Canada
Reflecting on Evoplay’s LatAm success: Exclusive interview with Vladimir Malakchi, CCO
Award-winning heavyweight studio Evoplay has made a serious impact in LatAm in 2022 – with its smash-hit Penalty-Shootout quickly becoming one the continent’s fastest-growing games by popularity and engagement.
Our team at Gaming America took the chance to sit down with Evoplay’s legendary CCO, Vladimir Malakchi to talk through the studio’s 2022 success, new releases and plans for the LatAm region in the year ahead. Read on to find out more!
First off, congratulations to Evoplay on a fantastic 2022! For our readers, can you tell us a bit about your success over the last year and what that means for LatAm?
2022 became another outstanding and rewarding year for Evoplay, with so many goals achieved and milestones reached, thanks to our business strategy. We grabbed seven prestigious industry awards, again proving that we are moving towards being one of the most innovative studios in the industry.
Looking at our work – the task of creating top-tier iGaming content and delivering it worldwide was performed at the highest level. We released forty-six new titles, the biggest hit being a World Cup-inspired football package that helped Evoplay’s stats skyrocket. One of our games, Penalty Shoot-out, gained significant popularity in the LatAm market, which comes as no surprise, as we developed it with football fans in mind!
Looking back, I can’t but mention that 2022 is also marked by a line of fruitful partnerships with top-notch iGaming providers. We established deals with companies operating in the Italian, Irish, Romanian, Croatian, and, of course, LatAm markets, as well as obtained the opportunity to work with the markets under the MGA jurisdiction.
Given that football is so popular in South America, how much are you looking to develop your games with a sporting slant?
We have done thorough research and analysis to study the LatAm iGaming audience and its preferences and cater to its exact needs. It’s no secret that sports are prevalent among LatAm residents, with football being their greatest passion. The region’s betting GGR is over $1.3 billion, which is forecasted for continuous growth. Sports betting constitutes 75% of sportsbooks’ GGR, which reflects strong demand for such content.
Our football package, consisting of 3 titles, Penalty Shoot-out, Football Bet, and Penalty Series, is a product to cover a broad audience of LatAm players, from sports bettors and football fans, to iGamers seeking fresh, sports-based games. This collection is a perfect mix of casino and betting entertainment, and we definitely have more football-themed products on our roadmap.
With Argentina proving to be the World Cup champions, how much increased traffic did you see over the World Cup, and were you impressed with the numbers?
We were impressed with the figures before, during and after the World Cup. You could say that it became a true goalscorer in our business metrics! During the World Cup, for the football package, we saw impressive growth in our key metrics. In particular, Penalty Shoot-out and Penalty Series showed a considerable spike in Bet Sum, GGR, User and Round Count – up to 600%! These results demonstrated the special atmosphere of football celebration a sporting tournament creates, and iGaming providers should be on the ball with their products and their marketing.
Looking to player preferences – what’s your take on what LatAm players are looking for right now, and how is Evoplay looking to cater to this demand?
LatAm is a very diversified region, however, an active interest in football is a common feature for its audience. Evoplay is ready to supply it with the gaming experience they search for. We studied the nature of sports betting, segregated its key elements and implemented them in our titles, giving players the same excitement, but with a casino twist. As a result, they are not bound to football fixtures and can enjoy the same pastime within reach of their smartphones.
Aside from that, we have an assortment of other titles in our gaming portfolio that will perfectly match LatAm players’ interests. Evoplay produces many games with a LatAm flair, such as the Mexico-inspired Rueda De Chile or Hot Rio Nights with its Brazilian carnival theme. Our research proves that the LatAm audience prefers dynamic and action-packed games, which aligns with our product vision. There is more in the pipeline, as we have some interesting titles in the making!
Looking ahead to 2023, we bet you’ve got plenty of exciting things in store to wow players! Can you give us a hint as to your plans?
