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Can Play’N GO Continue to Innovate in 2020?
Founded in Sweden back in 2005, Play’N GO is firmly established as one of the trail-blazing software houses that underpins the lucrative iGaming market in Europe.
The type of Play’N GO casinos found here offer a huge and diverse range of immersive games to players, and this is one of the key reasons why the iGaming market was able to produce a GGY of £5.3 billion in the year ending March 2019.
Play’N GO is also renowned as one of the most prolific and innovative software developers in the marketplace, as it looks to compete aggressively with rivals such as Microgaming, NetEnt and live casino giants Evolution Gaming.
In this post, we’ll appraise the success of this brand in 2019, while asking whether this can be sustained over the course of the next 12 months.
How Play’N GO Continued to Thrive in 2019
There’s no doubt that Play’N GO upped the ante in 2019, as it continued to eclipse all of its major rivals (both in terms of the volume of games launched and their mass appeal on the market).
To this end, the brand took the unprecedented step of launching two new titles on the same day last December, including an immersive slot called ‘Infernal Joker’ and an innovative poker iteration named ‘3-Hand Casino Hold ‘em’.
This is certainly a testament to the depth and quality of their underlying technology, while it also shows that the Play’N GO team is multitalented and capable of conceiving and designing games across a number of different verticals.
The introduction of 3-Hand Casino Hold ‘em is particularly interesting, as it added to Play’N GO’s increasingly diverse range and leverages modern technology that enables competitors to play three hands simultaneously at a single table.
These launches represented just the tip of the iceberg for Play’N GO in 2019, however, as August also saw them nominated for two prestigious awards at the Global Gaming Awards.
These awards were in their sixth year in 2019, with Play’N GO nominated primarily for the coveted ‘Digital Product of the Year’ for their server-based gaming solution OMNY.
This flexible platform delivers seamless multichannel gameplay for both operators and players alike, creating a scenario where game progress can be transferred across any land-based or digital device (including mobile) in real-time.
This nomination was just rewarded for the efforts that Play’N GO has made to deliver a seamless and tech-led gaming experience to players throughout Europe, while it’s also worth noting that the developer was simultaneously nominated for the ‘Slot Provider of the Year’.
Play’N GO had won this award for three years’ running prior to 2019, with the brand now firmly established as one of the very best slot game providers in the world.
What Does 2020 Have in Store for the Brand?
If the formative weeks of 2020 are anything to GO buy, we’d expect Play’N GO to achieve similar success, growth and levels of innovation over the course of the coming months.
This year is certainly set to be a record-breaking entity in terms of game launches, for example, with the five-reel ‘Legacy of Dead’ slot the first of 52 releases scheduled throughout 2020.
Staggeringly, this equates to launch for every single week of the year, while also highlights the incredible efficiency of the Play’N GO team and their ability to create easy-to-play slots with striking and popular themes.
Beyond this, 2020 will also see an evolution of the aforementioned OMNY platform, with this technology likely to gravitate towards the mainstream and create a more enjoyable gaming experience for players across the continent.
On a similar note, Play’N GO will continue to expand its scalable casino platform, which provides a secure and stable gambling solution for players who have a penchant for the developer’s slots and table games.
Having also partnered with Royal Casino back in 2018, the continued integration between these two entities will also offer players direct access to a huge range of games from trusted, third-party providers, ensuring that users can select from an ever greater choice GOing forward.
We will also see Play’N GO’s much-fabled Games Management Toolkit take center stage during the next 12 months, with this innovative platform providing administrative and promotional tools to help operators customize their players’ overall gaming experience.
This means that casino brands will most likely prioritize Play’N GO games over titles supplied by other providers, with players increasingly in the market for immersive games that offer genuine flexibility and can be easily configured.
N1 Partners is preparing a new promo for its partners, N1 Sport Promo, for the hot summer sports calendar and the main football event of the year, FIFA World Cup 2026.
The promo starts on June 10 and runs until July 20, when audience interest in sports reaches its peak and sports and prediction traffic gets strong potential for scaling.
During the same period, Wimbledon, the NBA finals, Formula 1 races, UFC Freedom 250 at the White House and the N1 Hype tournament will also take place, attracting the attention of millions of players worldwide.
N1 Sport Promo: first details
Within six weeks, partners will be able to receive additional bonuses for traffic to sports betting and Prediction Markets. The more high-quality FTDs a partner brings, the higher their potential reward.
The key mechanic of N1 Sport Promo is the opportunity to increase current rates.
Alexa Bond, Head of Affiliates N1 Partners, comments on the upcoming promo:
“Major sporting events traditionally increase interest in betting and prediction markets, opening up additional opportunities for partners to attract traffic. With N1 Sport Promo, we have focused on mechanics that reward scaling and strong results. This promo is for those who are ready to work actively with traffic and get the most out of the sports season.”
