Canada
Making Money From Video Games – Understanding Esports Betting And How To Win Big
2020 has been a turbulent sort of year, with almost every event in the worlds of sport and entertainment seeing either delays or outright cancellations. And with still no end on the horizon, plenty of companies and organizations are bracing themselves for more losses and disruptions heading into the opening months of 2021.
However, one community that has gone almost the complete opposite way is in the video game industry, and more specifically the competitive spheres of gaming (known as ‘Esports’ professionally).
The world of Esports has blurred the lines between entertainment and elite-level sports, and the numbers behind its growth are absolutely staggering. The video game industry is now worth more than the music and film scenes combined, and the Esports sector is set to hit the $1 billion mark by the opening of 2021.
With so much money running around the scene, here’s a brief overview of understanding wagering on Esports, and how you can get ahead of the curve and win big.
A Blossoming Scene
This explosion in popularity has led to plenty of gamers fulfilling their dreams of turning their passions into cash and making money from playing their favourite titles. Lucrative salaries and huge prize pools are the way the pro players make their fortunes, but there are of course other ways people can make their money without having to invest hundreds of hours into honing their skills.
The first thing about understanding ways to make money off of Esports, is understanding that ‘Esports’ is an umbrella term used to describe any title with a competitive scene. Just like how an individual cannot claim to be a master of wagering on a whole variety of sports, people who do well from Esports betting are the ones who know all the ins and outs of just one or two chosen titles.
Think of the term: ‘quality over quantity’.
The world of Esports is made by its events and competitions, with the more high profile and bigger tournaments naturally offering the best collection of odds and markets. Obviously, understanding which events are top-level and when they are happening is crucial to this; most Esports titles have a competitive scene that splits its tournaments into a tier ladder system of ranking. S-Tier and events are usually reserved for the premium events out there, whilst you’ll be hard-pressed to find many competitive markets for those tournaments down in the B and C-Tiers.
More and more platforms such as Liquidpedia and HLTV are being launched that help would-be fans keep track of the competitive calendars of each and every title, and give them a complete overview of each tournament’s ranking, prize pool, fixtures, standings, and results.
Variants Of Wagering
Much like real-world sports betting, there are a whole host of ways in which a player can begin wagering on their favorite video games and their competitive scenes. Because the competition is so fierce, sites such as Unikrn.com have to offer the most complete collection of markets that appeal to every user that find themselves landing on them.
Users are able to back their favorite teams, orgs or players in both match and season outrights, as well as following the action through dynamic live in-play odds.
The emergence of online live streaming on platforms such as Twitch TV have been instrumental in the growth of Esports’ appeal and popularity to both fans and would-be partners, and following the action right as it happens on such a platform allows for a better understanding of the latest odds as they shift, as well as offering a thrilling viewing experience.
Whilst traditional real-world sports find themselves battling greedy corporations and consistently hidden behind paywalls, Esports is readily accessible for anyone to follow.
On top of the traditional forms of wagering, which most are already familiar with, Esports has helped breathe new life into the betting world with more and more exotic markets that are specific to their respective titles. Betting on the number of rounds won, frags picked up, bombs planted or amount of maps played can all help to provide a unique spread betting element to a user’s experience, and certainly presents a potentially lucrative opportunity for fans of a game who are experienced and knowledgeable enough to know the ins and outs.
Again, understanding a game is one thing, however getting ahead of the curve and beating the markets requires a substantial amount of know-how on how the difference between picking a winner and those value bets that really stretch your winnings with value bets. Understanding the games’ metas, competitions and the subtle nuances of professional plays is the best way of ensuring you really clean up with your bets.
Of course, with anything in the wagering world, it’s always important to remember your limits, ensure everything you do is strictly for fun, and always check that any sites you bet with have all the structures in place to help support you.
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affiliate marketing
SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta
SEOBROTHERS Chief of Business Development Aleksandra Drigo says Alberta’s move toward a regulated online gambling market is likely to raise the cost and complexity of affiliate acquisition, reshaping competition for SEO-led publishers. Drigo shared the view in an exclusive interview with SiGMA News focused on Canada’s affiliate landscape.
Drigo said regulation can bring more transparency, but also higher compliance demands and tougher economics for smaller players. “Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” she said.
She added that regulated markets typically advantage well-funded affiliate groups with the ability to invest in legal and compliance support and tracking infrastructure. “Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”
On partner selection, Drigo said affiliates are increasingly weighing operators on operational quality and regulatory readiness, not just commercial terms. “We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”
Drigo also pointed to communication and access to performance data as major friction points in operator-affiliate relationships. “Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”
Looking ahead, Drigo said affiliates targeting regulated North American markets will need stronger localisation, trusted brands and more diversified traffic strategies as search behaviour changes. “With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”
The post SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Industry
SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates
In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared her perspective on the future of affiliate marketing in Canada.
She discussed how Alberta’s upcoming market launch could reshape competition, why transparency has become a cornerstone of operator-affiliate partnerships, how compliance is changing the way affiliates choose partners, and why localisation, trusted brands, and data-driven decision-making will define the next generation of SEO affiliates.
Regulation will reshape Alberta’s affiliate landscape
As Alberta prepares to regulate its online gambling market, affiliates are entering a more challenging environment. While regulation brings greater transparency, it also increases compliance demands, acquisition costs, and competition – particularly from larger, well-funded companies.
“Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” Aleksandra said.
Bigger brands gain the advantage
According to Drigo, regulated markets naturally favour established affiliate businesses, whereas smaller publishers face much higher barriers to entry despite niche opportunities still existing.
“Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”
Compliance is now a deciding factor
Operator selection is no longer based solely on commercial terms. Affiliates increasingly assess partners by their transparency, reporting quality, responsible gaming standards, responsiveness, and ability to meet local regulatory requirements.
“We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”
Communication matters more than financial disputes
Drigo believes that most partnership conflicts arise not from payment issues, but from poor communication and limited access to performance data.
“Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”
The future belongs to trusted brands and localisation
Looking ahead, Drigo expects meticulous localisation, brand authority, first-party audiences, and community-driven products to define success in regulated North American markets. As AI reshapes search, affiliates will need stronger technology, diversified traffic sources, and compliance-friendly SEO strategies to remain competitive.
“With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”
The post SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates appeared first on Americas iGaming & Sports Betting News.
Canada
St8 expands Octoplay aggregation deal to Ontario and the UK
St8 has extended its content partnership with Octoplay into Ontario and the UK, expanding distribution of Octoplay’s casino games in two regulated markets. The companies announced the move on 2 July, 2026.
Under the expanded agreement, St8 will make Octoplay’s full portfolio available to operators in both jurisdictions through St8’s single API integration.
David Fall, Business Development Manager at St8, said:
“Expanding our partnership with Octoplay into Ontario and the UK is another important milestone as we continue to strengthen our aggregation platform with premium content from leading suppliers.
“Octoplay has built an excellent reputation for developing engaging, high-performing games, and we’re delighted to extend this collaboration into two highly strategic regulated markets. This agreement enables our operator partners to access even more quality content through a single integration while supporting their growth in competitive jurisdictions.”
Ralitsa Georgieva, CEO at Octoplay added:
“We’re pleased to expand our partnership with St8 into Ontario and the UK, making our full portfolio available to even more operators through its aggregation platform. St8 has established itself as a trusted technology partner for regulated markets, and we look forward to building on our successful collaboration together.”
The post St8 expands Octoplay aggregation deal to Ontario and the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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