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Hipther Introduces Rite NRG and Darek Hiliński

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The #hipthers are delighted to introduce Darek Hiliński, Chief Growth Officer of our Right Energy Sponsors for the MARE BALTICUM Gaming & Tech Summit, Rite NRG!

Rite NRG is a Polish-Swedish IT consulting hub, where a close-knit assembly of under 70 experts integrate IT services, delivery consulting, and digital transformation. They foster an analytical approach to guiding businesses through the multifaceted digital realm.

Darek Hiliński is a seasoned Manager with extensive experience in the Technology sector. #Hipther had the pleasure to catch up with him in our previous sold-out Tech Event, the Prague Gaming & Tech Summit 2023 that took place in March, and we were thrilled to discover his contagious positive energy! In this interview, he will share more about himself and Rite NRG – the Right Energy Sponsor for MARE BALTICUM Gaming & Tech Summit!

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Hello Darek! Thank you for taking the time to catch up, it’s a great pleasure to speak with you again! Would you take a minute to introduce yourself to our readers in your own words, please?

Hey there! I’m Darek from Rite NRG, and yes, I’ve got the right energy (pun intended).
Technology has always been my playground, from my uni days in Sydney AU to my postgrad adventures in Coventry UK. When I’m not being a full-time super dad to my amazing daughter Roma, you can find me indulging in my passions for riding bikes, making music, surfing and testing my body’s resilience with fasting and icy dips. You know, just keeping things exciting!

 

What do you do as a Chief Growth Officer in Rite NRG? Beyond job descriptions, what do you consider to be the key points in your work? And what’s your main goal?

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I might wear the sales hat, but my true superpower lies in forging human bonds. It’s been my joyride, steering countless thrilling initiatives. Sure, life’s a rollercoaster, but nothing beats authentic relationships.
As we all race through today’s fast-paced market it’s crucial not to lose our grip on core values. So my main focus is on creating something amazing together whenever the time is #rite for both parties! My experience demonstrates that this is the #riteway; however, in the majority of cases, business is propelled by aggressive KPIs. Seizing the opportunity to elevate the human factor, to stand out and be remembered, is essential when the chance arises. That is why I’m really fascinated by the way you pave the ground to keep networking on such a high level during these tech events!

 

Going back to the big picture and introductions, please tell us more about Rite NRG, the company’s work and objectives.

This is yet another chapter of my life story because, let’s not sugarcoat it, RITE creates a rather unique environment in the IT world. Why? Find me another company that, along with steady organic growth (100% YoY), places such a strong emphasis on culture fit and understanding the values of their business partners. Working in such an environment means we often understand each other without speaking a word. And the best part? Our clients appreciate it, and they rarely drift away. Some do, but most return and value our consultative approach, openness, and unparalleled speed in action. What’s ahead? We’ll maintain our growth trajectory by attracting talents who truly resonate with Rite NRG’s vision for doing business 🙂

 

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What is it that differentiates Rite NRG from its competition? And how does your own work influence that?

That’s an excellent question I’ve touched on earlier. Essentially, we trust that the right attitude, paired with boundless energy and a thirst for self-betterment, creates a powerful blend that exceeds any “delivery” expectation. Sure, others might say the same, but do they deliver? We do! It takes extraordinary precision across the whole “supply chain” but the payoff is phenomenal. As I mentioned in a LinkedIn post, “We are the ones creating music… We perform for every occasion, yet not for every listener.” I’m entirely in tune with Rite NRG’s values, and our collective harmony makes any extra engine oil redundant. Perpetual motion? We’re not there yet… but give us a few years, and watch this space! :))

 

Tell us more about your work with iGaming and casino companies: your personal experience, the connection of Rite NRG with the sector. What other industries do you cover?

