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British and Irish racing to enjoy increased exposure via Australia’s largest online bookmaker Sportsbet

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Australian TV audiences will be seeing more of Frankie Dettori and other British and Irish stars

Racecourse Media Group (RMG), in partnership with Sports Information Services (SIS), has agreed a multi-year streaming and marketing content deal with Sportsbet, Australia’s largest online betting operator and part of the Flutter Group. This agreement formalises an arrangement between the parties for Sportsbet to broadcast and take bets on British and Irish racing.

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RMG is owned by 34 British racecourses, while SIS holds the rights to all 26 Irish racecourses and Chelmsford City.

The deal will see British and Irish thoroughbred racing – which is shown on Tabcorp’s (TAB) SKY Racing network in the TAB app, in venues and homes throughout Australia – also to be shown on the Sportsbet digital platforms. This arrangement means British and Irish racing will enjoy a significantly increased audience in the country and benefit through a new revenue stream from one of its largest export markets.

RMG’s Commercial Director Nick Mills said: “We are delighted to team up with Sportsbet and grateful to our long-standing partners, Tabcorp, for helping to facilitate the partnership through broader distribution of its SKY Racing channel. This is a very exciting opportunity to increase the shop window for our racecourses, as well as generate additional international revenue.”

SIS’s Commercial Director, Paul Witten, said: “UK and Irish horseracing content is an important contributor to Flutter’s revenues in jurisdictions around the world, and we are delighted to now be able to bring live pictures and additional content to Sportsbet’s Australian customers.”

Paul Bittar, GM of Sports Partnerships at Sportsbet, said: “We are really excited to be able to conclude this deal with RMG and SIS in order to bring live streaming of British and Irish racing to our huge Australian customer base. Sportsbet is always seeking to bring excitement to life for our customers and striking this deal on high-quality racing content supports this goal. We are also pleased to be able to support the sustainability of the British and Irish racing industries through new revenues.”

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VGCCC: Shepparton Hotel Operator Fined $100,000

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Goulburn Valley Hotel (GVH) Shepparton Pty Ltd has been issued a $100,000 fine for providing false information to the Victorian Gambling and Casino Control Commission (VGCCC).

In November 2022, GVH applied for a licence to operate 40 poker machines at the Shepparton hotel but did not disclose that the licence nominee had been found guilty of 2 counts of negligently dealing with the proceeds of crime, without conviction, in June 2022.

VGCCC CEO Annette Kimmitt AM said it is a requirement under the Gambling Regulation Act 2003 (Vic) that criminal offending is disclosed as part of the licence application process.

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“By providing wrong information, an applicant impedes the regulator from fully assessing their suitability to hold a licence,” she said.

“We expect applicants to abide by the law and provide complete and accurate information. This is a critical part of ensuring that the gambling industry operates with safety and integrity and is free from criminal influence or exploitation.”

Ms Kimmitt said GVH’s cooperation with the investigation was taken into account in determining the fine.

“The $100,000 fine reflects the severity of the offence and should demonstrate to other applicants and operators that we’re serious about compliance with legal obligations.”

Additional licence and reporting conditions have been applied to GVH and another venue operator licence associated with the nominee, Pan Hotels Pty Ltd.

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Aristocrat: Nomination of New Non-Executive Director

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Aristocrat Leisure Limited announced that Natasha Chand has been nominated as a Non-Executive Director of the Company, subject to the receipt of all relevant regulatory pre-approvals.

Ms Chand is based in the US and is a seasoned business and technology executive with over 25 years’ experience building and leading consumer brands globally. Ms Chand has held executive and advisory roles in strategy, business transformation, digital marketing and supply chain optimisation for companies including Levi Strauss, Target Australia, Amazon and McKinsey & Company. Ms Chand currently serves as a Non-Executive Director on the board of the NYSE-listed Hanesbrands Inc and is an advisor to early-stage and Fortune 500 companies, among other appointments.

Ms Chand holds an MBA from Stanford University and a degree in Business Administration from the University of Western Ontario, both with honours.

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Aristocrat Chairman, Mr Neil Chatfield, said: “I am delighted to welcome a colleague of Natasha’s calibre and experience to the Board. Natasha’s skills and global perspectives across areas including omni-channel and consumer strategy, digital technology and business transformation are highly relevant, in particular as Aristocrat deepens its presence in online RMG markets and executes its ambitious growth strategy. I look forward to Natasha’s contribution to our continued success.”

Ms Chand will stand for election as a Non-Executive Director at Aristocrat’s next Annual General Meeting.

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Victoria’s Gambling Industry Held to Account

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In 2023–24, the Victorian Gambling and Casino Control Commission (VGCCC) took 88 disciplinary actions against gambling licensees and employees, demonstrated zero tolerance for betting on or by minors, and began implementing a new risk-based, intelligence-led regulatory approach.

Tabled in Victoria’s Parliament, the VGCCC annual report demonstrates a commitment to ensuring gambling providers not only live up to the letter of the law but abide by its spirit.

“Our regulatory response is proportionate to the risks posed and harms caused when a gambling operator fails to comply with its obligations,” VGCCC Chair Fran Thorn said.

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“We have no tolerance for deliberate or opportunistic contraventions of the law and will not hesitate to take appropriate action when we detect a breach.”

During the year, the VGCCC undertook more than 1600 audits, completed 2770 inspections of venues across the state, including a regional blitz, and brought 10 successful prosecutions.

Disciplinary action was taken against various licensees, including Tabcorp and the Australian Leisure and Hospitality Group (ALH). They included fining:

• Tabcorp $1 million for repeated failure to comply with directions during a VGCCC investigation into a major system outage

• ALH $480,000 for operating poker machines at 8 venues outside of nominated trading hours and failing to observe mandatory shutdown periods

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• Myndit Pty Ltd, the former operator of the Rye Hotel, $80,000 for multiple breaches of cheque payment and financial record-keeping requirements. On one occasion, Myndit paid a cheque for poker machine winnings to a person who was not in the venue at the time the winnings were accrued.

Ms Thorn highlighted the success of the VGCCC’s new tip-off function, which makes it easier for members of the public to anonymously report inappropriate or suspicious conduct.

“In the first year, we received more than 260 tip-offs across a range of issues,” she said.

Following an online complaint from a member of the public, the VGCCC investigated and prosecuted bookmaker Bluebet Pty Ltd for illegally displaying gambling advertising on a public road. The company was found guilty of 43 charges and fined $50,000.

“We also worked with the AFL to implement tighter controls for Brownlow Medal voting and betting following reports that an umpire allegedly leaked the results of round-by-round voting in 2022.

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“And in response to community concerns, we engaged with sports controlling bodies to successfully ban betting in Victoria on all under-19 sporting competitions and the performance of individual players under the age of 18 in junior and senior sports.”

In March 2024, after 2 years under the supervision of the government-appointed Special Manager, the VGCCC determined Crown Melbourne was fit to hold the casino licence.

“The licence comes with strict operating conditions, including that Crown continue its reform program under a 3-year Transformation Plan against which it will be held to account,” Ms Thorn said.

“We have a responsibility to ensure gambling activities in Victoria are conducted in compliance with regulatory obligations and providers operate safely, fairly and with integrity.”

The post Victoria’s Gambling Industry Held to Account appeared first on European Gaming Industry News.

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