Conferences in Europe

Promatic Group: Pioneering Innovation in Slot Gaming for Over 25 Years

Published

3 months ago

September 25, 2024

promatic-group:-pioneering-innovation-in-slot-gaming-for-over-25-years

Reading Time: 7 minutes

The European Gaming Congress (EGC) returns to Warsaw for 2024 on 15-16 October, and organizer HIPTHER is proud to introduce the conference’s esteemed Sponsors – trailblazing companies and accomplished professionals that help make the magic happen! In this Sponsors Spotlight Feature, we welcome Piotr Fedak, CEO at Promatic Group, parent company of the Platinum Sponsor for EGC 2024, Promatic Games.

To start off, thank you for becoming the Platinum Sponsor of the upcoming EGC in Warsaw. We truly appreciate your trust! What inspired your decision to participate and sponsor this event?

European Gaming Congress 2024 (Warsaw, Poland)

The European Gaming Congress is a very important event for us, we have participated in the past edition. The congress creates an opportunity to meet, exchange experiences, discuss trends between industry professionals as it gathers representatives from all over Europe. Being a Partner in such events is also part of our organization’s strategy. And the fact that the conference is held in Warsaw, Poland, is of great importance – we are a local company and the Polish market is extremely important to us, hence our strong involvement in EGC.

As is tradition, could you tell us a bit about yourself? How long have you been with Promatic Group and in the gambling industry overall?

I have been associated with Promatic Group nearly 20 years now, the vast majority of my professional experience in the industry. In our organization I have held various positions related to operational areas, later I became a Managing Director and currently I am the CEO of the company being responsible for strategic, operational and organizational management.

You describe Promatic Group as a “one-stop solution provider for the gambling industry.” How should we interpret that? Tell us more about the company and its journey.

Correct, hard to believe it’s been almost 30 years now! We started as a distributor and over the course of almost 3 decades we have been developing our products – at the beginning we only offered EGM Terminals with slot games produces in Austria Later, we started producing our own game collections which naturally led us to developing a fully professional games studio that delivers own, developed in-house products to both the retail and online markets.

Our conference focuses on the European market, but you have a presence beyond Europe as well. Which markets are most important for you, and what offerings do you bring to Europe versus other regions? Which market is easier or harder to operate in, and how do they differ?

As I mentioned, Poland is a key market due to our origin. However, with nearly 30 years of experience, we now operate under two flagship brands, Promatic and Promatic Games, and we are present in various locations globally, including Europe, Africa, and Latin America.

European markets are definitely more saturated and are characterized by high competition. In Africa, for instance, there is much more space for business development, but also more organizational challenges than in European countries. It is difficult to say which market is easier as they differ significantly. Yet, our diverse offer allows us to operate in many regions, and although each market has different regulations we deal with in our daily activities. That is why we are always flexible and able to adapt to a given region and its specific requirements.

Like any company, you surely have competition. If you had to pinpoint what sets you apart, what would you say is your competitive advantage?

Our industry is characterized by very strong competition. Yet, we always try to use our competitive advantage – we are an independent manufacturer with our own resources and capital, we have an autonomous game studio and we are self-sufficient in every aspect of our activity.

Besides, Promatic Group is a local company quite different from big enterprises, not limited by corporate complications, intricate processes and complex internal regulations. We do not follow extensive bureaucracy and we adapt faster to changes in the business environment. Consequently, we can create new products and complete business agreements faster and more agile, easily competing with large corporations.

On top of that, we offer a very competitive product with excellent value for the money. We create top-engaging content as our games always respond to individual needs of the market, local players and that definitely distinguishes us from the competition.

And what do you admire in other companies? Do you have any role models or best practices that you follow? Is there someone/some company worth emulating—even if you don’t want to name names?

Like most companies we follow industry trends as well as competing businesses and wish to be one step ahead. We are confident that with such an approach the industry can develop, and direct, open competition creates opportunities for growth.

In our organization, we act as a participant in the gaming industry – we observe others, but we also want to have a significant impact and set the trends based on our capabilities and resources. What characterizes large companies is a strong distribution and operational authority in the countries they come from as it allows to scale global operation.

Let’s talk about branded games. Do you have any other themed games in your portfolio? If so, what are they like? What guides your choices when selecting these themes?

