Eastern Europe
Pariplay Strengthens Position in Romanian Market with 888casino Partnership
Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion
The agreement will see Pariplay’s portfolio of exciting casino games become more widely available in the Romanian iGaming space and builds on its initial introduction in Q1 2020. The partnership also marks Pariplay’s third and largest Romanian partner since being granted its Romanian license by the Romanian National Gambling Office (ONJN) in July of 2019 and expands on its existing partnership with 888casino, where Pariplay today is live in several key regulated markets.
Pariplay is launching the partnership with Mystic Manor and Dragons of North, one of their most popular titles, and will be rolling out another 13 shortly thereafter, including the proprietary Wolf Riches and branded Bloodshot: Rising Spirit. This leading casino content, which is already immensely popular throughout regulated Europe, is poised to be an exceptional addition to 888casino’s impressive offering of over 650 games from a multi-vendor platform of providers.
Founded in 2013, 888casino is one of the industry’s most highly regarded online casinos, evidenced by its win for ‘Casino Operator of the Year’ at the 2019 EGR Operator Awards, where it was recognised for excellence in gaming across multiple criteria. Partnering with one of world’s leading gambling and entertainment solutions providers will help garner additional exposure for Pariplay’s high-quality games, which are have increasing popularity within the Romanian market.
By bolstering its presence in Romania, Pariplay has once again demonstrated its commitment to extending its footprint across global regulated markets. The Romanian market in particular has been flourishing in recent years, reporting 9 billion RON in annual turnover in 2019, with continued growth since 2014.
Guy Cohen, SVP, Head of B2C at 888 Holdings said: “We’re very excited to expand our partnership with Pariplay, which have already been welcome additions to our portfolio of casino games across several of our key regulated markets. This partnership will see us integrate a selection of their most popular titles for 888casino in Romania with additional titles planned for the months ahead, ensuring our players maintain a sense of anticipation for more releases down the line.”
Adrian Bailey, Managing Director at Pariplay said: “We’re confident that partnering with a brand that has reputation of 888casino will significantly strengthen our position in the Romanian market. The steady release of new Pariplay content on 888casino will be instrumental in providing Romanian players with innovative games to enjoy while also expanding the reach of our content throughout regulated Europe.”
Powered by WPeMatico
Compliance Updates
Romania Bans Polymarket Over Illegal Cryptocurrency Betting Activities
Reading Time: < 1 minute
Romania’s National Office for Gambling (ONJN) has officially blacklisted Polymarket, a prominent prediction market that allows users to bet on future events, citing its operation as an unlicensed gambling platform. The decision comes amid heightened concerns over crypto-based betting during recent election cycles, where Polymarket reportedly saw trading volumes surpassing $600 million.
ONJN asserts that Polymarket’s “counterpart betting” model – where users wager against each other on future outcomes – falls squarely within the scope of Romanian gambling regulations. The regulator clarified that regardless of whether bets are placed using fiat currency or cryptocurrencies, they are legal gambling activities that require appropriate licensing. ONJN President Vlad-Cristian Soare emphasised that the issue is about compliance with the law, not technology, stating, “It’s about the law, not the platform’s blockchain foundation.”
Although Polymarket promotes itself as an “event trading” platform, ONJN concluded that its operational structure – where users place bets on the outcomes of unpredictable events and the platform earns commissions – meets the legal criteria of gambling. Consequently, Romanian internet providers are now mandated to block access to the platform.
The post Romania Bans Polymarket Over Illegal Cryptocurrency Betting Activities appeared first on European Gaming Industry News.
Eastern Europe
Soft2Bet Unveils Romania’s First Social Media-Inspired Casino and Betting Platform
Reading Time: 2 minutes
Soft2Bet has launched Swiper, Romania’s first online casino built around the swipe-driven design of social media apps. Designed for mobile users, Swiper blends intuitive navigation with casino gaming, making it easy for players to browse, choose, and enjoy thousands of titles with a simple swipe.
The product embraces a rising trend that brings together the best of casino entertainment and mobile gaming dynamics — fast, engaging, and tailored to today’s digital habits. At the heart of the project is short-form video content, a format familiar to all mobile users, which enhances interactivity and keeps the experience dynamic and immersive.
With over 75% of global users engaging with mobile applications for entertainment, Swiper meets players where they already are. Its interactive interface replicates intuitive gestures from known social apps, enabling users to effortlessly explore and customize their gaming universe, while the design caters to the mobile-native generation and reflects a keen awareness of evolving digital user behavior.
Fully powered by Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, Swiper redefines user engagement, creating immersive, personalised interactions with every swipe. MEGA, developed entirely in-house by Soft2Bet, represents an independent and innovative technology dedicated to enhancing traditional gaming experiences with missions, challenges, and quests that encourage players to stay engaged for longer, increasing screen time and LTV.
