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Can Play’N GO Continue to Innovate in 2020?
Founded in Sweden back in 2005, Play’N GO is firmly established as one of the trail-blazing software houses that underpins the lucrative iGaming market in Europe.
The type of Play’N GO casinos found here offer a huge and diverse range of immersive games to players, and this is one of the key reasons why the iGaming market was able to produce a GGY of £5.3 billion in the year ending March 2019.
Play’N GO is also renowned as one of the most prolific and innovative software developers in the marketplace, as it looks to compete aggressively with rivals such as Microgaming, NetEnt and live casino giants Evolution Gaming.
In this post, we’ll appraise the success of this brand in 2019, while asking whether this can be sustained over the course of the next 12 months.
How Play’N GO Continued to Thrive in 2019
There’s no doubt that Play’N GO upped the ante in 2019, as it continued to eclipse all of its major rivals (both in terms of the volume of games launched and their mass appeal on the market).
To this end, the brand took the unprecedented step of launching two new titles on the same day last December, including an immersive slot called ‘Infernal Joker’ and an innovative poker iteration named ‘3-Hand Casino Hold ‘em’.
This is certainly a testament to the depth and quality of their underlying technology, while it also shows that the Play’N GO team is multitalented and capable of conceiving and designing games across a number of different verticals.
The introduction of 3-Hand Casino Hold ‘em is particularly interesting, as it added to Play’N GO’s increasingly diverse range and leverages modern technology that enables competitors to play three hands simultaneously at a single table.
These launches represented just the tip of the iceberg for Play’N GO in 2019, however, as August also saw them nominated for two prestigious awards at the Global Gaming Awards.
These awards were in their sixth year in 2019, with Play’N GO nominated primarily for the coveted ‘Digital Product of the Year’ for their server-based gaming solution OMNY.
This flexible platform delivers seamless multichannel gameplay for both operators and players alike, creating a scenario where game progress can be transferred across any land-based or digital device (including mobile) in real-time.
This nomination was just rewarded for the efforts that Play’N GO has made to deliver a seamless and tech-led gaming experience to players throughout Europe, while it’s also worth noting that the developer was simultaneously nominated for the ‘Slot Provider of the Year’.
Play’N GO had won this award for three years’ running prior to 2019, with the brand now firmly established as one of the very best slot game providers in the world.
What Does 2020 Have in Store for the Brand?
If the formative weeks of 2020 are anything to GO buy, we’d expect Play’N GO to achieve similar success, growth and levels of innovation over the course of the coming months.
This year is certainly set to be a record-breaking entity in terms of game launches, for example, with the five-reel ‘Legacy of Dead’ slot the first of 52 releases scheduled throughout 2020.
Staggeringly, this equates to launch for every single week of the year, while also highlights the incredible efficiency of the Play’N GO team and their ability to create easy-to-play slots with striking and popular themes.
Beyond this, 2020 will also see an evolution of the aforementioned OMNY platform, with this technology likely to gravitate towards the mainstream and create a more enjoyable gaming experience for players across the continent.
On a similar note, Play’N GO will continue to expand its scalable casino platform, which provides a secure and stable gambling solution for players who have a penchant for the developer’s slots and table games.
Having also partnered with Royal Casino back in 2018, the continued integration between these two entities will also offer players direct access to a huge range of games from trusted, third-party providers, ensuring that users can select from an ever greater choice GOing forward.
We will also see Play’N GO’s much-fabled Games Management Toolkit take center stage during the next 12 months, with this innovative platform providing administrative and promotional tools to help operators customize their players’ overall gaming experience.
This means that casino brands will most likely prioritize Play’N GO games over titles supplied by other providers, with players increasingly in the market for immersive games that offer genuine flexibility and can be easily configured.
The 5×3, 20-payline fantasy title includes expanding wild events, Mystery Chests, Free Spins, and a 5,000x max win.
ELA Games has released a new fantasy-themed slot, King and Flame, built on a 5×3 layout with 20 paylines.
The game includes a Hold and Win-style coin mechanic where coins “paying exactly their visible face value,” according to the company. ELA Games also highlighted “Queen’s Mercy” and “Mystery Chests,” which it said can deliver instant prizes or trigger the Grand Jackpot.
On the feature side, ELA Games said the “Tamed by the Crown” event can turn the Dragon Queen into a full reel wild. A “Bonus Wheel Coin” can also appear to unlock a bonus wheel with extra prizes, jackpots, and Free Spins.