Games featuring celebrities, such as Mariusz Pudzianowski – the brand ambassador of Promatic Group, allow us to stand out on local markets and create unique, dedicated content, responding to individual needs of players in a given region. Apart from Pudzian, our games feature other famous figures who are popular in Slovakia, Romania or Ukraine. But celebrity games are not the only trend we use in our slots, we also focus on popular and well-known historical, cultural or social themes, examples include titles like Janosik, Husaria, Golden Train or Copernicus dedicated to Polish players or games with African themes, very popular in Nigeria: Naija Wheels or African Carnival. The ability to create branded games is a great added value of our brand and we are happy that we can promote themes and motives that are important to players in local regions

What opportunities and challenges do you see for the gaming industry in Europe? How is Promatic Group preparing for changing trends (do you notice any, e.g., in customer behavior, industry needs, legal regulations, etc.)?

Our industry is defined by very strong legislation, also in Poland.

The European market as a whole is already very regulated and saturated and most of our neighboring markets have increasingly restrictive regulations that do not translate into sales opportunities in the retail segment. Online market currently offers greater space for development and this is one of the trends that Promatic focuses on – we want to deliver products to the online sector in Poland and other European markets.

But regulatory restrictions and differences are not the only challenge, players’ preferences are changing too and we want to follow them by modifying the ergonomics of the machines following waving popularity of games, and user behaviors, which is why we constantly develop new products, providing new, engaging content that is both safe and compliant with Responsible Gaming policy. It is our highest priority to deliver safe products, our production process is always well-thought-out from the early design stage to publishing aspects, ultimately leading to the certification of our products according to the highest European standards.

It is difficult to say which market is easier as they differ a lot. On the other hand, despite discrepancies, our diverse product offer and ability to adapt to specific market requirements allow us to operate in many regions with changing regulations.

You were nominated in four categories for the EiGE awards:

Best iGaming Supplier > Promatic Group
Best iGaming Product > Miss Joker Show (Promatic Group)
Best Game Developer > Promatic Group
Best Emerging iGaming Company > Promatic Group

From what we see in the results of the first stage, you have a chance in several categories. Winning in which category would make you the happiest, and why?

We proudly received nominations in four different categories and in each of them we were among the finalists, which makes us very happy. The categories are very diverse, and the nominations in all of them confirm the hard work of all our teams in our organization, show our versatility and motivate us to continue the good work. The nomination in the Best Product category is certainly very important to us, we know that Miss Joker Show is very well received by players in many markets, but of course we keep our fingers crossed for any award in any category.Each will make us equally happy.

Engagement vs. Responsibility – will you be discussing this at the congress? What is your opinion on the topic, and how does Promatic approach it?

All aspects of Responsible Gaming are always significantly important to us. We adapt the policies already at the design stage of our products. We want our games to be engaging, but at the same time not to extend any negative patterns, so we implement a number of features and mechanisms to our products to be fully compliant with principles of Responsible Gaming.

During the European Gaming Congress, Promatic representatives: Maciej Makuszewski – Head of iGaming and Luka Oblak – Product Manager will present a very interesting workshop showcasing how to capture such balance between user engagement and policies compliance. The presentation ‘Mastering the Art of Balanced Slot Development’ – we kindly invite all the attendees of EGC to participate.

As we approach the final quarter of 2024, it’s a good time to start reflecting on the year.

What are your plans and goals for Q4 and the upcoming year, 2025? What challenges do you foresee?

Although it is still too early to sum up, this year was very successful for us – we managed to complete many key business projects, we keep developing our online product, receiving new relevant certifications and we would like to maintain this trend. In the coming months, we plan to expand to new markets and grow our team of experts. We also focus on the development of new technologies, we expand the retail network while focusing on further development of the online product. We concentrate a lot on diversifying our product offer, which will certainly be much wider next year.

EGC is not the only conference where we can meet you at industry events in the near future. Can you share any plans in this regard?

Industry events are an important platform enabling valuable discussions and meetings. This week we are participating in SBC in Lisbon, we will also be at iGaming in Malta.

Next year, we are exhibiting at ICE 2025 in Barcelona and warmly invite you to visit Promatic Group’s stand. All the above events are very inspirational as we are committed to following trends, developing know-how and new technologies in gaming, and exchanging experiences with industry experts, which certainly contributes to our development.

