Africa
BtoBet Signs Multi-channel Partnership with BetXperience

BtoBet, together with its Certified Partner for Africa STM Gaming, has entered into a deal with Nigerian bookmaker BetXperience for the provision of the Neuron 3 platform to power its betting shops and online channels.
BetXperience will be integrating the Neuron 3 platform to capitalise on the digital transformation characterising the local betting market in Nigeria from retail to online gambling.
Taking advantage of BtoBet’s coverage of 65 different sports, BetXperience will be able to provide a sportsbook complete with odds for over 25,000 events per month. The sportsbook offering will also be complimented by a wide portfolio of other verticals such as online and live casino, and a selection of virtual sports.
“We are glad to announce a partnership with BetXperience. The Nigerian market is one of the most advanced when it comes to the growth registered in the online channels. Nonetheless retail is still very much the predominant channel. BetXperience’s approach strikes the right balance, whereby through Neuron 3’s 360° omnichannel approach – where all the channels are interlinked with one another – players are able to place and follow their bets on whichever channel or device of their preference. We will ensure the support and development of BetXperience’s strategy to become a point of reference in the local market,” Sabrina Soldà, Chief Marketing Officer of BtoBet, said.
“In BtoBet we have found the ideal technological partner to power all our brand and all its channels. A true omnichannel approach was fundamental for us, given the possibilities that this approach provides us in terms of not only providing our players with an optimal betting experience, but also cross-selling and retention opportunities. I am positive that this will be a fruitful and lengthy partnership,” Gideon Odushola, Director of BetXperience, said.
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Africa
EGT Digital has expanded its partnership with Bangbet in Nigeria

EGT Digital has strengthened its collaboration with Bangbet. Following the great success of the Bulgarian provider’s games on the operator’s Kenyan platform, they are now also available in Nigeria. Local visitors can dive into the world of over 140 in-house developed slot titles of the Bulgarian company, the crash game xRide, as well as the top-performing jackpot solutions Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot.
David Kabue Gichuhi, Director of Bangbet, commented: “EGT Digital’s gaming content offers everything our customers are looking for – a wide diversity of themes, high winning chances, and numerous captivating bonuses. Bell Link and Clover Chance immediately stood out as our clients’ favorites, with the provider’s other products also being among the most sought-after offerings on the website. We are impressed with their remarkable performance in Kenya and Nigeria, and within a few months, we plan to launch them in the other markets where we operate: Tanzania, Ghana, and Uganda.“
Zsuzsanna Zeibig, Sales manager for Africa at EGT Digital, also highlighted the crucial significance of the partnership: “I am very glad that thanks to Bangbet, more and more African players have access to our top products. This collaboration is an important step forward in fulfilling our mission to provide the local gaming audience with the high-quality gaming experience they deserve.”
The post EGT Digital has expanded its partnership with Bangbet in Nigeria appeared first on European Gaming Industry News.
Africa
Pay Changu Partners with 888Bets

Fintech company PayChangu has partnered with betting company 888Bets to provide efficient payment solutions for Malawian bettors.
The collaboration will enable instant deposits and withdrawals to all Malawian banks making 888bets the first betting company to archive this.
Joshua Mwendo, Chief Operation Officer at PayChangu, said: “Our collaboration with 888Bets marks a pivotal step in enhancing digital payment solutions within Malawi’s betting industry. We are committed to providing secure and efficient financial services that align with the country’s economic objectives.”
He further noted that the partnership is expected to significantly contribute to Malawi’s Vision 2063, particularly in promoting digital financial services and driving economic development.
Clement Kwesi Phiri, Country Manager for 888Bets Malawi, said: “Integrating PayChangu’s payment gateway allows us to offer our customers a seamless betting experience. This partnership underscores our dedication to investing in Malawi’s digital infrastructure and providing top-tier services to our users.”
The post Pay Changu Partners with 888Bets appeared first on European Gaming Industry News.
Africa
Jelly Entertainment Enters into Partnership with betPawa

Jelly Entertainment has taken a major step into the African market through a new partnership with leading operator betPawa.
Jelly is a recognised creator of highly entertaining digital content for betting and gaming companies. Its portfolio of over 25 games – including CleoPatrick, Midas Riches and Witches Go Wild – is delivered to more than 100 operator brands worldwide.
This partnership marks Jelly’s entry into Africa, where it will deliver bespoke crash, instant win and slot content designed for mobile-first, portrait-only play in low-bandwidth environments. In addition, Jelly and betPawa will co-develop locally adapted games for players in the region.
betPawa, one of Africa’s leading online sports betting brands, serves over 10 million users across 17 markets, including Cameroon, Ghana, Kenya, Nigeria, Uganda and Zambia.
The integration is powered by Jelly’s RGS platform, enabling partnerships across all global regulated markets where betPawa operates.
This partnership is part of Jelly’s broader global expansion strategy, strengthening its presence in Africa and supporting its continued international growth.
David Newstead, Chief Business Development Officer at Jelly, said: “Joining forces with betPawa is a significant strategic move for us. betPawa’s presence across Africa will help us reach more players than ever before. It’s a partnership that secures us a stronger foothold in an important territory and aligns perfectly with our expansion goals in emerging regulated markets.”
The post Jelly Entertainment Enters into Partnership with betPawa appeared first on European Gaming Industry News.
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