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Yohan Leon from Kensho Media explains how the English company expanded internationally

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Yohan Leon, the Chief Marketing Officer of Kensho media, told, “Some of the most appealing markets for gambling advertisements include Latin America and Spain.” He added, “The Spanish gambling regulator, DGOJ, has granted an increased number of approvals and licenses to gaming companies that have invested in Spain during the last year, irrespective of the economic instability due to the ongoing health crisis.”

“On the other hand, Latin America is a new and interesting opportunity to explore. A number of states in Latin America are in the process of regulating internet gambling and granting licenses to the gaming operators to operate in countries like Mexico, Argentina, and Colombia, which have a huge number of users of online gambling,” Yohan continues.

As a result of the reasons mentioned, Kensho Media has resolved to escalate the technological growth and marketing efforts for its portals tragaperrasweb.es and slotvegas.es. The company is following a similar approach for Spanish websites as it has implemented for its gambling fans in Italy, using sites like giochidislots.com.

The three leading traits of the English companies include providing unbiased information to the users about all national and international occurrences in the gambling world, reviews of the online slot machines by professionals using the top software houses, and analysis of the strengths and drawbacks of the leading gaming companies.

Kensho Media is also famous as it encourages responsible gaming and publishes unique studies on international gaming markets conducted by a team of professional data analysts.

“The studies conducted in Italy and their results have boosted us to continue the process of internalising our products,” Leon explains. “The total income from gambling increased by 7% in Spain in 2019, according to the annual report of the state online gambling market. We trust that the growth will continue to go up in the coming years, and the distribution of our products in Spain will help us expand our revenue and enlighten the online game players to approach the game differently.”

Yohan Leon stresses that the journey of making the games available to everyone is subject to the unclear and unequal ways in which the public interprets it. The numerous publishings of Kensho Media in Italy have contributed to improving the quality of information disseminated about online casinos. In this aspect, Kensho Media has remained a role model for its competitors and the motivation behind the news segment.

Leon concludes, “To inflict the same philosophy in Spain and Latin America still remains demanding for us. In the countries where information about the online gambling industry is still in the primitive stage, it is the moral duty of our company to provide a true and honest opinion about the game. The gambling industry requires more educational and less promotional method of communication to support the old and new players. It will help the general public and the political groups to grasp the true meaning of the game, a game that is being responsible for fighting against gambling.”

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Sportradar Report | World Cup 2026: Opportunities for the Latin American Sports Betting Market

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With the World Cup set to be the largest edition of the tournament to date, Sportradar has published a new report exploring the opportunities and challenges facing sports betting operators across Latin America.

The report examines how sportsbooks can capitalize on the surge in betting activity expected during the tournament and convert it into long-term customer growth.

Key topics include:

  • The impact of 104 matches across 39 days on betting activity
  • The rise of a new bettor profile seeking personalized and interactive experiences
  • The three pillars of sportsbook success: enhancing the betting experience, fueling fan engagement, and safeguarding market integrity
  • The role of AI in delivering personalized experiences and real-time engagement

Among the report’s findings:

  • An estimated US$50 billion in betting handle globally
  • 60% of consumers plan to bet online or via mobile apps
  • 19% are expected to place their first-ever sports bet during the tournament

We hope you find these insights valuable for soccer’s biggest event.

The report is available here: 

For your reference, here’s the link to our LinkedIn post: linkedin.com/posts/sportradar_sportradarsoccer

The post Sportradar Report | World Cup 2026: Opportunities for the Latin American Sports Betting Market appeared first on Americas iGaming & Sports Betting News.

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Gmonitor.ai

Gmonitor llega a Latinoamérica: la plataforma de inteligencia de mercado para operadores debuta en seis mercados regulados

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Gmonitor amplía su cobertura a Brasil, México, Colombia, Panamá, Perú y Argentina tras su participación en SBC Summit Americas

Gmonitor.ai, la plataforma de inteligencia de mercado para el sector del juego online, anuncia su lanzamiento oficial en los mercados regulados de Latinoamérica. La compañía pone a disposición de los operadores su plataforma en Brasil, México, Colombia, Panamá, Perú y Argentina, llevando a la región la misma inteligencia diaria de mercado, juegos, promociones y competencia que ya utilizan operadores de primer nivel en Europa.