Piotr Fedak – BIO

PIOTR FEDAK

Chief Operating Officer of Promatic Group

Actively working in the gaming industry for over 20 years.

Associated with Promatic Group for most of his professional career, solely involved in operational processes.

He held the positions of Operations Director and Managing Director, supervising operations on domestic and global markets, also managing introducing innovations.

In 2023, he took the position of the CEO of the company, leading and managing the organization in the scope of operational and strategic processes.

Promatic Group’s iGaming Director, Maciej Makuszewski, and Product Design Manager, Luka Oblak, will be presenting a workshop at the European Gaming Congress on ‘Mastering the Art of Balanced Slot Development.

Join us in Warsaw and meet the Promatic Games Team in person:

Get your tickets for the European Gaming Congress 2024 Now!

The post Promatic Group: Pioneering Innovation in Slot Gaming for Over 25 Years appeared first on European Gaming Industry News.

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Conferences in Europe

EEGS Conference 2024 Wrap-Up!

Published

2 weeks ago

December 9, 2024

George Miller

Reading Time: < 1 minute

The EEGS Conference, held on November 27-28, 2024, in Sofia, Bulgaria, emerged as a landmark event in the gaming industry, showcasing an impressive lineup of over 50 speakers, more than 450 delegates, and participants from over 35 countries. The conference covered a wide array of topics, reflecting the dynamic landscape of the Gaming sector, including the future of iGaming, e-sports betting, evolving payment methods, the quest for regulatory balance in gaming, etc.

Prominent discussions also centered around critical issues such as restrictions on gambling advertising, cybersecurity in gaming, and the future of regulatory frameworks for land-based casinos and betting shops. The evolving trend of gaming tourism and online player protection was also thoroughly explored, highlighting the conference’s commitment to addressing the key challenges and opportunities in the gaming world.

In conjunction with the main event, the third edition of the Affiliate Conference took place on November 26, 2024, attracting over 100 affiliates, making it the only affiliate conference happening in Bulgaria. The event featured expert insights from notable speakers.

An additional masterclass held on November 25, 2024, attracted 50 attendees, with 65% of participants holding management positions from 15 different companies. This session focused on the critical topic of “The Role of the Employer in Gambling Prevention Among Employees,”

All events were hailed as top-notch, providing valuable insights and fostering networking opportunities among industry professionals. The EEGS Conference 2024 has undoubtedly set the stage for future dialogue and collaboration across the gaming sector, reinforcing Sofia’s position as a hub for Gaming innovation and excellence.

The post EEGS Conference 2024 Wrap-Up! appeared first on European Gaming Industry News.

Conferences in Europe

HIPTHER Announces Agenda Draft for Prague Gaming & TECH Summit 2025

Published

3 weeks ago

December 3, 2024

George Miller

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Reading Time: 2 minutes

HIPTHER is thrilled to announce that the agenda draft for the highly anticipated Prague Gaming & TECH Summit 2025 is now ready! Scheduled for March 25-26, 2025, the summit will once again take place at its home, the Vienna House Andel’s Prague. This year’s conference, themed “The A-Flutter of Innovation,” promises an immersive exploration into the future of gaming and technology.

One Agenda, Two Knowledge Hubs

The Prague Gaming & TECH Summit 2025 continues HIPTHER’s commitment to covering the full spectrum of hot topics in the Gaming and Technology industries. This year’s program features two concurrent conference Knowledge Hubs packed with groundbreaking sessions:

● Compliance & Operations Hub at Conference room 1: (OPAL + TOPAZ)

● TECH Trends, Innovation & Marketing Mastery Hub at Conference room 2: (QUARTZ + SAPPHIRE)

60+ Expert Speakers Already Confirmed!

Over 60 industry leaders and innovators from iGaming, esports, compliance, VR, and more have already confirmed their participation. Among the distinguished speakers:

Dmitry Starostenkov – CEO At EvenBet Gaming
Max Sevostianov – Chief Operating Officer At Betbazar
Filip Sosnowski – CEO At SB Software
Damir Hasaković – SLOT Manager At Luckia Croatia And Board Member At Croatian Gaming Association
Ivana Flynn – SEO Igaming Expert
Gal Ehrlich – CEO At BETER
Tom Jang Lemke – CEO And Founder At SavageTech
Joerg Hofmann – Partner At MELCHERS LAW
Jakub Kolomicenko – Senior Compliance Officer At Kaizen Gaming
Gustaf Hoffstedt – Secretary-General at the Swedish Trade Association for Online Gambling
Asif Akram – Co-Founder At Tristratus Ltd
Becky Liggero Fontana – Reporter, Producer & Host

…And many more! Stay tuned as even more renowned experts will be announced in the coming weeks.

