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REVEALED: These are the Online Games that Cause the Most Arguments 🎮💔
- 1 in 50 couples row over gaming every day
- Call of Duty is the online game most likely to cause a rift between couples
- 1/4 Women have (unsuccessfully) tried to ban gaming in the house, compared to 1/5 Men
- 25% of men have thought about breaking up with their partner because of online gaming-related arguments, compared to 17% of women
With Valentines day almost a week away, new data from CardsChat.com reveals which online games cause the most arguments in a relationship. CardsChat surveyed 1,000 UK adults whose partner plays online games, to find out how gaming affects relationships. CardsChat also spoke to three relationship experts to explain the findings.
1 in 50 couples row over games every day
Out of the 1,000 surveyed, 1 in 50 couples said they argued over gaming every day! 1 in 25 of the respondents said they squabbled a little less, ‘just’ 250 to 300 times per year, while 3 in 25 ‘fessed up to having gaming-related rows 150 to 200 times a year.
| Arguments per year | No. of couples |
| 50-100 | 1 in 4 |
| 150-200 | 3 in 25 |
| 250-300 | 1 in 25 |
| Every day! | 1 in 50 |
According to the survey data, Call of Duty is the online game most likely to cause a rift between couples with 38% of couples admitting to have argued about time spent on the game.
Fifa is a close second, with 34% of couples confessing to argue over the football game.
According to Iain Macintosh’s book, ‘Football Manager Stole My Life’, the titular game was cited as a factor in a whopping 35 divorce cases back in 2012. However, despite these stats, we found that the addictive micromanagement game came fourth with 15%.
| Game | Argument about time spent on the game |
| Call of Duty | 38% |
| Fifa | 34% |
| Fortnite | 21% |
| Football Manager | 15% |
What the expert says:
So what’s behind these rows? Chris Pleines, a dating expert from Datingscout says forgetting important dates and a lack of quality time can contribute: “Being preoccupied with gaming will most likely let you forget what day it is, especially if you pull an all-nighter. Instead of preparing something special for your partner, you are busy levelling up on your game.”
Let’s hope that these gamers don’t forget about Valentine’s Day!
Who Is Trying — and Failing — To Ban Gaming?
1/4 Women Vs 1/5 Men
We dug deep into our research to find out who is trying to ban gaming in these households. The girls just edge it slightly, with one quarter of female respondents admitting to unsuccessfully trying to ban gaming in their house. While around one fifth of men said they had also tried unsuccessfully to put a stop to gaming in the home.
What the expert says:
We spoke to Susan Trombetti, leading matchmaker, relationship expert, and CEO of Exclusive Matchmaking, to delve even deeper into the impact of gaming on relationships. She told us: “Gaming is a way to be connected without really connecting with people thus sometimes increasing your social isolation. This can cause issues for relationships.”
Her advice? “Some things you can try are limiting time spent on the game instead of banning them altogether. Opposed to making your household a gaming free household, if your partner enjoys it, consider limiting the time gaming, similar to how you may set boundaries like no phones while eating dinner together. Small compromises may work for you and your partner.”
Gaming Causing Break-Ups
25% Men Vs 17% Women
Have thought about breaking up with their partner over gaming
Our data reveals that 25% of men have thought about breaking up with their partner because of online gaming-related arguments. Compared to 17% of women surveyed admitting they’ve considered calling time on a relationship for the same reason.
What the expert says:
Dainis Graveris, a certified sex educator and relationship expert at SexualAlpha suggests that: “When people play online games, they become a part of something that involves responsibilities, loyalties, and interactions. These interactions, however, don’t spill through with their relationships offline.
And why does this seem to bother more men than women? Dainis says:” it boils down to the male gamer’s motivations for playing online games that’s why you can find that most of them get into serious fights with their partners and have thought about breaking up with them.
