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Can Play’N GO Continue to Innovate in 2020?

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Founded in Sweden back in 2005, Play’N GO is firmly established as one of the trail-blazing software houses that underpins the lucrative iGaming market in Europe.

The type of Play’N GO casinos found here offer a huge and diverse range of immersive games to players, and this is one of the key reasons why the iGaming market was able to produce a GGY of £5.3 billion in the year ending March 2019.

Play’N GO is also renowned as one of the most prolific and innovative software developers in the marketplace, as it looks to compete aggressively with rivals such as Microgaming, NetEnt and live casino giants Evolution Gaming.

In this post, we’ll appraise the success of this brand in 2019, while asking whether this can be sustained over the course of the next 12 months.

 

How Play’N GO Continued to Thrive in 2019

There’s no doubt that Play’N GO upped the ante in 2019, as it continued to eclipse all of its major rivals (both in terms of the volume of games launched and their mass appeal on the market).

To this end, the brand took the unprecedented step of launching two new titles on the same day last December, including an immersive slot called ‘Infernal Joker’ and an innovative poker iteration named ‘3-Hand Casino Hold ‘em’.

This is certainly a testament to the depth and quality of their underlying technology, while it also shows that the Play’N GO team is multitalented and capable of conceiving and designing games across a number of different verticals.

The introduction of 3-Hand Casino Hold ‘em is particularly interesting, as it added to Play’N GO’s increasingly diverse range and leverages modern technology that enables competitors to play three hands simultaneously at a single table.

These launches represented just the tip of the iceberg for Play’N GO in 2019, however, as August also saw them nominated for two prestigious awards at the Global Gaming Awards.

These awards were in their sixth year in 2019, with Play’N GO nominated primarily for the coveted ‘Digital Product of the Year’ for their server-based gaming solution OMNY.

This flexible platform delivers seamless multichannel gameplay for both operators and players alike, creating a scenario where game progress can be transferred across any land-based or digital device (including mobile) in real-time.

This nomination was just rewarded for the efforts that Play’N GO has made to deliver a seamless and tech-led gaming experience to players throughout Europe, while it’s also worth noting that the developer was simultaneously nominated for the ‘Slot Provider of the Year’.

Play’N GO had won this award for three years’ running prior to 2019, with the brand now firmly established as one of the very best slot game providers in the world.

 

What Does 2020 Have in Store for the Brand?

If the formative weeks of 2020 are anything to GO buy, we’d expect Play’N GO to achieve similar success, growth and levels of innovation over the course of the coming months.

This year is certainly set to be a record-breaking entity in terms of game launches, for example, with the five-reel ‘Legacy of Dead’ slot the first of 52 releases scheduled throughout 2020.

Staggeringly, this equates to launch for every single week of the year, while also highlights the incredible efficiency of the Play’N GO team and their ability to create easy-to-play slots with striking and popular themes.

Beyond this, 2020 will also see an evolution of the aforementioned OMNY platform, with this technology likely to gravitate towards the mainstream and create a more enjoyable gaming experience for players across the continent.

On a similar note, Play’N GO will continue to expand its scalable casino platform, which provides a secure and stable gambling solution for players who have a penchant for the developer’s slots and table games.

 

Having also partnered with Royal Casino back in 2018, the continued integration between these two entities will also offer players direct access to a huge range of games from trusted, third-party providers, ensuring that users can select from an ever greater choice GOing forward.

We will also see Play’N GO’s much-fabled Games Management Toolkit take center stage during the next 12 months, with this innovative platform providing administrative and promotional tools to help operators customize their players’ overall gaming experience.

This means that casino brands will most likely prioritize Play’N GO games over titles supplied by other providers, with players increasingly in the market for immersive games that offer genuine flexibility and can be easily configured.

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Boomerang Partners

Overtime begins: Boomerang Partners launches the final stage of the Golden Boomerang Awards 2026

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The Golden Boomerang Awards 2026 by Boomerang Partners is moving into its decisive phase. The third and final stage of the tournament – titled “Overtime” – will run from 20 July to 31 August. It marks the last opportunity for participants to reshape the leaderboard and compete for the season’s main prize – an exclusive private dinner with a football legend in September 2026.

Overtime mechanics: points allocation

To intensify competition during the final stretch, Boomerang Partners is introducing an updated scoring system. From now on, affiliate teams will earn 3 points for every FTD generated on any partner brand from the Agency’s clients’ portfolio. In the previous stage, participants received 3 points for each sports FTD and 1 point for each online casino FTD. Now, the value of all FTDs is identical.

Overtime mechanics: performance boosts

Within the Overtime stage of the Golden Boomerang Awards 2026, a set of performance boosts remains active. These mechanics give participating teams the opportunity not only to catch up but also to overtake the leaders.

  • Welcome Boost – x2 points for the first 14 days after entering the stage
  • Lucky Five – +5 points for achieving 10 Casino FTDs per week
  • Last Minutes Winner – x3 points during the final 7 days of Overtime

Martin Černý, CEO at Boomerang Partners said: “Overtime brings the Golden Boomerang Awards 2026 to its most competitive stage. At this point in the tournament, every result can influence the leaderboard, and teams still have the opportunity to improve their positions. We expect the final weeks to bring strong competition and determine the final standings.”

