Interviews
European Gaming Streamers Roundtable
Participants
Michael Pedersen, CCO at Livespins
Will Barnes, Owner at Hideous Slots
Bryan Upton, Founder at Lucksome
David Mann, Chief Commercial Officer at Swintt
There is no question that online slot streaming is enjoying a meteoric rise in popularity? What are you doing to leverage the potential it provides?
Michael Pedersen, CCO at Livespins
We have launched an entire company with the sole purpose of leveraging the meteoric rise of online slot streaming, Livespins. For a long time, people have been asking if online casino can be social, but you only have to look to Twitch to see that it absolutely can be. To date, there have been more than 280 million hours of streaming footage consumed in the slots category and the chat is on fire. With the hypothesis well and truly proved, we launched Livespins to take this a step further by allowing players to get in on the action by betting behind the streamer and to also offer operators and developers a reputable, compliant platform via which they too can capitalise on the popularity of streaming. We really are going all-in on this as, ultimately, we believe that it is the future of online casino.
Will Barnes, Owner at Hideous Slots
Hideous Slots was always meant to be about community, and the live streams themselves are really at the core of audience engagement. I consider that streaming and video promotion has already overtaken traditional methods of content discovery amongst key demographics. For me, this means using online streaming to achieve the things that would previously have been achieved elsewhere – for example, remembering to lead viewers to your website through streams, comments and Live Chat has now become just as important as traditional SEO. Working with game providers is becoming more common for streamers – as you’ve said, online slot streaming is massively on the rise, and streamers are now proving to be one of the most direct tools in marketing. But we still need to maintain our integrity and the trust of the audience – so commentary on specific products must always fair and balanced.
Bryan Upton, Founder at Lucksome
Not enough would be the honest answer. We are a small and new studio going through a normal start-up process of improvement, scaling and hitting our rhythm. I would say that we are building Slots that the streaming community would have an affinity for. Voodoo Temple, our latest slot has a lot of punch and enough big wins behind it in the first week of launch to have proven that. This is a starting point at least. Now, for us it’s about getting our games and brand in front of the streamers around the world and letting them do what they do best – play and entertain. We are just starting to push in this direction and learning how this part of the industry is working. With this meteoric rise, has come a premium for streamers’ time, and that is something smaller studios like Lucksome would need to understand in terms of return before taking that cost on. Is there some solid data on this to prove the business case? It would be great to be able to have those discussions, and how to help the younger, innovative studios into the limelight.
David Mann, Chief Commercial Officer at Swintt
I agree that the popularity of slot streaming is increasing every month. And for us, as a slot supplier, it is very important that the streaming community knows about our game releases so they can share our latest titles with their followers. A good relationship with the streamers that share the same culture and beliefs as the studio is key as this ensures they are aware of new games coming to the market. However, it is also important to release games that are liked by the community that follows the streamers, because ultimately big wins are what are people interested in. So high volatility games with high max wins should definitely be a part of the portfolio of anyone who wants to succeed in gaining visibility for their games among streamers and their audiences.
We are seeing some studios build out their own teams of streamers. What are the pros and cons of doing this?
Michael Pedersen, CCO at Livespins
I am a great believer in knowing what you are good at and making that your focus. Game studios are great at developing engaging and entertaining slots and that is where they should deploy their resources. They can then partner with streamers or platforms such as Livespins and get in on the action that way. Of course, this means that streamers and streaming platforms need to be driving progress.
The way I see it, live streaming consists of two parts – the technical and the human. Over time, everyone will nail the technology but because there is such a reliance on the human element this is where the real difference will be made. That is why at Livespins we provide our streamers with access to coaches, props, themes, etc and this is something that studios will struggle to do while also ensuring their games continue to top the charts.
