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REVEALED: These are the Online Games that Cause the Most Arguments 🎮💔
- 1 in 50 couples row over gaming every day
- Call of Duty is the online game most likely to cause a rift between couples
- 1/4 Women have (unsuccessfully) tried to ban gaming in the house, compared to 1/5 Men
- 25% of men have thought about breaking up with their partner because of online gaming-related arguments, compared to 17% of women
With Valentines day almost a week away, new data from CardsChat.com reveals which online games cause the most arguments in a relationship. CardsChat surveyed 1,000 UK adults whose partner plays online games, to find out how gaming affects relationships. CardsChat also spoke to three relationship experts to explain the findings.
1 in 50 couples row over games every day
Out of the 1,000 surveyed, 1 in 50 couples said they argued over gaming every day! 1 in 25 of the respondents said they squabbled a little less, ‘just’ 250 to 300 times per year, while 3 in 25 ‘fessed up to having gaming-related rows 150 to 200 times a year.
| Arguments per year | No. of couples |
| 50-100 | 1 in 4 |
| 150-200 | 3 in 25 |
| 250-300 | 1 in 25 |
| Every day! | 1 in 50 |
According to the survey data, Call of Duty is the online game most likely to cause a rift between couples with 38% of couples admitting to have argued about time spent on the game.
Fifa is a close second, with 34% of couples confessing to argue over the football game.
According to Iain Macintosh’s book, ‘Football Manager Stole My Life’, the titular game was cited as a factor in a whopping 35 divorce cases back in 2012. However, despite these stats, we found that the addictive micromanagement game came fourth with 15%.
| Game | Argument about time spent on the game |
| Call of Duty | 38% |
| Fifa | 34% |
| Fortnite | 21% |
| Football Manager | 15% |
What the expert says:
So what’s behind these rows? Chris Pleines, a dating expert from Datingscout says forgetting important dates and a lack of quality time can contribute: “Being preoccupied with gaming will most likely let you forget what day it is, especially if you pull an all-nighter. Instead of preparing something special for your partner, you are busy levelling up on your game.”
Let’s hope that these gamers don’t forget about Valentine’s Day!
Who Is Trying — and Failing — To Ban Gaming?
1/4 Women Vs 1/5 Men
We dug deep into our research to find out who is trying to ban gaming in these households. The girls just edge it slightly, with one quarter of female respondents admitting to unsuccessfully trying to ban gaming in their house. While around one fifth of men said they had also tried unsuccessfully to put a stop to gaming in the home.
What the expert says:
We spoke to Susan Trombetti, leading matchmaker, relationship expert, and CEO of Exclusive Matchmaking, to delve even deeper into the impact of gaming on relationships. She told us: “Gaming is a way to be connected without really connecting with people thus sometimes increasing your social isolation. This can cause issues for relationships.”
Her advice? “Some things you can try are limiting time spent on the game instead of banning them altogether. Opposed to making your household a gaming free household, if your partner enjoys it, consider limiting the time gaming, similar to how you may set boundaries like no phones while eating dinner together. Small compromises may work for you and your partner.”
Gaming Causing Break-Ups
25% Men Vs 17% Women
Have thought about breaking up with their partner over gaming
Our data reveals that 25% of men have thought about breaking up with their partner because of online gaming-related arguments. Compared to 17% of women surveyed admitting they’ve considered calling time on a relationship for the same reason.
What the expert says:
Dainis Graveris, a certified sex educator and relationship expert at SexualAlpha suggests that: “When people play online games, they become a part of something that involves responsibilities, loyalties, and interactions. These interactions, however, don’t spill through with their relationships offline.
And why does this seem to bother more men than women? Dainis says:” it boils down to the male gamer’s motivations for playing online games that’s why you can find that most of them get into serious fights with their partners and have thought about breaking up with them.
For instance, some male gamers feel that playing online games helps alleviate stress, serves as an outlet for negative energy, and/or helps them regain a sense of control. When their female partners don’t understand their motivations, they take offense and get into serious arguments”.
Peace of the action
Considering how many relationships are on the ropes due to online gaming, we started thinking about how couples can avoid the agro.
The simple solution? Get gaming included in your vows
‘Do you [insert name] promise to play only an hour of gaming a day?’
