Gambling in the USA
Black Fire Innovation Highlights Opening of Debut Building at Harry Reid Research and Technology Park

Research and innovation in Southern Nevada have taken a major step forward with the opening of the debut building at the UNLV Harry Reid Research and Technology Park in Las Vegas.
Nevada Governor Steve Sisolak, former U.S. Senate Majority Leader Harry Reid, and a host of federal, state, and local officials joined leadership from Gardner Company, UNLV, and Caesars Entertainment to formally mark the completion of a building that will serve as a catalyst to unite business, stimulate research, and advance economic development efforts in Southern Nevada.
âThe economic and academic benefits of the research park are strong. Black Fire Innovation will create opportunities for collaboration between industry and academia that simply arenât possible on many college campuses today,â Governor Sisolak said.
The four-story, 111,000 square-foot innovation building is the first project completed by Gardner Company as part of a master-planned development envisioned by UNLV, the UNLV Research Foundation, and Gardner for the tech park.
âGardner Company is immensely proud to commemorate the completion of Building One in the UNLV Tech Park. A campus of this magnitude will foster collaboration and innovation across businesses, UNLV students, innovators and entrepreneurs and will greatly help shape the research and innovation landscape here in Las Vegas and beyond. We are incredibly gracious for our partners and tenants who have allowed us to see our vision come to fruition,â Dan Stewart, partner and vice president of development at Gardner Company, said.
The centerpiece of the debut building is Black Fire Innovation, which brings UNLV and Caesars Entertainment, one of the worldâs most diversified casino-entertainment providers, together in one space to advance current trends in hospitality and gaming technology. Black Fire is a technology hub where new gaming and hospitality concepts will be created and tested in a 43,000 square-foot innovation space that includes elements of mock hotel rooms, a casino floor and sportsbook, an esports studio, and virtual reality facilities.
âBlack Fire Innovation, and the research park more broadly, exemplify the positive impact that can occur when the university and business community come together with a common goal. The park and its related partnerships provide a gateway for companies to enter our regional business ecosystem, which elevates our research potential, offers unparalleled opportunities for our students, and in turn strengthens our economy,â Zachary Miles, UNLV associate vice president for economic development and executive director of the UNLV Research Foundation, said.
Through partnerships like Black Fire Innovation, the tech park serves as a proving ground for new ideas that will expand Southern Nevadaâs leadership role in hospitality and gaming. Itâs also attracting the worldâs leading technology companies, who want to have a presence in the region and partner with industry leaders from Caesars Entertainment and UNLV.
âCaesars Entertainment has been at the forefront of gaming and innovation for many years. Collaborating in partnership with UNLV, one of the nationâs top gaming research institutions, is the perfect recipe for success. Black Fire Innovation is unprecedented, bringing together top researchers and industry experts in a unique and dynamic environment that enables emerging student talent, technology partners and the community to work together. Caesars strives to provide the best possible guest experience, as technology evolves its exciting that these types of advancements could be conceived and perfected at Black Fire,â Caesars Entertainment CEO Tony Rodio said.
Gambling in the USA
Gaming Americas Weekly Roundup â July 21-27

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the companyâs global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASDâs portfolio of exclusive sports properties.
SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.
Partnerships
Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.
TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent companyâs 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.
Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Mediaâs growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiNâs monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.
The post Gaming Americas Weekly Roundup â July 21-27 appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Americas Weekly Roundup â July 14-20

