Eastern Europe
Romania Q&A w/ Danielle Calafato, CCO at Gaming Corps
Can you give us an overview of your operations in Romania and how significant a market this is for you?
We’re now live in Romania with six customers so far, and there’s more in the pipeline. Romania has been a significant market for us due to the demographic of its players, who love non-traditional content.
In the early days it was a driving force for one of our key customers, which then helped us secure more agreements with casinos in the Romanian market. We’re now looking for further growth there by onboarding more casinos and developing more slots which will have themes that will resonate well with players in this market.
However, we won’t stop continuing to develop and being creative in the non-traditional space.
How would you assess the performance of your games in Romania so far? How have you tried to achieve cut-through in the Romanian market?
Mines content has done really well, leading to some branded content being released in that market. Slot content is also on the up, but we expect to achieve even better performances out of upcoming themes such as Super Hot Stacks, which are themes and game mechanics that will suit Romanian players.
One client has streamed a number of our games such as Plinko, which we believe to be the first game of its type in the Romanian market. We’ll ensure we continue developing in the non-traditional space for markets like Romania.
As a new presence in the industry with limited games, Romania has definitely been more significant for us than other markets, but there’s still lots of room for growth.
There was even a TV advertisement broadcast via one client, when our Mines content went live.
How do your games appeal to players in Romania specifically? Have you tailored your games for this market in any way?
Mines content has performed well, and we have had a couple of slot titles which have done ok.
We haven’t created market-specific content as we aren’t large-scale enough to do that yet. However, we are making sure we create new content that has themes that historically have resonated well with players in Romania. As mentioned earlier, we also believe our Plinko product was the first in this market, so we are innovating in the non-traditional space for sure.
How do you see the Romanian gaming market developing in the coming years?
For many years, Romania has been a market with a very traditional taste in games that has crossed over from land-based operations, hence the dominance of EGT, for example.
But what we have seen over the last few years is that more modern visuals and alternative game types have been slowly taking more and more market share. I believe that with the next generation of players not being as familiar with land-based products, we will see an even greater shift to our style of product.
Going forward, what are your main aims for the Romanian market?
We have had real success with our arcade games to date and our very close partnerships with key players in the market have seen the majority of the remaining operators want to work with us.
This has put us in a position where we now have distribution to most online players. As the quality of our slot content continues to improve, we really want to see this start to resonate and build a brand identity with the Romanian slot players, in the same way we have done with arcade games.
How important a role will the Romanian market play in Gaming Corps’ overall operations?
It is a very highly-regarded market and a lot of operators consider the bigger Romanian operators to be very valuable.
Seeing our content being pushed, while further developing close relationships with Romanian operators, will only drive our overall performance and should significantly increase the desire for our games across this part of Europe.
Deal adds Habanero’s slots and table games to Favbet.ro as the supplier targets further growth in CEE regulated markets.
Habanero has gone live with Favbet Romania, rolling out its slots and table games portfolio on the operator’s locally focused platform in Romania’s regulated online market.
Under the agreement, Favbet Romania players gain access to Habanero’s full catalogue. The companies positioned the launch as part of Habanero’s wider push to add regulated operator partners across Central and Eastern Europe.
Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Favbet Romania is a well-respected brand in Europe and exactly the kind of partner we look to work with as we deepen our presence in the market. Romania players have a strong appetite for our content and we are confident our games will resonate well with their audience.
“Romania is an important market for us, and going live with this operator is another strong step in our continued European expansion across high-growth regulated markets.”
Cristian Sapovici, Head of Casino, Favbet Romania, said: “The collaboration between Favbet Romania and Habanero has been strong from the very beginning, and this co-branded collaboration agreement marks an important step in strengthening our strategic partnership.
“Our shared objective is to deliver a more integrated gaming experience for players in Romania, supported by consistent visibility, dedicated campaigns, and a stronger presence of Habanero content within the Favbet.ro ecosystem.”
Habanero said it is now live in 22 European regulated markets, and counts operators including Entain, Sisal and Betway among its partners.
The post Habanero goes live on Favbet Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The Ukrainian gambling regulator, PlayCity, has rolled out a new digital complaints platform that’s intended to streamline how the public can report illegal gambling advertisements. The complaints form is now live in the “For Citizens” section of PlayCity’s website, giving Ukrainian citizens a direct channel to help monitor and curb illegal gambling advertising.
The system enables citizens to flag suspected violations across multiple formats, including social media, websites, television, radio, outdoor billboards and other public spaces. Users submitting a complaint must identify the platform type, provide a direct link to the advertisement and attach supporting evidence such as screenshots or video clips.
The system is designed to automatically archive submissions and capture ephemeral content like social media “stories” so regulators can review material even after it disappears. PlayCity staff will screen each complaint to assess whether the content breaches Ukraine’s advertising rules.
If violations are confirmed, the regulator can request removal of content from platforms such as Meta, Google, TikTok, YouTube, Viber and Twitch. PlayCity said it could also seek to block social media accounts that repeatedly share unlawful gambling promotions, fine responsible parties or escalate cases to law enforcement when identities cannot be verified.
The statutory fine for illegal gambling advertising stands at cca. €100,900.
The new enforcement framework stems from Law No.9526d, the same legislation that abolished the previous gambling regulator KRAIL.
The post Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Soft2Bet has launched Zinx in Romania, rolling out a new digital platform that combines online casino content and sports betting for local players.
Soft2Bet said Zinx was built with localisation in mind, with product design and marketing tailored to Romanian player preferences. The company positioned the brand around “safe, transparent play,” but did not share launch timing beyond the announcement or provide performance targets.
The platform includes a retention mechanic called MEGA Round, a prize-wheel feature integrated into Soft2Bet’s MEGA gamification engine. Soft2Bet said players can earn spins through deposits, with prizes awarded at random.
Yoel Zuckerberg, CPO at Soft2Bet, stated, “With Zinx, we are bringing an incredibly competitive and relevant digital product to Romania, perfectly balancing thrilling, electric gameplay with safe and transparent operations. Our powerful dragon mascot and the innovative MEGA Round gamification engine help define the Zinx experience across both casino and sports betting. We are confident Zinx will set a new benchmark for Romanian players seeking a modern, diverse and secure entertainment platform.”
Soft2Bet said the Romania launch supports its broader strategy of building localised iGaming brands that combine product features with targeted local marketing.
The post Soft2Bet launches Zinx iGaming and sportsbook brand in Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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