The Free Spins round is triggered by three Scatter symbols. During Free Spins, ELA Games said any coin that lands expands to cover the entire column. The title’s maximum win is capped at 5,000x, with a stated maximum exposure of €250,000.
King and Flame is rated mid volatility (2/5), according to the company.
The post ELA Games launches King and Flame slot with Hold and Win coins and Bonus Wheel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Slovenia is definitely one of the most promising GEOs for the iGaming niche.
That is why the N1 Partners team has collected insights that will help to work more accurately with the audience, increase ROI and build effective advertising campaigns for the GEO.
Let’s look at the big picture to understand the potential of the region better. Slovenia is a small country in Central Europe with a population of about 2.1 million people and its capital in Ljubljana. The official language is Slovenian, the currency is euro, and the time zone is CET (UTC+1).
With the background of a high living standard and a stable economy, the market creates favorable conditions for online gambling: the iGaming sector is already showing steady growth, and its volume was estimated at about $497 million by 2025.
Reasons to test Slovenia
Slovenia is a promising region, but it often turns out to be underestimated in the iGaming niche.
Top 3 reasons to drive traffic to Slovenia right now:
- Low competition.
Slovenia is the country with a low share of online gambling in the market. For partners, this is a signal: with proper localisation and strategy, you can enter a less competitive environment and make a long-term profit. - Solvent players.
The GDP per capita in Slovenia is about $35.3 thousand, which confirms the high level of audience solvency and the potential for stable LTV. - High potential.
Slovenia is not an overheated online market: in European comparison, the share of online gambling in the overall revenue structure remains relatively low. This means that the market has not yet fully realised its digital potential and there’s a room for growth.
Players’ behaviour
Slovenian users are more likely to choose online platforms due to their convenience, wide choice of games and accessibility from mobile devices.
In this region, smartphones account for the majority of iGaming traffic — 86.45%, which requires the adaptation of all funnels to mobile devices.
Gender and age
- Men — 63%, average age 31-35 years
- Women — 37%, average age 26-30 years
According to N1 Partners, the iGaming market remains predominantly male, which is confirmed by external research: the main audience is men aged 25-44. At the same time, the proportion of women is gradually increasing, expanding the segment’s potential.
Top 10 slots Among N1 Partners Players in Slovenia
N1 Partners team notes that players prefer slots with recognizable series, bonus features and adventure themes — this directly affects retention and LTV.
- Legacy of Dead
- Book of Dead
- Heist Stakes
- Book of the Fallen
- Gates of Olympus Super Scatter
- Lucky Lady’s Charm Deluxe
- Magic Apple 2
- Rich Wilde and the Tome of Madness
- Gonzo’s Quest II: Return to El Dorado
- More Magic Apple
Conclusion
Slovenia is a GEO with strong and sustainable potential and a high share of mobile traffic, as well as a growing iGaming market, ideal for those working with gambling traffic.
N1 Partners analytics confirms that with the right localisation strategy and taking into account the characteristics of the audience, this market is able to bring stable profits and long-term growth within the framework of iGaming partner programs.
Wanna scale and increase your income? Work with N1 Partners!
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high conversion (CR) and Reg2Dep across Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
The post Inside GEO: Slovenia As the Next Emerging Goldmine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
New variant pairs Hold & Win gameplay with two daily progressive jackpots designed to drop before a capped maximum value.
3 Oaks Gaming has released Must Drop JACKPOT
4 Pots of Egypt, extending its Must Drop JACKPOT series by adding the time-limited jackpot mechanic to its 4 Pots of Egypt slot.
The 5×3, 20-line title uses a Hold & Win format and a four-pots bonus structure, with a progressive jackpot that the supplier says is guaranteed to drop before reaching a defined maximum value. 3 Oaks Gaming said two progressive jackpots are available daily.
According to the company, the Must Drop JACKPOT prize is set at network level within the game, meaning operators can deploy the promotional feature without additional administrative setup.
The game is built on the original 4 Pots of Egypt, with three smaller pots—Boost, Collect and Multi—and a fourth pot that can add Mini to Major jackpot values on up to three random symbols during the Bonus Game.
Victoria Vashukevich, Acting CCO 3 Oaks Gaming, said: “Must Drop JACKPOT 4 Pots of Egypt builds on the strength of proven Hold & Win gameplay with the added excitement of our Must Drop JACKPOT feature.
“The game’s layered bonus features, engaging Egyptian theme and progressive jackpot functionality make it a valuable addition to our portfolio and an attractive proposition for operators seeking high-performing content.”
The post 3 Oaks Gaming adds Must Drop JACKPOT mechanic to 4 Pots of Egypt slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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