Latest News

REVEALED: These are the Online Games that Cause the Most Arguments 🎮💔

Published

5 years ago

February 12, 2021

George Miller

Reading Time: 4 minutes

1 in 50 couples row over gaming every day
Call of Duty is the online game most likely to cause a rift between couples
1/4 Women have (unsuccessfully) tried to ban gaming in the house, compared to 1/5 Men
25% of men have thought about breaking up with their partner because of online gaming-related arguments, compared to 17% of women

With Valentines day almost a week away, new data from CardsChat.com reveals which online games cause the most arguments in a relationship. CardsChat surveyed 1,000 UK adults whose partner plays online games, to find out how gaming affects relationships. CardsChat also spoke to three relationship experts to explain the findings.

1 in 50 couples row over games every day

Out of the 1,000 surveyed, 1 in 50 couples said they argued over gaming every day! 1 in 25 of the respondents said they squabbled a little less, ‘just’ 250 to 300 times per year, while 3 in 25 ‘fessed up to having gaming-related rows 150 to 200 times a year.

Arguments per year	No. of couples
50-100	1 in 4
150-200	3 in 25
250-300	1 in 25
Every day!	1 in 50

According to the survey data, Call of Duty is the online game most likely to cause a rift between couples with 38% of couples admitting to have argued about time spent on the game.

Fifa is a close second, with 34% of couples confessing to argue over the football game.

According to Iain Macintosh’s book, ‘Football Manager Stole My Life’, the titular game was cited as a factor in a whopping 35 divorce cases back in 2012. However, despite these stats, we found that the addictive micromanagement game came fourth with 15%.

Game	Argument about time spent on the game
Call of Duty	38%
Fifa	34%
Fortnite	21%
Football Manager	15%

What the expert says:

So what’s behind these rows? Chris Pleines, a dating expert from Datingscout says forgetting important dates and a lack of quality time can contribute: “Being preoccupied with gaming will most likely let you forget what day it is, especially if you pull an all-nighter. Instead of preparing something special for your partner, you are busy levelling up on your game.”

Let’s hope that these gamers don’t forget about Valentine’s Day!

Who Is Trying — and Failing — To Ban Gaming?

1/4 Women Vs 1/5 Men

We dug deep into our research to find out who is trying to ban gaming in these households. The girls just edge it slightly, with one quarter of female respondents admitting to unsuccessfully trying to ban gaming in their house. While around one fifth of men said they had also tried unsuccessfully to put a stop to gaming in the home.

What the expert says:

We spoke to Susan Trombetti, leading matchmaker, relationship expert, and CEO of Exclusive Matchmaking, to delve even deeper into the impact of gaming on relationships. She told us: “Gaming is a way to be connected without really connecting with people thus sometimes increasing your social isolation. This can cause issues for relationships.”

Her advice? “Some things you can try are limiting time spent on the game instead of banning them altogether. Opposed to making your household a gaming free household, if your partner enjoys it, consider limiting the time gaming, similar to how you may set boundaries like no phones while eating dinner together. Small compromises may work for you and your partner.”

Gaming Causing Break-Ups

25% Men Vs 17% Women

Have thought about breaking up with their partner over gaming

Our data reveals that 25% of men have thought about breaking up with their partner because of online gaming-related arguments. Compared to 17% of women surveyed admitting they’ve considered calling time on a relationship for the same reason.

What the expert says:

Dainis Graveris, a certified sex educator and relationship expert at SexualAlpha suggests that: “When people play online games, they become a part of something that involves responsibilities, loyalties, and interactions. These interactions, however, don’t spill through with their relationships offline.

And why does this seem to bother more men than women? Dainis says:” it boils down to the male gamer’s motivations for playing online games that’s why you can find that most of them get into serious fights with their partners and have thought about breaking up with them.

For instance, some male gamers feel that playing online games helps alleviate stress, serves as an outlet for negative energy, and/or helps them regain a sense of control. When their female partners don’t understand their motivations, they take offense and get into serious arguments”.

Peace of the action

Considering how many relationships are on the ropes due to online gaming, we started thinking about how couples can avoid the agro.

The simple solution? Get gaming included in your vows Or if you’re not married, write some up into your living arrangements. We took the liberty of writing some up…

‘Do you [insert name] promise to play only an hour of gaming a day?’

‘I promise never to ban gaming in the house’

‘I vow to always put you first, even when I’m playing Fortnite’

‘I promise never to keep score, even when I’m beating you at FIFA’

‘I vow to never let the PS5 come between us’

‘I [insert name], take thee, [insert name]….forsaking all others…’til COD do us part’

‘What’s mine is yours and what’s yours is mine…except the Xbox’

AI in gaming

ZingBrain AI Boosts Hondubet Engagement

Published

9 hours ago

April 9, 2026

Wladimir P.

ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation

ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.

By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.

Significant Performance Gains Across Player Segments

Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:

A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
A 10% rise in total bets placed by returning users
A 25% boost in the number of unique games explored across the player base

These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.

From Manual Management to Intelligent Automation

Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.

The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.

Smarter Player Experiences Through AI Innovation

Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.

Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.

Aligning Commercial Goals with User Experience

Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.

Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.

A New Standard for iGaming Personalisation

The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.

As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.

The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

AGS Interactive Announces Launch of Cash Cow Bonus Wheel

Published

9 hours ago

April 9, 2026

GamingAmericas.com

ags-interactive-announces-launch-of-cash-cow-bonus-wheel

AGS yesterday announced the launch of Cash Cow Bonus Wheel marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.

The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.

“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”

The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.

Additionally, Cash Cow Bounty Board will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.

For more information, visit newsroom.playags.com.

©2026 AGS LLC. All® notices signify marks registered in the United States. All notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.

The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.

Latest News

N1 Partners at Search iGaming Conference 2026 in Limassol

Published

14 hours ago

April 9, 2026

Wladimir P.

n1-partners-at-search-igaming-conference-2026-in-limassol

The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.