Brazil
Gabriel Pinto, Infingame: The countdown is on for the Brazilian gold rush …
We’re only a few months away until the highly-anticipated Brazilian market launches, and it’s safe to say that the industry is on the edge of its seat waiting to see what lies ahead for the South American sleeping giant. But one company that is poised and ready to capitalise on the golden opportunities this market has to offer is Infingame.
Gabriel Pinto, Sales Manager at Infingame, outlines some of the recent developments taking place across Brazil as he discusses how Infingame is catering to the unique demands of players across the market.
Brazil’s regulated market is expected to officially launch on 1 January 2025. Now that we’re only a few months away, what are your overall expectations for the Brazilian gambling market once it is fully regulated? Where will the biggest opportunities be?
I think it’s an excellent move. For a start, the launch of Brazil’s regulated markets means that operators, suppliers and affiliates will be dedicated to protecting players under licensed market conditions. That includes fair play, responsible gaming and security – both in terms of transactions and technology. This, I believe, will help build consumer trust and participation in the market.
The regulation of the gaming sector in Brazil is also going to have hugely positive effects on job creation across Brazil. As we all know, this is an industry which has operated for quite some time – but the new legislation will help formalise various different sectors, including technology, customer service, marketing, commercial sales and much more.
Sportsbook, of course, is going to be massive, but I think many have overlooked just how exciting iGaming can be. So much of the retail-based heritage when it comes slots especially, is part of our culture already and has been for so many years. IGaming is really going to be the one to watch and given we’re one of the fastest-growing aggregation hubs in LatAm, we can’t wait to begin entertaining players in the regulated market.
Data has suggested that players in Brazil tend to prefer higher volatility verticals, such as slots. What motivates players to choose these games over others?
I think it all comes down to culture and history. We have a history of land-based gaming here in Brazil – for more than 100 years, we’ve had games in the street, card rooms, bingo, land-based machines. This is a sector which has become deeply ingrained in our culture.
As a result, I think slots have an air of familiarity among players. Players are aware of what slots involve, the various different games available to them, who the big-name developers are. I think that it is this affinity with the vertical that makes slots much more popular than other types of gambling products.
Players also understand that slots are a great form of entertainment – playing habits suggest that bettors across Brazil prefer low-stake, high volatility products, which reflect the fun nature of gaming when it comes to betting small and win big. They also create a sense of excitement that more traditional games might not manage.
Slots, in particular Fortune Tiger by PG Soft, have been incredibly popular with players. It really is a truly loved game here, and the title has become the go-to for many bettors – which isn’t necessarily the case in other markets around the world.
How do levels of engagement with high volatility games such as slots differ to that of live casino or table games?
Live casino is hugely popular with bettors across Brazil too! Over the last few years in particular, this vertical has absolutely boomed – and the reason for that is familiarity.
Slots have typically out-performed more traditional table games, but live casino is most certainly experiencing signifcant growth. The live casino suppliers that can effectively tailor their games to the local market – from featuring local, Brazilian croupiers to incorporating culturally-significant icons and designs – will reap the rewards of Brazil’s regulation.
At Infingame, we have a broad portfolio of games that have all been handpicked – our in-depth knowledge of each market means that we know each of the games on our platform will resonate with local players. We have spent a lot of time getting to know players, understanding what they like and what they don’t, what verticals perform well, the game designs that players enjoy – and everything else that comes with it.
With this in mind, are there specific game mechanics or themes that resonate more with Brazilian players? If so, why?
Anything with a local twist! We’ve seen a particular up-tick in football-themed casino games – this was a trend that was certainly prominent throughout the 2022 World Cup and the Copa America this year.
As a result, we’ve noticed that many operators are looking to include Brazilian themes within their slot offering, with many incorporating games that feature samba, football and local icons into their games. Of course, that makes perfect sense.
Another trend that we’ve noticed is that many operators are requesting exclusive, branded content to roll out to their players. They want slot titles and casino games that are developed specifically for their brand – be it joint ventures with game developers, or partnerships with local icons such as sports clubs.
I think that this is a trend that will continue long into 2025, as casinos look to make their mark on the local audience. Not only is it a great way to get your name out there, but it is also a much more cost-effective way to create a unique experience for your player base. Gambling is very much a commoditised industry; there is very little differentiation in the actual products and bonuses out there. Of course, exclusive games help to disrupt that status quo and bring something new to the table. This will definitely be an area to watch.
How do Brazilian players’ session lengths and frequency compare to those in other markets?
