Enthusiast Gaming has signed an integrated partnership deal with TikTok, the leading destination for short-form mobile video.

TikTok will leverage Enthusiast Gaming’s vast platform of video game and esports fan communities to help drive adoption and bridge the integration of TikTok within the gaming and esports industry.

The deal is building on the recent success of TikTok’s and Enthusiast Gaming’s partnership at EGLX Digital 2020 virtual expo in November 2020. The expo drew over 12 million views across 53 hours of live streaming content from November 10-13, 2020.

The partnership sees a variety of activations set to be rolled out across Enthusiast Gaming’s platform, such as product and logo placement, promotional activity with influencers and social media, as well as the production of media content. This includes custom promotional content that will be broadcast on Luminosity Gaming’s Twitch and social media.

“We are delighted to be partnering with TikTok, a revolutionary company that is dominating mobile media, to provide them with an integrated approach to increase awareness and engagement by delivering unique and creative content to our loyal fan communities,” Adrian Montgomery, CEO of Enthusiast Gaming, said.

“Our recognition by Comscore as the largest mobile entity in the United States in the Gaming Information category validates the extensive reach we have into the elusive Gen Z and Millennial gaming market. We are excited to work together to create value for the TikTok community,” Adrian Montgomery added.

Enthusiast Gaming Holdings is preparing to list its common shares on the NASDAQ Capital Market (NASDAQ).

In advance of the anticipated listing on the NASDAQ, Enthusiast Gaming will file a Form 40-F Registration Statement with the United States Securities and Exchange Commission (SEC).

“We continue to see strong interest from investors both in the U.S. and internationally. A US listing has been on our radar as one of the many strategies to execute as part of our business plan. On the back of the transformative acquisition of Omnia Media in Q3, the timing is right to proceed with a listing. The US is the largest capital market in the world and our most prominent territory in terms of both the Company’s audience and revenue. A NASDAQ listing is a natural next step for the Company,” Adrian Montgomery, CEO of Enthusiast Gaming, said.

The listing of the Company’s common shares on the NASDAQ remains subject to the approval of the NASDAQ and the satisfaction of all applicable listing and regulatory requirements. The Company will continue to maintain the listing of its common shares on the Toronto Stock Exchange under the symbol “EGLX.”