AI
SoftConstruct unveils RecSys AI game recommendation system at AIBC Eurasia
In an iGaming Real Talk interview in Dubai, the firm says the tool reads player emotion and context to guide operator actions.
SoftConstruct AI has unveiled RecSys, an AI Game Recommendation System, during an exclusive iGaming Real Talk interview recorded at AIBC Eurasia in Dubai on Thursday 30th April.
Mushegh Khachatryan, Chief AI Officer at SoftConstruct AI, said RecSys is designed to move beyond traditional recommendation models by interpreting player emotions in real time and accounting for context, with the goal of suggesting “the next best action” for operators. “You can understand your customer’s emotions in real time and suggest the next best action. We are building intelligent systems which can reason and act.”
Khachatryan said SoftConstruct built an AI Center of Excellence by hiring talent from outside the iGaming sector, and described RecSys as part of “production-ready agentic AI” intended to support personalised campaigns and decision automation. Surya Palli, host of iGaming Real Talk, said: “SoftConstruct is essentially building a Netflix-style personalised experience for the iGaming industry, where every player gets a lobby made just for them.”
Responsible gaming was also discussed, with the company claiming AI can detect risky behaviour faster and more consistently than human teams, and recommend timely breaks while balancing player protection with sustainable growth.
Khachatryan also stressed the need for explainable, controlled deployment. “AI should help teams perform five times better rather than replace them… Without proper boundaries, short-term momentum boosts with AI can actually hurt your company in the long term.” The company said operators can manage campaigns, personalisation and risk through chat interfaces, with at least 85% accuracy “from the first interactions,” and directed viewers to the full interview on the iGaming Real Talk YouTube channel.
- SoftConstruct; https://softconstruct.com/ Company background and official information on SoftConstruct and its business units.
- iGaming Real Talk YouTube channel; https://www.youtube.com/ Source location for the full interview referenced in the announcement (editor can add the specific video URL once identified).
- AIBC Eurasia; https://aibc.world/ Event organiser site to corroborate the conference setting and provide context on AIBC Eurasia.
The post SoftConstruct unveils RecSys AI game recommendation system at AIBC Eurasia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Digicode to demo Diger Suite iGaming stack at iGB L!VE London 2026
The company says it will show five modules covering RGS, PAM, payments, affiliates and an AI ops assistant at ExCeL London on 1–2 July.
Digicode will exhibit at iGB L!VE London 2026 on July 1–2 at ExCeL London, where it plans to showcase its Diger Suite modular iGaming technology ecosystem.
The company said the Diger Suite is built to help operators integrate multiple technology partners while maintaining player experience, compliance workflows and operational agility as they expand into regulated markets.
Digicode’s product lineup at the show includes DigerRGS (remote game server for launching, distributing and managing content across jurisdictions), DigerPAM (player account management covering player operations, compliance and responsible gaming controls), and DigerPay (payment orchestration supporting local payment methods and regulatory requirements).
It will also present DigerClick, an affiliate management platform with tracking, partner management, commission automation and analytics, plus DigerCompanion, described as an AI-powered operational assistant for automating customer support and internal workflows.
Digicode said its team will use the event to meet operators, game providers, affiliates and technology partners to discuss platform interoperability, modernization of legacy systems, and approaches to reducing vendor lock-in through modular integrations.
The post Digicode to demo Diger Suite iGaming stack at iGB L!VE London 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AI
BetConstruct AI confirms iGB L!VE 2026 presence, focuses on World Cup tools
Supplier will exhibit at Stand S60 in London on July 1–2, with sportsbook, AI suite and prediction-market products on show.
BetConstruct AI will attend iGB L!VE 2026 on July 1–2 in London, UK, exhibiting at Stand S60.
The company said its stand will focus on operator tooling for the 2026 FIFA World Cup, positioning what it calls the “Best Sportsbook for the 2026 World Cup” and related engagement and tournament-readiness features aimed at real-time performance during the event.