Players tend to gamble for longer periods of time, but with lower stakes. They see casino products as a form of entertainment, with many players usually enjoying the occasional bet during an evening or when they have a spare 30 minutes.
However, we should note that this trend differs depending on which device players are using. Those using mobile tend to enjoy shorter playing sessions, showing a preference for more high volatility games such as crash games and slots, while those on desktop tend to enjoy sessions ranging from 1-2 hours.
Those on desktop show similarities to land-based bettors – they tend to gamble in the evening, products tend to include more table games and traditional casino products, although similar to mobile, the stake tends to be lower.
How important is mobile gameplay in Brazil, and how does it impact player engagement and retention? How can brands best optimise their games to better suit mobile-first gaming?
It’s not just important, it’s critical! Everyone has a mobile device, and for many, this is the go-to platform in which to enjoy casino games. To not optimise your games to mobile devices would risk alienating a large portion of your player base.
In Brazil, there has been significant improvement in mobile connectivity and smartphone penetration, meaning that more players are able to access games via their handheld devices. But in order to create the most optimised experience, casinos and game developers must adapt their UI to suit mobile devices. Another consideration is developing games that are tailored to single-handed play – with many players enjoying casino products on the go, ensuring that your games cater to playing habits is essential.
Based on current player habits and preferences, what future trends do you expect to emerge in the Brazilian casino market, particularly in online slots?
As we’ve covered already, and I can’t re-enforce this enough, localised content that is tailor-made to the Brazilian market is going to be key. This will by far be one of the biggest trends. As operators flood into Brazil, there will be fierce competition among brands looking to amass market share and engage with new players – so the key to achieving that will be through providing content that they cannot get anywhere else.
I also think we will see slots and live casino continue to grow in popularity. Their high volatility and social nature will no doubt drive loyalty among players and keep them engaged in the long-term. And I think the final trend will be that we will see verticals such as crash games emerge as a front-runner among bettors – these products are simple to understand and highly engaging, a perfect recipe for players looking for entertainment!
Delasport has just become one of the first suppliers to obtain a GLI certification for its sportsbook in Brazil, two weeks before the historical regulation comes into effect.
Continuing its global growth, Delasport is bringing several operators on board in Brazil. In order to complete the process, operators that are applying for a new Brazilian license have 30 days to provide all relevant platform certificates from the moment that they are notified by the regulator that their initial submission has been accepted. This is also the moment that they can pay the license fee. Still, failure to provide platform certificates will result in the application being placed on hold.
Delasport turned to Gaming Laboratories International (GLI) for the certification of its sportsbook against Brazilian technical standards. The historical partnership with GLI was further strengthened by the news, a few months back, that GLI had become the first laboratory to achieve the local accreditation to certify for betting systems, live game studios, and online games by the Secretaria De Prêmios e Apostas (SPA) in Brazil.
Delasport has successfully met all technical requirements for providing its sports betting solution to the largest country in South America. The certificate is evidence of the team’s experience, expertise, and determination to lead the way in key jurisdictions.
Obtaining a GLI certification for Brazil is a step towards cementing the trust players and operators have for Delasport’s products. This serves to show that the award-winning supplier is capable of meeting even the strictest industry standards for integrity and fairness.
“When we learnt that providing platform certificates to the regulator was on our partner operators’ critical path for obtaining the license, we immediately prioritized submitting the system to GLI for testing”, Delasport’s Chief Compliance Officer Filippo Ferri said. “Needless to say, GLI did a tremendous job of working with us to conduct the tests in record time, to match the submission deadline of some of our clients. I am also very proud of how our internal departments worked together to obtain this certificate, and of how they continue to push forward with the delivery of a datavault system that complies with SIGAP requirements.”
Operators that plan on entering the newly regulated Brazilian market will now have numerous advantages if they partner with Delasport. They will be able to provide their players with personalization features like My Sportsbook, My Event Builder, and My Combo that skyrocket revenues and retention.
Furthermore, Delasport’s KYC and AML provider is a market leader that guarantees the highest level of compliance for all operators that choose to go on this route.
Also, Delasport has already partnered with numerous local payment system providers and offers a real-time AI-powered Responsible Gambling system which can easily adapt to local regulations.
Last, but not least, operators will feel Delasport’s support from the get-go all the way to establishing themselves as a market leader. Delasport is knowledgeable of cultural and regional differences and can address all localization needs from the early stages of engagement.