For instance, some male gamers feel that playing online games helps alleviate stress, serves as an outlet for negative energy, and/or helps them regain a sense of control. When their female partners don’t understand their motivations, they take offense and get into serious arguments”.
Peace of the action
Considering how many relationships are on the ropes due to online gaming, we started thinking about how couples can avoid the agro.
The simple solution? Get gaming included in your vows
‘Do you [insert name] promise to play only an hour of gaming a day?’
‘I promise never to ban gaming in the house’
‘I vow to always put you first, even when I’m playing Fortnite’
‘I promise never to keep score, even when I’m beating you at FIFA’
‘I vow to never let the PS5 come between us’
‘I [insert name], take thee, [insert name]….forsaking all others…’til COD do us part’
‘What’s mine is yours and what’s yours is mine…except the Xbox’
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Alberta
Incentive Studios launches five games with bet365 in Alberta
Incentive Games, via its real-money gaming division Incentive Studios, has launched five titles with bet365 in Alberta, the company said on July 23, 2026.
The rollout makes Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout available to bet365 players in the province. Incentive Games described it as Incentive Studios’ first launch in Alberta.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.
“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”
Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.
We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”
Incentive Games said the Alberta go-live follows recent launches in Ontario, Brazil and Pennsylvania as it targets further growth in regulated markets.
The post Incentive Studios launches five games with bet365 in Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Amusnet Gaming Explains the Shift From Account Management to Revenue System Ownership
Amusnet Gaming joined industry leaders, compliance experts, technology professionals, and gaming stakeholders at HIPTHER Baltics & Nordics: Tallinn 2026 for a day of discussions focused on digital governance, startup innovation, and Nordic market expansion. We spoke with Jack Lloyd, Partner Account & Commercial Manager – Operations Lead at Amusnet Gaming, about the evolving role of account management in iGaming – and why the industry is increasingly moving toward full partner revenue lifecycle ownership.
The phrase “revenue system ownership” suggests a much broader responsibility than traditional account management. How do you define this shift inside the modern iGaming ecosystem?
From a game provider perspective, “revenue system ownership” reflects the move away from managing accounts as standalone relationships and toward owning the performance of the content ecosystem inside each operator.
It means taking responsibility not just for delivering games, but for how those games perform once deployed – across lobbies, markets, player segments, and promotional layers. The provider role becomes directly tied to revenue outcomes, where success is measured by engagement, retention, and game-level performance, not just distribution.
How Amusnet applies this philosophy
At Amusnet, this means taking a proactive approach to portfolio management. We work closely with operators to analyse game performance, identify market-specific trends, and optimise content visibility through lobby positioning, promotional activity, and tailored launch strategies
What Amusnet is doing differently
Rather than focusing solely on new integrations, we place significant emphasis on post-launch performance. Once content is live, our teams continuously monitor engagement and revenue trends to identify opportunities for further optimisation and growth.
What tools or capabilities support this
Access to detailed performance data across multiple regulated markets gives us a broader view of player behaviour and portfolio performance, helping us identify opportunities that may not be visible when looking at a single market in isolation.
What are the biggest limitations of the classic account management model in today’s highly competitive and data-driven gaming market?
The traditional model is often too disconnected from product and performance reality. In many cases, account management sits between commercial, product, and operations without true ownership of outcomes.
For game providers, this creates friction between insight and execution. You may see performance trends, but lack the operational leverage to immediately impact game positioning, segmentation strategy, or market-specific optimisation.
In a highly competitive environment, this slows down portfolio growth and limits the ability to fully monetise content across operators.
How has the expectation from operators changed when it comes to account management and commercial partnership support over the past few years?
Operators now expect game providers to behave more like performance partners rather than content vendors.
It’s no longer just about supplying a strong game portfolio – it’s about actively contributing to how that portfolio is monetised inside the operator’s ecosystem. In the current market, a top-tier supplier’s commercial lead needs to understand API optimization, algorithmic recommendations, data segmentation, and local compliance constraints. If an account team cannot translate data insights into actionable revenue opportunities for operators, it risks becoming less relevant in today’s market
In practice, providers are expected to influence revenue outcomes, not just supply tools that generate them.