Evoplay will continue rocking the iGaming industry with innovative games and solutions. Rest assured, we have much in our product pipeline and business strategy to make 2023 a year to remember. Our mission is to revolutionise traditional iGaming and bring a fresh perspective to its products, offering more gamification and fun. On top of that, we see our global reach considerably growing this year, including enhancing our presence in the LatAm market with even more new partnerships established.
Last but not least, what’s your take on the development of mobile on the continent, and how much are we seeing enhancements in data capacity and smartphone playability?
Without a doubt, the level of mobile penetration in LatAm is growing, which holds a lot of potential for developers and providers, with 75% of subscribers using a smartphone to engage with a product. I am more than confident this trend will continue and build momentum for smartphone playability.
We have always been focused on mobile iGaming, with our in-house game engine, Spinential, being an excellent solution, accelerating loading speed by up to 10x and saving digital storage space. It makes our games accessible to players on a wide range of devices, regardless of their technical specifications and the quality of their internet connection.
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Canada
Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack
Great Canadian Entertainment and a consortium group of certain communities from the Ts’elxwéyeqw Tribe, through an entity affiliated with Ts’elxwéyeqw Tribe Management Ltd. (the “Ts’elxwéyeqw Group”), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the Ts’elxwéyeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.
The Ts’elxwéyeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the Ts’elxwéyeqw Group.
Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwack’s top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.
The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the Ts’elxwéyeqw Group for a period following closing.
“This purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. It’s a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,” said Chief David Jimmie, Chief of Squiala First Nation and President of Ts’elxwéyeqw Tribe Management Ltd.
“We are very excited to have entered into this agreement with the Ts’elxwéyeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the Ts’elxwéyeqw Group’s stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the Ts’elxwéyeqw Group team during the transition period,” said Matt Anfinson, CEO of Great Canadian Entertainment.
McCarthy Tétrault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the Ts’elxwéyeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.
The post Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.
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The Canadian iGaming market has evolved from an emerging opportunity into one of the most competitive and innovative digital gaming arenas worldwide. Ontario’s regulated framework has paved the way for rapid expansion, attracting established international operators alongside ambitious newcomers that are carving out share through brand differentiation and data-driven acquisition.
Methodology: How Growth Was Measured
To understand which casino brands are gaining momentum and why, the award-winning Mr. Gamble Casino Trends Meter—a proprietary performance index powered by Semrush, Ahrefs, in-house click tracking, market benchmarks, and predictive analytics—analyzed year-over-year (YoY) performance from January–June 2024 versus January–June 2025. The results point to a vibrant, fiercely competitive landscape where execution, trust, and experience are the real drivers of sustained growth.
Brands Showing Standout Growth in 2025
Strong outperformance highlights different paths to scale
Wild Tokyo posted an extraordinary +134% YoY, showing how bold branding, a distinctive identity, and targeted acquisition can resonate with players seeking unique experiences. Clean yet edgy design, paired with robust SEO execution and engagement programs, helped the brand cut through a crowded market.
LuckyDays delivered +110% YoY by striking a balance between simplicity and substance. A minimalistic UX, a vast game library, and strong affiliate relationships have positioned it as a trusted destination for Canadian players.
BetVictor, a legacy operator with deep roots, recorded +107% YoY. Its evolution from traditional bookmaker to diversified iGaming powerhouse underscores how credibility and adaptability can translate into modern growth.
Agile mid-tier brands are also accelerating: SlotsMagic at +94% and Betibet at +88% demonstrate how focused SEO, analytics-led decision making, and smart promotional strategy can punch above weight.
Crypto-forward momentum and broader market depth
The joint rise of BetFury and SmokAce—both at +74%—signals growing acceptance of crypto and blockchain-based gaming among Canadian users, driven by transparency, fast payments, and a tech-forward ethos.
Meanwhile, Paripesa, Mond, and ComeOn maintained robust double-digit YoY growth, underscoring the market’s depth and diversity beyond a handful of headline names.
