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Camelot Wins Six-month Extension on its National Lottery Licence

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The Camelot Group is set to sign a six-month extension on its contract to operate the UK’s National Lottery as the tender process for the next licence has been delayed by three months due to challenges caused by Covid-19.

A Camelot spokesperson said that the operator has received notice in writing from the UK Gambling Commission to extend the licence to run the National Lottery.

“We remain focused on continuing to build on the strong performance we have achieved over the last three years and delivering even more money for good causes, funding which is vitally important during this unprecedented time,” the spokesperson said.

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A UKGC spokesperson confirmed that the launch of the tender has now been officially delayed by three months, primarily due to challenges caused by Covid-19.

UKGC did not disclose exactly when the process would commence, but it did state that the Selection Questionnaire, which marks the first phase of the competition, would not be issued before August. Given that the last target was the first half of the year, this seems to suggest that the tender will launch in either late September or early October.

“Having considered the market’s feedback on challenges posed by the Covid-19 pandemic, we have decided to delay the launch of the competition by three months. As a result, the Selection Questionnaire will not be issued before August and we will review the circumstances up until that point. During this period of high uncertainty, the extended timetable is designed to enable potential applicants to make adequate preparations for a fair, open and robust competition,” the UKGC spokesperson said.

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ELA Games Enters the Danish Market Through New Strategic Collaboration With RoyalCasino

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ELA Games, a supplier of innovative games in the iGaming industry, has partnered with RoyalCasino to enter the Danish market.

Royal Casino is Denmark’s only land-based and online casino with over 33 years of experience in the gambling industry. The Danish RoyalCasino Group operates the land-based casino in their top-rated Hotel Royal, offering Danish players an elevated gaming experience.

ELA Games’ collaboration with the prestigious Danish brand marks a significant milestone for the development studio, as they are entering the Danish market. As a result, ELA Games’ innovative content, such as hallmark titles like Cash of Gods, It’s Shark Time and Lucky Dwarfs, will be hosted on the RoyalCasino.dk platform.

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David Fall, ELA Games’ Business Development Manager, commented on the partnership, “RoyalCasino is an illustrious figure in the Danish gaming scene, and we’re excited to partner with them to provide our content on their platform. RoyalCasino.dk, despite its pedigree, is a rapidly growing brand. With the various promotions prepared in tandem with this announcement, ELA Games looks forward to expanding in Denmark.”

Jonas Madsen, RoyalCasino’s Director of Retention Marketing, added, “We’re very excited about the addition of ELA Games to our portfolio of games at RoyalCasino.dk. ELA Games is an up-and-coming game provider who, in just a few years, has managed to create captivating games with quality graphics, and we’re confident that their content will cater to the preferences of our growing database of players.”

The post ELA Games Enters the Danish Market Through New Strategic Collaboration With RoyalCasino appeared first on European Gaming Industry News.

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Endorphina Club to Host GamingTECH CEE 2025 Awards Party at Prague Gaming & TECH Summit

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The highly anticipated GamingTECH CEE 2025 Awards Party, sponsored by Endorphina, will take place on March 25, 2025, as part of the Prague Gaming & TECH Summit. The event will be hosted at the elegant Galerie Louvre in Prague, transforming the venue into the exclusive “Endorphina Club” for an unforgettable evening of celebration and networking.

As the exclusive sponsor of the GamingTECH CEE Awards Party, Endorphina continues its tradition of supporting the gaming industry’s most prestigious event for CEE, following successful sponsorships in 2023 and 2024. This year, the “Endorphina Club” will bring a luxurious experience to summit participants, combining the excitement of the Awards Ceremony with top-tier entertainment, including live piano music, classical ballroom dancers, and a DJ to set the tone for a vibrant afterparty.

The evening will feature a standing 3-course buffet dinner, welcome drinks, beer, and unlimited consumption of wines and non-alcoholic beverages. Attendees can expect an engaging atmosphere, where business meets celebration, as the GamingTECH CEE 2025 Award winners are revealed. These awards celebrate excellence within the GameTech industry, with every winner determined by democratic votes from industry professionals and summit participants.

