eSports
Odgers Berndtson: Annual income of esports top management can reach $170 000
Headhunters are often among the first to identify trends, thereby making them the people who come to find the best managers.
Odgers Berndtson has interviewed twenty top club managers around the world – from North America to Oceania, including Western Europe, Russia and the CIS countries. The results of this study will be useful for all market participants: clubs to compare themselves with competitors, investors who want to enter the esports market, professionals who want to work in the industry, and for fans who are interested in understanding what’s behind their favorite players.
Organisational structures
During interviews with representatives of esports clubs, we have identified 2 main management models (each of them can be subdivided into 2 subcategories):
The first model is a business structure with traditional key functions inside: Sales, Operations, HR, Finance, etc., which report to the CEO. These structures follow the classic organisational model from the corporate world. 81% of the clubs we surveyed have this type of organisational structure.
The remaining 19% of clubs have only two key managers – CEO (Chief Executive Officer) and COO (Chief Operating Officer), who share areas of responsibility among themselves. The most common configuration is when one manager develops such functions as Sales, Marketing and Gaming, and the another one is responsible for the back-office (accounting, finance, etc.). In 50 % of these companies the club outsources the functions of sales and marketing, and the rest have these functions (including sales and marketing) implemented internally.
Sports management
The main resource of the esports business are players, teams, and sports results. Nowadays, clubs use 2 main models of sports management. 57% of clubs have a Sports Director / Chief Gaming Officer who is responsible for team management and sports performance. In the remaining 43%, this function is linked with one of the top managers of the club (CEO / COO). The main factor in both approaches is the CEO / COO’s personal professional gaming experience.
Compensation packages
After we have gathered and systemized all data of compensation packages in the clubs, we saw a big difference in absolute values (up to 10 times). This is due to the different living standards in the regions where esports clubs are present. To present the relevant average earnings in key positions, we removed 10% of the minimum and maximum values.
Annual income:
• CEO – from $ 70,000 to $ 170,000 gross;
• COO – from $ 50,000 to $ 160,000 $ gross;
• CCO (Sales, Partnerships, Sponsorships) / CMO (Content, Marketing, PR) – from $ 50,000 to $ 150,000 gross;
• HRD / CFO / CIO / Legal Director – from $ 40,000 to $ 120,000 gross.
Compensation packages insights
Over the past 1.5-2 years, the structure of compensation packages has changed towards a form similar to other industries – a fixed part and a bonus (the amount of which depends on the KPIs fulfillment). It is important to note that about 40% of top clubs stimulate their top team with long-term incentives (LTI).
The main KPIs for top management are operational: P&L performance, growth number of subscribers on social networks and active fans, views of matches / team content, users retention, and attraction of partners.
Most of Chief Gaming Officer and the CEO have sports results reflected in KPIs. This distinguishes esports managers from colleagues who manage clubs in traditional sports, where in most cases the entire team of top managers has an additional bonus from the team’s athletic performance.
Market trends
• An esports club is no longer just a collection of players who play for themselves or their investor. It is a full-fledged business with media and commercial parts. Esports has become a valuable part of the entertainment market;
• The staff ranges from 18 to 75 people. Only 21% of the organizations we had surveyed have more than 50 employees. Esports clubs, unlike traditional sports teams, still have compact structures;
• Esports companies are becoming increasingly mature and open toward external markets. They hire people having no professional gaming experience, invite business consultants to tackle recruitment tasks, draft strategy and move the club forward;
• Proper P&L management is a short- or mid-term task for 75% of top clubs;
• Employment’s agreements with athletes have changed:
– KPIs for sports results now included
– employment contracts became long-term;
– the club’s share has increased in the prize money from tournaments.
About the study:
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8Bit Creatives, India’s leading esports consulting and talent management agency, has announced its partnership with NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, as the exclusive Talent Partner for DreamHack India 2024.
