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The SBC Summit 2025 took place from 16–18 September at the Feira Internacional de Lisboa (FIL) and the MEO Arena in Lisbon, and the numbers and atmosphere confirm why SBC describes it as “the greatest show in iGaming.” Speaking at a dedicated press conference, SBC Events’ Managing Director Andrew McCarron and Senior Marketing Director Dennis Algreen shared the story behind this year’s record-breaking edition, its wider impact, and what comes next.

A Global Gathering for the iGaming Industry

The Lisbon event attracted over 30,000 attendees – a 20% increase on 2024 – representing 150 countries. Growth was visible across all audience segments, with operator attendance rising by 31% and affiliates by 38%. Importantly, the summit hosted nearly 6,000 C-level decision-makers, a concentration of senior leadership rarely seen at any industry event.

The show spanned 135,000m² across five expo halls and networking areas, supported by 700 sponsors and exhibitors – including 235 new partners. Regional participation also surged, particularly from Africa (+78%), Asia (+69%), and Latin America (+40%).

Exhibitors included iGaming suppliers, Online Casino and Sports Betting operators, Affiliates, Payment Providers, and more.

Beyond the numbers, Dennis Algreen emphasised that Lisbon has now firmly become “our global event” – expanded, and elevated after the success of its debut in Lisbon.

Content for Every Gaming Market

SBC placed special focus on tailoring content for a global audience. The new Global & Emerging Markets Stages highlighted different regions each day, giving attendees a direct window into growth areas like Africa, Asia, and Latin America, while for the rest of the agenda, the Summit revisited developments in more established territories. This dual approach ensured the event spoke to both established operators and those planning their expansion into emerging jurisdictions.

The introduction of Tech Academies was a new addition, offering hands-on learning about AI, blockchain, Web3, and other transformative technologies.

Headliners and Highlights

The Super Stage brought star power and inspiration, with headline speakers such as Gary Vaynerchuk, Randi Zuckerberg, Rubens Barrichello, and Oleksandr Usyk. The agenda was bolstered by more than 550 speakers across themed tracks, including the Affiliate Leaders Summit and Payments Expert Summit.

New additions in 2025 expanded SBC’s cultural and community footprint. A Food Festival enlivened networking areas, while the Affiliate Leaders Awards debuted as a standalone celebration of affiliate excellence.

Meanwhile, the Legends Charity Game became one of the most memorable features. Football icons including Roberto Carlos, Alessandro Del Piero, Marek Hamšík, and Giorgos Karagounis took to the pitch, raising significant donations for charity. The match was broadcast in more than 90 jurisdictions, with half a million online viewers in Spain alone.

Wider Impact on Lisbon’s Economy

The summit’s footprint was felt well beyond the venue. With more than 72,000 room nights booked, SBC Summit 2025 brought a measurable boost to Lisbon’s tourism and hospitality sector. Collaboration with local authorities was crucial, from traffic and zoning adjustments to logistical support, underlining how the city has embraced the summit as a flagship annual event.

McCarron noted: “This has a significance for the local community now. Lisbon knows us, works with us, and the impact is tangible.”

Networking, Community, and Culture

Networking remained a cornerstone. Dedicated areas linked directly to the conference stages, making it easier for delegates to connect around specific topics. The organisers also highlighted initiatives like SBC First Pitch, giving startups a chance to present their innovations, and Women in Gaming events, which included networking gatherings and super stage discussions on women in tech, sports, and gaming.

Entertainment, too, played a role. The Infinity closing party showcased world-class DJs Alok and Timmy Trumpet, giving attendees the chance to celebrate and unwind after an intense week of business.

European Gaming Media in the Room

European Gaming Media was present at SBC’s press conference, raising two questions to the organisers:

1. Why choose Lisbon for SBC’s “global event”?

Algreen explained that while multiple factors played a role, venue capacity and accessibility were decisive:

“When you put on an event of this scale, suitable options in Europe are limited. Lisbon offers one of the biggest indoor arenas in Europe, which allows us to deliver everything from the Super Stage to Infinity. Combined with the city’s beauty, weather, hospitality, and its strategic connection to Brazil – the next major growth market – it became the perfect choice.”

1. What’s next after breaking all these highs in 2025?

McCarron underlined that the immediate focus is on consolidating feedback and data, but pointed towards one clear direction:

“Emerging technologies will be a priority. From AI to blockchain and Web3, our goal is to make sure the industry is not just aware, but educated, so they can take their businesses forward. This year proved we can keep raising the bar, but we won’t rest – the summit is meant to be the greatest show in gaming, and that vision continues.”

SBC Summit in the Future: Looking Ahead

With its mix of scale, global reach, and innovative additions, SBC Summit 2025 laid the foundations for its organisers’ vision of a global event in the gaming industry calendar. The organisers confirmed that Lisbon will continue to host the summit, with next year’s edition already scheduled slightly later in September.

For attendees, exhibitors, and the city itself, SBC Summit 2025 was more than just an industry showcase – it was a statement of ambition and impact.

The post European Gaming Media Reports: SBC Summit 2025 – Lisbon Key Stats & Impact appeared first on European Gaming Industry News.