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Zoltan Tuendik, Co-founder of HIPTHER, stated about the exciting event: “A huge thank you to Endorphina for their continued support of the GamingTECH CEE Awards Party at the Prague Gaming & TECH Summit. Their commitment to celebrating innovation and excellence in the industry is truly commendable, and this year’s ‘Endorphina Club’ will undoubtedly offer an unforgettable experience for all attendees.”

Jan Urbanec, CEO of Endorphina commented: “At Endorphina, we believe that gaming is not just about technology—it’s about passion, creativity, and the experiences that bring people together. Sponsoring the GamingTECH CEE Awards Party for the third consecutive year reflects our commitment to celebrating innovation and excellence in the industry. This year, the ‘Endorphina Club’ will offer an elevated experience at the heart of the Prague Gaming & TECH Summit, blending prestige with entertainment in a way that truly represents our brand. We look forward to welcoming our partners and industry friends to an unforgettable evening of recognition, networking, and celebration.”

 Endorphina, a leading B2B software provider headquartered in Prague, is known for its diverse and innovative slot games, utilized by top-tier operators in the iGaming industry. The company’s software is certified by iTech Labs and GLI, reinforcing its reputation for reliability and integrity.

The Prague Gaming & TECH Summit, organized by HIPTHER, is a flagship event known for bringing together industry leaders, innovators, and professionals from the Gaming and Technology sectors. HIPTHER is an established event organizer and media brand, recognized for its impactful conferences, insightful publications, and dedication to showcasing advancements within the GameTech and Technology industries.

 

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The Endorphina Club and GamingTECH Awards Party is attended by the Prague Gaming & TECH Participants only. Pre-registration is required. Secure your spot at: Endorphina Club 2025 Registration

For more information about the Prague Gaming & TECH Summit and the GamingTECH CEE 2025 Awards, visit: https://hipther.com/events/prague/

The post Endorphina Club to Host GamingTECH CEE 2025 Awards Party at Prague Gaming & TECH Summit appeared first on European Gaming Industry News.

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SCCG Expands Strategic Partnership with Major League Rugby

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SCCG Management has announced the expansion of its strategic partnership with Major League Rugby (MLR). Building on their focus on sports betting opportunities and pathways to integrate betting, the collaboration will include market analysis, audience engagement strategies, deepening relationships with operator partners, and developing strategies to fully tap into rugby’s potential as the US prepares to host the 2031 Rugby World Cup.

This partnership creates opportunities for gaming operators to connect with MLR’s growing fanbase while aligning with the league’s efforts to expand its reach and enhance engagement across multiple platforms and experiences.

Through this expanded partnership, SCCG will utilize its extensive expertise and global network to help MLR unlock new revenue streams and grow its fanbase. Key initiatives include analyzing fan demographics, digital engagement trends, and regional growth potential, as well as developing partnerships with sports betting operators, sponsors, and other stakeholders. Additionally, SCCG will assist in integrating betting and gamification initiatives that enhance the fan experience while driving audience engagement.

“Major League Rugby’s commitment to innovation and growth makes them an ideal partner for SCCG. This expanded collaboration demonstrates our shared vision to elevate rugby in North America by creating dynamic engagement opportunities for fans and stakeholders alike. We’re excited to continue supporting MLR’s journey to become a global rugby powerhouse,” said Stephen Crystal, Founder and CEO of SCCG Management.

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“At Major League Rugby, we are always looking to find innovative, engaging ways to meet fans where they are, and our partnership with SCCG best equips us to do just that. By deepening our collaborative relationship with one another, we can draw from SCCG’s expertise and experience to help grow the game in the U.S. as we prepare for the country to host the Olympics, the Rugby World Cup and more,” said Lucas Reid, CRO of MLR.

As MLR enters its next phase of growth, the partnership will also focus on delivering a detailed implementation roadmap. This roadmap will outline specific actions, timelines, and milestones designed to drive immediate impact and prepare the league for long-term success. With insights drawn from comparable sports and markets, SCCG aims to position MLR as a leader in fan engagement and innovation.

The post SCCG Expands Strategic Partnership with Major League Rugby appeared first on Gaming and Gambling Industry in the Americas.

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