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Yohan Leon from Kensho Media explains how the English company expanded internationally

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Yohan Leon, the Chief Marketing Officer of Kensho media, told, “Some of the most appealing markets for gambling advertisements include Latin America and Spain.” He added, “The Spanish gambling regulator, DGOJ, has granted an increased number of approvals and licenses to gaming companies that have invested in Spain during the last year, irrespective of the economic instability due to the ongoing health crisis.”

“On the other hand, Latin America is a new and interesting opportunity to explore. A number of states in Latin America are in the process of regulating internet gambling and granting licenses to the gaming operators to operate in countries like Mexico, Argentina, and Colombia, which have a huge number of users of online gambling,” Yohan continues.

As a result of the reasons mentioned, Kensho Media has resolved to escalate the technological growth and marketing efforts for its portals tragaperrasweb.es and slotvegas.es. The company is following a similar approach for Spanish websites as it has implemented for its gambling fans in Italy, using sites like giochidislots.com.

The three leading traits of the English companies include providing unbiased information to the users about all national and international occurrences in the gambling world, reviews of the online slot machines by professionals using the top software houses, and analysis of the strengths and drawbacks of the leading gaming companies.

Kensho Media is also famous as it encourages responsible gaming and publishes unique studies on international gaming markets conducted by a team of professional data analysts.

“The studies conducted in Italy and their results have boosted us to continue the process of internalising our products,” Leon explains. “The total income from gambling increased by 7% in Spain in 2019, according to the annual report of the state online gambling market. We trust that the growth will continue to go up in the coming years, and the distribution of our products in Spain will help us expand our revenue and enlighten the online game players to approach the game differently.”

Yohan Leon stresses that the journey of making the games available to everyone is subject to the unclear and unequal ways in which the public interprets it. The numerous publishings of Kensho Media in Italy have contributed to improving the quality of information disseminated about online casinos. In this aspect, Kensho Media has remained a role model for its competitors and the motivation behind the news segment.

Leon concludes, “To inflict the same philosophy in Spain and Latin America still remains demanding for us. In the countries where information about the online gambling industry is still in the primitive stage, it is the moral duty of our company to provide a true and honest opinion about the game. The gambling industry requires more educational and less promotional method of communication to support the old and new players. It will help the general public and the political groups to grasp the true meaning of the game, a game that is being responsible for fighting against gambling.”

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Super agrees to acquire Romania’s Crafting Technologies for new Cluj tech hub

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Deal would add a Romanian engineering base and 50 planned hires, expanding Super’s European technology footprint.

Super has agreed to acquire Crafting Technologies, a software development company based in Cluj-Napoca, Romania, as it moves to open its first technology hub in the country. The transaction is subject to customary approvals.

Super said the acquisition will establish a Romania hub alongside its existing tech hubs in Croatia, Spain, Netherlands, United Kingdom and Brazil, which it says together include more than 900 software engineers and developers.

As part of the expansion in Cluj, Super plans to open an initial 50 new positions and bring Crafting Technologies’ engineering team into the organisation.

Albert Simsensohn, Deputy CEO, Super, said: “We are confident that Romania’s mature and competitive technology ecosystem provides access to specialized engineering capabilities essential for Super’s future roadmap. Moreover, the city of Cluj-Napoca offers a vibrant environment of innovation combined with operational efficiency and proximity to our regional hubs.

“Crafting Technologies will bring a proven internal talent academy that develops engineers and upskills existing talent, strengthening our long-term capacity and supporting the execution of our technology roadmap.”

Gabriel Bota, Co-founder & CEO, Crafting Technologies, added: “Over the past 10 years, through Crafting Software and now Crafting Technologies, we have built a team focused on engineering quality, trust, and long-term partnerships. What started as a small group of friends, passionate engineers, evolved into a company delivering critical systems for high-growth businesses.

“Joining forces with Super feels like a natural next step for us. We already share a strong technical connection, and also a very similar way of thinking about ownership, speed, and building reliable technology that can scale over time.

