Latest News
Yohan Leon from Kensho Media explains how the English company expanded internationally
Yohan Leon, the Chief Marketing Officer of Kensho media, told, “Some of the most appealing markets for gambling advertisements include Latin America and Spain.” He added, “The Spanish gambling regulator, DGOJ, has granted an increased number of approvals and licenses to gaming companies that have invested in Spain during the last year, irrespective of the economic instability due to the ongoing health crisis.”
“On the other hand, Latin America is a new and interesting opportunity to explore. A number of states in Latin America are in the process of regulating internet gambling and granting licenses to the gaming operators to operate in countries like Mexico, Argentina, and Colombia, which have a huge number of users of online gambling,” Yohan continues.
As a result of the reasons mentioned, Kensho Media has resolved to escalate the technological growth and marketing efforts for its portals tragaperrasweb.es and slotvegas.es. The company is following a similar approach for Spanish websites as it has implemented for its gambling fans in Italy, using sites like giochidislots.com.
The three leading traits of the English companies include providing unbiased information to the users about all national and international occurrences in the gambling world, reviews of the online slot machines by professionals using the top software houses, and analysis of the strengths and drawbacks of the leading gaming companies.
Kensho Media is also famous as it encourages responsible gaming and publishes unique studies on international gaming markets conducted by a team of professional data analysts.
“The studies conducted in Italy and their results have boosted us to continue the process of internalising our products,” Leon explains. “The total income from gambling increased by 7% in Spain in 2019, according to the annual report of the state online gambling market. We trust that the growth will continue to go up in the coming years, and the distribution of our products in Spain will help us expand our revenue and enlighten the online game players to approach the game differently.”
Yohan Leon stresses that the journey of making the games available to everyone is subject to the unclear and unequal ways in which the public interprets it. The numerous publishings of Kensho Media in Italy have contributed to improving the quality of information disseminated about online casinos. In this aspect, Kensho Media has remained a role model for its competitors and the motivation behind the news segment.
Leon concludes, “To inflict the same philosophy in Spain and Latin America still remains demanding for us. In the countries where information about the online gambling industry is still in the primitive stage, it is the moral duty of our company to provide a true and honest opinion about the game. The gambling industry requires more educational and less promotional method of communication to support the old and new players. It will help the general public and the political groups to grasp the true meaning of the game, a game that is being responsible for fighting against gambling.”
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Compliance Updates
Merkur Group Strengthens Global Compliance Strategy
Under the theme “Perspectives,” a total of 43 compliance staff members from the Merkur Group across various countries gathered from 30 June to 1 July to further develop compliance processes in a sustainable manner. Colleagues from Germany, Spain, England, Malta, Australia and the US traveled to the two-day meeting at Benkhausen Castle, the in-house training centre of the Merkur Group. The workshop set the stage with expert presentations on global and digital topics such as cybersecurity, risk management and artificial intelligence. A panel discussion featuring representatives from various international companies within the Merkur Group, as well as a digital quiz, rounded out the programme.
In keeping with its guiding principle, the workshop focused on sharing experiences, fostering global networking and providing impetus for the further development of compliance processes. Because informal exchanges are also key to close cooperation, the evening programme created a relaxed atmosphere and gave participants the opportunity to continue their conversations, make new connections, and further strengthen team spirit across company and national boundaries.
“The ideas and diverse perspectives gained during the workshop will now be incorporated into our day-to-day work and help us to continuously improve collaboration and existing processes,” said Ludwig Beckmann, Chief Compliance Officer of the Merkur Group.
The concluding feedback session also highlighted just how valuable the international exchange is. The term “collaboration” came up particularly often, a clear indication of how highly the participants value working closely together within the international compliance network.
The post Merkur Group Strengthens Global Compliance Strategy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Anne Marie Caulfield
GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling
The Gambling Regulatory Authority of Ireland (GRAI) is encouraging parents and guardians to be alert to the signs of gambling among young people and to intervene early to prevent gambling harm.
The signs of gambling aren’t always visible, the GRAI in partnership with the Health Service Executive Addiction Services have developed dedicated advice on www.grai.ie to equip families with the knowledge to recognise the signs, advice on how to start the conversation with their children about gambling, and where to seek help if required.
To support the guidance, the GRAI has launched a national public awareness campaign across video on demand, radio, digital audio, and social media platforms, bringing this message directly to families across Ireland.
With the lines between entertainment and gambling increasingly blurred, especially online, what may look like harmless fun can still involve risk, money and chance in ways that affect young developing brains. Research commissioned by the GRAI and conducted by the Economic and Social Research Institute (ESRI) found that children who gamble are twice as likely to develop a gambling problem as adults.
Anne Marie Caulfield, CEO of the GRAI said: “We have launched this campaign to help parents start an important conversation about the risks of underage gambling. Children and young people are among the most at-risk members of Irish society when it comes to gambling exposure and harm. Children’s brains are still developing the judgement and impulse-control systems used to weigh up risk, which makes gambling appealing to them.
“With online gambling available at any time of the day, it is easy for the warning signs to be hidden. The guidance the GRAI developed with the HSE Addiction Services sets out some of the key behavioural signs to look out for in your child.”
The post GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players
Amusnet has launched VIP LIVE Roulette, a new addition to its Live Casino portfolio, offering a premium European roulette experience designed for players who prefer higher stakes, greater comfort and a sophisticated gaming environment.
Created for those who appreciate a more considered approach to live roulette, VIP LIVE Roulette combines elegant studio production with elevated table limits and an extended betting window. The additional betting time allows players to place larger, more strategic wagers at a comfortable pace, creating a smoother and more engaging experience without changing the familiar flow of the game.
Built on the classic European roulette format, the game enhances traditional gameplay with a range of intuitive features that support both convenience and strategic play. Players can personalise their sessions using Favourite & Special Bets, quickly repeat previous wagers with Auto-Rebet and follow live Statistics to inform their decisions throughout the game.
Set in a dedicated VIP studio, the game delivers a polished live presentation with professional dealers, high-definition streaming and a clean, modern environment that recreates the atmosphere of an exclusive casino floor. Every element has been designed to combine the authenticity of live roulette with the expectations of today’s premium player segment.
VIP LIVE Roulette joins Amusnet’s growing Live Casino portfolio, further strengthening the company’s offering with a title that balances timeless gameplay with contemporary player preferences. As operators continue to expand their live casino proposition, the game provides an opportunity to appeal to high-value audiences looking for an elevated roulette experience that combines premium presentation, seamless gameplay and greater flexibility at the table.
History Re-bet feature
Pick again the lucky numbers for the last spins.
Favourite Bets
This function allows players to save their personally tailored bets or bet combinations for quick access during gameplay.
Game Statistics
Make the strategy with statistics for the last spins.
Jackpot Cards
Once the Jackpot Cards Bonus game is triggered, impressive Jackpots are revealed.
The post Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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