Will Barnes, Owner at Hideous Slots
I think the biggest advantage of building your own team is that you’re going to have complete control over the content. Ultimately the engagement will always be with the individuals on screen and I think this might be difficult to manage if things become successful. The danger will always be that people are tuning in for the influencer and not the brand itself. An associated issue is that social media success often involves interaction across platforms and this can be a 24/7 job. Motivating a team to make personalised social media posts, and to be passionate about your product would be a challenge – especially when competing against streamers who are offering this with ease. To really enjoy success, you need to find someone who is not just passionate about entertaining, but also passionate about engaging with the audience, and passionate about the gambling!
Bryan Upton, Founder at Lucksome
The pros are pretty obvious, if you set up something well, you gain influence and the exposure of your games, which all studios, big and small need and want. It would also create a stream of solid and direct feedback on a segment of the market to allow you to hone your product even more. The cons, personally I think the truly GREAT streamers are not just the ones that are fun to watch but are also authentic and independent. Meaning they play everyone’s games, they play the games they love, the games their audience love. Asking them to play a game they don’t like falls flat on the stream and the watchers feel it. If you have your own streamer set up, you need to make sure what you’re producing in terms of content is spot on for the community you are serving and your streamers really need play other competitor games as well – otherwise you’ll lose the audience. I guess another con is scale. You’ll need a lot of people to tackle those important local markets, Italy, German speaking, Spanish etc etc. In the same way as a provide you try to push your games all over the world, you would want your reach and influence to match. I would say that is out of reach for smaller studios and a different business to that of running a game studio. I think it would be great to see some stronger relationships between streamers and suppliers to produce some great original content and experiences – so there is something to be had there.
David Mann, Chief Commercial Officer at Swintt
I believe studios that build a team of their own streamers lose the legitimacy and trust of the viewers because it is very probable that in-house streamers will not criticise the studios’ games even if they are not up to standard. However, by having your own team of streamers, you a studio can ensure that all of their games are played and see the light of the streaming community. So, there are pros and cons to both, but if studios want to engage and entertain players in an authentic way it is important for streamers to remain independent.
Just how difficult is it to launch streaming channels and build sizable audiences? What are the key challenges faced and how can they be overcome?
Michael Pedersen, CCO at Livespins
Livespins is a very different beast. We are not an affiliate streamer and we do not depend on building large audiences and a loyal community of fans. This is because we integrate directly with an online casino operator and engage with their existing player base. For affiliate streamers, it is insanely difficult to launch a channel and build a sizeable following, and then also convert that following into paying players at partner online casino brands. That is why Livespins is so innovative – it allows operators to capitalise on the popularity of streaming by offering it to their players and by also letting them bet behind the action taking place across the reels.
Will Barnes, Owner at Hideous Slots
Launching a channel comes with a number of challenges, and the most significant challenge is building an audience. Often, finding those first 20-30 viewers comes quite easily – friends, friends of friends, or those who enjoy the high level of engagement that a smaller stream can provide. Again, once you surpass 150-200 viewers, growth is more consistent, as your content is pushed out by YouTube and Twitch organically. But between 30-150 viewers is a real struggle, and I think the quickest way to overcome this hurdle is to try and offer something a bit different, and to keep trying. Keep showing up, keep offering somewhere for people to join together, and hope that eventually these numbers continue to grow. There’s no shortcut to building huge numbers – it’s about being authentic, and if you have something interesting or unique enough, eventually it will pay off.
Bryan Upton, Founder at Lucksome
We are seeing this continued trend in European markets of high volatility game play – but we have hit the ceiling in terms of how much we can push this, factors from high exposure to the Operators and squeezing of margins with very harsh, high risk math profiles are, in my opinion, creating the beginnings of player fatigue and burnout and reticence from the industry. I feel player tastes are settling into a happy medium between the extremes that our industry tends to have an affinity with, with is a good thing. From our side, we continuously have to avoided falling into the noise of all the other game releases, and having something to talk about directly to players and through influencers I think is key. We pride ourselves on being more transparent on the games we’re producing and how they work, as we think it is key to attracting the right players to your games. We keep an eye on new trends in and outside our industry and how we can utilise or jump on them to make better gaming experiences, which is our life blood, as is as adjusting our design processes looking at the new generation of players out there.