The gaming industry is always buzzing with excitement! We genuinely enjoy the experience and, most importantly, have a fantastic time working on it. Our skills and approach have taken us to the point where we’ve built an iGaming platform for one of Europe’s biggest providers and are now crafting another for the Asian market. Chances are you know these companies quite well 😛
As we cherish diversity, our passion extends also to medtech, fintech, blockchain, IoT, and banking. This is where Rite’s co-founders initially spread their wings and gained the solid experience that propelled the company forward. So yes, from that point onwards, our legacy has resonated more and more.
It’s no coincidence that Monika Szwed, holding a senior business analyst position at Rite, is joining the speakers’ panel in Riga, as I firmly believe that everything starts with a proper understanding and challenging of a client’s vision. Why do we have such faith in this approach? Many clients think that having just an idea and a team is enough, but a thorough business analysis breaks down potential problems into manageable pieces. And you know what? We apply this approach as the starting point for every industry in which we operate!

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Closing, how do you see the future in Tech, Gaming and Software Development? What’s more in demand right now in terms of skill set and services, and how do you think this could evolve?

Hmm, I believe AI will have a significant impact on how we, as consumers, perceive the final product and influence it as creators. I feel that the ongoing changes will make human interactions even more important, which I’m quite pleased about because the human factor is crucial, and its further evolution can only be beneficial. Regardless, I still think people will create products for other people, at least on a commercial level 🙂 . As for the competition between AI and humans from a consumer perspective, I believe AI will only further fuel our human creativity.

On a more down-to-earth note, my feeling is that the software development industry will need to become even more personalised and customer-focused in terms of both business ethics and the desire to be more natural in their approach. Rite has been aiming in this direction for quite a few years now!

Thank you so much for your time Darek, and for this opportunity for us and our readers to get to know you and Rite NRG better! We look forward to seeing you in Riga, on 16-17 May!

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The MARE BALTICUM Gaming & Tech Summit brings together top decision-makers and business influencers, C-level executives, compliance experts and government officials from a variety of industries: iGaming, eSports, Blockchain, Artificial Intelligence, Fintech, Virtual/Augmented/Mixed Reality, FashionTech, and more.

Rite NRG will play an important role in Hipther’s upcoming MARE BALTICUM Gaming & Tech Summit in Riga, on May 16-17: they are the event’s “Right Energy” Sponsors, and one of their executives, Monika Szwed, Senior Business Analyst at Rite NRG, will be speaking at the panel moderated by Astra Tikas, “Decentralizing the Future: Insights from Blockchain Business Analysts, Cryptocurrency Expertise and Blockchain Development”.

Get Your Tickets to Join Us at the MARE BALTICUM Gaming & Tech Summit!

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Conferences in Europe

Altenar Steps in as General Sponsor of EEGS 2025

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The prestigious Eastern European Gaming Summit (EEGS) is set to welcome Altenar, a prominent sports betting software provider, as a General Sponsor for its 2025 edition. Scheduled for 26th and 27th November at the IEC in Sofia, Bulgaria, this partnership exemplifies Altenar’s unwavering commitment to driving innovation and growth within the gaming and entertainment sectors. This long-standing collaboration has consistently generated mutual benefits and opportunities for both Altenar and the event, as well as for all participants involved.

Altenar continues to deliver top-tier solutions for licensed operators across the globe. From standalone sportsbook offerings to comprehensive turnkey solutions, Altenar combines proven reliability with tailored services to meet diverse client needs.

Since its inception in 2011, Altenar has powered hundreds of online sports betting platforms, while their self-service betting terminals and mobile applications adapt to the evolving demands of operators, leading to a rapidly expanding client portfolio in over 30 countries.

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Altenar’s involvement as a sponsor underscores their essential contribution to the overall success of the EEGS, emphasizing a collective dedication to excellence and advancement in the industry. This year’s event promises to be a critical platform for industry leaders, visionaries, and entrepreneurs to discover and discuss the latest trends in gaming, entertainment, and hospitality.

As the foremost conference in the region, the Eastern European Gaming Summit (EEGS) offers an engaging setting for industry pioneers to network, collaborate, and delve into the opportunities shaping the future of gaming and entertainment.

Align your company with this esteemed conference and take advantage of the insights and expertise shared at the event.

Check the available sponsorship options here.

The post Altenar Steps in as General Sponsor of EEGS 2025 appeared first on European Gaming Industry News.

