Evoplay
Seasonal Campaigns and Tournaments: Q&A w/ Olga Pronak Head of Key Account Management at Evoplay
How are seasonal campaigns and tournament-based mechanics changing the way players engage with slots compared to traditional gameplay?
Right now, we see that tournament mechanics and seasonal campaigns increase player engagement by introducing additional layers of success and rewards. However, we cannot say this with complete certainty yet, as we need more time to observe long-term patterns. Sometimes players simply do not have time to join short promotions, as they are busy with their daily lives. At the same time, running shorter campaigns of around three months gives players multiple chances to compete while maintaining high engagement throughout the promotion.
What makes limited-time events and promotional layers so effective in driving retention and repeat play?
By now, the gaming industry is very familiar with tournaments and, more recently, prize drops. However, in today’s environment, where people are used to receiving new information in short 30-second videos every day, it can become boring for a player to see and play the same things everywhere, even though they enjoy tournaments. A greater number of promotional layers gives players a sense of novelty and fresh engagement.
We saw this in practice with our Big Adventures campaign, which ran in phases featuring Tournaments, Prize Drops, and Wheel of Fortune rather than a single promo. Prize draws were held every three months, offering high-value rewards such as iPhones, alongside in-game rewards and additional chances to win through Tournaments, Prize Drops, and Wheel of Fortune. This mix maintained player activity, built anticipation, and generated extra engagement as players approached the final grand prize, a trip for two to the Maldives. The key value of this approach is that it expands the pool of potential winners, giving more players real opportunities to succeed and stay motivated.
How do competitive elements like leaderboards and rewards reshape player motivation and interaction?
I believe this principle is well known, as it is used everywhere now – in marketing, education, and sports. However, in Tournaments, Prize Drops, or Wheel of Fortune, it may differ slightly, as we see different motivations shaping player interaction and engagement. In Tournaments, we show players their current position and how many additional points they need to earn to reach a prize or move to a higher tier. In Prize Drops or Wheel of Fortune, we show that other players have already won prizes, demonstrating that the rewards are real and that everyone has the same opportunity to win. People like to be part of exclusive groups.
Do you see seasonal ecosystems becoming a standard expectation for slot audiences in the years ahead?
It’s hard to say whether this will remain the standard over the coming years, as the entertainment industry is evolving rapidly, including in iGaming, where innovations driven by AI and other emerging technologies are advancing. We also enjoy experimenting with new tools and implementing bold ideas, including exploring ways to engage players in fresh and unexpected ways. But at least for the next year, I believe this will be one of the most popular approaches.
The post Seasonal Campaigns and Tournaments: Q&A w/ Olga Pronak Head of Key Account Management at Evoplay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Easter
Evoplay expands seasonal portfolio with a duo of new Easter games
Evoplay, the award-winning game developer, is marking the Easter season with the release of two vibrant new titles — Uncrossable Rush Eggster and 3 Bunny Pots Bonanza — combining high-energy gameplay with feature-rich mechanics.
Leading the seasonal rollout is Uncrossable Rush Eggster, the newest entry in the studio’s popular crash-style series. Players once again follow Eggwina the hen as she navigates a hectic 24-lane highway, choosing after each successful move whether to cash out or continue for bigger multipliers.
The game offers four difficulty levels, from Easy to Hardcore, alongside fully customisable autoplay settings. With unpredictable traffic patterns shaping every round, the experience delivers a dynamic risk-reward balance where no two sessions feel the same. Fast-paced gameplay and rising multipliers make it particularly appealing for players seeking quick, high-intensity sessions with a seasonal twist.
Joining the release is 3 Bunny Pots Bonanza, a slot set inside a treasure-filled bunny vault, where players spin for vibrant coins, glittering gems, and golden rewards.
At its core are Bonus Coin symbols that unlock a feature packed with multipliers, extra spins, and expanding reels through three distinct boosters. With multiple gameplay combinations and the potential to trigger the Grand Jackpot, the title offers a highly engaging experience with strong replay value and multiple paths to big wins.
Together, the two launches highlight Evoplay’s ability to blend seasonal themes with varied gameplay formats, catering to a wide spectrum of player preferences during one of the year’s most active content periods.
Ivan Kravchuk, CEO at Evoplay, said: “Easter is a great opportunity for us to explore more playful themes across different game formats.
“With Uncrossable Rush Eggster, we’ve added a seasonal twist to one of our most recognisable series, while 3 Bunny Pots Bonanza delivers a feature-rich slot packed with colour and rewarding mechanics. Together, they offer players two distinct but equally engaging ways to celebrate the season.”
