Latest News
PlayOJO Launches Latest Campaign to Raise Awareness of the Signs of Problem Gambling
PlayOJO, the fair online casino powered by SkillOnNet, announces its latest campaign in partnership with Gemma Collins to encourage responsible gambling.
The TOWIE star and online Casino have partnered on a spoof fragrance launch to highlight that problem gambling is the ‘addiction with no smell’ and to help people recognise some of the early signs that someone they love, may be developing an issue.
The fragrance itself was named Compulsion, to hint at the behaviours that are often displayed by those who are struggling, such as lying about their finances and exhibiting extreme mood swings.
To raise awareness of the hard-to-spot, tell-tale early signs of potential gambling issues, PlayOJO and Gambling organisation, Breakeven have developed a new acronym to help concerned players, or those close to someone whom they suspect might be hiding an issue.
The SMELL acronym is designed to encapsulate the five signs of gambling issues that might be easiest to spot and are:
S – Sleep – is your loved one struggling to sleep at night?
M – Money – is your loved one inexplicably losing money or struggling financially?
E – Extreme – is your loved one exhibiting extreme mood swings?
L – Losing – is your loved one losing interest in the pursuits they have historically enjoyed?
L – Lying – have you caught out your loved one for not telling the truth recently?
Peter Bennett, Head of Marketing at PlayOJO, comments, ‘Our business is built upon the principle of fairness and transparency. We are committed to doing what we can to provide people with the information they need to help identify potential problem behaviours, and offer access to those in need of help to ensure Play Ojo is a safe place for people t have fun and gamble responsibly.
As part of the campaign we have launched a dedicated hub offering expert guidance and insight from our partners at Breakeven which is an extension of our ongoing strategy and commitment to providing advice and support aound the clock.
Our hope is that by working with Gemma and Breakeven, we will raise awareness of this issue and help encourage people to access support services if they spot the signs highlighted by the Compulsion campaign in themselves or a loved one.”
As part of the campaign, Gemma carried out an interview with Ian Semel, CEO of Breakeven, a charity that offers free counselling to individuals who are struggling with gambling behaviours issues, to better understand the early signs and minimise gambling related harm, as well as educating on strategies that can be deployed to overcome it.
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155.io
155.io launches Snow Run, bringing real-world winter sports action to its CCTV Game™ portfolio
155.io, Winter Sports Betting, the innovative content studio redefining real-world gaming, has unveiled Snow Run, the latest addition to its CCTV Game
portfolio. The title offers a fresh, immersive betting experience powered by live-action winter sports footage.
The game launches exclusively with Roobet for a seven-day period before being rolled out to other operator partners.
Building on the success of its traffic-themed hit Rush Hour, Snow Run takes players to stunning mountain resorts worldwide, where skiers and snowboarders race down slopes captured via GoPro POVs, drones, slope-side cameras, and CCTV feeds. Players must predict how many athletes will pass through a designated zone, creating a fast-paced and intuitive betting experience.
Available 24/7, Snow Run offers multiple betting options, including Under, Over, Range, and Exact, with multipliers of up to 18x. Using automated computer vision, all skiers are tracked in real time, ensuring transparent, consistent results without human intervention.
As with all CCTV Game
titles, Snow Run features entirely real footage curated from leading content creators, delivering an authentic and visually engaging gaming experience that stands out in the online casino space.
Sam Jones, Founder & CEO of 155.io, said:
“Snow Run takes our simple, engaging mechanic to a completely new environment — real mountain slopes captured from multiple angles. The social media response from streamers has been phenomenal, showing just how much players value authenticity. Launching with Roobet gives us a perfect head start, and we’re confident it will gain real traction ahead of the global rollout.”
After the exclusivity period, Snow Run will be available globally, further expanding 155.io’s portfolio of real-time, content-driven gaming experiences.