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Conferences in Europe

Speaking the Player’s Language: Promatic Group’s Take on Game Localization in CEE

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The Prague Gaming & TECH Summit 2025 brought together some of the brightest minds in the iGaming and tech industries – and the conversation didn’t stop when the curtains closed. As this year’s General Sponsor through its Promatic Games brand, Promatic Group made a powerful impact on-stage and behind the scenes. In a dynamic keynote presentation titled “Localizing Slot Games: Does the Central European Player Need Localized Content?”, Maciej Makuszewski, iGaming Director, and Luka Oblak, Head of Product Design, explored how cultural nuances shape player engagement and game performance across regional markets.

Now, post-event, we caught up with Maciej Makuszewski to delve deeper into the topic of localization, player behavior, and what makes content truly resonate in Central and Eastern Europe.

 

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Maciej, your keynote at the Summit offered compelling insights into how culture and language affect game engagement. What do you believe is the biggest misconception about localization in the iGaming industry today?

It is that it is enough to hire a translator of a game to deliver localized content. This is not the end of the road – on the contrary – this is just the beginning. This may sound like saying the sun rises in the east, but I still would say there can be a lot more attention paid to giving games a local touch.

But coming back to translations, nowadays, even at this basic level, we can observe so many pitfalls and mistakes that could have been avoided if people really had the player at the core of their strategy. I guess we are past this time in history of globalization that unified products and content simply entered new markets with no tailoring whatsoever and there was demand for them, because there hadn’t been much of a choice of anything else. We’d like to see companies try harder when they enter new markets. I hope we will become one that actually gets the hyperlocalization just right.

 

You and Luka presented some standout cases on localized content. Could you share one example that truly surprised your team – either by outperforming expectations or revealing a cultural insight you hadn’t anticipated?

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I guess that would be the transformation of a simple fruit game launched as Red Hot Jackpot in Poland, into a rich animations theme game it became in Nigeria. The nigerian version of Red Hot Jackpot is called Naija Wheels and it is the exact the same math model and game logic as Red Hot Jackpot, but what makes it appealing to the local customers of slot halls in Nigeria is its hyperlocal theme. Naija Wheels is a funny story of things you see in Lagos traffic. So instead of a Cherry symbol you have a symbol of a police officer. Instead of a plum symbol, you have an okada driver from Lagos etc.

Very different game themes, same logics, same business effects – the game is a great performing slot in Poland and a superb hit in Nigeria.

 

In your view, what are the non-negotiables when designing localized slot content for Central and Eastern European markets? Are there elements developers often overlook?

There are so many local markets in the CEE that it is really hard to unify this. But in a nutshell – we know in our region, highly volatile fruit themed games are very popular. Having said that, it is not a surfire way to success. You may want to localize the content even further through cultural and humor references.

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The ROI of local-branded slots is often debated. Based on Promatic Group’s experience, when does it make strategic and commercial sense to invest in hyper-local content – and when is it better to focus on broader appeal?

It all depends why you do this and how you measure the ROI. If you measure a single game ROI this might be a trap. It will very much depend on the math model and features of the particular game. Apart from revenue stream, there are also costs to be considered. If we’re talking about a “game reskin” then certification will be something you can optimize and so on. There are numerous ways to tackle this issue. Sometimes you can come up with a hyper local game and just launch it somewhere else to test if it works, which will boost your revenue stream and the total ROI. All in all we are very happy with our local approach and we intend to stick to it.

 

Let’s talk about the future. With shifting player expectations and tech advancements like AI personalization, how do you see the localization strategy evolving over the next 2–3 years at Promatic Group?

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I would expect this hyperlocalization becomes a commodity in the industry. This will also require a lot of human factor so that it is done the right way. AI will speed things up, but I believe that the human touch will be key. We already have amazing tools, but using them the right way is what will make a great difference.

The post Speaking the Player’s Language: Promatic Group’s Take on Game Localization in CEE appeared first on European Gaming Industry News.

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Compliance Updates

Navigating Legal Frontiers: Nordic Legal’s Vision for the Finnish Gambling Market

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The Prague Gaming & TECH Summit 2025 brought together top experts across the iGaming and tech landscape, and Nordic Legal stood out as the event’s Scandinavian Legal Expertise Sponsor. A renowned legal advisory firm in the Nordic region, Nordic Legal continues to shape the future of gambling legislation and compliance in Europe.

