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Can Play’N GO Continue to Innovate in 2020?

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Founded in Sweden back in 2005, Play’N GO is firmly established as one of the trail-blazing software houses that underpins the lucrative iGaming market in Europe.

The type of Play’N GO casinos found here offer a huge and diverse range of immersive games to players, and this is one of the key reasons why the iGaming market was able to produce a GGY of £5.3 billion in the year ending March 2019.

Play’N GO is also renowned as one of the most prolific and innovative software developers in the marketplace, as it looks to compete aggressively with rivals such as Microgaming, NetEnt and live casino giants Evolution Gaming.

In this post, we’ll appraise the success of this brand in 2019, while asking whether this can be sustained over the course of the next 12 months.

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How Play’N GO Continued to Thrive in 2019

There’s no doubt that Play’N GO upped the ante in 2019, as it continued to eclipse all of its major rivals (both in terms of the volume of games launched and their mass appeal on the market).

To this end, the brand took the unprecedented step of launching two new titles on the same day last December, including an immersive slot called ‘Infernal Joker’ and an innovative poker iteration named ‘3-Hand Casino Hold ‘em’.

This is certainly a testament to the depth and quality of their underlying technology, while it also shows that the Play’N GO team is multitalented and capable of conceiving and designing games across a number of different verticals.

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The introduction of 3-Hand Casino Hold ‘em is particularly interesting, as it added to Play’N GO’s increasingly diverse range and leverages modern technology that enables competitors to play three hands simultaneously at a single table.

These launches represented just the tip of the iceberg for Play’N GO in 2019, however, as August also saw them nominated for two prestigious awards at the Global Gaming Awards.

These awards were in their sixth year in 2019, with Play’N GO nominated primarily for the coveted ‘Digital Product of the Year’ for their server-based gaming solution OMNY.

This flexible platform delivers seamless multichannel gameplay for both operators and players alike, creating a scenario where game progress can be transferred across any land-based or digital device (including mobile) in real-time.

This nomination was just rewarded for the efforts that Play’N GO has made to deliver a seamless and tech-led gaming experience to players throughout Europe, while it’s also worth noting that the developer was simultaneously nominated for the ‘Slot Provider of the Year’.

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Play’N GO had won this award for three years’ running prior to 2019, with the brand now firmly established as one of the very best slot game providers in the world.

 

What Does 2020 Have in Store for the Brand?

If the formative weeks of 2020 are anything to GO buy, we’d expect Play’N GO to achieve similar success, growth and levels of innovation over the course of the coming months.

This year is certainly set to be a record-breaking entity in terms of game launches, for example, with the five-reel ‘Legacy of Dead’ slot the first of 52 releases scheduled throughout 2020.

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Staggeringly, this equates to launch for every single week of the year, while also highlights the incredible efficiency of the Play’N GO team and their ability to create easy-to-play slots with striking and popular themes.

Beyond this, 2020 will also see an evolution of the aforementioned OMNY platform, with this technology likely to gravitate towards the mainstream and create a more enjoyable gaming experience for players across the continent.

On a similar note, Play’N GO will continue to expand its scalable casino platform, which provides a secure and stable gambling solution for players who have a penchant for the developer’s slots and table games.

 

Having also partnered with Royal Casino back in 2018, the continued integration between these two entities will also offer players direct access to a huge range of games from trusted, third-party providers, ensuring that users can select from an ever greater choice GOing forward.

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We will also see Play’N GO’s much-fabled Games Management Toolkit take center stage during the next 12 months, with this innovative platform providing administrative and promotional tools to help operators customize their players’ overall gaming experience.

This means that casino brands will most likely prioritize Play’N GO games over titles supplied by other providers, with players increasingly in the market for immersive games that offer genuine flexibility and can be easily configured.

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SBC Summit’s INFINITY Lisbon Levels Up with Timmy Trumpet on the Decks

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Blending classical training, jazz roots, and EDM firepower, Timmy Trumpet will take the stage at the INFINITY Lisbon closing party with a high-energy set that promises to close SBC Summit with a bang.

Taking place on Thursday, September 18th at the MEO Arena—which serves as the Super Stage during the day—the venue will transform into the ultimate party setting for the Australian DJ and producer, widely regarded as one of the most explosive live performers in EDM.

Known for his trumpet solos and crowd-hyping energy, his headline set will be open to VIP attendees and complimentary operator and affiliate pass holders.

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“The Greatest Show in Gaming couldn’t happen without the greatest showman in EDM! Jokes aside, no one brings the fire quite like Timmy Trumpet,” said Rasmus Sojmark, CEO & Founder of SBC. “He’s that rare artist who can blend high-energy drops with live instrumentation and still keep the crowd bouncing from start to finish.”

Timmy Trumpet’s musical journey began at just four years old when he picked up the trumpet. By thirteen, he was named Young Musician of the Year and earned a full scholarship to the Conservatorium of Music, studying under the Sydney Symphony Orchestra’s Anthony Heinrich. Within two years, he became the lead soloist for the Australian All-Star Stage Band, touring Europe and performing at some of the world’s top jazz festivals.

His evolution into the electronic music scene came naturally, blending live trumpet with high-energy EDM—culminating in his breakout hit Freaks in 2014, which has since surpassed a billion streams across all platforms and contributed to a discography that has amassed over 5 billion streams worldwide.

Trumpet’s Tomorrowland debut in 2017 remains the most-streamed set in the festival’s history. In 2024, he reached a new career high, ranking 5th on DJ Mag’s Top 100. That same year, he closed the main stage at Tomorrowland in both Belgium and Brazil—his Belgium set becoming the most-viewed performance of the year and further cementing his legacy as one of the festival’s most iconic acts.