A final stretch where every day counts

With fewer than 40 days left in the GBA 2026, the competition enters its most volatile phase. The leaderboard remains open, and even small performance shifts can significantly alter final standings. Participants are now entering a stage where strategy, timing, and consistent activity define the outcome – and where the final push may determine the season’s ultimate winner.

Overtime has begun. TIME TO WIN THE TITLE.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Martin Černý – Boomerang Partners’ CEO since June 2025.

The Agency’s clients’ portfolio contains brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

The post Overtime begins: Boomerang Partners launches the final stage of the Golden Boomerang Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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GR8_TECH

The World Cup Is Over. GR8_TECH Opens “The Locker Room” to Count What It Was Worth

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The trophy has been lifted. Now comes the most interesting part for operators: counting the revenue, assessing what worked, learning from what didn’t, and deciding what to change before the next betting event.

On Thursday, August 20, at 4:00 p.m. CEST, GR8_TECH will host “The Locker Room: World Cup Numbers”, a closed-door benchmarking session created to help operators make sense of their tournament results and see how their performance stacked up against the room and the wider market.

Led by Dinos Doxiadis, Head of Sportsbook Business at GR8_TECH, the session will combine anonymized benchmarks with in-depth post-World Cup platform data on margin, player behavior, retention, and peak-load performance. It isn’t a tournament recap, but a working session built around deeper analysis than GR8_TECH releases publicly.

A First Look at the World Cup Numbers

Initial aggregated data from the GR8_TECH platform shows an average tournament margin of over 12%, alongside a significant increase in staking during the knockout stages.

Average stakes during the play-offs were 53% higher than during the group stage, while the average stake on the final was 89% above the tournament average.

Player interest was highly concentrated. Matches featuring Spain, Argentina, England, or France generated 42% of the total World Cup turnover. Argentina was the tournament’s most-bet-on team, accounting for 12.5% of all bets, although Spain finished only 0.09 percentage points behind Argentina by turnover.

The final also created one of the tournament’s most demanding operational moments. Within one minute of the final whistle, GR8_TECH’s platform settled more than half a million bets, demonstrating the level of processing performance required when a global audience reaches the same outcome simultaneously.

Inside The Locker Room, participants will examine what happened across:

  • Live betting and bet builders
  • Margin and staking dynamics
  • Peak-load and settlement moments
  • Acquisition compared with player reactivation
  • Retention beyond the final whistle
  • Unexpected geographic performance
  • Operational, product, and campaign failures
  • Priorities for the next major event

“The World Cup generates a huge amount of data, but the value comes from understanding what sits behind it,” said Dinos Doxiadis, Head of Sportsbook Business at GR8_TECH. “This session is about identifying the patterns operators might miss in their own reporting, challenging assumptions, and turning one month of World Cup activity into better decisions for future events.”

See How Your World Cup Stacked Up

Leave the session with anonymized benchmarks, exclusive GR8_TECH platform insights, and a clear view of where your World Cup performance led—or lagged—the market.

Turn the lessons into your next strategy. Join The Locker Room: World Cup Numbers on Thursday, August 20, at 4:00 p.m. CEST.

Register here to secure your place.

GR8_TECH. Platform for Champions

GR8_TECH is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. GR8_TECH’s comprehensive portfolio includes the GREAT_TURNKEY and GREAT_CRYPTO TURNKEY solutions, GREAT_SPORTSBOOK, and GREAT_CASINO AGGREGATION.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8_TECH helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8_TECH has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.

The post The World Cup Is Over. GR8_TECH Opens “The Locker Room” to Count What It Was Worth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ELA Games

ELA Games launches Age of Cleopatra slot with Hold & Win bonus

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ELA Games has released a new slot, Age of Cleopatra, adding another ancient-Egypt theme title to its portfolio. The studio positions the game as a medium-volatility release and says it is available to demo now.

Age of Cleopatra runs on a 5×3 reel set-up with 25 paylines. ELA Games lists RTP at 93.75% / 95.73%, with Buy Bonus RTP at 93.8% / 95.9%. The maximum win is x5000, according to the company.

In the base game, a Collect Symbol gathers coin prizes visible on the screen, while “colored coins” charge pyramids that can unlock additional value, ELA Games said. The slot’s Hold & Win Bonus Game awards three respins by default (or four in an “Extra Respin” version), with modifiers tied to collected coins.

Features named by the studio include Multipliers, Extra Respins, and an Expand Grid mechanic that increases the layout from 3×5 to 5×5. ELA Games also states that multiple features can trigger at the same time.

“You can’t do justice to a legendary theme with just background art. Building a world around Cleopatra meant it had to feel truly authentic, a standard we apply to all our releases. At ELA Games, we consistently look beyond the visuals to craft an original universe, keeping storytelling through the mechanics at the center of our titles.” Marharyta Yerina, Managing Director at ELA Games.

The post ELA Games launches Age of Cleopatra slot with Hold & Win bonus appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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