optibet collaboration appeared first on European Gaming Industry News.

Baltics

Lithuania to Ban Gambling Ads

Published

1 month ago

November 14, 2024

Niji Narayan

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The Lithuanian parliament on Tuesday approved restrictions on gambling advertising, set to take effect from next July.

The amendments to the Gaming Law, passed with 73 votes in favour and one abstention, will introduce a ban on gambling advertising starting in July 2025. Exceptions will apply to sports competitions and events, as well as sports sponsorships and broadcasts of sports competitions, which will have a transitional period until January 1, 2028.

Next year’s budget for the Media Support Fund earmarks an additional 4 million euros to compensate media organisations for lost advertising revenue.

Among other things, MPs backed a proposal from the parliamentary Committee on Budget and Finance to have a transitional period until the end of 2027, allowing up to three betting ad spots of under 15 seconds each per hour on television, radio and online between 06:00 and 18:00 and up to two per hour between 18:00 and midnight.

For online media, betting ads without a direct link to the gaming operator’s website will be limited to 20% of advertising space from 06:00 to 18:00 and 10% until midnight.

The post Lithuania to Ban Gambling Ads appeared first on European Gaming Industry News.

Baltics

Genome launches SEPA instant payments, adding another valuable feature for iGaming companies

Published

2 months ago

October 29, 2024

George Miller

genome-launches-sepa-instant-payments,-adding-another-valuable-feature-for-igaming-companies

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Genome (UAB Maneuver LT) has introduced SEPA Instant Transfers for all its clients. Companies can now make instant euro payments within seconds to optimize cash flow and improve operational efficiency across the Eurozone.
Additionally, SEPA Instant Transfers can be used for batch Transfers, making mass payments even more effective for companies, particularly the iGaming businesses.

“SEPA Instant Transfers enable quick payments in the Eurozone, improving cash flow and scheduling flexibility for business partners – a very crucial feature for modern-day companies that conduct operations online,” explained Genome’s CEO, Daumantas Barauskas.

SEPA Instant Transfers will be priced the same as regular SEPA Credit Transfers, ensuring users enjoy the convenience of instant transactions without any additional costs.

The feature has gone live shortly before the SiGMA Europe conference that Genome’s team will be attending. Businesses can learn more about SEPA Instant Transfers and other iGaming services Genome provides at booth #3102 or by booking a meeting.

“SEPA Instant Transfers is not the only service Genome offers iGaming companies. For one, they can streamline their financial operations with our API for mass payouts and B2C2B payments. We are currently developing the incoming payment notifications service via API (API for pay-ins). This feature will notify iGaming companies about client pay-ins in real-time. We also provide contactless physical and virtual Visa Business cards for media buying and other corporate expenses, with the added convenience of Google Pay, Apple Pay, and Garmin Pay compatibility. Additionally, a dedicated IBAN account simplifies B2B transactions, and the Genome iOS and Android apps ensure real-time financial management anytime, anywhere,” concluded Daumantas Barauskas.

The post Genome launches SEPA instant payments, adding another valuable feature for iGaming companies appeared first on European Gaming Industry News.