Market Maturity: Compliance, Trust, and UX Win
As more provinces explore regulated frameworks modeled on Ontario, competition is intensifying. The brands pulling ahead are those investing in compliance, transparency, and player satisfaction—prioritizing product quality and retention over short-term promotions.
“Players are becoming more selective, more informed, and more focused on trust,” says Paul Puolakka, CMO at Mr. Gamble. “We’re seeing a clear shift toward quality brands that prioritize experience, safety, and innovation—the ones achieving real, sustained growth.”
Puolakka adds: “Data doesn’t just tell us who’s growing—it shows us why. The operators succeeding in Canada are those that deeply understand their audience, use insights effectively, and build long-term value instead of chasing short-term hype.”
Trends Shaping the Next Phase of iGaming in Canada
- Branding + data-led acquisition let emerging brands challenge incumbents more effectively than ever.
- Crypto-friendly casinos are moving from niche to mainstream consideration for Canadian users.
- SEO, content strategy, and affiliate partnerships remain reliable, capital-efficient growth levers.
- Compliance, transparency, and UX are central to sustainable market share gains.
Looking Ahead
The fastest-growing casino brands capture more than impressive statistics—they reflect a market in transformation. With Wild Tokyo setting creative benchmarks and veterans like BetVictor and ComeOn proving that brand equity still matters, Canada’s iGaming sector is entering a phase defined by intelligent growth, regulatory maturity, and player empowerment.
As the industry continues to evolve, the Mr. Gamble Casino Trends Meter remains a useful compass for players, affiliates, and operators navigating this fast-changing landscape.
The post Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market appeared first on European Gaming Industry News.
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Ezugi, an innovative live dealer casino supplier known for pushing the boundaries of live gaming, retention, and distribution solutions, is proud to announce a new partnership with PokerStars, the world’s largest online poker site.
Through this partnership, PokerStars’ players in the UK and Ontario will gain access to Ezugi’s standout portfolio, including Revolution Roulette, Ultimate Roulette, Unlimited Blackjack and Lucky 7 online casino games.
PokerStars, launched in 2001, is one of the world’s leading online poker and casino brands and operates as part of Flutter Entertainment. It has grown to become the largest poker site globally, offering the widest selection of online games and hosting prestigious live tournaments.
Formed in 2012, Ezugi is a global live casino provider with a focus on meeting operator and player needs with best-of-breed localised content. The Ezugi games portfolio includes a wide range of live dealer games, many of which are unique. Ezugi became part of Evolution in 2018 and continues to build on its reputation for providing unique and innovative games and solutions for online casino and retail betting shop operators.
Gilad Ben-Ami, Chief Executive Officer at Ezugi, said: “PokerStars’ players already enjoy a wide range of live casino and online slot games from Evolution brands such as Evolution, NetEnt, Red Tiger and Big Time Gaming. Now Ezugi is delighted and honoured to add even more choice for PokerStars’ players with our own innovative games.”
Ben-Ami continued: “The release of Ezugi games to PokerStars clearly demonstrates the rich variety and innovative features of the Ezugi games portfolio. Ultimate Roulette is a unique multiplier Roulette that blends circus-themed fun and TV game show excitement; Revolution Roulette puts a unique spin on classic Roulette by adding special multiplier pockets to the wheel; Unlimited Blackjack allows an unlimited number of players to play at the table, while also featuring Auto-Split functionality and a choice of four side bets – Perfect Pairs, 21+3, Perfect 11 and Ten20; and Lucky 7 is a very popular game with its origins in the Indian subcontinent – a fast-paced, simple and exciting Hi-Lo card game.”
Ben-Ami concluded: “We are confident that PokerStars’ players will love playing these games and we look forward to adding more Ezugi titles for them in the future.”
The post Ezugi partners with PokerStars to further extend live casino game choice for players appeared first on European Gaming Industry News.
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