What are some of the biggest challenges companies face today when managing long-term growth across multiple regulated markets?
For game providers, the biggest challenge is scaling a consistent portfolio strategy across fragmented regulatory environments.
Each market affects how content can be certified, distributed, and positioned, which directly impacts performance. What works in one jurisdiction may not translate into another due to compliance constraints or player behaviour differences.
At the same time, without a consolidated performance view across operators and markets, it becomes difficult to optimise the portfolio holistically and understand true game-level ROI.
What internal skills or mindset changes do companies now look for when building high-performing account management or partnership teams?
The shift is toward hybrid commercial and product-performance thinking.
For game providers, it’s no longer enough to manage relationships – teams need to understand how games perform at a granular level and translate that into actionable portfolio decisions.
This requires strong analytical capability, but also a deep understanding of content strategy, player engagement, and how to influence operator-side execution. The mindset shifts from account servicing to active revenue and portfolio optimization ownership.
Looking ahead, how do you see partnership and revenue management roles evolving within the iGaming industry over the next few years?
Within game providers, these roles are evolving into fully integrated portfolio performance ownership functions.
The separation between account management, product, and commercial strategy will continue to fade. Instead, teams will be structured around full lifecycle responsibility for game performance across operators.
AI and automation will increasingly handle reporting and operational tasks, allowing commercial teams to focus on strategic portfolio decisions, market expansion, and optimisation of content performance at scale.
Ultimately, success will be defined by how effectively game providers can turn content into sustained revenue performance across diverse regulated markets.
The industry has moved beyond simple content distribution. Operators are looking for partners who can help them grow, not just suppliers who provide games. Our focus is on combining strong content with data-driven decision making and local market expertise to create lasting value for our partner.
Amusnet Gaming supported HIPTHER Baltics & Nordics: Tallinn 2026 as the sponsor of the Compliance & Operations Lab stage, as well as the Awards Ceremony & Closing Party Sponsor.
The post Amusnet Gaming Explains the Shift From Account Management to Revenue System Ownership appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BGaming
BGaming Broadens Market Footprint via Bragg Gaming Group Deal
Deal puts BGaming titles on Bragg’s bragg hub aggregation platform, with market-specific game lineups launching across three regulated jurisdictions.
BGaming has signed a distribution partnership with Bragg Gaming Group to launch a selection of its titles in Spain, the Netherlands and Peru via Bragg’s bragg hub aggregation platform.
Under the agreement, BGaming’s content will be delivered to operators connected to bragg hub. In Spain and the Netherlands, the initial rollout includes Bonanza Billion, Fruit Million and Wild Cash x9990. In Peru, the launch lineup includes Gemhalla, Aztec Clusters and Aviamasters.
BGaming said the deal supports its push to expand in regulated European and Latin American markets by widening access to operators through Bragg’s aggregation network.
Marina Ostrovtsova, CEO at BGaming, said: “Expanding our reach in regulated markets is a core part of our strategy, and Bragg Gaming Group gives us a strong, compliant route to do exactly that.
“Spain, the Netherlands and Peru are important markets for us, and partnering with an established aggregation platform like bragg means we can put our best-performing games in front of more players while meeting the standards each market demands. We look forward to building on this partnership and bringing even more of our catalogue to bragg’s operators over time.”
Hristofor Hristov, Commercial Director Aggregation & Strategic Partnerships at bragg, added: “Integrating BGaming’s high-velocity titles directly enhances the premium mix we deliver to operators across Spain, the Netherlands, and Peru.
“This rollout drives immediate value for our partners and underscores our commitment to bringing market-specific, top-tier content to key regulated regions via the bragg hub.”
The post BGaming Broadens Market Footprint via Bragg Gaming Group Deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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