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Can Play’N GO Continue to Innovate in 2020?
Founded in Sweden back in 2005, Play’N GO is firmly established as one of the trail-blazing software houses that underpins the lucrative iGaming market in Europe.
The type of Play’N GO casinos found here offer a huge and diverse range of immersive games to players, and this is one of the key reasons why the iGaming market was able to produce a GGY of £5.3 billion in the year ending March 2019.
Play’N GO is also renowned as one of the most prolific and innovative software developers in the marketplace, as it looks to compete aggressively with rivals such as Microgaming, NetEnt and live casino giants Evolution Gaming.
In this post, we’ll appraise the success of this brand in 2019, while asking whether this can be sustained over the course of the next 12 months.
How Play’N GO Continued to Thrive in 2019
There’s no doubt that Play’N GO upped the ante in 2019, as it continued to eclipse all of its major rivals (both in terms of the volume of games launched and their mass appeal on the market).
To this end, the brand took the unprecedented step of launching two new titles on the same day last December, including an immersive slot called ‘Infernal Joker’ and an innovative poker iteration named ‘3-Hand Casino Hold ‘em’.
This is certainly a testament to the depth and quality of their underlying technology, while it also shows that the Play’N GO team is multitalented and capable of conceiving and designing games across a number of different verticals.
The introduction of 3-Hand Casino Hold ‘em is particularly interesting, as it added to Play’N GO’s increasingly diverse range and leverages modern technology that enables competitors to play three hands simultaneously at a single table.
These launches represented just the tip of the iceberg for Play’N GO in 2019, however, as August also saw them nominated for two prestigious awards at the Global Gaming Awards.
These awards were in their sixth year in 2019, with Play’N GO nominated primarily for the coveted ‘Digital Product of the Year’ for their server-based gaming solution OMNY.
This flexible platform delivers seamless multichannel gameplay for both operators and players alike, creating a scenario where game progress can be transferred across any land-based or digital device (including mobile) in real-time.
This nomination was just rewarded for the efforts that Play’N GO has made to deliver a seamless and tech-led gaming experience to players throughout Europe, while it’s also worth noting that the developer was simultaneously nominated for the ‘Slot Provider of the Year’.
Play’N GO had won this award for three years’ running prior to 2019, with the brand now firmly established as one of the very best slot game providers in the world.
What Does 2020 Have in Store for the Brand?
If the formative weeks of 2020 are anything to GO buy, we’d expect Play’N GO to achieve similar success, growth and levels of innovation over the course of the coming months.
This year is certainly set to be a record-breaking entity in terms of game launches, for example, with the five-reel ‘Legacy of Dead’ slot the first of 52 releases scheduled throughout 2020.
Staggeringly, this equates to launch for every single week of the year, while also highlights the incredible efficiency of the Play’N GO team and their ability to create easy-to-play slots with striking and popular themes.
Beyond this, 2020 will also see an evolution of the aforementioned OMNY platform, with this technology likely to gravitate towards the mainstream and create a more enjoyable gaming experience for players across the continent.
On a similar note, Play’N GO will continue to expand its scalable casino platform, which provides a secure and stable gambling solution for players who have a penchant for the developer’s slots and table games.
Having also partnered with Royal Casino back in 2018, the continued integration between these two entities will also offer players direct access to a huge range of games from trusted, third-party providers, ensuring that users can select from an ever greater choice GOing forward.
We will also see Play’N GO’s much-fabled Games Management Toolkit take center stage during the next 12 months, with this innovative platform providing administrative and promotional tools to help operators customize their players’ overall gaming experience.
This means that casino brands will most likely prioritize Play’N GO games over titles supplied by other providers, with players increasingly in the market for immersive games that offer genuine flexibility and can be easily configured.
BOYLE Sports
BOYLE Sports deploys automated acca technology as bookmakers accelerate shift to pre-configured betting
BOYLE Sports has become the latest major bookmaker to deploy automated accumulator technology, following a new two-year agreement with Checkd Dev that will see the operator roll out pre-configured, one-click acca products across football and horse racing.
The partnership sees BOYLE Sports integrate Checkd Dev’s Automated Betting System (ABS) into its sportsbook, enabling the automated creation and presentation of pre-match football and UK and Irish horse racing accumulator bets. The deployment forms part of a broader update to BOYLE Sports’ betting proposition, aimed at delivering scalable, consistent acca products while retaining full control over pricing and risk.
Through the integration, BOYLE Sports has launched two carousels containing packaged accumulator bets, generated using predefined logic and historical performance data. All pricing remains aligned with BOYLE Sports’ internal trading models, with probabilities informed by historic form rather than external odds feeds.
