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eSports betting vs classic sports betting in North America, a hot topic at Sports Betting & Casino Summit North America

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All major sports leagues have been postponed and most of the major sports leagues have been cancelled until further notice – more and more countries are banning major events, fewer and fewer sporting events are taking place. But how should sports betting providers react when enthusiastic betting customers, who want to pursue their hobby, no longer have an offer to bet on? What can you do as a provider who wants to remain relevant and maintain a corresponding offer for your players?

The answers are Virtual Sports (betting on virtual sports events) and eSports (betting on competitions in computer games).

Bets on popular online video games such as League of Legends, Dota 2, Starcraft 2 and CS: GO can hardly be ignored on today’s betting market. Especially in the target group of under 30s, eSports are becoming more and more popular and are now being broadcast 24 hours a day via channels such as Twitch. The worldwide turnover on eSports betting amounts to more than USD 1.8 billion, a figure that is all the more impressive considering the comparatively small fan base. But eSports are steadily gaining more fans, on the one hand due to an aging target group and on the other hand due to an increasing awareness.

The top players themselves, who are comparable in their professionalism and skill to professional soccer or tennis players, are now activating more fans than the Superbowl, for example. The Intel Extreme Masters eSports tournament in Katowice, Poland welcomed more than 173,000 spectators on site and 46 million online in 2019. With prize pools of up to USD 100 million (Fortnite World Cup 2019), player salaries are in no way inferior to those of many professional footballers.

Just like with traditional sports, bets are placed on individual teams and players in eSports. Due to the large number of different types of eSports, the resulting number of betting markets is enormous – the simplest and most suitable betting type for beginners, of course, remains the bet on the overall winner of the game.

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The offer of eSports betting is growing steadily – and since it is already common in eSports to play without an audience (most of the season matches are held in small studios), eSports events are a great alternative to the sports events that are currently being canceled.

Depending on the legislature of the respective target market, eSports can complement their offer and are becoming increasingly important. Particularly during the current crisis, interest in eSPorts is likely to experience a rapid increase.

The top industry companies have all confirmed their interest to join the Sports Betting & Casino Summit North America (Virtual Conference), which will open its virtual doors between 23-24 June.

The virtual seats are limited, so hurry and register now to secure your seat(s)! REGISTER HERE

And among the many topics, we are putting together a special panel discussion which is titled “ESPORTS BETTING VS CLASSIC SPORTS BETTING IN NORTH AMERICA

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The panel discussion will be joined by leading experts such as J Moses (Investor & Board Advisor of Bet.Works), Grant Johnson (CEO at Esports Entertainment Group), David McDowell (Chief Executive Officer and Co-Founder at FSB​) and Mark Robson (Co-Founder at Champion Sports​). The discussion will be moderated by Marek Suchar (Head of Partnerships at Oddin.gg).

J Moses

Investor, Advisor at Bet.Works

I have nearly 40 years of experience in sports, entertainment, technology, betting & games as a CEO, Founder, Investor, Advisor, Producer & a Director for public & private businesses around the world.

Currently I am hyper focused on the confluence of Technology, Games, eSports, Sports, Betting and Entertainment.  I serve as a Director at Take-Two Interactive (Nasdaq: TTWO), publisher of Rock Star, 2K & Private Division Games.  I’m also an investor & Board Advisor of Bet.Works (sports betting), ReadyUp (eSports team building), Prize Payments Pro (eSports), and SimulMedia.

After Princeton, I had the dream job of working at ABC Sports where I worked on sporting events around the world, including 4 Olympic Games.  I spent 2 years as Special Assist to Roone Arldege, President of ABC News & Sports.

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Read full bio here!

Grant Johnson

CEO at Esports Entertainment Group

Grant Johnson, B.A., Chairman and CEO, Esports Entertainment Group

Grant has served as Chairman and CEO of Esports Entertainment Group since 2015, where he oversaw the Company from its’ inception as an esports wagering company long before most of the world knew of the existence of esports, to a successful NASDAQ IPO and $8.4M raise in April 2020.