El anuncio se produce tras la participación de Gmonitor en SBC Summit Americas, celebrada en Fort Lauderdale entre el 9 y el 11 de junio, donde la compañía presentó su plataforma a operadores, proveedores y reguladores de toda la región y confirmó el fuerte interés del mercado por herramientas de inteligencia competitiva accionables.

Gmonitor monitoriza a diario los lobbies de los operadores con licencia, sigue la posición y el rendimiento de cada juego, mapea el panorama promocional y consolida datos de mercado en un único panel. El resultado permite a los equipos de marketing, marca, producto, trading y contenido sustituir miles de horas de seguimiento manual por información lista para la toma de decisiones: qué juegos crecen, cómo se mueven los competidores y dónde están las oportunidades de captación y retención.

Latinoamérica es una de las regiones de mayor crecimiento del juego regulado del mundo, pero los operadores siguen tomando decisiones con una visibilidad limitada de lo que ocurre a su alrededor. Llevamos a la región una plataforma ya probada con operadores líderes en Europa.” Hákon Magnússon, COO de Gmonitor

Con cobertura inicial en seis mercados, Gmonitor da servicio tanto a operadores que buscan defender y ganar cuota como a proveedores de juegos que necesitan entender su distribución y posicionamiento frente a la competencia. La compañía tiene previsto seguir ampliando su cobertura a Estados Unidos en las próximas semanas.

 

The post Gmonitor llega a Latinoamérica: la plataforma de inteligencia de mercado para operadores debuta en seis mercados regulados appeared first on Americas iGaming & Sports Betting News.

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André Boesing General Manager for South LatAm at OKTO PAYMENTS

OKTO says Argentina’s provincial rules complicate iGaming payments and operations

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The payments provider points to fragmented licensing and local requirements as operators expand across Argentine jurisdictions in 2026.

OKTO PAYMENTS said the rapid expansion of iGaming across Argentina’s provinces is increasing operational complexity for operators, as each jurisdiction brings distinct regulatory requirements, licensing processes and local commercial dynamics. The company shared its view in a June 2026 statement focused on the country’s multi-jurisdiction framework.

Unlike other Latin American markets with a single national model, Argentina’s provincial approach forces operators to adapt to multiple regulatory environments within one country, OKTO said. The company argued that as the market matures, expectations around transparency, traceability and operational control are also rising.

For years, growth was the industry’s primary objective. Today, the challenge lies in how to scale efficiently in a market where each jurisdiction may present different requirements, expectations, and operational dynamics,” said André Boesing, General Manager for South LatAm at OKTO PAYMENTS.

Boesing added that consumer expectations for consistent user experience can mask the complexity behind the scenes. “Users expect a simple and seamless experience regardless of where they play. But behind that experience lies increasing operational complexity that operators must manage efficiently as they expand into different jurisdictions,” he added.

OKTO said capabilities such as orchestrating deposits and withdrawals, treasury and liquidity management, and efficient settlement processes are becoming more important as operators work with multiple providers and payment methods across provinces. “In many cases, infrastructure goes unnoticed until something goes wrong. However, in highly fragmented markets like Argentina, the ability to manage multiple providers, maintain operational consistency, and adapt quickly to local requirements can become a competitive advantage in itself. At OKTO PAYMENTS, we call this ‘playing a different game’: competing not only through products and services, but also through operational resilience and adaptability,” he explained.

The company concluded that long-term success in Argentina will depend on balancing growth with operational control and adaptability. “The operators best positioned for long-term success will be those capable of combining growth, operational control, and adaptability. Financial infrastructure is no longer simply a technological support layer; it is becoming a strategic advantage in increasingly sophisticated markets,” Boesing concluded.

 

The post OKTO says Argentina’s provincial rules complicate iGaming payments and operations appeared first on Americas iGaming & Sports Betting News.

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