Special Focus on the Americas: LATAM & North America

The Prague Gaming & TECH Summit 2025 bridges industries and breaks barriers, offering unparalleled insights and networking opportunities in Central and Eastern Europe – and beyond! This year’s agenda includes two special panels focusing on the Americas:

North America’s Regulatory Landscape: Lessons from the Latest Markets

This panel will examine the latest developments across key markets, highlighting lessons learned from new and maturing jurisdictions. Industry leaders will share insights into navigating compliance requirements, fostering responsible gambling, and leveraging market-specific strategies to ensure sustainable growth in this ever-evolving region.

Navigating the Maze: iGaming Compliance Across LATAM

The LATAM iGaming market is a land of immense opportunity but also significant regulatory complexity, with diverse frameworks and economic landscapes across countries like Brazil, Colombia, and Mexico. This panel will explore best practices for navigating fragmented laws, addressing taxation challenges, and fostering trust with local regulators, ensuring sustainable growth in this dynamic region.

A Word from HIPTHER

HIPTHER’s Co-Founder, Zoltan Tuendik, stated about the Agenda and the Summit:

“The future of gaming and tech isn’t just about following trends—it’s about creating them. HIPTHER, often imitated but never truly replicated, invites you to the Prague Gaming & TECH Summit 2025, where innovation takes center stage and the next leap forward begins.”

Explore the Agenda and Register Now!

The full agenda draft is now live! Visit hipther.com/events/prague/agenda/ for details and secure your spot today. Stay tuned for more updates as the event approaches!

The post HIPTHER Announces Agenda Draft for Prague Gaming & TECH Summit 2025 appeared first on European Gaming Industry News.

Conferences in Europe

The Power of Data in Esports Betting: An Exclusive with DATA.BET’s Head of Sales Otto Bonning

Published

3 weeks ago

December 3, 2024

George Miller

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Reading Time: 4 minutes

The European Gaming Congress 2024 concluded with resounding success, attracting nearly 200 participants who benefitted from premier learning and networking opportunities. In this exclusive Q&A, we’re proud to feature Otto Bonning, Head of Sales at DATA.BET, our Badge, Bracelet & Networking Break Sponsor, discussing the power of data and how DATA.BET leverages it to create innovative esports tools.

Otto, thank you for sitting with us for this interview! Could you start by sharing a bit about yourself and your experience at the European Gaming Congress 2024 from moderating the panel on “The Future of Esports: Opportunities and Challenges”?

The European Gaming Congress 2024 left a lasting impression on me, standing out for its particular format and engaging atmosphere. The event’s structure seamlessly blended educational panels packed with industry insights and an open, relaxed environment that encouraged meaningful interactions with both leaders and potential partners.

During the panel discussions, Lasha Kupatadze, CPO at Atlaslive, a leading B2B software provider, focused on key aspects such as personalization and the evolution of sportsbook tools to meet user demands. I appreciated Lasha’s emphasis on adapting products for operators, as these are critical discussions that align with the challenges the industry is actively navigating

SavageTech CEO and Founder Tom Jang Lemke, a former semi-pro esports player, recalled starting out by managing trading manually for his sportsbook while analyzing streams. He delivered a compelling B2C perspective on esports opportunities and overcoming challenges. What I particularly appreciated was how the panel’s topic was explored from different viewpoints, creating more value for all congress participants and sparking meaningful discussions.

DATA.BET places a strong emphasis on leveraging official data for developing new tools. Could you explain how official data contributes to enhancing user experience and driving revenue growth for your clients?

Official data is fundamental to DATA.BET’s approach in esports, where precision and reliability are paramount.

Firstly, official data from trusted sources like Bayes Esports and GRID, who work directly with tournament organizers, ensures the highest accuracy in betting, reducing errors and enhancing the overall user experience. Combining all that with our own trading and models makes for an industry leading esports product.

Also, official data has allowed us to expand our content offerings significantly. For example, the number of CS markets has increased by 33%, and betting lines now remain open twice as long compared to platforms without official data, providing players with a broader range of options.

