Canada
Making Money From Video Games – Understanding Esports Betting And How To Win Big
2020 has been a turbulent sort of year, with almost every event in the worlds of sport and entertainment seeing either delays or outright cancellations. And with still no end on the horizon, plenty of companies and organizations are bracing themselves for more losses and disruptions heading into the opening months of 2021.
However, one community that has gone almost the complete opposite way is in the video game industry, and more specifically the competitive spheres of gaming (known as ‘Esports’ professionally).
The world of Esports has blurred the lines between entertainment and elite-level sports, and the numbers behind its growth are absolutely staggering. The video game industry is now worth more than the music and film scenes combined, and the Esports sector is set to hit the $1 billion mark by the opening of 2021.
With so much money running around the scene, here’s a brief overview of understanding wagering on Esports, and how you can get ahead of the curve and win big.
A Blossoming Scene
This explosion in popularity has led to plenty of gamers fulfilling their dreams of turning their passions into cash and making money from playing their favourite titles. Lucrative salaries and huge prize pools are the way the pro players make their fortunes, but there are of course other ways people can make their money without having to invest hundreds of hours into honing their skills.
The first thing about understanding ways to make money off of Esports, is understanding that ‘Esports’ is an umbrella term used to describe any title with a competitive scene. Just like how an individual cannot claim to be a master of wagering on a whole variety of sports, people who do well from Esports betting are the ones who know all the ins and outs of just one or two chosen titles.
Think of the term: ‘quality over quantity’.
The world of Esports is made by its events and competitions, with the more high profile and bigger tournaments naturally offering the best collection of odds and markets. Obviously, understanding which events are top-level and when they are happening is crucial to this; most Esports titles have a competitive scene that splits its tournaments into a tier ladder system of ranking. S-Tier and events are usually reserved for the premium events out there, whilst you’ll be hard-pressed to find many competitive markets for those tournaments down in the B and C-Tiers.
More and more platforms such as Liquidpedia and HLTV are being launched that help would-be fans keep track of the competitive calendars of each and every title, and give them a complete overview of each tournament’s ranking, prize pool, fixtures, standings, and results.
Variants Of Wagering
Much like real-world sports betting, there are a whole host of ways in which a player can begin wagering on their favorite video games and their competitive scenes. Because the competition is so fierce, sites such as Unikrn.com have to offer the most complete collection of markets that appeal to every user that find themselves landing on them.
Users are able to back their favorite teams, orgs or players in both match and season outrights, as well as following the action through dynamic live in-play odds.
The emergence of online live streaming on platforms such as Twitch TV have been instrumental in the growth of Esports’ appeal and popularity to both fans and would-be partners, and following the action right as it happens on such a platform allows for a better understanding of the latest odds as they shift, as well as offering a thrilling viewing experience.
Whilst traditional real-world sports find themselves battling greedy corporations and consistently hidden behind paywalls, Esports is readily accessible for anyone to follow.
On top of the traditional forms of wagering, which most are already familiar with, Esports has helped breathe new life into the betting world with more and more exotic markets that are specific to their respective titles. Betting on the number of rounds won, frags picked up, bombs planted or amount of maps played can all help to provide a unique spread betting element to a user’s experience, and certainly presents a potentially lucrative opportunity for fans of a game who are experienced and knowledgeable enough to know the ins and outs.
Again, understanding a game is one thing, however getting ahead of the curve and beating the markets requires a substantial amount of know-how on how the difference between picking a winner and those value bets that really stretch your winnings with value bets. Understanding the games’ metas, competitions and the subtle nuances of professional plays is the best way of ensuring you really clean up with your bets.
Of course, with anything in the wagering world, it’s always important to remember your limits, ensure everything you do is strictly for fun, and always check that any sites you bet with have all the structures in place to help support you.
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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
| a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
| b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
| c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.
BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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