Amelco USA
“2021 was a true gamechanger for us” – exclusive interview with Head of Amelco USA, Brandon Walker, on innovation in the US
![](https://recentslotreleases.com/wp-content/uploads/2022/02/2021-was-a-true-gamechanger-for-us-exclusive-interview-with-head-of-amelco-usa-brandon-walker-on-innovation-in-the-us.jpg)
The US market is experiencing unprecedented levels of investment, and Amelco is at the forefront of this exciting period of growth. Brandon Walker, Head of Amelco USA, gives us some insight into the opportunities that are presenting themselves and how his company is set to capitalize.
As we near four years since the repeal of PASPA, just how far has the US market come towards taking the crown as the world’s most exciting hub for online betting and iGaming?
There has been massive growth in the US – it is the area where we are seeing the most hype and the most investment, at present. This isn’t to say that the rest of the world isn’t also performing well – iGaming and sports betting is thriving internationally. The past 18 months has really showcased the industry’s flare for innovation, it’s been an impressive demonstration of what’s been possible, and this is what has fuelled so much growth. The cream always rises to the top and while major players will take the market share, this gives space for the younger firms to carve out their niche. One of the most exciting aspects of the US situation is that it varies state by state – it’s been thrilling to flex our muscles by tailoring our offering to each state. Naturally, many things are the same but it’s a great challenge to establish a unique presence in each particular territory.
Talk us through Amelco’s expansion across the US – what’s been key for you so far?
Last year saw an unprecedented level of growth for Amelco – we took on some really big tier one clients. We rolled out across some major states, including Arizona, Florida, Michigan, Iowa, and Wyoming. During this period of growth, what has really set us apart is our platform – it’s the most comprehensive omni-channel offering on the market, providing a single app that can be used across multiple states. 2021’s been a true gamechanger for us and has really sets us apart.
With 2021 marking a record number of states coming online for the first time, which states do you believe have proven key to the US market’s growth?
New Jersey takes the crown – this state has been the frontrunner for a while. Pennsylvania is another, as well as Michigan. The main reason these states have thrived is that they have found a way to effectively offer iGaming alongside sports betting, which certainly benefits growth. It allows players to twin their favourite sports with that Vegas experience from their homes, and this really complements the sportsbook.
How much do you see online casino expanding in tandem with sports betting? How much do US player habits differ from their European counterparts?
Regulation is the key factor – it will be slower in terms of uptake than sports but it’s only a matter of time for most states to add the casino experience to the sports betting offering. It makes no sense not to. Effectively, we’re at a tipping point for adoption as more and more start to offer it – further states will join the fold sooner or later. Of course, lobbying from the land-based sector plays its part, this will ultimately become more mainstream alongside sports betting, as the US heritage and love for the casino experience makes it an inevitability.
Looking at markets, the US is very heavy on singles bets and parlays will have much more uptake in the US as the ‘bet low, win high’ experience appeals to the recreational punter. For example, laying a 10-dollar bet on who’s going to win out of five games is based purely on emotion and love for their team, and this passion for the sport adds that extra dynamic to their entertainment. From our data, we’re seeing that’s how the majority of US sports fans get into betting – it’s part of the cultural fabric and offers a big win. When it comes to casino, poker still remains a growth opportunity and has seen something of an uptick but it’s still niche. Live dealer games are massively popular and will continue to be – of course, slots from an iGaming perspective are always going to be dominant given the land-based heritage they are associated with. After all, the US is and always be the true home of casino.
How key is a full-service platform to differentiating tier one suppliers to those who simply offer sportsbook?
It makes a massive difference, with a platform, you’ve got one full ecosystem managed by one software provider. The benefits are numerous – a full-service platform reduces risk and offers one full system working cohesively, which can work multiple tech and platforms. Additionally, it is much more cost efficient – using multiple suppliers to run one operation/app is always going to cost more.
Where has Amelco got its eye on for the year ahead? How much potential do you see in New York state now that it’s issued its first licences?
There are a handful of states that we have identified as being particularly ripe with potential; we’ve got our eye on California – we’ve got plenty of confidence in that being massive, so we are going to devote plenty of focus to that. Maryland is another, and Arkansas will be live soon enough. Arkansas especially as plenty of potential for online, with only three to four land-based casinos: while I can’t say too much just yet, Amelco will be the first to go live there, and that is testament to the leading position we’ve created for ourselves stateside.
Last but not least, with March Madness and the US Super Bowl fast approaching, what predictions can you share with our readers for betting activity?
There are so many states now online that 2022’s major spring events have got every potential to be the biggest ever in both engagement and turnover. The number of additional states that will eventually add to that means year-on-year growth is effectively inevitable every year for the foreseeable future! Parlays will continue to be a huge growth space, and this year’s Super Bowl, which will inevitably centre around Tom Brady, is sure to be a monumental event. I’m sure there will be plenty of predictions around that, as Brady’s former team, the Patriots, are set to play against his current one, the Buccaneers.
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AGCO
Amelco secures licence ahead of big-brand Ontario launch
![amelco-secures-licence-ahead-of-big-brand-ontario-launch](https://recentslotreleases.com/wp-content/uploads/2023/08/125985-amelco-secures-licence-ahead-of-big-brand-ontario-launch.png)
World-class platform provider to go live in Canada’s foremost regulated province
Amelco, the leading sports betting and platform supplier, has announced that it will be launching in Ontario, the first time it will showcase its end-to-end product in the Canadian region.