Moreover, official data minimizes risks by providing precise and consistent information, allowing operators to build assurance and offer a transparent betting experience. When used effectively, official data enhances platform reliability, expands market opportunities, and improves user retention – ultimately driving higher revenue and profitability for operators.

DATA.BET’s Data Feed combines Odds Feed, Live Score Feed, and in-house Risk Management. How do these elements work together to create a seamless experience for operators and their users?

DATA.BET’s premium Odds Feed, Live Score Feed, and in-house Risk Management are all powered by official data from our partners. With a low latency of 50-200 milliseconds and official data sources, our feed delivers unmatched speed and reliability.

Operators benefit from extensive coverage of 30+ disciplines and dynamic markets, including Player Props and in-game events, while integrated Risk Management ensures balanced exposure and maximized profitability.

Our official data allows us to keep an open betting line twice as long as competitors. Also, the synergy between our highly qualified traders, who possess deep expertise in their disciplines, and the advanced mathematical models developed and regularly updated by our Data Science team enables us to deliver exceptional value to operators, enhancing their performance and profitability. For example, over the past year, our clients have experienced up to 90% GGR.

Your risk management system is an integral part of your product offering. What sets DATA.BET’s Risk Management apart from other solutions on the market?

DATA.BET’s Risk Management system distinguishes itself by combining the expertise of our dedicated in-house team with advanced automated tools, providing operators with risk mitigation and platform security.

Our team of experts thoroughly analyzes betting patterns, particularly those of potentially fraudulent players. With a deep understanding of behavioral tendencies and statistical insights, our specialists identify reliable and unreliable players, proactively anticipate possible issues, and vigilantly monitor for fraud. This data-driven approach enables them to define user profiles based on in-game actions, creating a nuanced view of player behavior that enhances risk assessment.

They also work closely with the Trading team, providing them with a broader, more detailed perspective on user activity. This collaboration is precious when suspicious actions are detected, as our team’s in-depth analysis helps evaluate groups of players, assess risks, and make informed decisions on appropriate next steps.

Given the rapid growth in the esports industry, what future trends do you foresee in how data-driven solutions will impact the betting market?

Firstly, as modern UI takes central stage in sportsbooks, platforms must offer advanced personalization options, letting operators adapt seamlessly to their branding and customer preferences. Our new Single Page Application (SPA) is designed to meet these evolving needs, with features that prioritize flexibility, speed, and a seamless user experience.

Secondly, we expect to see more features from traditional sports adapted and enhanced for the esports environment. This trend will bring proven engagement tactics into esports, tailored to its audiences’ specific dynamics and preferences. For instance, Bet Builder enables users to combine multiple markets into a single bet, offering a tailored and interactive experience that appeals to savvy bettors. Operators benefit through increased stake sizes, broader market utilization, and valuable data insights for tailored marketing efforts.

Furthermore, as there is still demand for casual, fast-bet options, betting solutions will incorporate features inspired by casino gaming, adapting them to esports’ individual tempo and appeal.

Lastly, what advice would you give operators looking to stay competitive by incorporating Esports data feeds and risk management systems?

Operators aiming to stay competitive should choose providers with a full range of offerings, including official data, strong trading teams, reliable data feeds, and versatile tools like Bet Builder, ensuring optimal profitability and player engagement.

Official data from trusted sources will be vital as it ensures accuracy, minimizes risks, and builds user confidence, which is crucial in the fast-paced, highly competitive esports market. Beyond speeding up processes, it enables operators to maximize profitability by offering more reliable options, keeping betting lines open longer, and reducing errors that can lead to financial losses.

Lastly, to succeed in esports, it’s essential to understand your audience’s behavior and stay informed about industry trends. Keep track of tournaments and invest in learning how to promote effectively. While implementing progressive features can enhance your platform, generating significant revenue from esports without a solid marketing strategy is challenging. Numerous examples exist where operators leverage marketing activities to promote major esports tournaments in their projects. It provides an additional boost to the events and drives substantial revenue.

Special thanks to Otto Bonning for expertly moderating the insightful panel “The Future of Esports: Opportunities and Challenges”.

The post The Power of Data in Esports Betting: An Exclusive with DATA.BET’s Head of Sales Otto Bonning appeared first on European Gaming Industry News.