With this partnership, 8Bit Creatives will leverage its significant reach in the Indian gaming, esports and youth communities through its prominent and talented roster of creators. These creators will create content leading up to the festival and also host meet-and-greet sessions.
India’s biggest gaming festival, DreamHack India, is set to take place from 15th to 17th November at the Hitex Exhibition Centre in Hyderabad, marking its fifth edition. For half a decade, the India edition of the global festival has become one of the most anticipated events of the Indian gaming ecosystem. Bringing together a plethora of events, including esports tournaments, BYOD (Bring Your Own Device) events, cosplay competitions, music concerts, and stand-up comedy, DreamHack India is the celebration of gaming, esports, pop-culture, and entertainment.
8Bit Creatives, CEO and founder Animesh Agarwal said “DreamHack India is one of the most prominent events in the Indian gaming and esports calendar and we’re proud to be the exclusive talent partners for it. This is further recognition of 8Bit Creatives’ ability to meaningfully engage the gaming and youth audiences across the country. Our belief in working with the right creators who create experiences that resonate with the youth audiences distinguishes our offerings and we can’t wait to share what we have in store for DreamHack India 2024 with our audiences!”
This is not the first time that 8Bit Creatives will partner with DreamHack India. The organisation was also the talent partner for the event in 2022.
Commenting on the partnership, NODWIN Gaming, Co-founder and MD Akshat Rathee said “Our vision at NODWIN Gaming is to create unforgettable experiences for the youth, and DreamHack has proven to be the ultimate platform to realise that vision, bringing together gaming, entertainment, and community in an immersive celebration. We’re thrilled to have 8Bit Creatives as our exclusive Talent Partner for DreamHack India 2024. It’s especially exciting to welcome iconic creators like Mortal, who joined us in our very first edition, back for this landmark fifth year, alongside fan favourites like Snax, Kaashvi, Thug, and Payal. These creators bring a unique energy that connects deeply with our fans and elevates every moment. Their presence underscores our commitment to crafting electrifying experiences year after year, building on the momentum of events like BGMS and past DreamHack editions. Together with 8Bit and this powerhouse lineup, we’re setting the stage for an unforgettable event that will bring fans and creators closer than ever before!”
8Bit Creatives’s content and esports division S8UL became the only organisation in the year to win ‘Content Group of the Year’ award for the third consecutive year at the Esports Awards 2024. Additionally, they are the only organisation from India to ever win an Esports Award in any category. Earlier this year, gaming content creators from 8Bit Creatives including Naman Mathur, Payal Dhare and Animesh “Thug” Agarwal were invited for a meet and greet session with the honourable Prime Minister Shri Narendra Modi.
The organisation has been at the forefront of India’s gaming and content ecosystem with its extensive range of services, including talent management, campaign curation and execution, brand activations and more.
The post 8Bit Creatives partners with NODWIN Gaming as the exclusive talent partner for DreamHack India appeared first on European Gaming Industry News.
1 November 2024 – Esports has experienced explosive growth in Q3 2024, doubling turnover compared to the previous quarter. The average bet on cybersports increased by 17.6% quarter-on-quarter. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, shares the SOFTSWISS Sportsbook Q3 2024 report.
The top five sports by Gross Gaming Revenue (GGR) remain consistent: Football, Tennis, Basketball, Table Tennis, and eFootball. For the second consecutive quarter, eFootball has outperformed Counter-Strike 2, indicating a shifting interest within the esports sector. Nevertheless, football continues to dominate, contributing nearly half of the total GGR.
The average live bet grew by 10% quarter-on-quarter, a positive development for operators as live bets hold 78.6% of turnover. The SOFTSWISS Sportsbook team is actively enhancing the live betting experience, aiming to capitalise on this trend and provide operators with even greater revenue opportunities.
The average bet grew by 9.7% quarter-on-quarter in Q3 2024, and the number of bets increased by 18.7%. GGR saw a modest growth of 1.5% quarter-on-quarter.
