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Can Play’N GO Continue to Innovate in 2020?

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Founded in Sweden back in 2005, Play’N GO is firmly established as one of the trail-blazing software houses that underpins the lucrative iGaming market in Europe.

The type of Play’N GO casinos found here offer a huge and diverse range of immersive games to players, and this is one of the key reasons why the iGaming market was able to produce a GGY of £5.3 billion in the year ending March 2019.

Play’N GO is also renowned as one of the most prolific and innovative software developers in the marketplace, as it looks to compete aggressively with rivals such as Microgaming, NetEnt and live casino giants Evolution Gaming.

In this post, we’ll appraise the success of this brand in 2019, while asking whether this can be sustained over the course of the next 12 months.

 

How Play’N GO Continued to Thrive in 2019

There’s no doubt that Play’N GO upped the ante in 2019, as it continued to eclipse all of its major rivals (both in terms of the volume of games launched and their mass appeal on the market).

To this end, the brand took the unprecedented step of launching two new titles on the same day last December, including an immersive slot called ‘Infernal Joker’ and an innovative poker iteration named ‘3-Hand Casino Hold ‘em’.

This is certainly a testament to the depth and quality of their underlying technology, while it also shows that the Play’N GO team is multitalented and capable of conceiving and designing games across a number of different verticals.

The introduction of 3-Hand Casino Hold ‘em is particularly interesting, as it added to Play’N GO’s increasingly diverse range and leverages modern technology that enables competitors to play three hands simultaneously at a single table.

These launches represented just the tip of the iceberg for Play’N GO in 2019, however, as August also saw them nominated for two prestigious awards at the Global Gaming Awards.

These awards were in their sixth year in 2019, with Play’N GO nominated primarily for the coveted ‘Digital Product of the Year’ for their server-based gaming solution OMNY.

This flexible platform delivers seamless multichannel gameplay for both operators and players alike, creating a scenario where game progress can be transferred across any land-based or digital device (including mobile) in real-time.

This nomination was just rewarded for the efforts that Play’N GO has made to deliver a seamless and tech-led gaming experience to players throughout Europe, while it’s also worth noting that the developer was simultaneously nominated for the ‘Slot Provider of the Year’.

Play’N GO had won this award for three years’ running prior to 2019, with the brand now firmly established as one of the very best slot game providers in the world.

 

What Does 2020 Have in Store for the Brand?

If the formative weeks of 2020 are anything to GO buy, we’d expect Play’N GO to achieve similar success, growth and levels of innovation over the course of the coming months.

This year is certainly set to be a record-breaking entity in terms of game launches, for example, with the five-reel ‘Legacy of Dead’ slot the first of 52 releases scheduled throughout 2020.

Staggeringly, this equates to launch for every single week of the year, while also highlights the incredible efficiency of the Play’N GO team and their ability to create easy-to-play slots with striking and popular themes.

Beyond this, 2020 will also see an evolution of the aforementioned OMNY platform, with this technology likely to gravitate towards the mainstream and create a more enjoyable gaming experience for players across the continent.

On a similar note, Play’N GO will continue to expand its scalable casino platform, which provides a secure and stable gambling solution for players who have a penchant for the developer’s slots and table games.

 

Having also partnered with Royal Casino back in 2018, the continued integration between these two entities will also offer players direct access to a huge range of games from trusted, third-party providers, ensuring that users can select from an ever greater choice GOing forward.

We will also see Play’N GO’s much-fabled Games Management Toolkit take center stage during the next 12 months, with this innovative platform providing administrative and promotional tools to help operators customize their players’ overall gaming experience.

This means that casino brands will most likely prioritize Play’N GO games over titles supplied by other providers, with players increasingly in the market for immersive games that offer genuine flexibility and can be easily configured.

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Duelbits adds Same Game Parlay for soccer player props and World Cup betting

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New SGP lets users combine up to 10 same-match selections plus 10 across multiple events on desktop and mobile.

Duelbits has launched Same Game Parlay (SGP), adding a sportsbook feature that lets players combine multiple player and match markets within a single bet slip. The company said the initial rollout is focused on soccer and World Cup betting and is available on desktop and mobile.

The SGP product supports same-match combinations across player props including goals, shots, shots on target, assists, cards, fouls, tackles and goalkeeper saves, alongside match and team markets such as match winner, goals, corners and shots. Duelbits also said users can build parlays across multiple events where SGP markets are available.

Duelbits positioned the launch as a fix for bet combinations being rejected or marked invalid, saying the feature is powered by a specialist player props and statistics provider to reduce rejected selections and streamline odds updates and settlement. At launch, players can include up to 10 selections within a single event and a further 10 selections across multiple events, with plans to expand those limits in future updates.

Jasper Hoekert, Chief Marketing Officer at Duelbits, said: “Same Game Parlays have become one of the most popular sportsbook products globally, particularly as player prop betting continues to grow across major sports. We saw a clear opportunity to improve the experience available to our players by offering significantly more combinations, reducing invalid bet rejections, and creating a smoother betting journey overall.

“This initial launch is focused on soccer and the World Cup, but it’s only the first step. Our long-term vision is to allow customers to combine virtually any market they want across sports, events and player props, with US sports being the main focus for phase 2. We believe there is a significant gap in the crypto sportsbook market for this type of offering, and we’re excited to continue expanding the product over the coming months.”

The post Duelbits adds Same Game Parlay for soccer player props and World Cup betting appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Austria

Austria Could Force Offshore Operators To Sit Out Market Launch

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Debate is raging within the Austrian government about whether to impose a cooling off period and freeze ex-grey market operators out of its upcoming open online casino market, with local operators looking to inflict maximum punishment and legal experts arguing that the proposal would be self-defeating.