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HIPTHER is excited to announce the official networking venues for the European Gaming Congress (EGC) 2025 – HIPTHER Warsaw Summit, taking place between 29–31 October 2025 in Warsaw.

This year’s networking program is sponsored by PICANTE PR HUB – HIPTHER’s PR Distribution Hub powered by PICANTE Today with a reach of 200,000+ articles and Human-reviewed content trusted by thousands of startups.

The networking agenda combines sophistication, celebration of excellence and Halloween tradition – creating the perfect backdrop for meaningful connections, business discussions, and unforgettable memories.

First Handshakes & Catch-ups: Welcome Meet (Day 0)

• Date: 29 October 2025
• Time: 19:00 – 22:00 (local time)
• Venue: Charlie Bar (Mokotowska 39, 00-551 Warszawa, Poland)

We kick off the Summit with a cozy pre-conference gathering at Charlie Bar, where attendees are invited to reconnect with old friends and meet new ones in a relaxed, family-like atmosphere. With complimentary drinks (Open Bar), laughter, and good company, the Welcome Meet sets the stage for two inspiring days ahead. Raise your glass to new beginnings and shared adventures!

EiGE Awards Ceremony & Evening Social Gathering Sponsored by PICANTE PR HUB (Day 1)

• Date: 30 October 2025
• Time: 19:30 – Late night (local time)
• Venue: Podwale Bar and Books (Wąski Dunaj 20, 00-256 Warszawa, Poland)

Celebrate excellence in iGaming at the EiGE Awards Ceremony and our exciting Evening Social Gathering, hosted at the iconic Podwale Bar and Books. Nestled in Warsaw’s historic “White House,” this New York–style venue blends elegance and intimacy across two floors: a cozy ground floor with an outdoor patio and an upstairs cigar lounge with plush seating, a fireplace, and balcony views.

Known for its refined British colonial style, Podwale Bar and Books offers an outstanding drinks variety: from Scotch and Japanese whiskies to premium spirits, fine champagnes, wines, and signature cocktails. Cigar lovers will appreciate a curated selection of world-renowned brands alongside the bar’s own handmade exclusives.

This evening promises an atmosphere perfect for networking, celebrating achievements, and connecting with industry peers in one of Warsaw’s most distinctive lounges.

Zoltan Tündik, Co-Founder & Head of Business at HIPTHER, shared his thoughts: “We’re thrilled that PICANTE PR HUB is sponsoring all three evening networking parties at this year’s European Gaming Congress. From the Welcome Meet at Charlie Bar, to the EiGE Awards Ceremony and social gathering at Bar & Books, and closing with our traditional Halloween Party at Steam Bar, we’ve lined up incredible venues. What started as a Halloween tradition in Warsaw has grown into a full series of memorable nights, and we can’t wait to take the networking experience to the next level.”

EGC Closing Party: Halloween Edition

• Date: 31 October 2025
• Time: 19:30 – 24:00 (local time)
• Venue: Steam Bar (Nowogrodzka 23, 00-511 Warszawa, Poland)

The Summit wraps up in true HIPTHER style with the 3rd annual Halloween Closing Party at the beloved Steam Bar. Once again falling on October 31st, this year’s edition invites attendees to embrace the spooky spirit and dress to impress (or scare!) in their best Halloween costumes.

And while costumes are optional, conversations are mandatory! Expect a night of great company, delicious food, flowing drinks, and a lively atmosphere as we close out EGC 2025 with fun, flair, and celebration.

Join us in Warsaw

The European Gaming Congress 2025 – HIPTHER Warsaw Summit is not just about premium learning opportunities, panels and discussions – it’s about the people, the stories, and the connections made to last beyond the conference halls. With these three unique venues, attendees are guaranteed an unforgettable networking experience in the heart of Warsaw.

Don’t Miss Out – Secure Your European Gaming Congress Tickets Today!

The post Unforgettable Networking in Warsaw: HIPTHER Announces Venues for the European Gaming Congress 2025 appeared first on European Gaming Industry News.

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Belatra Games, the specialist online slots developer, is thrilled to announce its participation at the SiGMA Central Europe Expo in Rome, Italy. The event is being held at the Fiera Roma from November 3rd to November 6th, providing Belatra with the perfect chance to showcase its latest legendary slots and front-line solutions.

Belatra’s beloved Mummy will be visiting Rome as the character continues to strike a chord with audiences worldwide. Its unique blend of humour, mystery, and quirky antics has transcended cultures. The character made its debut in 2022 for the release of Mummyland Treasures and has since grown into an extensive multiverse encompassing various formats, special features, and spin-offs, which form the core of our very own flagship game universe.

At SiGMA Central Europe, visitors to Belatra’s Booth #4071 will be able to immerse themselves at the heart of the Mummy Universe. There will be a themed experience that brings the magic and the mystery of our beloved multiverse to life. Special prizes are also on offer from the Mummy’s own treasure vault.

Kateryna Goi, Belatra CMO said:  “SiGMA Europe provides the perfect platform to connect with existing and potential collaborators. Our team is more than ready to present custom solutions, our robust technical infrastructure, and game designs to ensure player involvement and operator success.”

The post Belatra set to unearth ancient treasures at SiGMA Central Europe appeared first on European Gaming Industry News.