The post 155.io launches Snow Run, bringing real-world winter sports action to its CCTV Game™ portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Champions Club
Champions Club Secures José Mourinho on New Deal
GR8 Tech and José Mourinho have formed a collaboration designed for the Champions Club—GR8 Tech’s exclusive network for partners competing at a championship standard, where technology, knowledge, and a performance-driven culture take the place of luck to achieve outcomes.
Because a championship is not just a moment. It is a technique—one that appears in training sessions, in data, in choices made without stress that later withstand it all.
Among the most accomplished coaches in football history, Mourinho has established his career through discipline, tactical brilliance, and unyielding preparation. GR8 Tech, a celebrated B2B iGaming platform provider, applies this same methodology to the sector with robust technology, intelligent analytics, and high-performing solutions.
This collaboration brings together two entities that hold the belief that success is founded on strategy, management, and implementation.
“José Mourinho represents the mindset we believe in: success is engineered long before the final result. In iGaming, just like in football, winning comes from preparation, structure, and the ability to perform under pressure,” said Oleksandr Feshchenko, CEO of GR8 Tech.
Champions Don’t Believe in Luck
Success in football and iGaming is frequently viewed by individuals as a result of luck, an opportune moment, ideal timing, or a pass that aligns perfectly with your needs. However, lasting success is never by chance.
That is why José Mourinho is such an ideal match for GR8 Tech. His career has been characterized by the capacity to transform preparation into outcomes, establishing successful systems, and setting the stage for triumph prior to the start of the competition.
The same applies in iGaming. Sustainable performance relies on the robustness of the platform, the caliber of the technology, and the capability to scale accurately. Benefit arises from smart choices and steady implementation.
“I have worked with many organizations over the years. What separates the ones who win consistently is never talent alone—it is culture. The belief that preparation is never optional. I recognized that in GR8 Tech immediately,” said José Mourinho.
What Comes Next
José Mourinho’s arrival marks the start of a wider campaign for GR8 Tech. Over the coming months, GR8 Tech will bring the Champions Club to life through a series of activations and collaborations that reflect what both parties stand for—and what operators who compete at the highest level should expect from a platform built to match their ambition.
The standard has been set. The work has already begun.
Luck off. Championship—ON!
The post Champions Club Secures José Mourinho on New Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Fortune Dragon Joy
Habanero ignites massive win potential in latest release Fortune Dragon Joy
Premium slots and table games provider Habanero has launched Fortune Dragon Joy, a high-volatility 5×3 dragon-themed slot anchored by a high-octane Fortune Wheel mechanic and persistent multiplier.
Played across 28 paylines, the title blends traditional East Asian aesthetics while boasting features that propel momentum throughout both the base game and bonus rounds, offering a colossal win potential of up to 174,238x.
At the centre of the game is the Fortune Wheel, which can trigger randomly to deliver a variety of instant wins, including lucrative bonuses, multipliers and Wild symbols.
Fa symbols can also land on the reels, revealing hidden rewards while building a persistent multiplier that increases as the feature progresses. In a game-changing twist for the bonus round, the multiplier does not reset when the free spins feature is activated, compounding its accumulated value directly into the free games.
Landing three or more scatter symbols triggers the free spins round, where the multiplier continues to grow as players collect wins, unlocking the game’s most fiery payout opportunities.
Fortune Dragon Joy also integrates Habanero’s signature engagement tools, including Jackpot Race and the Buy Feature, giving operators additional flexibility when introducing the title to players.
The release strengthens Habanero’s growing portfolio of content as the provider continues to deliver feature-rich titles designed to perform across global markets.
Commenting on the release, Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Fortune Dragon Joy captures the excitement and symbolism often associated with Eastern fortune themes, combining it with mechanics that build intense anticipation throughout the game.
“The Fortune Wheel introduces elements of surprise and calculated chaos, while the Fa multiplier system ensures a sense of progression that rewards players, creating a gameplay experience that is both dynamic and exceptionally rewarding.”
The post Habanero ignites massive win potential in latest release Fortune Dragon Joy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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