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PlayOJO Launches Latest Campaign to Raise Awareness of the Signs of Problem Gambling
PlayOJO, the fair online casino powered by SkillOnNet, announces its latest campaign in partnership with Gemma Collins to encourage responsible gambling.
The TOWIE star and online Casino have partnered on a spoof fragrance launch to highlight that problem gambling is the ‘addiction with no smell’ and to help people recognise some of the early signs that someone they love, may be developing an issue.
The fragrance itself was named Compulsion, to hint at the behaviours that are often displayed by those who are struggling, such as lying about their finances and exhibiting extreme mood swings.
To raise awareness of the hard-to-spot, tell-tale early signs of potential gambling issues, PlayOJO and Gambling organisation, Breakeven have developed a new acronym to help concerned players, or those close to someone whom they suspect might be hiding an issue.
The SMELL acronym is designed to encapsulate the five signs of gambling issues that might be easiest to spot and are:
S – Sleep – is your loved one struggling to sleep at night?
M – Money – is your loved one inexplicably losing money or struggling financially?
E – Extreme – is your loved one exhibiting extreme mood swings?
L – Losing – is your loved one losing interest in the pursuits they have historically enjoyed?
L – Lying – have you caught out your loved one for not telling the truth recently?
Peter Bennett, Head of Marketing at PlayOJO, comments, ‘Our business is built upon the principle of fairness and transparency. We are committed to doing what we can to provide people with the information they need to help identify potential problem behaviours, and offer access to those in need of help to ensure Play Ojo is a safe place for people t have fun and gamble responsibly.
As part of the campaign we have launched a dedicated hub offering expert guidance and insight from our partners at Breakeven which is an extension of our ongoing strategy and commitment to providing advice and support aound the clock.
Our hope is that by working with Gemma and Breakeven, we will raise awareness of this issue and help encourage people to access support services if they spot the signs highlighted by the Compulsion campaign in themselves or a loved one.”
As part of the campaign, Gemma carried out an interview with Ian Semel, CEO of Breakeven, a charity that offers free counselling to individuals who are struggling with gambling behaviours issues, to better understand the early signs and minimise gambling related harm, as well as educating on strategies that can be deployed to overcome it.
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Spinomenal, the leading iGaming content provider, has extended its footprint within the Dutch market following a partnership with casino operator Starcasino.
The content collaboration delivers a wide selection of Spinomenal titles to the superb Starcasino offering, including Reign of Seth, 1 Reel Buffalo, Super Miner – Golden Treasure, and the special bespoke title “Starcasino! Mega Wild Fruits”.
Spinomenal has already enjoyed a successful collaboration with Starcasino within the Belgian market and plans are afoot to enter new markets.
Lior Shvartz, CEO for Spinomenal commented: “Our partnership with Starcasino has produced excellent results in the Belgian market and we expect more of the same in the Netherlands. Our games have really captured the attention of Starcasino’s players and we look forward to showcasing more titles in the future.”
Pieter van den Bos, Director at Starcasino NL added: “Spinomenal’s games have already made a lasting impression with Belgian Starcasino players and we’re thrilled to build on our partnership with the launch of Starcasino in the Dutch market.”
The post Spinomenal expands Dutch presence with Starcasino partnership appeared first on European Gaming Industry News.
As F1: The Movie races into theatres worldwide, SOFTSWISS, a global tech company providing software for the iGaming industry, has chosen to support the film as a reflection of its commitment to innovation, performance, and teamwork. With former Formula 1 driver Rubens Barrichello serving as the company’s Non-Executive Director for Latin America, SOFTSWISS draws a meaningful parallel between the high-speed world of racing and the fast-moving, data-driven nature of online gaming.
SOFTSWISS joined the momentum by hosting exclusive premiere screenings for its partners and clients in São Paulo and Malta. Guests experienced the adrenaline of Formula 1 and Hollywood glamour, with red carpets, champagne towers, and photo zones setting the scene for a celebration that bridged entertainment and technology.
The highlight of the event was a personal video greeting from Rubens Barrichello, former Formula 1 driver and Non-Executive Director for Latin America at SOFTSWISS, who shared his emotional response to the film and reflected on how closely it mirrors both his racing legacy and his current work in tech.
Ahead of the event, SOFTSWISS released a “react video” in which Barrichello watched and commented on the movie trailer. In the video, he draws a compelling parallel between Formula 1 and the iGaming industry, emphasising the role of precision, teamwork, and real-time decision-making in both worlds.
“In the world of iGaming, we also deal with large amounts of data, adjust solutions in real time, and rely on teamwork. Just as a driver trusts engineers and mechanics, we trust our developers and analysts. Both worlds share the same values, and I am happy to be part of each of them,” comments Rubens Barrichello.
Rubens Barrichello has been a SOFTSWISS partner since 2024, when he was appointed as Non-Executive Director for Latin America. Known for his analytical approach and data-driven mindset on the track, Barrichello now supports the company’s business growth across one of the world’s fastest-growing iGaming markets.
His presence bridges two industries deeply rooted in Latin American cultural passion – motorsport and digital entertainment.
By partnering with figures like Barrichello and aligning with major cultural moments like the F1 movie premiere, SOFTSWISS demonstrates its commitment to innovation, regional relevance, and storytelling that resonates with players and partners alike.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Rolls Out Red Carpet for F1 Film – and a Tech-Fueled Vision of iGaming appeared first on European Gaming Industry News.
NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.
The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.
This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.
Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.
Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”
Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”
The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.
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