Despite the large number of projects launched for the UEFA Euro 2024, month-on-month statistics show that with the right promotional strategies, projects continue to operate successfully even after such massive events.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, adds: “Aligning a launch with a major sporting event can be a successful strategy, but football is not the only sport that can be leveraged in this way. The growth of cybersports presents new opportunities; for specialised projects targeting specific audiences, esports events can also serve as an effective starting point.
We continuously focus on product growth and development, enhancing features and user experience to drive further engagement and profitability for our partners.”
The SOFTSWISS Sportsbook is expanding its global presence. The product team is on track to secure certification in Brazil, conducted by an authorised testing laboratory. Furthermore, for the South African market, the SOFTSWISS Sportsbook has recently integrated a Horse Racing Module. This addition offers operators new business opportunities by covering over 2,400 international and local races monthly. The solution engages players with race cards, silks, and multiple bet types while providing operators unique skins and configurations to align with various brand identities.
The SOFTSWISS team is working on The iGaming Trends Report 2025, which offers a deep dive into key industry developments based on over 50,000 media headlines and insights from industry experts. Covering areas like regulation, marketing, technology, and business growth, this report provides a data-driven perspective on the trends shaping the upcoming year. The SOFTSWISS team shares the possibility of joining the waiting list.
All SOFTSWISS products will be showcased at the final major industry event, SiGMA Europe, at stand 2145.
The post SOFTSWISS Sportsbook Doubles Esports Turnover in Q3 2024 appeared first on European Gaming Industry News.
eSports
BLAST Announces Landmark Expanded Partnership as Blacklyte Becomes Global Chair & Desk Partner Across Five Esports Titles in 2025
Esport entertainment company BLAST has announced an expanded Global Partnership with Blacklyte for 2025. The landmark partnership marks a significant milestone in esports history, being the first of its kind to encompass five leading esports titles.
As a Global Chair & Desk Partner, Blacklyte will play a pivotal role in supporting the world’s best esports players by providing custom-made esports desks and chairs for the competitive landscape across these five popular esports titles: Rainbow Six Esports (Tom Clancy’s Rainbow Six Siege), BLAST Premier (Counter-Strike), BLAST Slam (Dota), RLCS (Rocket League Championship Series), and FNCS (Fortnite Championship Series).
This partnership not only showcases Blacklyte’s commitment to the esports community but also emphasises its dedication to elevating the industry by providing players with the best equipment possible to compete at the elite level.
Last month, BLAST announced Blacklyte as the first commercial partner for Fortnite Competitive for the FNCS Global Championship 2024 in Fort Worth, Texas, United States.
The expansion of the partnership means Blacklyte will cover all esports titles BLAST operates in 2025. The partnership will focus on delivering unique and immersive experiences for fans and players alike. Alongside Blacklyte’s products being used by streamers and players across more than ten arena events and many more studio events in 2025. Blacklyte will also be integrated physically into these events and within broadcasts.
Blacklyte produces desks that set a new standard for quality and durability. These state-of-the-art desks are designed to withstand everything. They will be showcased at the BLAST Premier World Final in Singapore for the first time.
Alexander Lewin, SVP of Commercial Revenue for BLAST, said: “We are proud to expand our partnership with Blacklyte to encompass all five of our esports titles heading into 2025. This marks a landmark moment for BLAST. We work across a number of leading esports ecosystems, which gives us the ability to leverage these different communities and tournaments. This partnership is testament to harnessing that network to create best-in-class partnerships.”
Alexander Liu, CEO at Blacklyte, said: “We are excited to enter into this unprecedented partnership with BLAST, which will enable us to reach a broader audience and create a lasting impact across multiple titles. This collaboration signifies a new era for esports, where we can unify diverse gaming communities under one strategic initiative, providing equipment to help esports players compete at the top level.”
The post BLAST Announces Landmark Expanded Partnership as Blacklyte Becomes Global Chair & Desk Partner Across Five Esports Titles in 2025 appeared first on European Gaming Industry News.
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