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Can Play’N GO Continue to Innovate in 2020?
Founded in Sweden back in 2005, Play’N GO is firmly established as one of the trail-blazing software houses that underpins the lucrative iGaming market in Europe.
The type of Play’N GO casinos found here offer a huge and diverse range of immersive games to players, and this is one of the key reasons why the iGaming market was able to produce a GGY of £5.3 billion in the year ending March 2019.
Play’N GO is also renowned as one of the most prolific and innovative software developers in the marketplace, as it looks to compete aggressively with rivals such as Microgaming, NetEnt and live casino giants Evolution Gaming.
In this post, we’ll appraise the success of this brand in 2019, while asking whether this can be sustained over the course of the next 12 months.
How Play’N GO Continued to Thrive in 2019
There’s no doubt that Play’N GO upped the ante in 2019, as it continued to eclipse all of its major rivals (both in terms of the volume of games launched and their mass appeal on the market).
To this end, the brand took the unprecedented step of launching two new titles on the same day last December, including an immersive slot called ‘Infernal Joker’ and an innovative poker iteration named ‘3-Hand Casino Hold ‘em’.
This is certainly a testament to the depth and quality of their underlying technology, while it also shows that the Play’N GO team is multitalented and capable of conceiving and designing games across a number of different verticals.
The introduction of 3-Hand Casino Hold ‘em is particularly interesting, as it added to Play’N GO’s increasingly diverse range and leverages modern technology that enables competitors to play three hands simultaneously at a single table.
These launches represented just the tip of the iceberg for Play’N GO in 2019, however, as August also saw them nominated for two prestigious awards at the Global Gaming Awards.
These awards were in their sixth year in 2019, with Play’N GO nominated primarily for the coveted ‘Digital Product of the Year’ for their server-based gaming solution OMNY.
This flexible platform delivers seamless multichannel gameplay for both operators and players alike, creating a scenario where game progress can be transferred across any land-based or digital device (including mobile) in real-time.
This nomination was just rewarded for the efforts that Play’N GO has made to deliver a seamless and tech-led gaming experience to players throughout Europe, while it’s also worth noting that the developer was simultaneously nominated for the ‘Slot Provider of the Year’.
Play’N GO had won this award for three years’ running prior to 2019, with the brand now firmly established as one of the very best slot game providers in the world.
What Does 2020 Have in Store for the Brand?
If the formative weeks of 2020 are anything to GO buy, we’d expect Play’N GO to achieve similar success, growth and levels of innovation over the course of the coming months.
This year is certainly set to be a record-breaking entity in terms of game launches, for example, with the five-reel ‘Legacy of Dead’ slot the first of 52 releases scheduled throughout 2020.
Staggeringly, this equates to launch for every single week of the year, while also highlights the incredible efficiency of the Play’N GO team and their ability to create easy-to-play slots with striking and popular themes.
Beyond this, 2020 will also see an evolution of the aforementioned OMNY platform, with this technology likely to gravitate towards the mainstream and create a more enjoyable gaming experience for players across the continent.
On a similar note, Play’N GO will continue to expand its scalable casino platform, which provides a secure and stable gambling solution for players who have a penchant for the developer’s slots and table games.
Having also partnered with Royal Casino back in 2018, the continued integration between these two entities will also offer players direct access to a huge range of games from trusted, third-party providers, ensuring that users can select from an ever greater choice GOing forward.
We will also see Play’N GO’s much-fabled Games Management Toolkit take center stage during the next 12 months, with this innovative platform providing administrative and promotional tools to help operators customize their players’ overall gaming experience.
This means that casino brands will most likely prioritize Play’N GO games over titles supplied by other providers, with players increasingly in the market for immersive games that offer genuine flexibility and can be easily configured.
The annual ranking places the SPRIBE founder ahead of figures including Peter Jackson, Denise Coates and Ed Craven.
International industry publication iGaming Express has named SPRIBE Founder and CEO David Natroshvili the most influential person in the global iGaming industry in its annual ranking.
iGaming Express said Natroshvili “pioneered an entirely new category of crash games” and helped turn SPRIBE’s Aviator into a global hit. The publication added that SPRIBE’s growth and product approach have influenced player expectations and operator views on modern iGaming.
The ranking places Natroshvili ahead of U.S. President Donald Trump, Flutter Entertainment CEO Peter Jackson, Bet365 Co-CEO Denise Coates, and Stake Co-Founder Ed Craven.
