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YouGov, TrueLayer research reveals the 5 trends shaping the future of iGaming payments
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iGaming providers that offer instant bank payment capabilities and couple their service with responsible gambling initiatives will drive trust, higher usage and reduce player churn.
TrueLayer, the leading technology company building financial infrastructure that’s open to any business, anywhere in the world, today revealed the results of its latest research, produced in association with YouGov, into the future of iGaming payments.
The research surveyed over 3,000 regular online gamblers across major European markets including the UK, France, Spain, Italy and Germany, examining attitudes and experiences within iGaming, and the impact of payment options on player onboarding, retention and safeguards.
It revealed five significant trends:
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Players want fast payments: Rapid deposits and payouts consistently topped the list of player priorities, with 8 out of 10 players rating fast payments as important – and they choose their gaming operators accordingly. Our survey shows that, in 5 out of 6 markets surveyed, players consider fast withdrawals to be in their top two priorities. Compare this with “A good sign-up offer for new customers” – the bounty that has occupied marketers for so long – never making it into a country’s top five priorities.
“What’s better than your player not having to wait to deposit their money and play, or withdraw their winnings? That’s the best experience you can give them,” commented Christian Reinheimer, Head of Payments Strategy, LeoVegas.
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Instant withdrawals improve brand trust: Instant withdrawals increase deposits, while slow or problematic withdrawals are a key source of frustration, complaints, bad reviews – and ultimately churn. Almost two thirds of respondents said they were more likely to trust a gaming service that offered withdrawals and deposits (64%). While more than half (55%) said they were likely to switch to an online gaming service that offered instant withdrawals.
“Players who have access to faster withdrawals are loyal, highly engaged customers who deposit more regularly,” commented Natalie Dunne, Head of Payments, Paddy Power Betfair.
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Players want to pay by bank transfer: In the UK, Germany and the Nordics around 7 in 10 players use bank transfer to pay into a gaming service. Pan-European gaming brands to be mindful of the fact differing cultural preferences across the continent, as card payments still dominate in France, Italy and Spain.
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Onboarding needs to be fast and simple: For all online services, the onboarding challenge is simple, the customer has not yet experienced your service, so they are easier to lose. The trend is towards seamless and frictionless signups. In total, around two thirds of our respondents (65%) said they would not tolerate a signup process which lasted more than five minutes.
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Players choose operators that support responsible gambling: Our research shows that online gaming operators who promote responsible gambling by including tools like spending caps are more popular than those without sophisticated limits. Around two thirds (65%) of players across are likely to use a site that promotes responsible gambling by setting spending caps and limits.
“The research findings clearly show that improved payment options are a key driver for players, whether they are choosing a new gaming provider, allocating deposits or deciding to move on. It delivers a clear message to operators that as players experience seamless digital services in other aspects of their lives, their expectations for iGaming are also changing,” commented George Davis, Product Lead for Payments at TrueLayer.
For operators that means implementing more robust, instant pay-in and payout capabilities, or face increased player churn. True loyalty, the sort that causes customers to genuinely recommend a brand to their friends, comes from one thing only: exceptional customer experience. That includes everything from dispute resolution through to technical reliability and confidence in payments.
Open banking can play a crucial role, delivering new payments approaches to the iGaming market. It also presents an opportunity for operators to differentiate and drive customer customer loyalty through rapid deposits and withdrawals; a trusted white-label payment experience; and tailored responsible gaming protections.
“iGaming providers that offer instant bank payment capabilities and couple their service with responsible gambling initiatives will drive trust, higher usage and higher player stickiness,” added Davis. “Open banking is also a positive move for responsible and sustainable gambling, since banks can control their limit allowance, and any interactions via open banking APIs will enforce those allowances.”
About the Research methodology
The report presents the findings from a survey, conducted by YouGov, into the habits of users of online gambling/betting services. It focused specifically on attitudes to signing up to a service, as well as the ways in which they transfer money in and out of their gaming accounts. We conducted over 3,000 interviews, during October 2020. Data was gathered across six European markets: the UK, Germany, France, Spain, Italy and the Nordics (Sweden, Finland and Norway) with a minimum of 500 interviews in each territory.
For the purposes of this survey, online gaming refers to a breadth of online gambling activities, including sports betting, casino games (from slots to poker), bingo and lotteries. All respondents use online gambling / betting sites at least once every couple of months.