“We’re excited about continuing to grow the Cluj technology hub together and bringing the same culture and mindset that shaped Crafting since day one.”

The post Super agrees to acquire Romania’s Crafting Technologies for new Cluj tech hub appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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BOYLE Sports opens 400th shop at Galway Racecourse under new deal

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The bookmaker signs an initial three-year partnership with Galway Races, adding an on-course betting shop and expanded sponsorship.

BOYLE Sports has signed an initial three-year partnership with Galway Races that includes opening its 400th retail betting shop on-site at Galway Racecourse in Ballybrit.

Under the agreement, BOYLE Sports will operate a dedicated on-course betting shop and expand branding and visibility across the Galway racing calendar. The partnership also includes additional race sponsorship opportunities, according to the company.

BOYLE Sports said the deal builds on its existing involvement at the venue, including title sponsorship of the Saturday at the Galway Races festival. Sponsored races include the €110,000 BOYLE Sports Handicap Hurdle and the €80,000 Galway Tribes Hurdle.

Sinéadh Crowe, Head of Irish Retail Operations for BOYLE Sports, said: “Opening our 400th shop here marks a major milestone in the BOYLE Sports journey and reflects just how far we’ve come since John Boyle set up his first shop in County Armagh in 1982. It’s a proud moment for everyone involved and underlines our continued commitment to retail, Irish horse racing and delivering a top-class experience for customers on race day.”

Michael Moloney, CEO of Galway Racecourse, added: “It’s a real privilege to have BOYLE Sports open their 400th shop here on-site as part of this exciting new multi-year partnership with Galway Races.

“We’re absolutely delighted to strengthen our ties with such a powerhouse brand with deep roots in Irish racing and we’re excited to build on that shared heritage as we work together to enhance the experience for racegoers over the coming years.”

The post BOYLE Sports opens 400th shop at Galway Racecourse under new deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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S8UL partners with AMD ahead of Esports World Cup 2026 campaign

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AMD Ryzen and Radeon hardware will be used across S8UL’s esports, streaming and creator workflows as the Indian org ramps up its EWC push.

S8UL has signed a strategic partnership with Advanced Micro Devices (AMD) ahead of its Esports World Cup (EWC) 2026 campaign, as the Indian esports and gaming content organization targets further international expansion.

Under the agreement, AMD will equip S8UL’s players and creators with AMD Ryzen™ AI 400 Series processor-based PCs, AMD Ryzen™ 9000 Series processors, and AMD Radeon™ RX 9000 Series graphics cards for gaming, streaming, content creation and general productivity.

The deal lands as S8UL prepares for EWC 2026 after being selected for the Esports World Cup Foundation’s Club Partner Program for a second consecutive year. The organization said it has already secured qualification spots in Apex Legends, Chess, Fortnite, Honor of Kings, and Trackmania, while continuing to pursue additional slots in other titles. The partnership also follows S8UL onboarding Campa Energy as the Title Sponsor for its EWC 2026 campaign.

“S8UL has always focused on both competitive success and content creation. As we prepare for the Esports World Cup, AMD’s technology will support our players and creators across competition, streaming and content production. We’re excited to work together as we continue to grow our presence globally,” said Animesh ‘Thug’ Agarwal, Co-Founder and CEO, S8UL.

“India’s gaming ecosystem is expanding beyond competition, with creators playing an increasingly important role in how communities connect and grow,” said Vinay Sinha, Managing Director, Sales, AMD India. “Organizations like S8UL are helping shape that evolution, and we’re excited to support their players and creators with AMD technology as they continue to engage gaming and creators’ communities in India and around the world.”

EWC 2026 is scheduled for July 6 to August 23, with the Esports World Cup organisers stating it will feature more than 2,000 players and 200 clubs from over 100 countries competing for a $75 million prize pool.

The post S8UL partners with AMD ahead of Esports World Cup 2026 campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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