eSports
ONE Championship Partners with Over 10 Brands to Grow Influence

ONE Championship (ONE) has signed strategic partnerships with several global brands to leverage multiple platforms and create a synergy between the business, martial arts and esports communities. The brands include JBL, TUMI, Red Bull, Lazada, DBS Bank, foodpanda, Hugo Boss, Harvey Norman, Secretlab, California Fitness, Kredivo, Reckitt Benckiser and Unilever among others.
These brands will collaborate with ONE Championship and ONE Esports on various martial arts and esports initiatives in 2020, as ONE has planned a minimum schedule of over 50 live events this year spanning its entire martial arts and esports gamut.
Two of the events that are set to run this year include ONE Esports Dota 2 Jakarta Invitational in April and the ONE Esports Singapore Major in June. JBL will be the official audio partner for the upcoming Dota 2 World Pro Invitational in Singapore and Jakarta and the Dota 2 Major in Singapore in 2020. Meanwhile, DBS will be the official banking partner of ONE Esports Dota 2 World Pro Invitational series.
Anthony Seow, head of payments and platforms, DBS Bank said as esports becomes more popular in Singapore and across the region, its cardholders who are avid gamers will be rewarded to exclusively curated deals and privileges.
Michelle Yip, CMO of Lazada Singapore, said the inaugural ONE Esports Dota 2 Singapore World Pro Invitational will be livestreamed on the Lazada app.
Ian Alexander Ang, CEO and co-founder of Secretlab, said that with esports booming today, Secretlab aims to support esports athletes through its equipment designed for gamers.
Adam Hershman, general manager, TUMI Greater China, APAC Distribution and Travel Retail said that through its partnership with ONE Esports, the company will focus on working with this new generation of athletes and the fans. As esports players are always on the move and need worry-free travel solutions, TUMI aims to focus on delivering that.
Chatri Sityodtong, chairman and CEO of ONE Championship, said each of its partners share a harmonious culture of excellence and innovation, and each play a specific role in realising the vision at ONE Championship. According to Sityodtong, ONE aims to ignite the world with hope, strength, dreams and inspiration, and share the stories of its athletes with millions of people across the globe.
âThe ONE Esports Dota 2 Singapore World Pro Invitational was a huge success. We delivered an amazing experience for the esports community and our brand partners. 88% of attendees surveyed were 18â35. 96% of respondents stated that they are likely to attend the next ONE Esports event, and 84% are more likely to purchase a brand that supports ONE Esports events,â Carlos Alimurung, CEO of ONE Esports said.
Asia
Esports Returns to Singapore with BLASTâs Dota 2 Arena Event After Sellout Counter-Strike World Final 2024

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BLAST Dota Slam Singapore to take place this November at Singapore Indoor Stadium in partnership with Singapore Tourism Board and AEG Presents Asia
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The worldâs best Dota teams will meet in Singapore from 4th â 9th November 2025 to compete for a prize pool of $1,000,000 at the first ever BLAST Slam arena eventÂ
Esports entertainment company BLAST has announced the return of its world-class events to Singapore with the BLAST Dota Slam Singapore, set to take place in November 2025 at the Singapore Indoor Stadium, supported by the Singapore Tourism Board (STB).
This announcement follows the sellout success of the BLAST Premier World Final 2024, which marked BLASTâs Southeast Asia debut and saw more than ten-thousand fans pack out the Resorts World Convention Centre to witness the worldâs top Counter-Strike teams compete for the $1 million prize pool.
Building on that momentum, Singapore will now host the BLAST Dota Slam arena event, teaming up with AEG Presents Asia again to bring together the worldâs best Dota teams to battle it out for $1,000,000 in front of a live audience and millions of fans tuning in globally across 50+ territories and in 12 languages.
The BLAST Dota Slam Singapore is the latest milestone in BLASTâs global expansion into Dota 2, and reinforces Singaporeâs growing reputation as a premier destination for sports and live entertainment. It marks the second consecutive year the city-state has hosted a BLAST arena tournament, following the successful Counter-Strike event in 2024.
James Woollard, Director of Market Development at BLAST, said: âSingapore delivered one of the most passionate esports crowds weâve ever seen during last yearâs BLAST Premier World Final. Weâre thrilled to be returning with our next major arena show â this time for Dota 2 â and to once again partner with the Singapore Tourism Board and AEG Presents Asia to help to further grow Southeast Asiaâs esports ecosystem. The response to our events in Singapore has been incredible, and this Novemberâs Dota Slam promises to be another landmark moment for fans and for the region. Singapore has an impressive history and pedigree for the biggest international sporting events, supported by STB, and BLAST is proud to be building on this with the biggest esports events.â
Ms Lilian Chee, Director, Sports, Singapore Tourism Board, said: âWe are delighted to welcome BLAST back to Singapore, this time with the Dota Slam. Building on the success of the BLAST Premier World Final, this event further reinforces Singaporeâs reputation as a world-class destination for sports and live entertainment. We look forward to welcoming the passionate fans, players and partners once again to our vibrant city.â
BLASTâs return to Singapore is set to shine a global spotlight on the city while delivering significant economic benefits and meaningful destination marketing. With an estimated economic impact in the tens of millions, the tournament further demonstrates how esports events are evolving into major cultural and economic drivers for host cities â on par with large-scale traditional international sporting events.
With Singapore, Rio, London, Austin, and Lyon among the major destinations on BLASTâs global calendar this year, it is evident that governments, cities and tourism bodies are recognising the power of esports to attract young and engaged visitors, create jobs, and drive international visibility.
The post Esports Returns to Singapore with BLASTâs Dota 2 Arena Event After Sellout Counter-Strike World Final 2024 appeared first on European Gaming Industry News.
eSports
BETER Names Adam Conway as General Manager of Esports Business Division