David Mann, Chief Commercial Officer at Swintt
This is definitely not the easiest task. You need to be trustworthy, entertaining and stream on a regular basis to gain a sizable audience. But trust is really key here. Viewers follow streamers to see their reactions so during a stream they need to interact with the audience and react to the important moments when they play. Streamers are also trying to help to change the perception of gaming, so it is important to set the key goals when launching a streaming channel. I see it being of huge importance to be a legit streamer and to stay away from adopting the practices of so-called fake streamers.
What tactics are you using to drive growth? Are audience demands changing? If so, how? And what impact is this having on streams?
Michael Pedersen, CCO at Livespins
Because we are coming at live streaming from a B2B perspective, we are driving growth by integrating with more operators and partnering with more slot providers. Audience demands are changing – no longer are players happy sitting at home just spinning the reels. They want to engage and interact with streamers and other players, and they also want to be involved in a more direct way and that is why we offer the option to bet behind.
The quality of streams is going to have to improve, and that is why we offer our streamers coaching and the tools they need to create entertaining environments. I think we will also see players demand more transparency from streamers and ultimately concerns about responsible marketing and safe gambling will probably lead to regulatory oversight. Of course, this is something that has already been built into the Livespins platform.
Will Barnes, Owner at Hideous Slots
As I’ve said previously, I always try to put a unique spin on any content I produce, which in itself can be difficult when working within a niche category. I recognise that a commonality amongst successful influencers is to share as much as possibly – and so I endeavour to put myself out there, engaging with social media at every opportunity. Over time, the audience changes. You bring in new viewers, and you begin to notice some of the older ones drop off – this is natural, but as a result of a changing audience, sometimes we have to move along with content too. Some months our viewers primarily want to see bonus buys, and at another time there may be a demand in the chat for an exciting new release. What endures is the desire to have a say in the content – taking requests from the chat, so we keep this at all times. There’s no denying this has a huge impact on streams – our bonus hunt streams receive the most engagement, especially in terms of live viewers when we open the bonuses we have saved. Often it’s about weighing up what gets the most viewers against the cost of producing the content, and keeping the majority of viewers happy with the decisions made.
David Mann, Chief Commercial Officer at Swintt
To have your game streamed by popular streamers introduces the game to a much wider audience and can bring potential players, therefore we like to team up with the streamers and run promotions together to reward the players for trying out our games. We believe that by doing this it’s fun for the players, streamers, and ourselves as well. The audience loves to see huge wins but at the same time, it is important to keep bets within a realistic range so the streamer can show their followers that they can hit nice multipliers with affordable bets.
Where is slot streaming ultimately headed? And what role will you/your organisation play in pushing the sector towards its ultimate destination?
Michael Pedersen, CCO at Livespins
I touched on it in the last question, but I believe that affiliate slot streamers are heading into troubled waters. It is only a matter of time before regulators, operators and providers in regulated markets and even Twitch distance themselves from some of the more unsustainable practices that we are unfortunately seeing many affiliates adopt today.
For example, many have their gameplay sponsored in some way, but do not always disclose this to their viewers, essentially misleading their community into thinking their often-lavish lifestyle can be afforded due to gambling winnings, which is not the case.
As affiliate streamers have their income strongly correlated with the size of their community, unfortunately, we often see practices like view botting, very large bet amounts and extreme studio behaviour, often engineered to create virality and subsequently, increase their following.
Again, this is where Livespins comes in. We really do not like what we are seeing right now with affiliate streamers on Twitch, and we do not think that it is a sustainable platform or practice in the long term. Of course, the appetite for streaming content is only going to intensify. Livespins is an alternative to this; it is regulated, and all of the streaming and betting is taking place inside a licensed entity. We are also leaving unsustainably large bet amounts behind.
Ultimately, the experience that we offer means that we don’t need to wager irresponsibly to create viral videos that engage audiences and allow us to monetise.
