DrawHouse, a new B2B prize draw platform built by the team behind Network Gaming, has launched in the UK, targeting betting operators, media companies and digital platforms looking to add prize draw products.

The company said its platform is “fully managed” and includes compliance, KYC, payments, draw operations and prize fulfilment, designed to let partners launch “in weeks” without the operational and regulatory complexity that has limited wider adoption of prize draw competitions.

Harry Collins, CEO and Founder of DrawHouse, said: “Prize draws are already a large and growing market, but they’ve largely developed outside of traditional operator ecosystems. This isn’t about creating new demand – it’s about capturing revenue that’s already happening elsewhere.” The company cited UK market figures of more than £1.3bn in annual revenue and more than 7 million active players.

DrawHouse also highlighted a “networked liquidity model” that pools prize inventory across partners to offer larger prizes at launch. “Prize draws are a scale game – bigger prizes drive better outcomes,” Collins said. “By connecting partners through a shared network, we’re able to deliver that scale.”

The launch includes the appointment of Jamie Pinner as Chief Commercial Officer. Pinner said: “There’s a clear opportunity for operators to diversify revenue and reach complementary audiences through prize draws. What DrawHouse does well is remove the operational barriers and make the product easy to launch and scale.” DrawHouse said it has secured its first partner and is in discussions with additional operators in the UK and internationally.

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Editor’s Take

Why this matters: In the race for distribution, direct integrations are becoming less common for mid-sized studios. Partnering with a “super-aggregator” like Alea—known for its focus on API performance and data security—gives Tom Horn Gaming instant access to hundreds of operator brands without the technical bottleneck of individual integrations. This move signals a push to maximize the yield from their back catalog of 100+ games in both mature and emerging markets simultaneously.

The Full Story

Tom Horn Gaming, the omnichannel software supplier, has significantly widened its distribution capabilities by signing a new partnership with Alea, the award-winning iGaming aggregator.

The agreement sees Tom Horn’s entire portfolio of over 100 titles integrated into Alea’s aggregation ecosystem. This includes the supplier’s best-performing classic slots such as 243 Crystal Fruits and The Secret of Ba, as well as recent releases like Tao Tree Coins.

Technical & Strategic Fit For Tom Horn Gaming, the deal is a strategic lever to penetrate new jurisdictions more efficiently. By plugging into Alea’s centralized API, the studio gains immediate access to Alea’s extensive roster of operator partners. The collaboration focuses heavily on delivering “localized” content—games specifically tailored to regional preferences and regulatory requirements—without the friction of individual technical setups.

Management Commentary Both companies emphasized the role of compliance and technical reliability in the deal.

Ondrej Lapides, CEO of Tom Horn Gaming, commented on the strategic alignment:

“Partnering with Alea allows us to bring our games to even more operators and players in markets where we’ve long been committed to delivering tailored, reliable, and engaging content. Alea’s focus on compliance and seamless delivery perfectly complements our own ambitions for growth in both mature and emerging regions.”

Eduard Verdaguer, Partnerships Manager at Alea, highlighted the supplier’s reputation:

“Tom Horn Gaming has built a strong reputation for creating accessible, market-tailored content that players know and trust.”

This partnership marks the latest in a series of commercial expansions for Tom Horn Gaming in late 2025, reinforcing its status as a staple content provider for regulated markets.

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Editor’s Take

Why this matters: The crash game vertical is currently one of the most crowded in iGaming. For aggregators like Hub88, the challenge isn’t just adding more games, but adding different games. Solidicon’s debut of a “racing crash” mechanic with Quackinator offers operators a fresh twist on the standard “multiplier curve” format, potentially engaging a demographic looking for more visual excitement than the typical line-graph interface.

Hub88, the fast-growing aggregation platform, has announced a new content partnership with Solidicon, a Swedish game studio recognized for its visually distinct and artistic approach to casino game design.

This integration brings Solidicon’s full suite of titles onto Hub88’s seamless API, making them immediately available to a global network of operators.

A New Spin on Crash Games The headline addition to the platform is Quackinator, a title marketed as the “world’s first racing crash game.” As the crash genre continues to dominate player preferences in emerging markets, Solidicon is attempting to evolve the format by blending high-speed racing mechanics with the traditional risk-reward crash structure.

Alongside Quackinator, the deal includes other high-performing titles such as Navigator and Supershoot Crash, all of which are designed by Solidicon’s team—a group self-described as “a collective of nerds and dreamers” founded in 2006.

Management Commentary The partnership focuses on delivering “novel” experiences to players who are increasingly fatigued by standard slot mechanics.

Jess Inglott, Head of Supplier Relations at Hub88, emphasized the visual quality of the new additions:

“Solidicon’s games bring a bold, unforgettable touch to the casino experience. Adding their titles to our platform allows operators to offer visually striking, memorable content that stands out in a crowded market.”

For Solidicon, the deal represents a significant distribution upgrade. Robert Ackerman, CEO of Solidicon, noted:

“Partnering with Hub88 provides a practical way to broaden distribution of our games and simplify access for operators. Their platform is well regarded for its stability and ease of use, which makes this partnership a strong fit for us.”

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