From an operational standpoint, ABS provides BOYLE Sports’ trading team with backend tooling to automate bet creation, updates, and settlement, significantly reducing manual intervention while supporting a consistent pre-match offering across key markets. The solution also integrates BOYLE Sports’ existing Acca Boost mechanics, available to customers from launch.
ABS is built on Checkd Dev’s proprietary BRUNO platform and has evolved over a two-year development cycle. Initially designed as a statistics-led conversion tool, the system has expanded into a fully automated betting solution in response to growing operator demand for scalable, pre-configured wagering products within regulated markets. The product is integrated with the operator’s front end and bet slip, resulting in a frictionless experience for end users.
The BOYLE Sports deployment follows a series of recent commercial agreements for Checkd Dev, including partnerships with Betfred, William Hill, and OpenBet. Collectively, these integrations reflect a wider trend among established bookmakers toward automation-led betting products designed to improve efficiency, consistency, and user experience across football betting.
Adam Matues, Head of Sportsbook at BOYLE Sports, commented: “Pre-configured accas continue to play an important role in how customers engage with football and racing, but they need to be delivered in a way that is both scalable and commercially robust. Checkd Dev’s automated approach allows us to expand our acca offering efficiently, while maintaining full control over pricing, performance, and risk.”
Andrew Grimshaw, Commercial Director at Checkd Dev, added: “We’re seeing increasing demand from tier-one and tier-two operators for automated betting products that enhance UX while remaining fully aligned with existing trading frameworks. BOYLE Sports’ decision to deploy our ABS reflects that shift, and we’re looking forward to supporting the team on both sports as the product scales over the coming seasons.”
The post BOYLE Sports deploys automated acca technology as bookmakers accelerate shift to pre-configured betting appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Knockout Poker League
Stretch Network Announces the Return of the Knockout Poker League with a €910,000 Prize Pool
Stretch Network is bringing back the Knockout Poker League (KPL), offering players an expanded schedule and a wide variety of tournaments designed to drive engagement. Following the strong performance and positive feedback from last year’s edition, the series features popular knockout formats to keep players active throughout the campaign.
The Knockout Poker League series will run across two separate seasons:
- Season 1: February 6 – March 1
- Season 2: March 13 – April 5
Tournament details
- Total guarantee: Over €910,000
- Leaderboards: Two tournament leaderboards with a combined prize pool of €10,000
Headliners
- Two Main Events with €50,000 prize pools each
- Two Mini Main Events with €8,000 prize pools each
- Two Omaha Main Events with €5,000 prize pools each
- Daily headliners with guarantees of up to €20,000
- Mystery Bounty and Mini Mystery Bounty tournaments, combining PKO and Mystery Bounty mechanics familiar to players
- Weekend Centroll tournaments with a €0.01 buy-in and a €2,000 guarantee, offering near-freeroll accessibility
With the latest platform releases and updates now live, KPL provides players with the opportunity to enjoy their favorite poker formats within a structured, long-running series. Stretch Network expects that this combination of proven formats and solid guarantees will support sustained engagement across its partner network.
The post Stretch Network Announces the Return of the Knockout Poker League with a €910,000 Prize Pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Carl Gatt Baldacchino Head of Account Management SlotMatrix
SlotMatrix Unleashes Fiesta-Fueled Thrills with Muertos Fortune
SlotMatrix, the leading global casino content aggregator, has incorporated Muertos Fortune into its unique collection, a vibrant slot drawing inspiration from the lively energy and festivities of Day of the Dead customs.
Muertos Fortune welcomes players to a vibrant realm filled with music and color, where each spin leads to grander moments and more exciting rewards.
The Money Collector function centers on the Muertos symbol that shows up on reel five, serving as the chief collector by retrieving cash values from piñata prizes positioned throughout the reels to enhance winnings and enable extra rewards.
A significant feature of the gameplay is its Perceived Persistence mechanic, enabling piñata rewards that fall uncollected to fill the giant skull above the reels.
As the skull fills up, it explodes, activating the Free Spins feature filled with Muertos’ collections, greater piñata values, and opportunities for several retriggers, transforming growing excitement into massive payout possibilities.
Muertos Fortune can only be accessed via SlotMatrix and is upgraded by EveryMatrix’s sophisticated gamification features, such as free spins, tournaments, and leaderboards. It can additionally be combined with EngageSuite, the all-in-one player loyalty solution.
Carl Gatt Baldacchino, Head of Account Management, SlotMatrix, said: “Muertos Fortune is all about the renowned Mexican tradition. It’s a vibrant, high-energy title that fits perfectly in our growing portfolio.”
The post SlotMatrix Unleashes Fiesta-Fueled Thrills with Muertos Fortune appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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