Will Barnes, Owner at Hideous Slots
As time goes on and streaming continues to build in popularity, I think we will only see growth and diversification within video promotion. Even outside of slot streaming, influencers are leading the charge in marketing. Long gone are the days of radio or television advertising driving the majority of sales – nowadays, the endorsement by a trustworthy influencer, can make a real difference. What’s most interesting about this is that for a person to earn that position of trust, they just have to be well known, even if no one is quite sure why they’re well known. I believe slot streaming will go in the same direction.
I think we all play a part in this by continuing to build the streaming community, but on a personal level I’d like to play a role in showing viewers that yes, I advertise a product, and yes I am an ‘influencer’, but I take that position of trust seriously. I want my viewers to know that whether they’ve watched me for a week or for three years, I stand by the things that I say, the content I produce, and the products that I advertise, and I think it’s important that anyone involved in the streaming community shares this goal. Streaming will continue to drive marketing, and it’s up to those of us currently involved to decide how we are viewed in this time.
Bryan Upton, Founder at Lucksome
It’s headed to a more interactive experience with the audience becoming more involved with the stream. New platforms will emerge that will add tools to allow this form of gambling interaction and socialisation. We are a fast-growing industry that is mainstreaming, and now, therefore, I believe can support this level of community that perhaps before would not have been impossible. We hope to be a content partner in this, supplying a core part of the experience, but also meaning that we are aware will may need to look at how to adapt our games design in this direction in the future. Until then we will watch, learn and see where we can add value in what we do best, games.
David Mann, Chief Commercial Officer at Swintt
In my opinion, streaming is undoubtably a very important part of the gaming industry and its future and it will only grow over the coming months and years. I hope that we will see an increase in legit and trustworthy streamers who will help to improve the perception of slots and gaming. Our plan is to release more games that will be liked by the streaming community and to cooperate with the streamers who we believe run their business in the right way.
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Black Cow Technology
Inside Black Cow’s Decision To Go All In On Multiplayer
Reading Time: 3 minutes
Black Cow Technology Founder and CEO, Max Francis, on why the company has shifted focus from software development to game development, and why he believes multiplayer is the future of online gambling entertainment
Black Cow has just announced its transition into a multiplayer content provider. What made you refocus the business in such a way?
We truly believe that multiplayer is the future of online gambling entertainment, and with our own technology capable of building next-gen multiplayer experiences, we wanted to transition into a content-led business and release some innovative games of our own. Our Multiplayer RGS is especially powerful, allowing operators and suppliers to bring multiplayer gameplay to any game format, even including non-gambling events. Black Cow’s robust, reliable and highly flexible technology is already used by some of the biggest organisations in the industry, including the likes of DraftKings and Light & Wonder. The shift into creating our own multiplayer content enables us to build on our successful Remote Game Server (RGS) and Jackpot Server technology to create first-of-its kind games offering unique player experiences via our Multiplayer RGS platform.
Tell us more about your Multiplayer RGS and its capabilities. What sets it apart from similar solutions in the market?
Our Multiplayer RGS has been several years in the making and is already live with Light & Wonder. Our Multiplayer RGS can be used to create multiplayer experiences across anything from slots and table games to crash, plinko, lottery, live dealer and bingo. Games can be player-cooperative or player versus player. The system’s capabilities are really only limited by the imagination of the people using it, and that’s why we’re so excited to be moving into the realm of game development so that we can push its limits to disrupt online casino lobbies with Black Cow content.
Taking a business in a new direction is a significant undertaking, not without its risks. How have you approached this transition?
It was clear to me that we had the technology to create multiplayer content, but not necessarily the experience to date, and that’s why we’ve been making strategic hires. This year we have promoted Paul Jefferson to the role of Chief Technical Officer and we have welcomed two more big-hitters to the business – Ernie Lafky as Chief Product Officer and Shelley Hannah as Chief Operations Officer. Ernie is taking the lead when it comes to what our games will look like and how we combine key elements like multiplayer, gamification and social interaction. Shelley is managing the operational aspects of our transition to a hosted product-first model. In terms of mitigating the risk, it comes down to the deep rooted confidence we have in our technology and our fantastic team, plus our belief that players are seeking social multiplayer entertainment.