The post Evoplay expands seasonal portfolio with a duo of new Easter games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Evoplay
SlotCatalog and Evoplay Demonstrate How Data-Driven Design Creates More Engaging Slot Experiences
In 2025, SlotCatalog and Evoplay joined efforts to create Uncrossable Rush, using data and design side by side. Instead of relying on assumptions, the teams focused on how players actually interact with modern slot formats.
This collaboration links two roles that usually work separately. SlotCatalog is an online analytics platform that compiles and maintains structured data on slot games across the global market, while Evoplay focuses on producing casino content for operators in multiple regions. Working together allowed both sides to approach the project with a shared view of how players interact with familiar slot structures.
Why Data-Driven Design Matters in Today’s iGaming Market
The volume of new releases means players have little patience for complexity. When a slot communicates its rhythm early and keeps the action smooth, it becomes easier to understand and more comfortable to return to.
Saturated release cycles – New titles appear constantly, competing for lobby space.
Short attention spans – Players expect games to feel clear and responsive within seconds.
Volatility balance – Risk, pacing, and reward frequency must align with expectations.
Measurable engagement – Session length, replay rate, and feature use show what keeps players returning.
Uncrossable Rush follows this logic. It is an instant-format game inspired by CrossyRun mechanics, where players guide Eggwina across traffic lanes, collect multipliers, and decide when to cash out. Fast rounds, rising difficulty and repeatable patterns support quick, replayable sessions.
About the Collaboration
SlotCatalog operates as an analytics platform tracking slot mechanics, availability, and market activity across a large catalogue of games. Evoplay is an international studio producing slots and instant titles for online casino operators. The work on Uncrossable Rush marks SlotCatalog’s first co-development project and introduces external research directly into the design process.
From SlotCatalog’s analytical perspective, the goal was to build a game around proven engagement factors rather than novelty alone. Evoplay translated those insights into a fast, easy-to-read format designed for repeat play.
Uncrossable Rush key characteristics:
Format: Instant game
Core mechanic: CrossyRun-style lane crossing with multipliers and cash-out choice
Volatility: Adjustable risk as difficulty rises
RTP: ~96%
Target audience: Players who prefer short sessions and quick decisions
Mobile compatibility: Optimized for smartphones and tablets
Fedir Havlovskyi, CEO of SlotCatalog, noted: “At SlotCatalog, users come first. We look for partnerships that help create products people actually enjoy and understand. This collaboration reflects our focus on quality and our commitment to meeting player expectations.”
With more games entering the market, studios face pressure to keep releases both familiar and relevant. The collaboration between SlotCatalog and Evoplay suggests a practical direction forward, where research becomes part of the groundwork rather than a tool used only after launch.
Uncrossable Rush reflects that mindset. The project shows how established formats can be refined through informed planning, resulting in an experience that feels deliberate, accessible and suited to today’s players.
The post SlotCatalog and Evoplay Demonstrate How Data-Driven Design Creates More Engaging Slot Experiences appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Evoplay
Evoplay expands into Peru through new partnership with LaFija.com
Evoplay, the award-winning game development studio, has strengthened its presence in Peru by partnering with leading regional operator LaFija.com, marking another step in the company’s ongoing expansion across regulated Latin American markets.
The collaboration introduces Evoplay’s portfolio to LaFija’s Peruvian customer base, bringing popular and high-performing titles such as Cat’s Blessing, Penalty Shoot-Out: Street, and Hot Volcano to local players.
LaFija.com, operated by Virtual Padlocks, is a popular casino brand focused on delivering localised, high-quality content across Latin America.
Evoplay continues to build momentum across the region through strategic partnerships with leading brands, and the launch with LaFija.com further reinforces its commitment in ensuring its content aligns with LatAm preferences and regulatory standards.
Alex Malchenko, Head of Sales at Evoplay, said: “Peru is a key market for us. Partnering with LaFija.com allows us to bring our portfolio of popular, performance-led titles to a new audience, strengthening our presence in the region and supporting our ambition to deliver market-aligned content across LatAm.
“Our goal is to continue to provide operators with experiences that engage players while building upon our own long-term growth.”
Debora Camacho Alvarez, Head of Marketing at Virtual Padlocks, added: “We are pleased to collaborate with Evoplay and bring their visual and engaging content to players via the LaFija.com brand in Peru.
“Their innovative titles complement the platform perfectly, enhancing the experience LaFija.com offers while supporting its drive for localised, high-quality gaming.”
The post Evoplay expands into Peru through new partnership with LaFija.com appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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