‘I promise never to ban gaming in the house’
‘I vow to always put you first, even when I’m playing Fortnite’
‘I promise never to keep score, even when I’m beating you at FIFA’
‘I vow to never let the PS5 come between us’
‘I [insert name], take thee, [insert name]….forsaking all others…’til COD do us part’
‘What’s mine is yours and what’s yours is mine…except the Xbox’
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Anton Eshtokin
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners: Winning Golden Boomerang Awards is a meaningful professional marker within the industry
1. GBA is entering its third season in 2026. Looking back at the journey from the very first edition in 2024 — how would you describe how the tournament has evolved?
Perhaps the most significant change is that the Golden Boomerang Awards has clearly moved beyond being just another industry competition and has become a recognized brand within the affiliate marketing space. Over the past three years, we have not only increased brand awareness but also earned trust and built a strong community of participants who return to compete and improve their results.
I can confidently say that today, even participation in the GBA is a mark of quality. Why? Because it reflects a certain level of professionalism in the market. Winning, especially in the third season, becomes a clear marker of being among the very best in the industry.
What makes this evolution important is that formats like this are still relatively rare. GBA sits at the intersection of competition, expertise, and industry recognition – and we see it as a platform that not only rewards performance, but also contributes to the overall development of the affiliate market.
2. In 2025, more than 400 affiliate teams participated. What does that number tell you about what the market is looking for from formats like GBA?
For us, this is a clear signal that the market is actively seeking formats that go beyond pure performance-based incentives. You see, traditional affiliate programs are heavily focused on financial rewards for traffic – and there’s plenty of that in the market already. The significant growth in the number of Golden Boomerang Awards participants from season to season (226 in the first, 400+ in the second) demonstrates that affiliate teams have a strong demand for something different. I’m talking about competition, visibility, and a sense of belonging to a professional community.
GBA taps into that by offering not just rewards, but recognition and experience. Through our collaboration with AC Milan (I remind you that Boomerang Partners is an Official Regional Partner of AC Milan), we’re able to provide participants with opportunities that go beyond monetary value – things that are difficult to replicate within standard affiliate program structures.
Ultimately, it’s about creating a sense of legacy. Participation in the Golden Boomerang Awards becomes part of a longer-term professional story, not just a short-term performance cycle.
3. The theme of this season is ‘Beyond the Moment.’ Where did that idea come from, and why does it feel right for this particular stage of GBA’s life?
The idea behind “Beyond the Moment” came naturally as we entered the GBA’s third season. After two successful years, it felt like the right time to shift the focus from short-term wins to long-term performance.
It’s no secret that the affiliate market is highly volatile. Here, strong results can come quickly, sometimes unexpectedly. But staying at the top is a completely different challenge.
In the third season of Golden Boomerang Awards, we’re focusing on what exists beyond the moment of victory. Winning is important, but it’s only a snapshot. What truly defines top-tier affiliate teams is the work behind them. These are consistent execution, strategic thinking, adaptability, and the ability to identify new opportunities.
Thus, “Beyond the Moment” is about recognizing that invisible layer of effort that separates sustainable success from a one-time result.
4. Five months is a long run for an affiliate tournament. Engagement typically drops in the middle of any long competition. What specific mechanisms did you build into GBA 2026 to prevent that?
You’re right to point out the tournament’s length and the importance of maintaining participant engagement over such a distance, but we deliberately set this challenge for ourselves. That’s why we paid close attention to developing a clear and effective structure for the Golden Boomerang Awards. In the third season, it’s a multi-stage experience rather than a single continuous race. The season is divided into three phases, conceptually aligned with a football match structure, each with its own rules, objectives, and rewards.
This creates natural reset points and new incentives throughout the tournament, helping maintain momentum.
We’ve also introduced mechanics such as boosts and mid-season entry opportunities. This allows new affiliate teams to join and still compete for top positions, rather than being locked out by early leaders.
Additionally, not all mechanics are revealed upfront. Rolling out new elements during the season adds anticipation and keeps participants engaged over time.
5. 2026 is an extraordinary year for sport — the FIFA World Cup, the Winter Olympics, one of the most packed global calendars in recent memory. How does that shift the opportunity and the pressure for sports-focused affiliates?
Yes, 2026 is an exceptionally busy year for sports (and this applies not only to the past Olympic Winter Games Milano Cortina 2026 and the upcoming FIFA World Cup 2026, but also to many other high-profile tournaments), which creates both opportunity and pressure.
On one hand, a packed global calendar means more traffic peaks and more chances to scale. On the other hand, it increases competition – both in media buying and in capturing audience attention.
