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Team Vitality announces SAP Technology Integration to Accelerate International Development
SAP France is pleased to announce that it will support leading global esports organisation Team Vitality in its digital transformation as it uses SAP solutions to accelerate its international development. SAP solutions are used across sports to increase team performance in football, basketball, and tennis.
Team Vitality will use three key SAP solutions to effectively manage its growth and support the financial management of its activities. Using the three SAP solutions enables Team Vitality to optimise all its processes including monitoring of contracts, improved data management, automation of tasks, and better knowledge of the company’s financial flows. In the long term, Team Vitality will push the use of SAP solutions even further, to impact all the company’s branches, and support it in its international growth.
Being a data analytics and innovation partner of professional sports organizations like the WTA, NBA, Team Liquid, and FC Bayern, SAP is intensifying the scope of its ERP offering in esports. In addition to player performance management, SAP also seeks to engage fans with its innovative technologies. By integrating financial management and marketing engagement tools, SAP strengthens the competitiveness of esports teams by accelerating their digital transformation. And why not, tomorrow, continue along the path of the “Digital Athlete”?
Team Vitality will leverage a series of SAP solutions including:
- SAP Business By Design®, a cloud-based ERP for optimising finance, purchases, and inventory management.
- SAP Cloud Platform®, an integration and extension platform for simplifying exchanges with the company’s ecosystem.
- SAP Analytics Cloud®, an augmented and multi-source analytics solution for optimising and accelerating decision-making.
“We operate more than one business model at a time: we make retail sales via our website, we develop marketing contracts with different brands and we also generate content. It was, therefore, necessary to have several tools grouped together in a single, easy-to-access interface to be able to manage all these activities,” says Sonia Manueco, CFO at Team Vitality.
“Thanks to SAP, we have all the components we need to go even further: we want to continue improving our operations by automating all of our legal, quality, and logistics processes. The long-term objective is also to use all the data we retrieve from our platforms, such as Twitch and Twitter, to be able to make the connection between interactions with our fans and purchases on our webshop,” concludes Franck Boniface, COO at Team Vitality.
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Alistair Johnston CCO at Push Gaming
Push Gaming appoints Jonathan Moretta as Head of Account Management
The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.
Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.
The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.
Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”
Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”
The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley
Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.
The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.
The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.
Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.
Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.
“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.
“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.
“We hope this journey will make the match day experience even better.”
The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CRM
The Mill Adventure deepens Optimove integration for player engagement
The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.
TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.
The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.
Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.
“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”
Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.
“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”
The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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