Canada

NBA 2K LEAGUE’S FIRST-EVER “WINTER CLA$H” TIPS OFF FRIDAY

Published

5 years ago

December 1, 2020

– Online Tournament Featuring NBA 2K League and NBA G League Ignite Players, Social Media Influencers and Fan-Organized Teams will be Livestreamed on Twitch and YouTube –

– Fan Bracket Registration Begins This Week at NBA2KLeague.com –

NEW YORK – The NBA 2K League announced today the league’s first-ever “NBA 2K League Winter Cla$h,” a three-part online tournament beginning Friday, Dec. 4 featuring NBA G League Ignite players, social media influencers and fan-organized teams, competing alongside and against NBA 2K League players for a share of a $35,000 prize pool. The NBA 2K League Winter Cla$h will be livestreamed on the NBA 2K League’s Twitch and YouTube channels. Registration for the fan bracket begins this week at NBA2KLeague.com^*.

“Coming off our most-watched season to date, we’re excited to continue our positive momentum by engaging with NBA G League Ignite players, fans and influencers through offseason events like the NBA 2K League Winter Cla$h,” said NBA 2K League Managing Director Brendan Donohue. “This unique event will bring together some of the most recognizable personalities from the NBA 2K League, the 2K community and beyond to showcase their skills in a variety of game modes on NBA 2K21.”

In the three tournament stages, teams comprised of influencers, NBA G League Ignite players and NBA 2K League players will accumulate points for two designated captain duos consisting of Artreyo “Dimez” Boyd (Mavs Gaming), Dayvon “G O O F Y 7 5 7” Curry (Blazer5 Gaming) and two influencers to be announced in the coming days. On Wednesday, Dec. 2, “BFW Live Presented by Bud Light” on the NBA 2K League’s Twitch channel will feature a special NBA 2K League Winter Cla$h episode, where each captain duo will draft three NBA 2K League players and three additional influencers or NBA G League Ignite players who will earn points for the duo for the duration of the tournament. At the conclusion of the tournament, the influencer captain belonging to the captain duo whose drafted players have earned the most points will receive $7,000, with the runner-up influencer captain receiving $5,000.

The first stage tips off Friday, Dec. 4 with a 5-on-5 NBA 2K21 Pro-Am match. Teams will include a captain duo, influencers and NBA G League Ignite players.

The second stage will begin on Monday, Dec. 7 – Tuesday, Dec. 8 and will feature eight fan-organized teams in each of two distinct console brackets, competing against each other in 2-on-2 competition on NBA 2K21’s MyPark game mode. The winning and runner-up teams from each fan bracket will advance to eight-team main brackets played on their respective consoles on Friday, Dec. 11, where they’ll compete against teams made up of NBA G League Ignite players, NBA 2K League players and influencers.

The third and final stage will take place Friday, Dec. 18 and will be a 5-on-5 NBA 2K21 Pro-Am match. Each team will feature a captain duo and three NBA 2K League players.

All games in each stage of the NBA 2K League Winter Cla$h will be played in a best-of-three format.

Below please find a current list of NBA 2K League Winter Cla$h participants. A full list of participants and the complete game schedule will be announced in the coming days.

AnnoyingTV – Influencer and content creator with over 519K subscribers on YouTube and 8K subscribers on Twitch
Alexander “Steez” Bernstein (76ers GC) –The former financial advisor helped lead 76ers GC to the 2019 NBA 2K League Finals
Artreyo “Dimez” Boyd (Mavs Gaming) –The No. 1 overall pick in the inaugural NBA 2K League Draft averaged 15.6 ppg and 3.4 apg at shooting guard during the 2020 season
DeMar “Deedz” Butler (Heat Check Gaming) – The former U.S. Navy member was selected by Jazz Gaming in the inaugural NBA 2K League Draft
Dayvon “G O O F Y 7 5 7” Curry (Blazer5 Gaming) – The 2018 NBA 2K League Champion with Knicks Gaming averaged a double-double (11.7 ppg, 12.7 rpg) with Grizz Gaming during the 2020 season
Cody Demps (NBA G League Ignite) – Appeared in 40 games for the Stockton Kings during the 2019-20 NBA G League season and averaged 14.4 ppg along with 5.4 rpg
Dominus – Influencer and NBA 2K content creator with 272K subscribers on YouTube
Brendan “Reizey” Hill (Magic Gaming) – The point guard was named 2019 NBA 2K League Rookie of the Year
IpodKingCarter – Influencer and NBA 2K content creator with 646K subscribers on YouTube; also streams on Facebook Gaming
ItsPikaaa – Influencer with 293K followers on TikTok
Jonathan Kuminga (NBA G League Ignite) – Ranked the No. 4 high-school player in the 2020 ESPN 100 and the top player in New Jersey in the Class of 2020
William “Strainer” Morales (Cavs Legion GC) – Shooting guard who averaged 21.7 ppg and 4.1 apg during the 2020 season
Sten “SAV” Valge-Saar (Lakers Gaming) – The Canada native was named a finalist for 2020 NBA 2K League Rookie of the Year Delivered by Panera Bread after averaging 32.9 ppg and 8.7 apg
Justin “Sherm” Sherman (Hornets Venom GT) – Point guard who averaged 22.6 ppg and 5.3 apg with Mavs Gaming during the 2020 season
StaxMontana– Influencer and NBA 2K content creator with 36K subscribers on YouTube
TyTheGuy – Hip hop recording artist, influencer and content creator with 494K YouTube subscribers

The NBA 2K League Winter Cla$h has a total prize pool of $35,000. Below please find the prizing breakdown:

$16,000 available in the tournament’s second stage in the main brackets ($5,000, $2,000 and $500 awarded to 1^st, 2^nd and 3^rd/4^th place, respectively on each console)
$12,000 available to the influencer captains based on points accumulated throughout the three stages ($7,000 and $5,000 awarded to the winning and runner-up influencer captains, respectively)
$5,000 awarded to the winning team of the 5v5 Pro-Am influencer game
$1,000 awarded to the winners of each fan bracket in the tournament’s second stage

For more information, fans can follow the NBA 2K League on Twitter (NBA2KLeague), Instagram (nba2kleague), Facebook (NBA 2K League), Twitch (NBA2KLeague) and YouTube (NBA 2K League) and visit NBA2KLeague.com.