Why do you have such a firm belief that multiplayer content is the future? And to what extent will it dominate online casino game lobbies?
It’s not the future, it’s the now. You just have to look at the experiences offered by other online entertainment options to see that they are becoming increasingly multiplayer and social. From dating to streaming, social media to mobile gaming, consumers want to engage with products and experiences that can be enjoyed with others. But online casino and sports betting sit at odds with this as they have been, and remain, mostly solitary experiences. We have started to see a bit of a shift away from this, first with live casino and then the rise of the crash game format. But this is just the start of what multiplayer online gambling entertainment can look like, and at Black Cow we have the vision, people and technology to really spearhead the multiplayer movement and be a true leader in the space.
As for the degree to which multiplayer content will dominate online casino and sportsbook lobbies, I think it has the potential to be significant but there will always be players that want to engage with more traditional games, products and experiences, so it will be down to each operator as to how they promote multiplayer games. Naturally, this approach will differ from brand to brand based on their specific player-base.
What can we expect from Black Cow now that your transition into a multiplayer game developer is well underway?
Paul, Ernie, Shelley and the team are working hard on our initial product roadmap, including the first run of games that will leave our production line. This is a really exciting moment for me and the whole team, as it will bring our vision to life and set the blueprint for what our multiplayer games will look like moving forward. It goes without saying that our multiplayer games will embody the core values we have built Black Cow on – reliability, flexibility and robustness. This is a big change for Black Cow, and change does bring challenges. But we are all aligned and excited by the new direction. Success is never guaranteed, but we are walking into the next chapter of the Black Cow story confident that it will be our best yet.
The post Inside Black Cow’s Decision To Go All In On Multiplayer appeared first on European Gaming Industry News.
Interviews
Scaling With Purpose: RedCore’s Tech Vision Explained
Reading Time: 7 minutes
At SiGMA Central Europe in Rome, European Gaming Media sat down with Yevhenii Yankovyi, Vice President of Technology and Deputy CTO at RedCore, for a deep look into what truly powers RedCore’s large-scale engineering operations.
RedCore is known for innovating at enterprise level, yet moving with the agility of a fast-growing tech company. In this conversation, Yevhenii breaks down how the organization manages that balance: how engineering teams maintain both speed and reliability, how automation empowers creativity, and why culture must remain a daily practice rather than a one-time achievement.
Can you introduce yourself and RedCore’s approach to engineering at scale?
Sure. My name is Yevhenii, I’m the Vice President of Technology at RedCore and Deputy CTO. RedCore is a large company with many products and projects, so everything we do operates at a significant scale. And when people hear “enterprise-level engineering,” the usual assumption is that scale automatically means slowness: slow decision-making, slow implementation, slow testing, slow time to market.
That’s the mindset we challenge. We don’t believe speed and stability are opposites. In our experience, at this level of complexity, the two actually reinforce each other. When you build the right processes, the right technical foundations, and the right organizational structure, speed becomes a natural result of stability – not something that contradicts it.
We plan for scaling from day one. For us, that’s a fundamental requirement. We build products with the expectation that they will grow, and growth means scale. So we design with that in mind from the very first line of architecture.
But that doesn’t mean disappearing for six or ten months to design the “perfect” system. That’s the common mistake people make when they hear “design for scale.” Our approach is different: we keep the long-term vision in mind, but we move fast, iterate, and make sure the product can evolve without slowing the team down. Stability and speed working together – that’s the engineering culture we build at RedCore.
How does RedCore balance speed and stability in daily engineering?
I will explain this with a simple metaphor: think about a car. Everyone talks about acceleration and top speed, but none of that matters if you can’t take a corner. Speed alone is not the winning formula – you also need control.
That’s exactly how we look at engineering at RedCore. We want to accelerate, make decisions quickly, and develop fast. But we also need the ability to slow down at the right moment, change direction, and stay agile. Balancing speed with stability is the only way to move at scale.