Alongside the World Cup focus, BetConstruct AI said it will showcase its Sportsbook Platform, Casino Platform and AI Suite, including CRM AI, Umbrella AI, AI Game Recommendation System, Betting Mate AI and BetChain AI. It also plans to present its Affiliate Ecosystem, covering player engagement, retention, risk management and acquisition.
BetConstruct AI will also demo Eventbook, a prediction market product built around real-world events including politics and major sports tournaments. The company said it has partnered with ADI Predictstreet, described as FIFA’s Official Prediction Market Partner, integrating ADI Predictstreet’s prediction-market solutions and official match streaming rights into its platform.
The press release also stated that new partners will be able to access “exclusive commercial terms on setup,” but did not disclose pricing or eligibility details.
The post BetConstruct AI confirms iGB L!VE 2026 presence, focuses on World Cup tools appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AI
MadMen marks 10 years as iGaming development supplier
Online casino and iGaming developer MadMen is marking its 10th anniversary this year, reflecting a decade of technology work for operators in regulated and emerging markets.
Founded in 2016, MadMen said it began in B2C before moving to a B2B model. The company now provides front-end and back-end development for iGaming operators, spanning brand launches, platform integrations, market expansions, and bespoke product work.
MadMen said it works with established operators, challenger brands, and land-based casinos moving online, and highlighted supplier relationships including its Official Gold Partner status with EveryMatrix (2022) and a partnership with Omega Systems (2024).
Since its first major B2B project in 2021, the company said it has delivered more than 35 custom solutions for operators worldwide and launched its first US sweepstakes project in 2025.
Commenting on the milestone, Michel Groenendijk, co-founder of MadMen, said: “We’ve been fortunate to spend the last decade working in an industry that has changed significantly in a relatively short space of time.
“Since we started, we’ve seen major regulatory developments across multiple markets, the growth of cryptocurrency, the emergence of sweepstakes models, and, more recently, the rapid rise of artificial intelligence. At the same time, operators have become increasingly focused on specific audiences and territories.
“Launching and growing an iGaming business today involves far more than developing a website. Payment integrations, compliance requirements, supplier relationships, and platform infrastructure all need to work together seamlessly, and our role is to help operators navigate that complexity. It’s a common misconception that once you have a fully functioning product, success is guaranteed, but in reality, the tech side is only one part of the equation. A deep understanding of the industry, proper relationships with suppliers, and years of experience are all essential for achieving success, which is why clients choose to work with a business like ours.
“Looking ahead, we see significant opportunities in areas such as AI-driven development, testing, and player engagement. Our focus will remain on helping operators adapt to new technologies and market requirements while bringing ambitious projects to market practically and sustainably.
“By embedding AI into our delivery and product development processes, we can significantly reduce the time required to deliver solutions for both new and existing clients, allowing us to take on more projects of a larger size, as well as spend more time allowing our expert team to experiment with new features.
“It’s worth noting that whilst AI has its place within the company, there’s still plenty that it’s not able to automate. This is where our experience shines, managing different pipelines across different teams to keep everything aligned and integrated into the final product.
“We’re grateful to our team and clients who have been part of our journey over the last ten years.”
The post MadMen marks 10 years as iGaming development supplier appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Bonusetu.com7 days agoFinland Sets Casino Gambling Risk Limits at 2% of Income, 4 Days, 2 Game Types
-
Compliance Updates6 days agoDutch Gambling Trade Association Sues Meta Over Illegal Gambling Ads
-
Acquisitions/Merger7 days agoSuper agrees to acquire Romania’s Crafting Technologies for new Cluj tech hub
-
30-0 Kongeserien7 days agoKongebonus launches 30-0 Kongeserien Eliteserien fantasy draft game
-
BetWarrior6 days agoKambi Group Extends its Partnership with BetWarrior
-
Latest News7 days agoPlay’n GO Releases its Latest Slot Game “Shark Feast”
-
Amusnet6 days agoAmusnet Strengthens its Position Among Bulgaria’s Leading Employers in ICAP CRIF Ranking
-
Alex Baliukonis Game Producer at BGaming7 days agoBGaming releases Frenzy Clusters slot with expanding grid feature