“This recognition belongs to the entire SPRIBE team. Over the past few years, our goal has not simply been to build a successful product, but to create an experience capable of driving the industry in a new direction. I am delighted to see these efforts receive such high international recognition,” said David Natroshvili.
iGaming Express said Natroshvili’s influence extends beyond SPRIBE, pointing to innovation as a driver for creating new markets in iGaming.
The post David Natroshvili Recognized as iGaming’s Leading Global Influencer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
On Thursday, June 18, 2026, Gaming in the Nordics will bring together in Copenhagen key decision makers in the regulated (or soon-to-be-regulated) Danish, Swedish, Finnish, and Norwegian iGaming markets.
Gaming in the Nordics is the latest initiative from Gaming in Europe, which is well known for its annual Gaming in Holland, Gaming in Germany, and Gaming in Spain conferences.
The event will take place at the Better Collective HQ in Copenhagen, and will feature Mr. Anders Dorph, Director of the Danish Gambling Authority as its headline speaker.
Other confirmed speakers include:
- Pontus Lindwall, CEO, Betsson
- Jesper Søgaard, Co-Founder & Co-CEO, Better Collective
- Morten Ronde, CEO, Danish Online Gambling Association (DOGA)
- Fredrik Stenstrøm, Secretary General, Norway Association for Online Gaming (NBO)
- Pekka Ilmivalta, Head of Office, Nordic Legal – Finland
- Birgitte Sand, CEO, Birgitte Sand & Associates
- Josh Hodgson, COO, H2 Gambling Capital
- Peter-Paul de Goeij, Managing Consultant, QuodBonum.se (day chair)
Gaming in the Nordics founder, Willem van Oort commented: “We are extremely pleased that Mr. Anders Dorph has agreed to speak at the Gaming in the Nordics launch event. In my experience, it is always good to able to facilitate a dialogue between regulatory authorities and the industry – which in this case will be very capably represented by Betsson’s Mr. Pontus Lindwall, as well as several leading trade bodies. Although the Nordic markets are in varying states of regulation and market maturity, there nonetheless exist certain commonalities, which together provide a solid basis for the fruitful exchange of lessons learned and best practices.”
Launch event
This year’s Gaming in the Nordics launch event will be a small, half-day conference with a limited capacity for accommodating event attendees.
A full-size, annual Gaming in the Nordics Conference will be held in June in Copenhagen from 2027 onward.
Stay tuned for future updates!
Signup & waiting list
If you would like to attend this year’s Gaming in the Nordics launch event, please register your interest here: https://luma.com/605sboce
As only a very limited number of attendees can be accommodated, all registrants will initially be placed on a waiting list.
We will let you know as soon as possible whether we will have a seat available for you.
For press access, please contact: [email protected].
Video sessions
Key sessions of the Gaming in the Nordics launch event will be recorded and shared with the members of the Gaming in Nordics community.
If you would like to receive updates, including the links to the recorded sessions, please sign up for our Gaming in the Nordics mailing list at www.gamingin.eu.
Sponsorship opportunities available
Sponsorship and media partnership opportunities are available. Please contact Willem van Oort at [email protected] for more information.
The post Danish regulator to speak at Gaming in the Nordics launch event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Disruptive live casino supplier, Avanti Studios, has announced the finalisation of its second instalment, raising €5m in this round giving a total of €10m in seed funding.
Having only recently opened the opportunity up to investors, the latest investment round quickly became oversubscribed and closed on 19 May. The oversubscription reflects strong investor confidence in the company’s vision, strategy, and long-term prospects, while providing additional capital to accelerate its growth and commercial execution.
Genting Casinos UK, a first round investor, provided additional investment during this second round, underscoring its continued belief in the new live casino vertical Avanti Studios is building.
The participants of the second investment round join Avanti Studios at a critical stage of its journey, with the deployment of its innovative casino content planned to take place in the coming weeks, June 2026. Operators have voiced continued excitement in bringing new and innovative content to their players in Spain and beyond.
Gustaf Hagman, Co-Founder at Avanti Studios, said: “I’m incredibly proud of the investor group we’ve assembled. Their backing demonstrates not just a belief in our company, but a belief in the future, and I’d like to give a special thank you to the board of Genting Casinos UK for their continued support, guidance and the overall contribution they’ve made to our journey so far.”
Jonas Delin, Co-Founder at Avanti Studios, said: “Avanti is thrilled to have finalised its second stage of funding in what has been one of the biggest investment rounds in an industry start-up this year. We strongly believe that the future belongs to real-time, lifelike, interactive digital humans, and to see so many investors share this vision with us indicates one thing… this is only the beginning!”
The post Avanti Studios finalises seed round appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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