Who can succeed in such conditions? – Those affiliate teams that don’t just react to a given sporting event, but instead focus more on preparation and strategy. This means understanding which moments matter, how to prioritize them, and how to allocate resources effectively.
That’s why we introduced a dedicated Sports Marketing and Betting Calendar 2026 earlier this year. Combined with participation in the Golden Boomerang Awards, it provides affiliate teams with a more structured approach to the sports season and to capitalize on key moments.
In this context, GBA acts as an additional performance layer – amplifying focus and execution during a highly competitive period.
6. In your view, what genuinely motivates a top-tier affiliate in 2026 — is it financial upside, status, access, something else? And how does GBA address that?
Top-tier affiliates in 2026 are driven by more than just financial upside, although revenue remains a fundamental factor.
For experienced teams, money alone is often not a sufficient long-term motivator. They are already operating at a level where access, recognition, and positioning within the industry become equally important.
This includes being part of a trusted network, gaining visibility, and accessing opportunities that are not typically available through standard affiliate programs.
That’s where the Golden Boomerang Awards are positioned differently. It’s not just about rewards – it’s about status, professional recognition, and belonging to a high-level community.
Combined with the competitive nature of the season, this creates a stronger and more sustainable layer of motivation.
7. TIME TO WIN closed on March 31. It was directly connected to GBA — participants earned bonus points carrying into the new season. How do you see that handoff working, and what did TIME TO WIN teach you going into GBA 2026?
TIME TO WIN and Golden Boomerang Awards are designed to function as part of a unified ecosystem rather than separate competitions.
TIME TO WIN acted as a high-intensity entry point into the year. It helped re-engage our affiliate partners after the holiday season and encouraged a more sprint-based approach to performance, where teams actively test tools and strategies.
GBA, which follows immediately after, shifts the focus to long-term consistency and sustained results.
The connection between the two tournaments is also structural: participants from TIME TO WIN carry bonus points into the Golden Boomerang Awards. This creates continuity and rewards early engagement.
Overall, our goal is to build a system where affiliate partners stay engaged throughout the year – not just for short-term wins, but as part of a long-term collaboration.
8. If GBA is still running five years from now and has become exactly what you want it to be — what does that look like?
We would like the Golden Boomerang Awards to become a widely recognized and trusted benchmark within the affiliate industry. Already, we have serious reasons to believe that this goal will be achieved. These include growing interest from affiliate teams and participant numbers, increased media attention, and deeper engagement from the market.
A key focus going forward is trust. That’s why GBA is positioned as a performance-driven award, based on transparent data, a clear leaderboard, and measurable results.
Success would mean that winning the Golden Boomerang Awards is not just an achievement for the winner, but a meaningful professional marker within the industry.
Rather than competing directly with traditional awards, we aim to strengthen our niche as a highly practical, performance-based competition.
9. What would you say to an affiliate who is sitting on the fence right now, wondering whether GBA 2026 is worth their time and attention?
It’s worth approaching that question from a practical perspective. We all know that the affiliate marketing space is highly competitive. Staying passive in it can hardly be called a winning strategy. By participating in the Golden Boomerang Awards 2026, affiliate teams gain a structured opportunity to test their capabilities in a visible, high-pressure environment.
At the same time, the benefits are clear for all participants. For experienced affiliates, it’s a way to benchmark themselves against strong competitors and gain recognition. For newer players, it’s an opportunity to accelerate learning and better understand what high-level performance looks like.
There’s also value in being part of a professional community – exchanging experience, observing others, and staying aligned with market dynamics.
So the real question becomes not “is it worth it?”, but “what do you miss by not participating?” – especially in a year with this level of competition and opportunity.
The post Anton Eshtokin, Chief Marketing Officer at Boomerang Partners: Winning Golden Boomerang Awards is a meaningful professional marker within the industry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Vegangster has become the first iGaming platform to integrate the Model Context Protocol (MCP), enabling AI agents to interact directly with platform systems in real time.
MCP is an open protocol that gives AI agents a structured way to communicate with software environments, allowing them to understand context, retrieve data, and perform actions on the user’s behalf. Instead of building separate integrations for each use case, MCP standardises how AI agents interact with platform systems, making integrations faster to deploy and easier to scale.
For player support, this means agents can resolve common queries, including deposit status, bonus conditions, and account issues. Instead of routing tickets or escalating requests, agents retrieve live data and resolve queries instantly within a single interaction.