Austria is on course for an historic opening of its long monopolized online casino market. Currently, only Casinos Austria, via its brand Win2Day, has the approval of the Austrian government to offer online casino games to the general public.

But for many years, that legal status was ignored by operators based largely out of Malta, who populated a vibrant grey market by leaning on the controversial argument that Austria’s monopoly model is in violation of EU law.

These offshore operators were eventually forced to retreat by a series of high profile court rulings that found Austrian consumers have the right to reclaim any and all losses to an operator without an Austrian licence.

Facing potentially hundreds of millions of euros in compensation claims, grey market providers have largely retreated to Malta, where Bill 55 continues to protect them.

With liberalisation now on the horizon, some forces within the Austrian government and the local gambling industry are insistent that companies which took part in the grey market should not be allowed to simply apply for a licence and wipe the slate clean.

Who’s in favour?

Those lobbying the hardest for a cooling off period are Austrian incumbents.

“One day you’re offering illegal services and the next day you get a license – that’s absurd,” a spokesperson for Casinos Austria told the Kronen Zeitung newspaper.

They are joined by German-headquartered gambling giant Novomatic, which operates a number of land-based venues in Austria under the brand Admiral.

Having sat on the sidelines of the online market for many years, Admiral is incensed by the idea that it could be competing on day one of a new market with operators who did not take the same approach.

The three parties that form Austria’s coalition government are still debating the issues, according to reports.

The only major practical example of a true “cooling off” period occured in the Netherlands, where an 18-month prohibition was in place that prevented many companies from entering the market when it opened in 2021.

At the time, Kindred reported that being forced to sit out market launch had cost it $16.2m a month, wiping out effectively 50 percent of the group’s EBITDA.

Kindred, which has since transformed into FDJ United following an acquisition by the French lottery giant, subsequently regained its strong Dutch position following the end of the cooling off window.

Likely to cool

At least one Austrian legal expert believes that there is a good chance that some form of cooling off, or an equivalent punishment, will be enacted as part of the new law.

“At the moment, it is likely that some form of cooling-off period will be introduced, perhaps by introducing sanctions that apply prior to licensing, but the details are yet to be determined,” said Nicholas Aquilina, a partner at Brandl Talos law firm.

“Whether a cooling-off period will be introduced and how restrictive measures will be will have a substantial impact on the success of the long-overdue opening of Austria’s online gambling market,” he added.

The time pressures referenced by Aquilina relate to the expiry of Win2Day’s exclusive licence, which is set to run out in October 2027. The government intends to establish its new online gambling regime well ahead of that date, so that new licences can be issued in time.

Any attempt to extend Win2Day’s monopoly could run into challenges with EU tender laws and the other highly unpalatable option is to leave the nation in limbo with no legal providers at all.

Complications

Despite how the debate has been framed by some parties, the reality will not be as simple as either allowing ex-grey market offenders into the new Austrian online casino marketplace free of consequence or forcing them to spend time in the sin bin.

There is broad political agreement that any international operator looking to obtain a licence in Austria must pay back taxes owed on its former activity in order to be granted approval.

Operators will also need to settle any outstanding player refund claims, something which could cost companies huge sums and may ultimately keep some of them out of the market for good.

There are thought to be thousands of pending refunds, which operators have largely been refusing to pay while they take refuge behind Malta’s Bill 55.

Against that backdrop, lawyers Christian Rapani and Felix Hohenthanner argue that the penalties for returning to Austria will likely be harsh enough.

“A further exclusion of two to three years on top of that would, in our view, work against the reform’s own central objective. The operators currently holding the largest share of Austrian play are exactly the ones a cooling-off period would shut out. If they cannot offer a licensed product for two to three years, their customers, it is highly likely, will not migrate to the licensed providers,” they told EEGaming.

Ultimately, the two lawyers said, the push for a cooling off period is more about protecting the vested interests in Austria’s casino market than an attempt to keep gamblers safe.

“Our impression is that the proposal is supported essentially only by the land-based operators and by the single provider that already holds a licence in Austria, in other words by those who benefit from keeping new entrants out. We therefore see it less as a genuine player-protection measure than as a last attempt to preserve existing market positions,” they said.

The post Austria Could Force Offshore Operators To Sit Out Market Launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

African iGaming Alliance names SPRIBE a Platinum Supplier Member

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The African iGaming Alliance (AiA) has signed a strategic partnership with iGaming supplier SPRIBE, with SPRIBE joining the pan-African industry association as a Platinum Supplier Member.

AiA said the partnership will focus on regulatory engagement, industry research, responsible gaming initiatives, policy advocacy and stakeholder engagement aimed at strengthening regulated gaming markets across African jurisdictions.

According to AiA, the collaboration will also support efforts to promote effective regulation, combat illegal gambling, improve market channelisation and encourage evidence-based policymaking.

Peter Emolemo Kesitilwe, Chief Executive Officer of the African iGaming Alliance (AiA), said:

“SPRIBE’s decision to join the African iGaming Alliance as a Platinum Supplier Member represents a significant endorsement of our vision for a sustainable and well-regulated African gaming industry. As one of the industry’s leading technology innovators, SPRIBE brings valuable expertise, insight, and global experience that will strengthen our efforts to support regulators, governments, operators, and other stakeholders across the continent. We look forward to working closely together to promote responsible gaming, regulatory best practice, and long-term industry sustainability.”

The post African iGaming Alliance names SPRIBE a Platinum Supplier Member appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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