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Seasoned esports professional joins fast-betting content provider, bringing over 20 years of trading and product experience to elevate its offering
BETER, an award-winning provider of fast-betting content, data, and live streaming for esports and sports, has appointed former SIS senior executive Adam Conway as its new General Manager of Esports Business Division, significantly strengthening the companyâs position in the market.
Conway is a highly accomplished manager in the betting industry, with more than 20 years of experience in overseeing and launching successful product portfolios.
Adam joins BETER following a ten-year tenure at SIS, where he held various positionsâfrom Head of Trading to Global Head of Esports and Competitive Gaming. Before SIS, he held roles at several companies, including Head of Trading at betting powerhouse Ladbrokes.
As Esports General Manager at BETER, Adam will be responsible for strengthening the providerâs leadership in the fast-betting domain, as well as developing and expanding the number of in-house events for the companyâs flagship ESportsBattle tournaments, which currently feature disciplines such as eFootball, eBasketball, and eHockey.
Conway will spearhead the development of new disciplinesâeCricket and eTennis are set to launch soonâand focus on enhancing relationships with existing clients while establishing new partnerships.
Adam will lead a team of over 200 specialists and 500 professional athletes, delivering more than 500,000 esports events annually across four countries. He will also work closely with key industry bodies, including the Esports Integrity Commission (ESIC) and the International Betting Integrity Association (IBIA).
Gal Ehrlich, CEO at BETER, said: âAdamâs background in esports is unmatched, and we are thrilled to have him on board as we continue to enhance our esports offering, especially our flagship ESportsBattle tournaments.
âWeâre already the go-to provider for fast-betting content, data, and live streaming in esports and sports. With Adam as our Esports General Manager, weâre confident weâll strengthen that leadership and further distance ourselves from the competition.
âWeâre excited to welcome Adam and look forward to the significant value his expertise will bring to our partners worldwide.â
Adam Conway, Esports General Manager at BETER, added: âItâs an honour to join BETER and contribute my extensive experience in trading and product development to such a pioneering company.
âBETER is the undisputed market leader, and Iâm excited to help ensure it remains at the forefrontâdelivering exceptional products to operator partners and bettors alike.â
The post BETER Names Adam Conway as General Manager of Esports Business Division appeared first on European Gaming Industry News.
eSports
StarLadder to Host 2025 CS2 Major in Budapestâs 20,000-Seat MVM Dome

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StarLadder today announced that it will host the second Counter-Strike 2 Major of 2025 in Budapest, Hungary, culminating in a four-day Playoff stage inside the MVM Dome â one of the largest and most advanced esports venues in Europe, and one of the biggest CS2 Major venues to date.
The event will run from November 24 to December 14, featuring the worldâs top 32 Counter-Strike 2 teams competing for a $1.25 million prize pool and one of the most prestigious titles in the esports world.
Kicking off on November 24, the early stages of the tournament will take place at Budapestâs MTK Sportpark, a recently upgraded venue with seating for 2,000 spectators. This modern, esports-ready venue offers fans a unique opportunity to get close to the action and experience high-level Counter-Strike in the vibrant atmosphere of an offline setting.
From December 11 to 14, the tournament moves to the MVM Dome for the playoffs. With 20,000 seats and cutting-edge production capabilities, the Dome will deliver a stadium-scale experience â featuring record-breaking LED setups, immersive lighting, and arena-wide special effects crafted to elevate the show for every fan on site. Set against the backdrop of Budapestâs iconic pre-Christmas charm, the Major will offer not just world-class esports, but also a chance for fans to experience one of Europeâs most vibrant cities during its most magical season.
â Hosting another Major is an incredible honor, and weâre determined to make it unforgettable,â said Roman Romantsov, CEO of StarLadder. âBudapest gives us the perfect stage to push the boundaries of what a live CS2 event can look and feel like. From day one to the Grand Finals, weâre building something that fans â both in the arena and watching around the world â will remember. We invite every Counter-Strike fan to be part of this iconic moment with us.â
The post StarLadder to Host 2025 CS2 Major in Budapestâs 20,000-Seat MVM Dome appeared first on European Gaming Industry News.
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