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Stake, the world’s largest online casino, today announced the launch of Stake Engine — a next-generation Remote Gaming Server (RGS) built to give developers the tools, infrastructure, and audience they need to succeed on their terms.
Backed by the technology behind 300 billion bets and a global community of over 20 million players, Stake Engine offers an instant path to revenue with full end-to-end game development tools and the most developer-friendly commercial model in iGaming: 10% GGR (Gross Gaming Revenue), paid monthly.
Whether you’re an indie creator or a full-scale studio, Stake Engine offers everything you need to build, deploy, and grow games on your terms.
Studios are already winning.
Over the past 12 months, games built on Stake Engine have generated $3.31 billion in turnover. In the most recent quarter, three titles ranked among Stake’s top 50 games by total bets: Massive Studio’s Jawsome at #17, Serpentina at #23, and Twist’s Samurai Dogs Unleashed at #25.
Who can build?
Any developer. From math devs and indie studios to full-stack teams, if you can design and deliver engaging games, you’re welcome here.
What can you build?
Anything your imagination allows. Slots, wheel mechanics, card-based logic, original IP, Stake Engine has no templates, no restrictions, and no gatekeeping. If it plays well and meets our standards, you can build it, launch it, and own it.
Why build on Stake Engine?
Stake Engine gives developers everything they need to launch faster, without the barriers that slow down traditional game development.
No need to build your own infrastructure, negotiate publisher deals, or spend months integrating with legacy Remote Gaming Servers (RGS). With Stake Engine, you can go from idea to live game in days.
Stake handles the infrastructure, distribution, and visibility, so you can focus on what matters: building great games. There’s no pitching, no storefront politics, and no delays.
Behind the scenes, Stake Engine powers everything with a full front-end SDK, integrated math engine, balancing toolkit, and real-time analytics dashboard — putting real performance data at your fingertips.
And once your game goes live, you get paid monthly, with 10% GGR royalties and zero lockups.
Proven at Scale
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Over 300 billion bets placed on Stake
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10 billion monthly wagers processed
- Stake is behind 4% of global Bitcoin transactions
Capable of handling 1 million+ bets per secondStake Engine: Key Features
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Stake Engine delivers unmatched scale and performance, supporting over 1 million bets per second and powered by the same infrastructure behind the world’s most popular crypto casino.
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It offers a full end-to-end developer stack, including a front-end framework, integrated math engine, and balancing toolkit — everything needed to build rich, interactive games quickly and at scale.
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Developers have complete creative freedom with no templates or restrictions. Build any game, upload it, and launch directly to Stake’s global audience.
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Instant deployment tools allow developers to upload, test, and go live in minutes, with full versioning and real-time testing capabilities.
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Stake Engine provides transparent analytics, offering real-time insights into game performance across players, markets, and engagement cohorts.
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It features an industry-leading commercial model with 10% GGR perpetual royalties — the most aggressive terms in gaming, paid monthly without delays or hidden fees.
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Stake Engine is built by developers, for developers. Created by the engineers behind some of iGaming’s top studios, it is focused on speed, control, and fixing everything broken about legacy game launch processes.
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Stake also handles all positioning, marketing, and growth — giving developers full visibility and freeing them to focus purely on building great games.
Brais Pena, Chief Strategy Officer at Easygo, the technology powerhouse behind Stake, said: “Stake Engine is built for creators, with speed, freedom, and scale baked in.”
“Stake Engine is more than just infrastructure, it’s a launchpad for the next generation of iGaming creators. We’ve taken everything we’ve learned building the world’s most popular online casino and packaged it into a platform that removes barriers, unlocks creativity, and delivers scale from day one.”
“Stake Engine is what happens when the biggest operator in iGaming builds for the builders. It’s not just a platform. It’s our commitment to the next generation of game creators.”
The post Stake unveils new Stake Engine: Build. Launch. Earn. The Engine Is Yours appeared first on European Gaming Industry News.
Big Time Gaming introducing its brand new Megapots™ – the future of jackpots! Capable of delivering truly colossal wins with every pulse-pounding spin.
Experience the glitz and the glamour from the studio known for redefining slots in their Art Deco era of 6×7 slot called Big Bucks Deluxe – where Megapots™, Megaways™, and Mega Wins Collide!