*Fan participation in the NBA 2K League Winter Cla$h subject to Official Rules. Not all fans who sign up will get to participate.

Alberta market

Soft2Bet Evaluates Alberta Market Entry to Strengthen its Canadian Footprint

Published

21 minutes ago

March 19, 2026

GamingAmericas.com

soft2bet-evaluates-alberta-market-entry-to-strengthen-its-canadian-footprint

Soft2Bet, a leading iGaming turnkey solutions provider, announced its intention to pursue entry into the Alberta market, pending regulatory approval. This strategic focus leverages Soft2Bet’s operational experience with localized offerings, including its Ontario-facing brand, ToonieBet.

Strategic Market Potential & Compliance

Alberta (Canada) represents one of the most significant growth opportunities in the North American iGaming landscape. With Canada’s youngest adult population and the highest GDPs per capita in the country, the province is well poised for a successful transition to an open, competitive market. Industry projections by Citizens JMP Securities suggest that Alberta’s regulated iGaming market could exceed $700 million in annual revenue at maturity.

Soft2Bet is closely monitoring the development of Alberta’s regulatory framework under the iGaming Alberta Act, which establishes the Alberta iGaming Corporation (AiGC) as the oversight body alongside the Alberta Gaming, Liquor and Cannabis (AGLC) as the regulator. Reflecting its commitment to the highest standards of integrity, Soft2Bet is preparing for the province’s specific technical requirements.

The planned entry into Alberta aligns with the company’s strategic plans for 2026 to drive sustainable growth, and enter several new regulated territories.

“Innovation is paramount at Soft2Bet, and our goal is to develop exciting products that meet our customers where they are most comfortable. As we evaluate our entry into Alberta, pending regulatory approval, we are committed to delivering localized, engaging experiences that reflect the unique preferences and culture of each market,” said David Yatom Hay, General Counsel, Soft2Bet.

Excellence in Canadian Localization

Soft2Bet aims to leverage its experience in Ontario to enhance the gaming experience for users in Alberta, Canada, with innovative, compliant products. A core component of the company’s regional strategy involves taking localization further by adapting its brands to local culture, regulatory standards, and player preferences.

To support its hyper-local focus, Soft2Bet targets comprehensive native-language support across its priority regions, ensuring its services are deeply integrated into the local culture of each active regulated market.

The post Soft2Bet Evaluates Alberta Market Entry to Strengthen its Canadian Footprint appeared first on Americas iGaming & Sports Betting News.

23 Broadway

23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform

Published

20 hours ago

March 18, 2026

GamingAmericas.com

23-broadway-secures-$3m-seed-funding-to-launch-ai-powered-user-acquisition-financing-platform

23 Broadway has secured $3 million in Seed funding to accelerate the next phase of its growth and launch a fully integrated AI-powered user acquisition financing platform.

The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.

23 Broadway was integral in catapulting Betty to an 18% market share in Ontario through its world-class performance marketing team and proprietary AI system called Atlas.

Atlas determines the optimal cost of acquiring a customer and their predicted long-term value.
With this new funding, 23 Broadway will add non-dilutive capital to fund user acquisition to run alongside its existing performance marketing and technology capabilities into a single integrated solution.

Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”

The underlying thesis is that platforms combining in-house technology and performance marketing expertise can offer a truly differentiated and durable user acquisition financing solution.

Growth-stage businesses benefit from access to dedicated capital for customer acquisition without equity dilution, while also being able to implement advanced marketing execution across platforms such as Google Ads and other major advertising ecosystems.

Funding will be allocated to develop Atlas further and enhance 23 Broadway’s predictive modelling capabilities. Another focus will be building new AI-driven models to help gaming companies strengthen retention marketing strategies. A final part will be to onboard additional partners seeking scalable user acquisition financing solutions.

The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Americas iGaming & Sports Betting News.

23 Broadway

23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform

Published

21 hours ago

March 18, 2026

Wladimir P.

23 Broadway has raised $3 million in Seed funding to drive the next phase of its growth and launch a fully integrated, AI-powered user acquisition financing platform.

The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.

The company played a key role in helping Betty achieve an 18% market share in Ontario, leveraging its world-class performance marketing team and proprietary AI system, Atlas. Atlas predicts the optimal cost to acquire a customer and estimates their long-term value, allowing marketing spend to be deployed with precision.

With this new capital, 23 Broadway will integrate non-dilutive financing with its existing performance marketing and technology capabilities, offering a single, streamlined solution for user acquisition.

Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”

The company’s strategy centers on combining in-house technology with performance marketing expertise to deliver a differentiated, durable user acquisition financing solution. Growth-stage businesses gain access to dedicated capital for customer acquisition without giving up equity, while also benefiting from advanced marketing execution across major advertising platforms like Google Ads.

The funding will support further development of Atlas and enhance 23 Broadway’s predictive modeling capabilities. Additional priorities include creating new AI-driven tools to strengthen retention marketing for gaming companies and onboarding more partners seeking scalable user acquisition financing solutions.

The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.