His experience in online gambling came from 1996 to 1999 where has Vice President of Vancouver based Starnet Communications International, Inc. a recognized leader in the Internet gambling industry. As Vice President of Business Development, Mr. Johnson led Starnet’s sales team and was a driving force behind Starnet’s leading market position in the B2B sector of the Internet gambling industry.

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Mr. Johnson was instrumental in the business development activities at Starnet and was directly involved in establishing many of Starnet’s strategic industry partnerships. A subsidiary of Starnet, World Gaming, still exists today.

Read full bio here!

David McDowell

Chief Executive Officer and Co-Founder at FSB

David is the co-founder and CEO of FSB.  FSB was established in 2007 with the vision to build the industry’s first highly automated sports betting platform driven by live data.  The company has become established as a leading B2B solutions supplier best known for its live sports betting technology and as a pioneer of delivering fully managed trading services.

Read full bio here!

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Mark Robson

Co-Founder of Champion Sports

Mark Robson is the co-founder of Champion Sports, an innovative sports betting platform licensed by the Isle of Man Gambling Supervision Commission. Over the last 15 years, Mark has held a number of high-profile positions within the iGaming industry, including the Head of eGaming for the Department of Economic Development on the Isle of Man.

Read full bio here!

Marek Suchar

Head of Partnerships at Odding.gg

Marek Suchar, Head of Partnerships at Odding.gg started his career in financial services where he held senior and managerial roles in various areas including business development and sales. His passion for esports brought him to the industry, specifically to the betting vertical. Leveraging the newest technologies at Oddin, Marek aims to significantly improve the engagement within esports betting and build partnerships that will shape the future of esports and esports betting.

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Read full bio here!

Do not miss this unique opportunity to attend a virtual conference that gathers all North American gaming industry experts for 2 days of discussions and networking. Register your seat now!

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Canada

Playson signs agreement with Light & Wonder in global distribution deal

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The award-winning game studio will deliver titles to players in the UK, Canada and Latin America

Playson, the accomplished digital entertainment supplier, has forged a major global content deal with Light & Wonder to significantly enhance the reach of its extensive games portfolio.

This landmark agreement will enable Light & Wonder’s expansive operator network across the UK, Canada, and Latin America to gain access to Playson’s engaging offering.

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UK-based operator Dazzletag Entertainment Ltd was the first to go live with the studio’s creative releases last month, with SUPERCHARGED CLOVERS: HOLD AND WIN and 3 POTS RICHES: HOLD AND WIN launched across its online casino brands.

Light & Wonder’s content marketplace is utilised by some of the biggest operator brands from across the globe, providing them with access to more than 3,500 games from a host of third-party studios to allow them to build personalised, mobile-ready player experiences and stay ahead of regulatory changes.

The partnership signifies the strength of Playson’s reputation as a respected and highly sought-after provider to operators globally, as the rising demand for its games looks set to take the studio to new heights for 2025.

Blanka Homor, Sales Director at Playson, said: “Our deal with Light & Wonder is a major milestone in our strategic roadmap, as we embark on the next chapter of our global growth. This agreement expands our reach and allows us to deliver our appealing titles to new operators and players.

“The launch of our titles across Dazzletag’s two brands is a great start, and we are confident this relationship will further elevate our presence in the ever-evolving online casino space.”

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Steve Mayes, Senior Director of Partnerships at Light & Wonder, said: “We are delighted to be working with such a highly respected digital entertainment provider and deliver their portfolio to our network. This strengthens our commitment to offering operators the best game releases available.

“We look forward to other successful launches in 2025, as we continue to support our operators with diverse content.”

The post Playson signs agreement with Light & Wonder in global distribution deal appeared first on European Gaming Industry News.