In this post-event interview, we caught up with Pekka Ilmivalta, Head of the Finnish Office at Nordic Legal, to dive deeper into the firm’s insights on the upcoming Finnish gambling reform, the legal challenges it poses, and the opportunities it presents for operators preparing to enter the market.

 

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Finland is preparing to launch its regulated gambling sector in January 2026. As an expert with over 20 years of experience in the gambling industry, how do you view its draft legislation and the current state of the Finnish gambling market? 

Finns are used to gambling online, and the size of the market is close to 2 billion euros in GGR. As the market share of the national monopoly operator, Veikkaus, has declined to around 50 percent, nearly half of the gambling spending already takes place outside the Finnish regulation. Therefore, the gambling legislation reform is really needed.

The Government Proposal now being dealt with in the Finnish Parliament is generally a comprehensive and a good package. As the political parties are quite unanimous about the need for the reform, I expect the parliamentary discussion to concentrate on the balance between responsibility measures and the features making the market interesting enough for the operators to enter the regulated market. Especially marketing, use of affiliates and bonusing will, and should, be discussed.

I believe that the Parliament will approve the new legislation early next autumn and that the B2C license application process will be able to begin already in January next year.

 

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The Finnish legislative review council has raised concerns about potential increases in gambling harms under the new regulatory framework. What measures do you believe are necessary to mitigate these risks, and how could Finland balance market liberalization with responsible gambling practices?

Personally, I think that gambling harms must be taken seriously. However, as almost half of the Finnish gambling now happens outside the regulated market, I am convinced that succeeding in channelization is a crucial starting point to really mitigate gambling harms. Therefore, attractiveness of the market and measures against the black market are extremely important. Furthermore, self-exclusion and responsible gambling tools are, of course, needed for the players. Generally, I believe that AI assisted monitoring could and will have an important role in preventing harmful gambling in the future. To really work, responsible gambling tools need to be both pragmatic and relevant for each individual player.

 

Considering Finland’s upcoming gambling reform, what legal and operational challenges should gambling operators be prepared for, particularly regarding compliance and player protection? Which key trends do you see shaping the market’s future?

As it seems now that affiliates and welcome bonuses will be banned, operators will have to find other means to build their brand and acquire customers. Even though traditional marketing and sponsoring are widely acceptable, I would expect to see innovative solutions to stand out from the probable marketing avalanche during the first months after the market opening. Perhaps new kinds of sponsorships or retail activities? Or even enhanced player protection measures to gain a competitive edge?

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Overall, I would advise operators to start their market entry preparations early enough. The licensing procedure could take several (6 to 9) months. Also, adjusting to the local technical and player protection requirements might not happen overnight.

 

What insights could help Finland create a balanced and effective gambling market?

I believe that the new legislation will provide a good enough framework for a functional gambling market. However, based on experiences from Sweden and Denmark, I would point out two practical aspects crucial to making the new legislation effective: First, there needs to be collaboration between licensed operators and the new regulator. Dialogue and a mutual will to find solutions should be the common mindset. Secondly, the regulator hopefully has enough resources (tools, persons and persistence) to interfere with the black-market operations, which will evidently still exist also after the reform.

 

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Nordic Legal has extensive experience advising European governments on regulatory best practices. How can your firm assist operators looking to enter the Finnish market and navigate the evolving legal landscape?

With our deep knowledge of Finnish legislation, extensive experience from regulatory developments in other jurisdictions, and strong industry relationships, we are well-positioned to support operators and B2B suppliers entering the Finnish market. We can offer comprehensive guidance not only on compliance and licensing, but also on navigating strategic challenges, ensuring our clients are well-prepared for a dynamic and shifting legal landscape. Our proactive approach enables us to identify regulatory changes early and help clients stay ahead of industry developments.

 

The post Navigating Legal Frontiers: Nordic Legal’s Vision for the Finnish Gambling Market appeared first on European Gaming Industry News.

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