All details, terms of participation and bonus amounts will be announced soon.
The countdown to the start has already begun.
Existing partners can contact their manager now to prepare for the campaign launch and learn more about the opportunities of working with sports and prediction traffic.
Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.
Start working with N1 Partners:
- 14+ casino and betting brands with high Reg2Dep and LTV;
- 10+ Tier-1 GEOs;
- CPA up to €700 and RevShare up to 55% + NNCO for top affiliates;
Be number one with N1!
The post N1 Sport Promo Starts Soon: More FTDs, Higher Rates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Slotegrator, a leading software and business solution provider in the iGaming industry, announces updates to its platform that enable operators to create, build, and test retention strategies adapted to different markets.
Operators expanding into new markets now have a tool to rapidly design and configure their player retention strategies. Slotegrator’s Casino Builder module, part of the company’s turnkey platform, offers flexible GEO-adapted retention mechanics integrated directly into the platform ecosystem.
The retention toolkit features a range of options for operators to choose from, including lootboxes, automated tournaments, bonus mechanics, reward systems, a Wheel of Fortune mechanic, and the ability to create proprietary mini-games. Thanks to the platform’s Casino Builder module, all of these retention mechanics can be quickly adjusted to fit any market without the need for a development team.
“Attracting traffic is easy. Retaining it is much harder. The real battle in today’s market is fought over every additional active day in the player lifecycle. Across the industry, we’re seeing a growing trend toward CRM gamification, which consistently delivers a 10–15% increase in NGR through a 15–20% uplift in deposit frequency and improved D30 retention,” says Slotegrator COO Olga Ivanchik.
Operators looking to expand their project into a new market are often frustrated by slow launch cycles, difficult adaptation, and operational complexity. After launch, retention economy becomes paramount if the brand hopes to remain competitive in the long term. Slotegrator’s updated platform accounts for both the initial expansion and the ongoing effort to build a base of players.
Slotegrator’s updated turnkey platform is designed for a fast launch, with new projects opening in as little as 8-13 days. To help platforms perform as quickly as possible, the Casino Builder module offers the ability to instantly customize the frontend with the use of preset templates.
One-size-fits-all mechanics are losing their efficacy as players come to expect more and more personalized experiences. Additionally, players in different markets respond to different retention mechanics. Some markets react better to instant rewards, such as loot boxes, while others prefer gamified progression such as VIP programs. Still others are best engaged by tournaments.
In addition to the individual mechanics, the platform enables operators to adapt their retention logic to their target market. Logic can be adjusted to audience behaviour, bonus strategy, acquisition source, and player lifecycle stage.
The Wheel of Fortune feature has localized retention mechanics that can cater to different GEOs. Rewards, currencies, retention logic, and even the wheel itself can all be adjusted to suit the preferences and behavior of the target audience.
The process of testing exact player preferences in any given market is time consuming and costly. With Casino Builder, however, adjustments can be made on the fly: In addition to independently creating and launching retention mechanics, operators can carry out testing, and adjust their strategic logic accordingly.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Slotegrator enhances retention economy with built-in adjustable engagement toolkit appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
N1 Partners is preparing a new promo for its partners, N1 Sport Promo, for the hot summer sports calendar and the main football event of the year, FIFA World Cup 2026.
The promo starts on June 10 and runs until July 20, when audience interest in sports reaches its peak and sports and prediction traffic gets strong potential for scaling.
During the same period, Wimbledon, the NBA finals, Formula 1 races, UFC Freedom 250 at the White House and the N1 Hype tournament will also take place, attracting the attention of millions of players worldwide.
N1 Sport Promo: first details
Within six weeks, partners will be able to receive additional bonuses for traffic to sports betting and Prediction Markets. The more high-quality FTDs a partner brings, the higher their potential reward.
The key mechanic of N1 Sport Promo is the opportunity to increase current rates.
Alexa Bond, Head of Affiliates N1 Partners, comments on the upcoming promo:
“Major sporting events traditionally increase interest in betting and prediction markets, opening up additional opportunities for partners to attract traffic. With N1 Sport Promo, we have focused on mechanics that reward scaling and strong results. This promo is for those who are ready to work actively with traffic and get the most out of the sports season.”
All details, terms of participation and bonus amounts will be announced soon.
The countdown to the start has already begun.
Existing partners can contact their manager now to prepare for the campaign launch and learn more about the opportunities of working with sports and prediction traffic.
Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.
Start working with N1 Partners:
- 14+ casino and betting brands with high Reg2Dep and LTV;
- 10+ Tier-1 GEOs;
- CPA up to €700 and RevShare up to 55% + NNCO for top affiliates;
Be number one with N1!
The post N1 Sport Promo Starts Soon: More FTDs, Higher Rates appeared first on Americas iGaming & Sports Betting News.
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