The launch in the Romanian market builds upon Soft2Bet’s recent success with Don.Ro, a brand that was recently recognised as the “Best Launch of the Year 2024” at the 12th Meeting of Gambling Professionals by Casino Inside magazine. Leveraging the same powerful technology stack that propelled Don.Ro to prominence, Soft2Bet again demonstrates how its platform excellence consistently translates into compelling new market entries.
“As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate,” highlighted Yoel Zuckerberg, Chief Product Officer at Soft2Bet. “Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights, and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.”
Swiper introduces several key features to local players :
- One-handed swipe navigation for rapid game discovery
- Over 3000 Games, 50 Roulette tables, 120 Blackjack tables, table games, and live casino offerings
- Over 85,000 live and 70,000 pre-match sports betting events covering diverse sports markets with competitive odds
- Localised promotions tied directly to Romanian events and holidays
- The design is adapted to local player preferences and cultural context
Zuckerberg further commented, “Customer experience is our top priority. We know what today’s players want—they value speed, simplicity, and familiarity. With Swiper’s social approach, we’re excited to see how this fresh UI/UX impacts engagement and loyalty.”
Operating under a Class I licence from Romania’s National Gambling Office (ONJN), Swiper, powered by Soft2Bet’s expertise across 19 licences and 11 jurisdictions, guarantees a regulated, safe, and responsible gaming environment that meets stringent international standards. This strong regulatory foundation not only builds credibility for Swiper but also reflects Soft2Bet’s commitment to redefining modern gaming through scalable, innovative, data-driven solutions that enhance player retention across regulated markets, as evidenced by the success of brands like Betinia, CampoBet, QuickCasino, Don.ro, ElaBet, ToonieBet and others.
Launch video:
The post Soft2Bet Unveils Romania’s First Social Media-Inspired Casino and Betting Platform appeared first on European Gaming Industry News.
888 Romania
Digitain Secures Strategic Partnership with 888 Romania
Reading Time: 2 minutes
Through this partnership, Digitain will deliver scalable sportsbook technology to enhance 888 Romania’s offerings.
Digitain, a leading sportsbook and iGaming solutions provider, is proud to announce a new partnership with 888 Romania, a key brand within the globally recognized Evoke PLC.
This partnership will see Digitain power 888 Romania with its award-winning Sportsbook, further elevating the betting experience for its players. The flexible, customizable platform allows for a tailored experience across channels and languages, underscoring Digitain’s commitment to delivering innovative and engaging sportsbook solutions to the Romanian market.
Vardges Vardanyan, Founder of Digitain, commented: “We are proud to partner with 888 Romania and provide them with our industry-leading Sportsbook. This collaboration reflects Digitain’s ongoing commitment to delivering innovative, flexible, and fully customizable sportsbook technology for leading operators across regulated markets.
By combining our expertise with 888 Romania’s strong market presence, we are confident this partnership will elevate the betting experience, offer unparalleled value to players, and set a new standard for sportsbook solutions in the region.”
Dragos Buriu, Founder and Director of NGS, commented: “Partnering with Digitain is a strategic step in enhancing our sports offering for Romanian players on 888.ro. Digitain’s bespoke technology, flexibility, and deep market expertise will allow us to deliver an even stronger and more localized sports betting experience. This partnership ensures that our platform remains competitive, innovative, and aligned with player expectations. We look forward to a successful collaboration that benefits both our companies.”
This agreement marks another milestone in Digitain’s growth strategy, strengthening its footprint in regulated European markets and advancing its reputation as a trusted technology partner for leading global operators. By delivering scalable and adaptable sportsbook solutions, Digitain continues to empower operators like 888 Romania to offer enhanced betting experiences, respond quickly to market trends, and remain at the forefront of innovation in the iGaming industry.
The post Digitain Secures Strategic Partnership with 888 Romania appeared first on European Gaming Industry News.
-
Latest News5 days agoBoomerang Partners has announced a gift auction at their booth during the upcoming SiGMA Europe 2025 in Rome
-
Africa7 days agoSouth Africa’s Top Gamers Crowned at 2025 MTN SHIFT Gaming Grand Finals at Canal Walk
-
Australia7 days agoVGCCC: Footy Legends Team Up to Champion Limit Setting
-
Ivelina Balova Product Owner at Sneaky Slots7 days agoSneaky Slots reveals a bunch of freaks in its second release, Freak Show Revelation
-
Asia5 days agoNagaWorld Achieves Exceptional Great Place To Work Certification with Near-Perfect 95% Trust Index Score
-
Australia6 days agoRTG Global Awards to be Presented During Regulating the Game 2026 Gala Dinner on 10 March 2026
-
Affiliate Industry5 days agoMelBet Partners to Bring UFC Champion Kamaru Usman to SiGMA Central Europe
-
BGaming7 days agoLand Colourful Cluster Wins in BGaming’s Merge Up™ 2