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Canada

NorthStar Gaming Announces $43.4 Million Long-Term Debt Financing

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NorthStar Gaming Holdings Inc. announced that the company has, subject to final approval of the TSX Venture Exchange, entered into a credit agreement (the “Credit Agreement”) in respect of a senior secured first lien term loan facility providing for loans in an aggregate principal amount of up to $43.4 million CAD (being the approximate equivalent of $30,000,000 USD) (the “Credit Facility”) to be made available by Beach Point Capital Management LP (“Beach Point”). Playtech plc (“Playtech”) and certain Playtech subsidiaries have agreed to provide credit support for certain obligations under the Credit Facility. The Credit Facility represents a significant milestone for NorthStar, strengthening its balance sheet and enabling the Company to continue to accelerate its growth initiatives.

“This is a pivotal moment for NorthStar, marking the largest financing in our history. This Credit Facility strengthens our balance sheet and directly supports our ability to scale operations and drive the business towards profitability with a single-minded focus. We are grateful to Beach Point Capital Management for their trust in our strategy and vision. We are also thankful for Playtech’s steadfast partnership which was instrumental in securing this funding, reinforcing their value both strategically and as a technology provider,” said Michael Moskowitz, Chair and CEO of NorthStar.

“Beach Point has deep experience investing across the gaming sector and is excited to partner with NorthStar to support their strategic initiatives. The online gaming sector has been growing rapidly, and this investment reflects our confidence in the Company’s leadership, market potential, and ability to deliver long-term sustainable growth. Likewise, we value the partnership with Playtech, who are contributing their leading technology, global reach, and strategic vision towards NorthStar’s continued success,” said Gabriel Fineberg, Managing Director at Beach Point.

The purpose of the Credit Facility is to support NorthStar’s continued growth by significantly strengthening the Company’s balance sheet. The Company will use the proceeds of loans made pursuant to the Credit Facility: (i) to repay the aggregate $9.5 million CAD principal amount (plus accrued interest) loaned to the Company by Playtech pursuant to unsecured, interest-bearing promissory notes dated April 25, 2024, September 13, 2024 and December 16, 2024; (ii) to fund an interest reserve account in respect of the Credit Facility in an amount equal to $7,000,000 CAD; (iii) for working capital and general corporate purposes; and (iv) to pay transaction costs in connection with the Credit Facility.

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The post NorthStar Gaming Announces $43.4 Million Long-Term Debt Financing appeared first on Gaming and Gambling Industry in the Americas.

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Blanka Homor Sales Director at Playson

Playson strengthens Canadian footprint with Titanplay partnership

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Playson, the established digital entertainment supplier, has secured its latest partnership in Canada after launching its games portfolio with rising iGaming operator Titanplay.

After obtaining its Ontario licence and going live in June earlier last year, Titanplay has made impressive strides in a short space of time with its online casino offering resonating with players across the province.

The agreement sees Playson support Titanplay’s ongoing expansion across Ontario with the supplier’s industry-renowned Hold and Win portfolio now available on the operator’s website, integrated via Relax Gaming’s aggregation platform.

Titles including Coin Strike: Hold and Win, Diamonds Power: Hold and Win and Pink Joker: Hold and Win will enable players to enjoy a feature-led, captivating gameplay experience and expand Titanplay’s rapidly expanding portfolio.

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Playson’s latest tie-up underlines its intent of further establishing its brand within Ontario after successfully entering the Canadian province back in 2022. The provider’s industry-renowned portfolio continues to drive long-term value for operators worldwide.

Blanka Homor, Sales Director at Playson, said: “We are proud of the footprint we have established in Ontario with local players truly appreciating the Playson experience. Partnering with an exciting name in the region like Titanplay allows us to accelerate our progress and bring our premium offering to an increased pool of players.

“We look forward to gauging the response from Titanplay enthusiasts and watching this partnership grow from strength to strength.”

Titanplay management commented: “At Titanplay, we pride ourselves with working with industry-renowned names and partnering with Playson seamlessly fits into our plans of becoming a household name in Ontario and across Canada.

“Our portfolio will undoubtedly be elevated by Playson’s Hold and Win collection, offering players a dynamic offering of feature-filled, graphically advanced titles.”

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The post Playson strengthens Canadian footprint with Titanplay partnership appeared first on Gaming and Gambling Industry in the Americas.

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