EGT Digital will take part in the iGaming and Gaming Expo (IGI Expo), which will be held on December 13-15 in the Brazilian city of Florianópolis. This will be the first edition of the exhibition, which will offer a platform for business and networking for professionals, investors and regulators from the region. The Bulgarian developer and provider of iGaming solutions will showcase its rich product portfolio at booth D20.
Visitors will have the opportunity to become familiar with the wide range of casino developments of EGT Digital. The jackpot bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, currently including more than 120 in-house developed titles, will reveal their captivating features and will show why they are favorites of players in so many markets around the world. Among the top-performing slots on display will be Amazons’ Battle, Shining Crown, and the award-winning Sugar Duke. Together with them the upcoming cocktail-themed 5×6 Fruity Shots will stand out with multipliers ranging from x2 to the impressive x500, as well as the Toppling Reels, which will add more thrill to the game, promising even bigger prizes.
The gaming diversity at the stand will be complemented by the company’s instant games, which are a preferred choice for fans of quick wins due to their original design and mechanics, ensuring highly engaging gameplay.
X-Nave, EGT Digital’s “all-in-one” betting platform, will also be on display to present the technology and tools operators need to build and grow their online business. Standing out with great flexibility, the platform contains 4 main modules: Gaming Aggregator, CRM Engine, Sport Product, and Payment Gateway. Each of them can function as a part of the turnkey solution or to be integrated with developments of third-party providers.
The Gaming Aggregator will show its wide variety of over 12,000 games from more than 140 popular providers. The guests will also be able to learn more about new functionalities like the Buy Bonus, Hot and Cold games category, giving live visualization of the games’ RTP, as well as tools like Recommendation Engine and Casino as Widget, which allow operators to create more personalized content for their customers.
The CRM Engine will demonstrate numerous games and tournaments, as well as options for advanced player segmentation and AI/ML-driven tools.
The attendees will also have the opportunity to get acquainted with the rich sports and esports coverage offered by the X-Nave’s Sport Product. The module will present its Customizable Tournament Page, providing easy navigation and a personalized betting experience.
EGT Digital’s Payment Gateway will showcase its wide range of payment methods, including Open Banking. The module will demonstrate its user-focused design, featuring options like deposit repeat and bonus selection, combined with enhanced security measures.
“I am very glad that a market with huge potential as Brazil is now open to offer high-quality online gaming content to its players,” commented Celina Guedes, Regional Director Brazil at EGT. “I am confident that our products will quickly gain popularity here, given their excellent results in a number of countries around the world, including Latin America, which is among the regions with strongest performance for us. IGI Expo will give us a valuable opportunity to present ourselves to Brazilian operators, players and industry experts. EGT Digital will showcase its developments at the largest booth at the exhibition, where we will be awaiting our guests during the three days of the event.”
Salsa Technology will be present at the perfectly timed IGI event being held in conjunction with CGS in Florianópolis. Based at stand A70/A80 in the CentroSul Convention Center, Salsa Technology is primed to showcase its Salsa Omni and Salsa Gator solutions ahead of the opening of Brazil’s regulated market.
The final event of a busy year runs from 12th December to 15th December, with the iGaming focus happening over the opening two days. Salsa Technology is ready to present its solutions, which are already active and delivering results in the regulated Brazilian market.
Before the event doors open, Salsa’s star team is contributing to the event’s insightful content. CGO, Eliane Nunes, will moderate a panel titled ‘Future Perspectives of the Betting Market in Brazil’. On the second day, Salsa Head of Development Jefferson Torquato will join a stage discussion titled ‘Marketing and Technology in the World of Betting’.
Salsa’s LatAm-focused Salsa Omni (PAM) platform has a robust and comprehensive back office, providing an unrivalled level of autonomy for operators. Customisable, flexible, and scalable, Salsa’s PAM has been designed from years of experience in Brazil and Latin America to establish it as the leading iGaming platform for regulated markets in Latam, particularly in Brazil.
The team heading to Florianópolis also includes CTO Diego Mourglia, Head of Development Jefferson Torquato, Product Manager Georgiana Lopes, Operation, Retention & CS Manager Cathiussa Canez, CRM & Marketing Manager, Lilian Carmona, Motion Designer Vitor Gonzalez, and Graphic Designer Allan Vasconcelos
Salsa Technology’s CGO, Eliane Nunes, said: “CGS / IGI Florianópolis is a very important event on the calendar, especially with the launch of Brazil’s regulated market in January. Along with the team, we’re looking forward to discussing our solutions and the impact our technology and localised expertise will bring to companies aiming to succeed in the regulated Brazilian market.”
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