There are many layers to this – it’s a topic I could talk about for days – but in a nutshell:
at a big scale, you must have strong standards, clear policies, and a high level of automation. We rely heavily on automation: infrastructure as code, CI/CD pipelines, automated testing, and all the tools that remove repetitive, routine work from engineers’ daily lives. When the routine disappears, people can focus on what humans actually do best: creativity, problem-solving, and innovation.
However, automation doesn’t build the software for you. It creates a safety net. It catches mistakes, guards quality, and supports engineers when their creativity pushes boundaries. In other words: tools give freedom, and also protect that freedom.
And of course, this includes AI and many other modern tools. We use whatever helps us keep the balance: give people space to think, create, and experiment, while ensuring the system stays stable, predictable, and high-quality.
How does RedCore’s management keep teams aligned yet fast?
First of all, we provide clear goals. As I mentioned earlier, we always design for scale from day zero – but you can only do that if you know exactly what you’re building, for whom, and why. We have a very strong business team that understands the market and what needs to be delivered. The technology team works side by side with them, reinforcing them.
Once the goals are clear, we begin small. If you try to build a huge system from the beginning and get it wrong, you create a nightmare: something no one can support, change, or grow. Complexity grows exponentially, and humans don’t think exponentially; we think linearly. That’s where companies often get lost.
So we avoid that by validating early and validating often. We start with small steps, keep a close eye on every direction we take, and confirm that what we’re building is truly needed by the market. When we see that the direction is right, then we scale – and by that point, the foundation is already in place. It’s like preparing a launchpad so that when the time comes, the team can accelerate immediately.
We build block by block and work in iterations. We take a small team – one, two, maybe three people – and let them experiment for a week. We test the idea fast, get quick feedback, and bring it to the business side: “Do you like it?” If the answer is yes, then we continue, still following all the proper engineering practices before anything goes into production.
This constant loop between business and technology keeps everyone aligned. We give feedback, we receive feedback, and we move together. That’s how we stay both fast and coordinated, always ready to scale when the direction is confirmed.
How does automation empower engineers without slowing them down?
When we talk about automation, we’re really talking about optimization at scale. It doesn’t make sense to over-engineer small things, but at the scale we operate, the cost efficiency and speed gains are enormous. And people often assume that big systems and automation automatically slow everything down. For us, it’s the opposite.
The tools we introduce are not meant to tie engineers’ hands with bureaucracy. We don’t force strict guidelines or heavy processes that kill creativity. Our tools exist to help: to prevent mistakes, to collect feedback quickly, and to give teams the shortest possible path from idea to validation.
Here’s a simple example: we start experimenting with a small feature. We build a tiny prototype to see if the idea works. If it’s promising, the next step is testing, pipelines, deployment – all the things that normally take time. In many companies, engineers would try to do all of this manually because “building the tools will take too long.” But with us, the tools are already there. The infrastructure, the CI/CD, the automation – everything is ready to use. Our engineers are essentially customers of this internal platform that supports fast, safe delivery.
We have many different teams that have different great ideas. If one team tries something new and it works better, great – we learn from it. If another team has a different approach because of product specifics or release schedules, that’s fine too. We give freedom to the teams to work, share their experiences, and then scale.
Of course, there are non-negotiables. When it comes to security and data privacy there is zero tolerance. These are areas where strict rules are absolutely necessary. I always tell the security people: everyone should be a little afraid of you, because these things must be perfect. But outside those critical areas, we don’t impose rules that slow teams down. We experiment, gather feedback, adjust, and keep improving.
We’re constantly researching, experimenting, and customizing our automation depending on the product and the market. But when it comes to system design, we don’t reinvent the wheel. We choose globally recognized tools and industry-validated technologies. So yes, we empower engineers with automation and the right tools, built on a solid, modern foundation.
How does culture work for you – is it an achievement, or part of your routine?
Culture is a critical element in balancing speed and stability. Tools and processes matter, but culture is what truly empowers a team and keeps everything together at scale.