On the operator side, tasks that previously required navigating multiple interface sections or exporting reports can now be handled through plain-language prompts: filtering player lists, reviewing performance figures, adjusting configurations. The practical effect is a shorter onboarding curve and faster execution of day-to-day tasks.
Michael Oziransky, Chief Product Officer at Vegangster, sees this as foundational rather than incremental:
“AI agents interacting with the platform mark a fundamental shift. What we are seeing now are just the most obvious use cases. The real value of MCP is in its flexibility. This opens the door to entirely new ways of operating and building on top of the platform. We are proud to be the first to bring this to iGaming.”
The integration is currently in beta with selected operators, with wider availability planned soon. Early adopters can already move beyond traditional interfaces and begin operating the platform through AI agents.
Press Contact
Romans Kozlovskis
The post Vegangster Becomes First iGaming Platform to Support AI Agent Integration via MCP appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Anton Eshtokin
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners: Winning Golden Boomerang Awards is a meaningful professional marker within the industry
1. GBA is entering its third season in 2026. Looking back at the journey from the very first edition in 2024 — how would you describe how the tournament has evolved?
Perhaps the most significant change is that the Golden Boomerang Awards has clearly moved beyond being just another industry competition and has become a recognized brand within the affiliate marketing space. Over the past three years, we have not only increased brand awareness but also earned trust and built a strong community of participants who return to compete and improve their results.
I can confidently say that today, even participation in the GBA is a mark of quality. Why? Because it reflects a certain level of professionalism in the market. Winning, especially in the third season, becomes a clear marker of being among the very best in the industry.
What makes this evolution important is that formats like this are still relatively rare. GBA sits at the intersection of competition, expertise, and industry recognition – and we see it as a platform that not only rewards performance, but also contributes to the overall development of the affiliate market.
2. In 2025, more than 400 affiliate teams participated. What does that number tell you about what the market is looking for from formats like GBA?
For us, this is a clear signal that the market is actively seeking formats that go beyond pure performance-based incentives. You see, traditional affiliate programs are heavily focused on financial rewards for traffic – and there’s plenty of that in the market already. The significant growth in the number of Golden Boomerang Awards participants from season to season (226 in the first, 400+ in the second) demonstrates that affiliate teams have a strong demand for something different. I’m talking about competition, visibility, and a sense of belonging to a professional community.
GBA taps into that by offering not just rewards, but recognition and experience. Through our collaboration with AC Milan (I remind you that Boomerang Partners is an Official Regional Partner of AC Milan), we’re able to provide participants with opportunities that go beyond monetary value – things that are difficult to replicate within standard affiliate program structures.
Ultimately, it’s about creating a sense of legacy. Participation in the Golden Boomerang Awards becomes part of a longer-term professional story, not just a short-term performance cycle.
3. The theme of this season is ‘Beyond the Moment.’ Where did that idea come from, and why does it feel right for this particular stage of GBA’s life?
The idea behind “Beyond the Moment” came naturally as we entered the GBA’s third season. After two successful years, it felt like the right time to shift the focus from short-term wins to long-term performance.
It’s no secret that the affiliate market is highly volatile. Here, strong results can come quickly, sometimes unexpectedly. But staying at the top is a completely different challenge.
In the third season of Golden Boomerang Awards, we’re focusing on what exists beyond the moment of victory. Winning is important, but it’s only a snapshot. What truly defines top-tier affiliate teams is the work behind them. These are consistent execution, strategic thinking, adaptability, and the ability to identify new opportunities.
Thus, “Beyond the Moment” is about recognizing that invisible layer of effort that separates sustainable success from a one-time result.
4. Five months is a long run for an affiliate tournament. Engagement typically drops in the middle of any long competition. What specific mechanisms did you build into GBA 2026 to prevent that?
You’re right to point out the tournament’s length and the importance of maintaining participant engagement over such a distance, but we deliberately set this challenge for ourselves. That’s why we paid close attention to developing a clear and effective structure for the Golden Boomerang Awards. In the third season, it’s a multi-stage experience rather than a single continuous race. The season is divided into three phases, conceptually aligned with a football match structure, each with its own rules, objectives, and rewards.
This creates natural reset points and new incentives throughout the tournament, helping maintain momentum.
We’ve also introduced mechanics such as boosts and mid-season entry opportunities. This allows new affiliate teams to join and still compete for top positions, rather than being locked out by early leaders.
Additionally, not all mechanics are revealed upfront. Rolling out new elements during the season adds anticipation and keeps participants engaged over time.
