Latest News
Team Vitality announces SAP Technology Integration to Accelerate International Development
SAP France is pleased to announce that it will support leading global esports organisation Team Vitality in its digital transformation as it uses SAP solutions to accelerate its international development. SAP solutions are used across sports to increase team performance in football, basketball, and tennis.
Team Vitality will use three key SAP solutions to effectively manage its growth and support the financial management of its activities. Using the three SAP solutions enables Team Vitality to optimise all its processes including monitoring of contracts, improved data management, automation of tasks, and better knowledge of the company’s financial flows. In the long term, Team Vitality will push the use of SAP solutions even further, to impact all the company’s branches, and support it in its international growth.
Being a data analytics and innovation partner of professional sports organizations like the WTA, NBA, Team Liquid, and FC Bayern, SAP is intensifying the scope of its ERP offering in esports. In addition to player performance management, SAP also seeks to engage fans with its innovative technologies. By integrating financial management and marketing engagement tools, SAP strengthens the competitiveness of esports teams by accelerating their digital transformation. And why not, tomorrow, continue along the path of the “Digital Athlete”?
Team Vitality will leverage a series of SAP solutions including:
- SAP Business By Design®, a cloud-based ERP for optimising finance, purchases, and inventory management.
- SAP Cloud Platform®, an integration and extension platform for simplifying exchanges with the company’s ecosystem.
- SAP Analytics Cloud®, an augmented and multi-source analytics solution for optimising and accelerating decision-making.
“We operate more than one business model at a time: we make retail sales via our website, we develop marketing contracts with different brands and we also generate content. It was, therefore, necessary to have several tools grouped together in a single, easy-to-access interface to be able to manage all these activities,” says Sonia Manueco, CFO at Team Vitality.
“Thanks to SAP, we have all the components we need to go even further: we want to continue improving our operations by automating all of our legal, quality, and logistics processes. The long-term objective is also to use all the data we retrieve from our platforms, such as Twitch and Twitter, to be able to make the connection between interactions with our fans and purchases on our webshop,” concludes Franck Boniface, COO at Team Vitality.
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horse racing
BOYLE Sports opens 400th shop at Galway Racecourse under new deal
The bookmaker signs an initial three-year partnership with Galway Races, adding an on-course betting shop and expanded sponsorship.
BOYLE Sports has signed an initial three-year partnership with Galway Races that includes opening its 400th retail betting shop on-site at Galway Racecourse in Ballybrit.
Under the agreement, BOYLE Sports will operate a dedicated on-course betting shop and expand branding and visibility across the Galway racing calendar. The partnership also includes additional race sponsorship opportunities, according to the company.
BOYLE Sports said the deal builds on its existing involvement at the venue, including title sponsorship of the Saturday at the Galway Races festival. Sponsored races include the €110,000 BOYLE Sports Handicap Hurdle and the €80,000 Galway Tribes Hurdle.
Sinéadh Crowe, Head of Irish Retail Operations for BOYLE Sports, said: “Opening our 400th shop here marks a major milestone in the BOYLE Sports journey and reflects just how far we’ve come since John Boyle set up his first shop in County Armagh in 1982. It’s a proud moment for everyone involved and underlines our continued commitment to retail, Irish horse racing and delivering a top-class experience for customers on race day.”
Michael Moloney, CEO of Galway Racecourse, added: “It’s a real privilege to have BOYLE Sports open their 400th shop here on-site as part of this exciting new multi-year partnership with Galway Races.
“We’re absolutely delighted to strengthen our ties with such a powerhouse brand with deep roots in Irish racing and we’re excited to build on that shared heritage as we work together to enhance the experience for racegoers over the coming years.”
The post BOYLE Sports opens 400th shop at Galway Racecourse under new deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
amd
S8UL partners with AMD ahead of Esports World Cup 2026 campaign
AMD Ryzen and Radeon hardware will be used across S8UL’s esports, streaming and creator workflows as the Indian org ramps up its EWC push.
S8UL has signed a strategic partnership with Advanced Micro Devices (AMD) ahead of its Esports World Cup (EWC) 2026 campaign, as the Indian esports and gaming content organization targets further international expansion.
Under the agreement, AMD will equip S8UL’s players and creators with AMD Ryzen
AI 400 Series processor-based PCs, AMD Ryzen
9000 Series processors, and AMD Radeon
RX 9000 Series graphics cards for gaming, streaming, content creation and general productivity.
The deal lands as S8UL prepares for EWC 2026 after being selected for the Esports World Cup Foundation’s Club Partner Program for a second consecutive year. The organization said it has already secured qualification spots in Apex Legends, Chess, Fortnite, Honor of Kings, and Trackmania, while continuing to pursue additional slots in other titles. The partnership also follows S8UL onboarding Campa Energy as the Title Sponsor for its EWC 2026 campaign.
“S8UL has always focused on both competitive success and content creation. As we prepare for the Esports World Cup, AMD’s technology will support our players and creators across competition, streaming and content production. We’re excited to work together as we continue to grow our presence globally,” said Animesh ‘Thug’ Agarwal, Co-Founder and CEO, S8UL.
“India’s gaming ecosystem is expanding beyond competition, with creators playing an increasingly important role in how communities connect and grow,” said Vinay Sinha, Managing Director, Sales, AMD India. “Organizations like S8UL are helping shape that evolution, and we’re excited to support their players and creators with AMD technology as they continue to engage gaming and creators’ communities in India and around the world.”
EWC 2026 is scheduled for July 6 to August 23, with the Esports World Cup organisers stating it will feature more than 2,000 players and 200 clubs from over 100 countries competing for a $75 million prize pool.
The post S8UL partners with AMD ahead of Esports World Cup 2026 campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Artificial intelligence
Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets
Kaizen Gaming has launched Betano Trivia, a live trivia product it describes as the world’s first fully GenAI-powered live trivia experience. The free-to-play game is now available across the 20 markets where Kaizen Gaming operates.
The product was developed by Kaizen Labs, the company’s innovation incubator. Kaizen Gaming said Betano Trivia uses generative AI to power the avatar presenter, create dynamic trivia content, and generate supporting audiovisual assets, positioning it as a new engagement format inside the Betano brand.
Players are invited to answer questions spanning sports, entertainment and pop culture and compete for prizes, according to the company. Kaizen Gaming also tied the timing of the launch to heightened global football attention, pitching the game as a second-screen-style entertainment layer for fans.
George Kourakos, Director of Innovation at Kaizen Gaming, stated: “Betano Trivia demonstrates how AI can be used to create entirely new forms of entertainment and customer engagement. At Kaizen Gaming we never use technology for its own sake. We have a clear goal to elevate the world-class gaming experience we offer to our customers. What makes this achievement particularly special is that it was developed entirely by our internal teams, combining creativity, engineering excellence and a shared passion for innovation across the board.”
Kaizen Gaming framed the release as part of its broader generative AI push, arguing that internal teams can use the technology to scale new product experiences across multiple regulated markets.
The post Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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