For us, culture starts with giving people freedom: the freedom to experiment, the freedom to make mistakes, and the freedom to challenge ideas. We don’t want engineers to be afraid of trying something new. We build a culture where mistakes are acceptable and manageable. If we try something and it doesn’t work, great – now we know better. We learn, adjust, and move on.
We encourage ideas from every level. Some of our most interesting insights come from developers who notice something while working on a small task. They can come directly to me or to the CTO and say, “I see a problem here.” It’s completely okay. A small detail in one corner of the system can become a huge issue at scale, so we listen. That’s how we avoid blind spots.
We also give teams autonomy. Small teams can make their own decisions and experiment in their own ways. If different teams want to do things differently, that’s fine – as long as they validate everything and share their findings. We want people to help each other and to understand that even top engineers have ups and downs. Even senior management makes mistakes. I constantly ask my team: “If I make a wrong decision, tell me.” It’s not about transparency as a buzzword – it’s about behavior. People observe how you respond, and they learn from that.
The biggest mistake any leader can make is demotivating people. We work with intelligent, educated, passionate professionals. They want to contribute. You just need to give them the space to do it. That’s when you see people shine and bring forward brilliant ideas.
As for the question of whether culture is an achievement or a routine – for us, it’s definitely a routine. People often talk about “building a strong engineering culture” as if it’s a success. We treat it as a routine as a process. Culture is the daily interactions between people in an organization. Those interactions change: people come and go, someone has a bad day, someone disagrees with a decision. Culture is shaped every day by how we communicate, how we argue, how we respect each other, and how we resolve differences.
Going to a colleague in the kitchen and asking, “Hey, what do you think about this?” – that’s culture. Anyone can talk to anyone, openly. And when engineers realize they can make a real impact, that they are heard, that they can influence the product — that motivates them. That’s what keeps the culture alive.
How do you balance standards with creative freedom?
The first thing is that we don’t pressure people. We set strict standards only where they are truly critical for the business. Security, data privacy, stability at scale – those areas demand clear rules. But everywhere else, we try not to push people. And when we do introduce a standard or guideline, we listen carefully to feedback. If the team tells us we made the wrong call, that’s okay – we rethink it and look for better approaches.
The second thing is that as the projects grow, the teams scale as well. Even in the design phase, we don’t start with a huge team. I prefer a small group: one key person who leads the design initiative, plus two or three contributors who constantly review, test, question, and give feedback. If three or four people align in one direction, that’s a good signal we’re on the right track. Then we take that proposal to a larger group – people who might use it or need it.. We refine it again based on their input. The idea evolves, but we don’t need to start from the beginning.
Finally, when we have a strong direction, we present it to the entire tech team. And even then – even if top management already supports the decision – it’s completely acceptable for a mid-level developer to raise concerns. Maybe they’ve seen something before, maybe they read an article, maybe they faced a similar issue. We listen, because at scale, one overlooked detail can cost millions.
So once again, balancing standards with creative freedom is about scaling the processes step by step: we start with a small group, validate in small cycles, and then scale the decision up gradually. This approach protects creativity, ensures high quality, and keeps us aligned. And combined with our culture, it makes the process both fast and safe.
The post Scaling With Purpose: RedCore’s Tech Vision Explained appeared first on European Gaming Industry News.
HIPTHER
How to Write a CV that Attracts Top Employers – Insights by Valeriia Virchenko, Head of Talent Acquisition at RedCore
Reading Time: 4 minutes
European Gaming Media joined RedCore and Valeriia Virchenko, Head of Talent Acquisition, at their SiGMA Central Europe booth in Rome to discuss a topic that resonates with every ambitious professional: how to write a CV that truly stands out to top employers.
As an accomplished recruitment leader with extensive experience across continents – from Europe to Latin America, Africa, and Asia – Valeriia brings a global perspective on what leading companies seek in candidates today. Under her leadership, RedCore’s talent acquisition strategy continues to attract and develop exceptional professionals across tech, marketing, and fintech.