Drenched in dazzling visuals and driven by 117,649 Megaways™, Big Bucks Deluxe invites players into a world of opulence, where shimmering Coins, soaring multipliers, and colossal jackpots keep the action at a fever pitch.
With its latest groundbreaking innovation, Megapots™ where Mini, Midi and Mega Megapots™ sit above the reels and showcase random prizes that change with every spin but can only be awarded when the Hold and Spin feature triggers. This happens when you land six or more Coins in any position. This transforms each symbol into its own reel with prizes, multipliers—or Megapots™ themselves—up for grabs.
If players collect three matching Megapots™ symbols you unlock your jackpot and if every reel reveals a Coin symbol, the Hold & Spin ends with your total bonus prize doubled for the ultimate reward – a jaw-dropping crescendo to the feature.
In the Free Spins, Coins that don’t trigger Hold and Spin stay locked for one spin, turning every spin into a slow-burn suspense thriller with sky-high reward potential. Every new Coin resets your respins, and if the entire grid fills, your total prize is doubled.
But that’s not all…
Land three or more Brilliant Golden Stags to unleash 12 dazzling Free Spins with two extra spins for every triggering Scatter beyond the three. During Free Spins, every Coin ramps up your win multiplier—limitlessly!
While the Free Spins play out, the excitement soars as the win Multiplier starts at 1x and then climbs higher with every Coin that appears. If the Hold & Spin feature isn’t triggered, each Coin stays locked in place to build anticipation for the next spin.
Of course, there’s the Bonus Buy™ to buy your way into the feature and dive straight into the action by unlocking the Hold & Spin feature for 35x your bet or unleash 12 exhilarating Free Spins for 100x your bet.
With high-volatility and flexible RTP settings up to 96.26%, Big Bucks Deluxe is built to thrill both new players and high rollers alike. Available on all platforms, in 30+ languages, and designed with sleek HTML5 responsiveness, this is a slot that performs as beautifully as it looks.
Nik Robinson, CEO, at Big Time Gaming, said: “Big Bucks Deluxe puts players in the spotlight while showcasing our latest innovative mechanic, Megapots™. We are raising the curtain on a new era of jackpot gameplay — glamorous, electrifying, and undeniably BTG. This is a game that’s all about unlocking colossal wins in style, especially when the Hold & Spin feature triggers.”
“With dazzling visuals and cutting-edge mechanics, Big Bucks Deluxe puts players on the edge of their seats from the first spin to the last, providing an opulent gaming experience that very much lives up to the name of the game.”
The post Step into the spotlight and chase the Big Bucks! With BTG’s Big Bucks Deluxe appeared first on European Gaming Industry News.
Maltese game provider taps into extensive affiliate network to enhance game promotion and leverage powerful analytics platform that connects studios with 40 million players worldwide
Gamzix, a Maltese game provider, has joined First Look Games to access over 40 million casino players worldwide through a network of 1,000+ vetted iGaming affiliates.
Since launching in 2020, Gamzix has built a reputation for creating slots with detailed graphics, realistic animation, and mathematical models that drive player engagement. This strategic partnership will strengthen promotional reach and provide performance insights for Gamzix’s expanding portfolio.
The partnership equips Gamzix with valuable analytics, including player sentiment analysis, regional performance insights, and accuracy management to ensure consistent game information across affiliate channels. These reporting tools will help Gamzix evaluate game performance against competitors and refine their marketing approach.
“Getting our games in front of more players is important, but doing it with the right tools makes all the difference,” said Kateryna Havrylenko. “With First Look Games, we’re not just boosting visibility – we’re improving how we market, track, and optimize every release.”
Tom Galanis, CEO at First Look Games, said:”Our platform connects studios like Gamzix directly with publishers who reach millions of players. The reporting tools show exactly where games are gaining traction across different markets and provide valuable insights into how they’re being received by the affiliate community.”
The partnership comes at a strategic time for Gamzix as it continues to expand its suite of slots featuring in-game tournaments, achievements, and promotional tools. The platform’s Premium feature will allow Gamzix to build pre-release excitement by giving affiliates early access to upcoming titles, creating anticipation among players before launch.
The post Gamzix gains data-driven marketing advantage with First Look Games partnership appeared first on European Gaming Industry News.
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