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The boom of virtual gaming tournaments
The global gaming industry is undergoing rapid change and is seeing significant growth year on year. It is currently worth around £116 billion, and it is expected to grow by a Compound Annual Growth Rate percentage of 12.9% between now and the year 2027.
There are a number of key factors that are driving this, including the availability and advancement of technology. Both the hardware and software of games consoles, computers and gaming accessories are improving greatly in terms of efficiency, innovation and usability.
Increased access to internet services with decent connection and speed has also influenced this, as well as the relatively new development of influencer marketing through streaming platforms. Of course, it is also undeniable that recent global events have meant that people have had to spend more time at home social distancing and have found themselves playing more games. Gaming has provided entertainment and social engagement to people who may have been too busy to play regularly before. There are game types to suit everybody, from action and adventure games to strategy and puzzle games. All gaming sectors have seen an increase of gameplay during this period and one in particular is the casino industry. In the last several months, many people have signed up to one of many casino sites to play their favourite games like blackjack and poker. The increase of players has been forced by the closure of land-based casinos meaning people had to move online to access casino games. And it was not just normal casino games that had to take place online, many large gambling events like the World Series of Poker tournament also had to move online due to the recent pandemic. Many events and competitions were already taking place virtually, however this year has seen more events than ever make the transition online, is this phenomenon going to stay?
Virtual Competitions
There has also been a boom in virtual gaming tournaments, or esports tournaments, during this time. The number of tournaments has skyrocketed in comparison to previous years, so too has the audience numbers on streaming sites such as Twitch and YouTube. As conventional tournaments across the sports and entertainment industries have faced cancellations or postponements, virtual competitions have acted as their replacements.
There are three main types of esports that are run as virtual gaming competitions. One is first person shooters (FPSs), these can be player v player or team games, with popular examples including Call of Duty, Doom and Counter-Strike. There are also fighter gaming competitions, such as those held for Super Smash Bros or Street Fighter. However, some of the most anticipated tournaments are those in the Multiplayer online battle arena (MOBA) category, with League of Legends and DOTA 2 being the big names in this area.
Many players participate in these events due to their financial incentives. Large corporations sponsoring these events draw in professional players with the promise of huge cash prizes. Pros train for these events all year round, gaming to them is a career choice as they fund their passion through prize winning and sponsorship deals scored through their streaming channels. DOTA 2 is by far one of the biggest tournaments in terms of the amount of prize money it gives out. Since the game was released in 2013, there have been 54 tournaments and the average prize has been a hefty sum of $111,111 US dollars. This year’s prize money hase totalled $6 million.
Replacing Sporting Events
Virtual gaming tournaments this year have acted as a good replacement for some of the major sporting events.
After F1 was forced to postpone earlier this year, Torque Esports’ All-Star Esport Battle took over in March. Racers from a variety of motorsports joined in on the action, including the legendary Max Verstappen. Verstappen found victory at the Redline’s Real Racers Never Quit competition series when he won the first qualifier, however the final saw Rudy Van Buren take home the top prize after he dropped out. Van Buren actually holds the title of ‘World’s Fastest Gamer’ in 2017.
There was also the virtual Formula One Grand Prix which attracted both pro gamers and champion F1 stars. This was the second time the event ran and this year it was based on Albert Park circuit in Melbourne. Competitors included Ben Stokes, an England cricketer, and racing driver Alex Albon. The trophy was won by two time Grand Prix winner Charles Leclerc.
Another high-profile esports tournament was the Fortnite World Cup. In the summer of 2019, the Fortnite finals were streamed across Twitch, Youtube, Twitter, Facebook and within the game itself. Weekly online tournaments started in April, with players from each region competing to qualify for the finals and be in for a chance of winning a cut of the $1,000,000 prize pool. The overall winner was 16 year old Kyle “Bugha” Giersdorf, who lifted the trophy at Arthur Ashe Stadium in New York. This year however, Epic Games have had to put a stop to the World Cup this year due to the cross-region nature of the event. They instead moved all over competitions exclusively online this year, including the Fortnite Champion Series and the Fortnite Cash Cups.
Virtual Gaming Industry is Growing
At the rate that the virtual gaming industry is growing, in the future we may see the same kind of media coverage and attention for these tournaments as we do some of the major traditional sports competitions. Huge audiences already enjoy watching these events via live streams, and many also place bets too. As stadium events around the world continue to be cancelled and postponed, virtual gaming tournaments are continuing to become a more mainstream form of entertainment for fans of competitive sports.
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2026 EGR Europe Awards
MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland
MightyTips was honored with the Affiliate of the Year award for the UK and Ireland at the 2026 EGR Europe Awards gala. The event took place on 18 February at the Hilton Malta in St. Julian’s, bringing together leading figures from the European iGaming sector.
This acknowledgment comes after a year of considerable expansion and product advancement for MightyTips. In 2025-2026, the brand underwent a significant website enhancement, improving its structure, navigation, and user experience.
Key updates included:
- launch of a new Tips section featuring short, expert-backed insights on betting opportunities;
- fully reworked sports predictions section with more structured, data-driven analysis;
- introduction of a new bonus section with a user-friendly, informative interface that clearly presents licensed operators’ offers.
MightyTips is an internet betting resource operated by SEOBROTHERS. In 2026, MightyTips was nominated for the EGR Affiliate of the Year award in Central and Eastern Europe.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “The EGR Europe Awards are among the most established industry recognitions in the region. Winning it highlights the consistent work of the MightyTips team across multiple departments. This achievement reflects our long-term strategy and our commitment to sustainable product development.”
The EGR Europe Awards celebrate businesses that influence the iGaming sector throughout Europe. They acknowledge operators, affiliates, and suppliers establishing benchmarks in innovation, sustainability, customer experience, and product development. Regional categories highlight the advantages of particular markets, encompassing Central and Eastern Europe.
The accolade additionally acknowledges broader regional reach and enhanced collaborations with licensed operators in the UK and Ireland. MightyTips stays dedicated to delivering organized, data-oriented content for regional audiences, emphasizing compliance, transparency, and sustainable development.
The post MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Codere Online
Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy
Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.
Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.
Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.
“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”
The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.
“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”
“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.
The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.
Akhil Sarin
Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing
Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.
Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.
Key insights from the episode include:
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Stake’s most valuable partnerships and why they worked
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What sets their sponsorship strategy apart
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Common mistakes iGaming marketing teams make
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The one thing Sarin wishes teams focused more on
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Biggest red flags and warning signs in partnerships
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Leadership lessons and internal trust challenges
The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.
“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”
Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.
Watch or listen to Season 4, Episode 2 on:
The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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