The DJ’s genre-blending style and electrifying energy have also led to collaborations with some of the biggest names in electronic music. His discography includes powerhouse tracks with global stars like Steve Aoki, Armin van Buuren, Afrojack, Dimitri Vegas & Like Mike, Hardwell, KSHMR, R3HAB, W&W, and ALOK, among others.

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“We already announced Alok last month as part of the INFINITY Lisbon lineup, and now confirming Timmy Trumpet means we’ll have two powerhouse DJs headlining the closing party—an experience I’m sure our attendees will truly appreciate,” said Sojmark.

This won’t be the first time SBC event attendees are treated to electrifying DJ performances. The tradition began last September during the debut edition of SBC’s flagship show in Lisbon, with headline acts including Darude, Miss Monique, and Don Diablo. It continued earlier this year at SBC Summit Rio, where Afrojack and Brazilian duo Dubdogz brought the energy behind the decks. Next, the tradition heads to SBC Summit Americas, where Steve Aoki will headline the INFINITY Florida closing party in Fort Lauderdale.

“It’s becoming a tradition—and one that both we at SBC and our delegates absolutely love,” Sojmark added. “Industry events are fantastic in so many ways. But they’re also demanding. Closing them with world-class acts creates an experience that’s both celebratory and memorable, which is exactly what SBC Summit is all about.

SBC Summit will return to the Feira Internacional de Lisboa and MEO Arena on 16–18 September. Set to welcome 30,000 industry professionals from around the world, the event will offer three days of in-depth educational content, a comprehensive exhibition floor, and networking opportunities.

The post SBC Summit’s INFINITY Lisbon Levels Up with Timmy Trumpet on the Decks appeared first on European Gaming Industry News.

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Wikibet.com Partners with iConvert to Power Smarter Conversion Across its Markets

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iConvert, the conversion platform built specifically for iGaming, is partnering with online casino and sportsbook Wikibet.com operated by Geeker Technology N.V., to ramp up first-time deposits (FTDs) across all its markets and English-speaking territories worldwide.

Wikibet.com is built for players, including VIPs, who value speed, simplicity, and real rewards. But even the best user experience needs to be matched with conversion flows that deliver. That’s where iConvert steps in.
The goal? Maximise player acquisition without maxing out marketing budgets.

By using iConvert’s behavioural overlays which are tailored by traffic source, GEO, and device, Wikibet.com is now optimising every visit in real-time, ensuring more of the right players convert the moment they land.

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Wikibet gets it. They’ve built an operator brand with sharp UX, live dealers, and serious player rewards. Our job is to make sure every marketing dollar they spend results in deposits, not dead ends. This partnership is about precision, targeting bounce points, streamlining the journey, and turning intent into revenue

Ashley Wood, CEO, iConvert: “We built Wikibet for players who care about quality and speed, so it made sense to work with a partner who could bring that same mindset to conversion. iConvert gives us real-time insight, clean integration, and tangible FTD uplift. We’re excited to scale this across multiple markets and see what’s possible.”

Idan Levy, CEO of Wikibet.com: “This partnership marks another strategic step in iConvert’s global expansion, now powering over 140+ operators across 50+ markets, with over 3 million FTDs delivered to date.
Because in 2025, traffic alone isn’t enough. Conversion is the edge.”

The post Wikibet.com Partners with iConvert to Power Smarter Conversion Across its Markets appeared first on European Gaming Industry News.

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GR8 Tech Unveils Quick-Start Guide for ULTIM8 Sportsbook iFrame Integration

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GR8 Tech has released a 5-step guide for its ULTIM8 Sportsbook iFrame, giving a clearer look at what it takes to integrate one of the market’s most customizable and secure iFrame sportsbooks.

ULTIM8 Sportsbook iFrame delivers what matters most: content for different target geos and player preferences, customization tools that adapt to any brand, and full CRM control for targeted engagement. These capabilities translate directly into higher revenue and sustained growth within a safe environment rich with risk and anti-fraud features. And it all starts with fast, frictionless integration.

“Our onboarding approach is the foundation of a lasting relationship. We’ve built this guide to showcase that we don’t just provide a tool; we empower operators to get the most out of it,” said Kateryna Pozdnysheva, Chief Client Officer at GR8 Tech.

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The guide walks through all major phases of ULTIM8 Sportsbook iFrame’s integration:

  • Planning and requirement gathering, including technical scope, branding needs, and licensing details
  • Contracting and onboarding, with a dedicated project team, Slack channel setup, and live training sessions
  • Customization options, covering UI branding, gamification tools, CRM, bonus orchestration, risk tools, and more
  • Integration and go-live, detailing APIs, authentication, staging, and testing procedures
  • Post-launch support, including 24/7 access to support, risk & anti-fraud teams, and change request workflows

GR8 Tech’s Client Success team is central in the integration process, supporting clients from initial planning through post-launch growth. With tailored training, always-on support, and real-time risk management, the team ensures every partner can confidently scale and evolve their sportsbook offering.

Clients want to differ from other sportsbooks and have more control,” added Pozdnysheva. “So, client success means anticipating needs, not just answering questions. We combine tools with a personalized, proactive mindset, which continues after go-live.

Whether operators are new to sports betting or expanding existing platforms, the ULTIM8 onboarding guide looks at the proven steps to launch fast, stay agile, and unlock long-term value in partnership with GR8 Tech.

Explore the guide on ULTIM8 Sportsbook iFrame integration and learn how to follow the seven-day go-live path.

The post GR8 Tech Unveils Quick-Start Guide for ULTIM8 Sportsbook iFrame Integration appeared first on European Gaming Industry News.

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