Interview by Maria Emma Arnidou, HIPTHER – European Gaming Media
Valeriia, from your experience leading large-scale recruitment projects across international markets, what makes a CV truly stand out to top employers today?
First of all, thank you for the invitation. From my experience, what really makes a CV stand out is when candidates clearly show their results and impact. Top companies want evidence of what you achieved, not just a list of responsibilities. It’s important to include metrics or numbers – for example, not just “I managed a large team,” but “I led a team of 15 and increased results by 20%.” These details matter. Employers want to see how your experience directly helped solve problems or improved something within the company.

What are the most common mistakes candidates make when writing their CVs, and what advice would you give them to avoid these pitfalls?
This is a big topic, but in my opinion the most common mistake is that some CVs are simply too long. Hiring managers can only scan a CV briefly, so two pages, three at most, is enough. Writing a very long CV is a major mistake. Another point is simple but often overlooked: candidates really need to proofread their final draft. Small errors and little details matter because they show whether someone is attentive and pays attention to detail.
When reviewing applications at RedCore, what qualities or signals do you look for that show a candidate is ready to grow within a fast-paced, innovation-driven environment?
We mainly look for two things. The first is adaptability – people who can adjust quickly to change. The second is a genuine love of learning. We prefer hiring people with a growth mindset. How fast someone can learn new tools or approaches is very important for us, because our industry is extremely dynamic. If a person doesn’t like learning or isn’t open to new technologies, it becomes difficult to work together in such an environment.
On a CV, it helps a lot when candidates highlight this. If you started a new project, learned a new tool quickly, or solved a significant problem at work – mention it. These signals show us that you’re ready to grow with us.
RedCore is actively hiring specialists across various sectors – also C-level professionals. What can experienced candidates expect when joining your organization in terms of career growth and support?
We can talk about perks, benefits, high salaries – and of course we have all of that – but so does everyone. What I really want to highlight, especially for C-level candidates, is something different. If you look at our booth here at SiGMA Central Europe, you can see how big it is – because it houses the many brands : Mr. Booster, Frogo, PayPartners, and others. Each of these brands has its own C-level professionals, and these leaders grow inside our company.
What we offer C-level professionals is ownership and creative freedom: the opportunity to act like business owners. They can take a product from idea to market, understand what needs to be done, build the right sales strategy, and really drive the product forward. They get the freedom and responsibility of running a business, but in a comfortable environment and with minimal risk. You can focus purely on growth and vision.
And one more thing that’s very important for us: we always welcome C-level candidates to visit our booth at expos. We want to meet them, to get to know them, even if they are not actively looking for a new role right now. There are always opportunities, and we are always open to talent.

Finally, for those aspiring to join global companies like RedCore, what’s your number one piece of advice for crafting a CV that stands out and secures an interview?
Be very clear about your sector. If you work in fintech, iGaming, healthcare – mention it right away, because it immediately gives us an understanding of your background. These industries are not the same, and this context matters. The same goes for technical roles: if you’re a developer, list your full tech stack clearly. Which technologies, which tools – everything should be easy to find.
Structure and presentation are also important. It’s better to build your CV using a proper layout tool like Canva or Tilda, rather than leaving it as a plain Google Doc. Think of it like a user journey: recruiters and hiring managers should instantly know where to find the right information about you.
And finally, include a photo: a simple, professional portrait. Sometimes we see funny photos, and that’s not the impression you want to give when applying to a global company. You don’t need a studio shoot; even a phone photo taken against a white or grey wall is enough. People want to see who they might be working with in the future.
Thank you, Valeriia, for sharing your valuable insights on building a career-ready CV and giving us a closer look into RedCore’s approach to talent and professional growth.
RedCore is hiring – View the job openings & build your dream career with them!
Stay tuned for more exclusive interviews from SiGMA Central Europe 2025, brought to you by European Gaming Media, your trusted source for insights at the intersection of iGaming, tech, and innovation.
The post How to Write a CV that Attracts Top Employers – Insights by Valeriia Virchenko, Head of Talent Acquisition at RedCore appeared first on European Gaming Industry News.
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