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Caesars Entertainment announced a major upgrade to its mobile sports betting platform with the launch of a universal digital wallet on the Caesars Sportsbook app in Nevada. This enhancement streamlines the wagering experience for sports bettors who visit Nevada, enabling them to manage funds and Caesars Rewards credits in one place, with seamless access across 19 jurisdictions where Caesars Sportsbook offers mobile sports wagering. With this update, users in Nevada can experience added convenience, with all funds and rewards immediately visible and available after logging in. Caesars plans to add universal wallet functionality to more North American jurisdictions where it offers mobile sports wagering in the future.
Comanche Nation Entertainment is set to expand both Comanche Red River Hotel Casino and Comanche Nation Casino, setting the stage for a multi-phase expansion that will strengthen its entertainment offerings, boost economic opportunity and extend its reach across Southwest Oklahoma. The new expansion will allow for long-term growth of both properties. Construction will begin first at Comanche Red River with a new event centre that expands the gaming floor, adds non-gaming amenities and creates new space to host concerts, conferences and community events.
Partnerships
Quick Custom Intelligence and Black Bear and Fond Du Luth Casinos announced their strategic partnership that is set to transform the gaming and hospitality landscape in the Minnesota market. This dynamic collaboration represents an exciting fusion of advanced technology and exceptional guest experiences, with Black Bear and Fond Du Luth Casinos leading the charge. By leveraging QCIâs cutting-edge data analytics platform, the partnership aims to redefine how casinos operate, providing unparalleled insights into player behaviour, enhancing operational efficiency and delivering personalised guest experiences like never before. This move positions Black Bear and Fond Du Luth Casinos at the forefront of innovation, setting a new standard in how technology can drive the future of gaming and hospitality.
BetMGM announced a multiyear partnership with baseball legend Derek Jeter. As BetMGMâs brand ambassador, Jeter will appear in national marketing campaigns. BetMGM Casino also plans to launch an exclusive Jeter-themed slot game. Currently, there are no other online casino games featuring a current or former professional baseball player. The Hall of Fame shortstop joins BetMGMâs prestigious roster of sports legends, which includes Barry Sanders, Tim Howard and Wayne Gretzky, among others. Jeter will be featured prominently across advertising campaigns and digital platforms, make appearances at exclusive VIP events and play a key role in promoting BetMGMâs responsible gambling initiatives in both the US and Canada.
Red Earth Casino has chosen QCIâs Chatalytics platform to revolutionise its casino operations and elevate guest engagement. This AI-powered suiteâwhich includes Slot Copilot, Player Copilot, the Dashboard and the Robot Buttonâleverages OpenAI technology to deliver real-time intelligence and streamline decision-making across the gaming floor. Built to enhance both slot performance and player service, QCI Chatalytics offers a powerful blend of automation and data analytics. Slot Copilot enables real-time slot machine monitoring, predictive performance analytics and intelligent task assignment. Player Copilot uses behavioural insights to support personalised guest engagement strategies and optimise rewards.
The post Gaming Americas Weekly Roundup â July 14-20 appeared first on European Gaming Industry News.
BATTLESHIP iLottery
Scientific Gamesâ iLottery Games Portfolio Expands as Pixiu Gaming Joins SG Content Hub

Exciting New Hasbro-Licensed MONOPOLY and BATTLESHIP iLottery Games Coming Via SG Content Hub
Scientific Games welcomed Pixiu Gaming as the newest studio partner to the SG Content Hub. Pixiu Gaming joins the government-regulated lottery industryâs premier iLottery content delivery platform, featuring an expanding, highly curated selection of iLottery games from Scientific Games and partner studios around the globe. The games are available to lotteries in multiple languages and in a variety of play styles for all player segments.
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Widely recognized as the leading supplier of Keno games in North American regulated gaming markets, Pixiu Gaming is a boutique developer focused on authentic, engaging and player-centric games. Founded in 2014 and based in London, UK with a remote global team, Pixiu is named after a fierce Chinese mythical creature that attracts and preserves great wealth.
Scientific Games, the worldâs largest lottery games company, is collaborating with Pixiu Gaming to bring exciting new MONOPOLY and BATTLESHIP iLottery games to lotteries through its exclusive licensing agreement with Hasbro. Games created by Pixiu Gaming will be available in the SG Content Hub, in addition to games from Scientific Gamesâ own SG Studios and other premier partner studios worldwide.
Tony Plaskow, Pixiu Gaming Co-Founder, said, âPixiu Gaming is thrilled to join the SG Content Hub to bring our games to more lotteries. We look forward to working with Scientific Games and Hasbro to create exciting, brand-sensitive MONOPOLY and BATTLESHIP-themed iLottery game experiences. These iconic brands are familiar worldwide, and each provides the perfect mix of strategy and luck. We will weave a true-to-brand digital game experience with fun, simple-to-understand content that entertains players.â
Matt Lynch, President, Digital for Scientific Games, said, âWe are very excited to partner with Pixiu Gaming, an up-and-coming studio. Their unique approach to game development and artistic vision brings a differentiated offering to market that will add depth to iLottery portfolios by expanding game play options for existing players while bringing new game experiences to attract new players. Scientific Games is focused on creating an unparalleled range of playstyles and game mechanics for players with the SG Content Hub, and we are proud to soon include play experiences from Pixiu Gaming.â
SG Content Hub offers partner studios select exclusively licensed brands from the companyâs portfolio of more than 100 licensed brands, which also includes other Hasbro-licensed games such as CONNECT 4, THE GAME OF LIFE and YAHTZEE. MONOPOLY is perennially the lottery industryâs top performer, with 33 lotteries worldwide offering MONOPOLY-themed games in fiscal year 2025, resulting in more than $2 billion in retail and digital sales during the year.
Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide. The company is a digital lottery innovator offering lotteries entertaining game content featuring the most extensive portfolio of licensed brands in the industry, and world-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.
BATTLESHIP, CONNECT 4, THE GAME OF LIFE, YAHTZEE and HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. ©2025 Hasbro.
The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2025 Hasbro. All Rights Reserved. Licensed by Hasbro.
© 2025 Scientific Games, LLC. All Rights Reserved.
The post Scientific Gamesâ iLottery Games Portfolio Expands as Pixiu Gaming Joins SG Content Hub appeared first on Gaming and Gambling Industry in the Americas.
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