The move marks a major milestone for Amelco, with the provider to roll out its full end-to-end solution, having seen its iGaming, player account management and sportsbook suite being granted a Gaming Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO).
Following the announcement, Amelco expects to confirm its first major Ontario partner within the coming weeks.
Ontario itself boasts an influx of some of the country’s sporting giants such as the Toronto Maple Leafs, Toronto Blue Jays and Toronto Raptors, with Amelco having high expectations that its platform will be a huge success with players across the province.
The extensive popularity of iGaming in Ontario is also expected to be a key differentiator for Amelco, with its full iGaming suite to provide games from the likes of Evolution, NetEnt, Red Tiger, Pragmatic Play and Pariplay.
Commenting on its Ontario launch, Brandon Walker, Head of Amelco USA, said: “This represents a significant milestone for us, and we are thrilled to be finally entering Ontario, where we are confident that both our sportsbook and iGaming products will prove to be very popular.
“Moving into an area with such a rich sporting history boosts our hopes of making an immediate impact within the space and with multiple operators already lined up to go live, we are confident of making a fast start in the province
“We have huge plans coming up over the next 12 months and we want to expand our presence across Canada as other provinces are granted licences.”
Amelco USA
Amelco one of first major platform providers to go live in Ohio
Sports betting giant strengthens US position with Ohio launch
Amelco, the leading sports betting and platform provider, has confirmed that it has gone live in the state of Ohio, with its product live since the 1st January 2023.
The supplier, which offers the most comprehensive end-to-end platform in North America, has received regulatory approval for its full-service solution which currently spans 12 states, with two additional jurisdictions to be announced in the near future.
This landmark deal represents a significant milestone for Amelco, with some of its strongest ever go-live numbers recorded in just three weeks of operating in the Buckeye State.
Over the New Year weekend, over 11 million transactions were recorded overall across the state with Cincinnati seeing 1.9 million of these and Columbus just over a million.
Testament to the state’s potential, the number of transactions over that weekend in Ohio was even higher than New York’s over the same 48-hour period.
In total, there are currently 16 sportsbooks live in the Buckeye State, with the ultra-competitive market powered by the extensive success of its sports teams, including the Cincinnati Reds, Cleveland Guardians and the Cincinnati Bengals.
With Maryland and Massachusetts to also be added to the provider’s roster shortly, Amelco’s end-to-end solution spans bespoke trading, iGaming, retail, player account management and multiple data feeds, making it North America’s most comprehensive platform.
Commenting on its Ohio launch, Brandon Walker, Head of Amelco USA, said: “This is another major steppingstone in Amelco’s extensive plans for expansion in the US, and we look forward to bringing our offering to an increased audience of sports bettors.
“We expect excitement to only increase, and we are really interested to see what the numbers are going to look like over the course of the next few months. In terms of our product, no one-offers a full service, end-to-end solution like we do at Amelco. We deliver everything under one roof which no other provider can do.”
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Amelco
Amelco confirmed as second provider to go live in state of Arkansas
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Saracen Casino is first in the state to integrate US’s most comprehensive platform
Amelco, the leading sports betting and platform provider, has gone live in Arkansas with Saracen Casino in a move that strengthens the Natural State’s newly established online sports betting market.
Representing one of four licences initially issued, this landmark deal confirms Saracen Casino as one of the first operators to establish state-wide sports betting in Arkansas and coincides with the start of the NBA playoffs and the summer calendar of sport.
The deal has seen Saracen go live with its own-brand sportsbook and custom mobile app, available state-wide – all powered by Amelco – reflecting the unique conditions of the state’s market, with Amelco’s in-house team ensuring its services deliver to Saracen’s bespoke requirements.
Under the agreement, Saracen Casino is set to benefit from Amelco’s end-to-end sports betting solution.
Testament to Amelco’s position in the US market as one of the industry’s leading platform providers, the deal marks yet another major landmark for the tier one provider, who already services numerous leading operators globally, including Flutter, Hard Rock Digital, FuboTV and Wynn Interactive.
Commenting on the deal, Brandon Walker, Head of Amelco USA, said: “It’s great to be out of the blocks as one of the first suppliers in the state to go live with state-wide mobile. Arkansas is a very exciting state to go live in and Saracen Casino holds plenty of growth potential as one of the first operators to debut in the state.
“We’re all about delivering solutions for our partners that exactly fit their needs. We see this as a great example of making that happen, delivering to Saracen’s unique requirements for homegrown market conditions.”
Carlton Saffa at Saracen added: “We are delighted to integrate Amelco’s platform for this landmark deal, which sees sports betting go live in Arkansas for the first time.
“Establishing an online presence is clear evidence of Saracen’s ambition in the online sports betting space, and choosing Amelco’s high-quality platform is representative of our commitment to providing the best possible offering for the state’s players.”
Amelco offers one of North America’s most comprehensive platforms available to operators, spanning sports betting, iGaming, retail, player account management (PAM), as well as multiple data feeds.
Amelco is now live in a total of 14 states; with additional jurisdictions to be announced in the near future.
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