5. 2026 is an extraordinary year for sport — the FIFA World Cup, the Winter Olympics, one of the most packed global calendars in recent memory. How does that shift the opportunity and the pressure for sports-focused affiliates?
Yes, 2026 is an exceptionally busy year for sports (and this applies not only to the past Olympic Winter Games Milano Cortina 2026 and the upcoming FIFA World Cup 2026, but also to many other high-profile tournaments), which creates both opportunity and pressure.
On one hand, a packed global calendar means more traffic peaks and more chances to scale. On the other hand, it increases competition – both in media buying and in capturing audience attention.
Who can succeed in such conditions? – Those affiliate teams that don’t just react to a given sporting event, but instead focus more on preparation and strategy. This means understanding which moments matter, how to prioritize them, and how to allocate resources effectively.
That’s why we introduced a dedicated Sports Marketing and Betting Calendar 2026 earlier this year. Combined with participation in the Golden Boomerang Awards, it provides affiliate teams with a more structured approach to the sports season and to capitalize on key moments.
In this context, GBA acts as an additional performance layer – amplifying focus and execution during a highly competitive period.
6. In your view, what genuinely motivates a top-tier affiliate in 2026 — is it financial upside, status, access, something else? And how does GBA address that?
Top-tier affiliates in 2026 are driven by more than just financial upside, although revenue remains a fundamental factor.
For experienced teams, money alone is often not a sufficient long-term motivator. They are already operating at a level where access, recognition, and positioning within the industry become equally important.
This includes being part of a trusted network, gaining visibility, and accessing opportunities that are not typically available through standard affiliate programs.
That’s where the Golden Boomerang Awards are positioned differently. It’s not just about rewards – it’s about status, professional recognition, and belonging to a high-level community.
Combined with the competitive nature of the season, this creates a stronger and more sustainable layer of motivation.
7. TIME TO WIN closed on March 31. It was directly connected to GBA — participants earned bonus points carrying into the new season. How do you see that handoff working, and what did TIME TO WIN teach you going into GBA 2026?
TIME TO WIN and Golden Boomerang Awards are designed to function as part of a unified ecosystem rather than separate competitions.
TIME TO WIN acted as a high-intensity entry point into the year. It helped re-engage our affiliate partners after the holiday season and encouraged a more sprint-based approach to performance, where teams actively test tools and strategies.
GBA, which follows immediately after, shifts the focus to long-term consistency and sustained results.
The connection between the two tournaments is also structural: participants from TIME TO WIN carry bonus points into the Golden Boomerang Awards. This creates continuity and rewards early engagement.
Overall, our goal is to build a system where affiliate partners stay engaged throughout the year – not just for short-term wins, but as part of a long-term collaboration.
8. If GBA is still running five years from now and has become exactly what you want it to be — what does that look like?
We would like the Golden Boomerang Awards to become a widely recognized and trusted benchmark within the affiliate industry. Already, we have serious reasons to believe that this goal will be achieved. These include growing interest from affiliate teams and participant numbers, increased media attention, and deeper engagement from the market.
A key focus going forward is trust. That’s why GBA is positioned as a performance-driven award, based on transparent data, a clear leaderboard, and measurable results.
Success would mean that winning the Golden Boomerang Awards is not just an achievement for the winner, but a meaningful professional marker within the industry.
Rather than competing directly with traditional awards, we aim to strengthen our niche as a highly practical, performance-based competition.
9. What would you say to an affiliate who is sitting on the fence right now, wondering whether GBA 2026 is worth their time and attention?
It’s worth approaching that question from a practical perspective. We all know that the affiliate marketing space is highly competitive. Staying passive in it can hardly be called a winning strategy. By participating in the Golden Boomerang Awards 2026, affiliate teams gain a structured opportunity to test their capabilities in a visible, high-pressure environment.
At the same time, the benefits are clear for all participants. For experienced affiliates, it’s a way to benchmark themselves against strong competitors and gain recognition. For newer players, it’s an opportunity to accelerate learning and better understand what high-level performance looks like.
There’s also value in being part of a professional community – exchanging experience, observing others, and staying aligned with market dynamics.
So the real question becomes not “is it worth it?”, but “what do you miss by not participating?” – especially in a year with this level of competition and opportunity.
The post Anton Eshtokin, Chief Marketing Officer at Boomerang Partners: Winning Golden Boomerang Awards is a meaningful professional marker within the industry appeared first on Americas iGaming & Sports Betting News.
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