Africa
NODWIN Gaming Opens New Office in South Africa
NODWIN Gaming, the biggest esports company in India, has opened its new office in South Africa. The company appointed Nathaneal Slabbert as its Head of Operations and Anthony Nell as its Head of Sales to spearhead the functions in the region.
“South Africa is one of the biggest markets which we can go ahead and enter in and I believe it is a springboard to mainland Africa. It has traditional respect and love for gaming and sports equally. It’s a superb country for us to go ahead and introduce esports to and build NODWIN’s presence in the African continent. We look forward to working with the partners in the future and see where we can go,” Akshat Rathee, Founder and MD of NODWIN Gaming, said.
“With South Africa, we are pushing our geographical limits. The expansion is a gateway to not just South Africa but the whole of Africa. Regarding the development of esports in the region, the scenario right now looks a lot similar to what India was 5 years ago. The South African audience is a healthy mix of PC and console players alongside the massive mobile gaming populace. We have an opportunity to create a professional and organized ecosystem of esports in the country for the brands, players, and fans to benefit equally from. With Nate and Anthony being reputable faces in the community, we are more than ready to kickstart our multinational operations,” Sidharth Kedia, CEO of NODWIN Gaming, said.
“I’m very excited to have Antony and Nate on board for our South African expansion. We have big plans for the region and their experience with the local market will be key,” Merlin Wiedeking, Head of International Business at NODWIN Gaming, said.
Nathaneal is a semi-pro Counter-Strike player who has over 10 years of experience in the esports industry. Nathaneal has been a part of projects like the ESL African Championship. Apart from his work behind the scenes, Nathaneal also spends a fair amount of time in front of the camera. He has been casting and analysing games since 2013.
“I am really excited to join the team at NODWIN. Sharing the same passion in esports with them I believe it is a definite win for the South African and African markets. It is the right recipe we need in the region, and it is super exciting times ahead for all that love esports and gaming,” Nathaneal Slabert, Head of Operations at NODWIN Gaming South Africa, said.
Anthony is a local South African esports veteran, having recently co-operated the Game TimeMedia production house start-up and has previously owned two major MGO’s. He has worked on projects like the Mega8 Seasonal esports tournaments, Evetech Champions League and MSI Hero Cup at rAge Expo 2019.
“It is an absolute honor to join the NODWIN team and to be a part of their ambitions on the African continent. South Africa has been largely ignored in terms of global esports expansion and NODWIN Gaming International’s goals for the region are the first steps in the right direction,” Anthony Nell, Head of Sales at NODWIN Gaming South Africa, said.
10bet
Ellis Park Stadium signs five-year naming rights deal with 10bet
Johannesburg venue rebrands as 10bet Ellis Park under new partnership agreement.
Ellis Park Stadium has signed a five-year naming rights agreement with sportsbook brand 10bet, rebranding the Johannesburg venue as 10bet Ellis Park.
10bet Africa Marketing VP Michelle Colborne said: “We are incredibly proud to announce 10bet as the official naming rights partner of Ellis Park Stadium,” adding, “This is more than a naming rights agreement; it is the start of an exciting journey with a stadium that has played such a powerful role in South African sport.”
Ellis Park Stadium Managing Director Pieter Burger said the deal marks “a fresh and exciting chapter for the stadium,” adding: “We are delighted to welcome 10bet into the Ellis Park family as our official naming rights partner.”
10bet brand ambassador and former Springbok Butch James said: “Ellis Park has always been one of the most iconic stadiums in world rugby, and it’s fantastic to see 10bet committing to such a significant partnership.”
The parties said the partnership will focus on improving the matchday experience and, “in partnership with the relevant stakeholders,” supporting the inner-city project around the stadium precinct.
The post Ellis Park Stadium signs five-year naming rights deal with 10bet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
PopOK Gaming sponsors Botswana’s TT Cup Challenge horse racing event
Organisers say the annual community race drew more than 3,500 spectators, with Botswana Gambling Authority and the Ministry of Sport and Arts involved.
PopOK Gaming has sponsored Botswana’s annual TT Cup Challenge Horse Racing Event, backing the community race as it drew what organisers described as its biggest crowd to date.
The company said this year’s TT Cup Challenge attracted more than 3,500 spectators from neighbouring villages. The event is positioned as a community sports fixture celebrating Botswana’s horse racing tradition.
PopOK Gaming said it worked alongside long-standing partners including the Botswana Gambling Authority and the Ministry of Sport and Arts, and with TT Cup founder Mr. Tymon and other sponsors, to support delivery of the event.
The company also used the event for stakeholder engagement, saying its team met with Mr. Kemorwale, CEO of the Botswana Gambling Authority, and the Hon. Minister of Sport and Arts, Jacob Kelebeng. PopOK Gaming said discussions covered the future of Botswana’s gaming sector, industry development, and opportunities for collaboration.
PopOK Gaming said the sponsorship forms part of its wider strategy to build partnerships in regulated markets while supporting community engagement and responsible industry development.
The post PopOK Gaming sponsors Botswana’s TT Cup Challenge horse racing event appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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