BetVision
Genius Sports Edge pushes football margins up 17% ahead of the World Cup
Genius Sports Limited has delivered another season of strong results across its football trading services ahead of the World Cup, with Edge driving a 16.6% increase in football margins for sportsbook operators during the 2025/26 domestic season.
Edge, Genius Sports’ automated margin optimisation software, continued to deliver meaningful margin uplift for sportsbooks throughout the campaign. By adjusting each operator’s odds based on liabilities across all market-types on a fixture-level, Edge margins across major competitions saw substantial growth, including the Champions League (+34%), Premier League (+22%), La Liga (+21%), Italy’s Serie A (+17%) and Ligue 1 (+16%).
Official data partnerships continued to underpin market-leading uptime across elite football competitions. The Premier League delivered 98% overall uptime with 158 matches exceeding 99% uptime, providing an average of five minutes and 19 seconds of additional availability per match compared to alternative suppliers. Italy’s Serie A achieved 97% uptime, representing a 3% improvement on the previous season. Ligue 1 also recorded uptime levels above 95%.
Throughout the 2025/26 season, Genius Sports continued to invest heavily in football trading innovation. This included migrating all 89,000 in-play football events to new Monte Carlo simulation models, enhancing Match State data with player-level information and expanding its player proposition market offering.
Genius Sports has further expanded its football offering, delivering player proposition markets including shots, shots on target, score or assist, fouls and goalkeeper saves across pre-match, in-play and betbuilder, with additional markets such as tackles and offsides set to launch before the 2026/27 season. The company also introduced a new stoppage-time predictor designed to deliver sharper pricing during the closing stages of matches, following a season that saw a record 139 injury-time goals scored.
BetVision, Genius Sports’ interactive live streaming solution, continued to demonstrate strong engagement throughout the season. Across key football competitions, BetVision delivered a 22% increase in customer retention compared to standard streaming experiences, including a 53% increase across Brazil’s Serie A, a 35% increase across the Turkish Super Lig and a 20% increase across Italy’s Serie A. Ligue 1 viewers also spent 22% longer watching content through the platform.
As operators prepare for the biggest football betting event in the world, the results highlight how Genius Sports’ football trading service continues to drive profitability, improve market availability and enhance customer engagement.
James McKiernan, Commercial Director at Genius Sports, said: “The 2025/26 season was another year of growth and investment across our football trading and engagement products. Edge delivered significant margin improvements across football, while the expansion of BetVision, official data coverage and advanced modelling helped operators maximise uptime and deepen customer engagement.”
The post Genius Sports Edge pushes football margins up 17% ahead of the World Cup appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BetVision
Genius Sports Secures Long-Term Global Rights to Svensk Elitfotboll Official Data and Betting Video Streaming
- The expanded collaboration offers official, low-latency video for the highest levels of Swedish football to enhance Genius Sports’ BetVision.
- Genius Sports has created the market for premium, official data to support licensed sportsbooks worldwide.
Genius Sports Limited has broadened its official data collaboration with Svensk Elitfotboll (“SEF”), the regulatory authority for Sweden’s premier soccer leagues, to incorporate official, low-latency video that will enhance its acclaimed BetVision offering.
Genius Sports, via its exclusive partnership with the European Leagues, owns the rights to collect and commercialize official data from the Allsvenskan and Superettan competitions, collaborating with licensed sportsbooks around the world. Now, due to its enhanced collaboration with the SEF, Genius Sports will also obtain low-latency video content.
BetVision revolutionizes live betting by merging live streams with embedded betslips, comprehensive AI-driven player statistics, and micro markets – all in one engaging experience that effectively boosts average stake size, time spent in stream, and player retention.
BetVision includes content from Serie A, Ligue 1, Brasileiro Série A, Dutch Eredivisie, Turkish Süper Lig, UEFA Champions League qualifiers, and many other prominent football tournaments.
The Allsvenskan season for 2026 begins on Saturday, April 4, and continues until November, offering sportsbooks significant content during the summer in addition to the forthcoming World Cup.
This collaboration guarantees that Swedish football content is embedded within the world’s largest sportsbooks, maximizing the league’s commercial presence.
“Our partnership with Swedish football is an important addition to our premium European football offering while helping to connect their competitions with new audiences worldwide,” said Steven Burton, Chief Partnerships Officer at Genius Sports. “The ability to combine highly accurate official data with live video streaming within BetVision creates an unparalleled value proposition for our global sportsbook network.”
“Securing a partner that can manage both our data and betting video streaming rights with such technical expertise is vital for our future growth,” said Henrik Berggren, General Secretary of SEF. “This partnership with Genius Sports provides the long-term stability and global reach we have been seeking. Their investment in our league is a clear signal of the rising prestige of Swedish football, and we look forward to a successful collaboration that brings our game to new audiences worldwide.”
The partnership follows a comprehensive strategic review of SEF’s international data and video rights, carried out in collaboration with its advisor, Commercial Sports Media.
The post Genius Sports Secures Long-Term Global Rights to Svensk Elitfotboll Official Data and Betting Video Streaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Incorporated, a global digital sports platform, launched the most rewarding online sportsbook in the state of West Virginia. Sports fans living in and visiting West Virginia will be able to download the Fanatics Sportsbook on iOS and Android and begin their Fanatics experience.
As part of the launch in West Virginia, Fanatics Betting and Gaming will pilot its new online casino, embedded in the Fanatics Sportsbook app. The newly-designed casino product will feature a range of classic and popular casino favorites like roulette, slots and blackjack along with the new Fanatics Blackjack game, exclusive to Fanatics Sportsbook players. More online casino games and features will follow in the near future.
In August of 2023, Fanatics Betting and Gaming began acquiring the United States businesses of PointsBet and planning the migration of PointsBet customers to the Fanatics Sportsbook app. In West Virginia only, each customer’s username, password, account balance, rewards points and responsible gaming settings will be automatically migrated to the Fanatics Sportsbook. If you are a PointsBet customer in West Virginia, the first step is to download the Fanatics Sportsbook on iOS and Android. Then login using the same e-mail address and password used on PointsBet and any open bets and the balance from your PointsBet account will be available in your new Fanatics Sportsbook account.
The Fanatics Sportsbook offers customers up to 5% back in FanCash on bets and is poised to disrupt the sports betting industry by offering the following exciting new features:
Building a better sportsbook: The Fanatics Sportsbook app was built natively on iOS and Android. The design, speed and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android.
The most rewarding sportsbook: It’s all thanks to FanCash – The Currency of Sport. FanCash, the backbone of the Fanatics loyalty program, can be converted dollar-for-dollar into bonus bets and can also be used to purchase your favorite team merchandise at Fanatics .com.
- Earn 5% FanCash on same game parlay (SGP) bets.
- Earn 3% FanCash on parlay bets.
- Earn 1% FanCash on straight bets and odds boosts.
From curated to a more personalized experience: Customers know what they want to bet on and a sportsbook should know it too. Introducing the Fanatics Sportsbook Discover page with marquee games, trending bets, promos and the rewards you want most. In the near future, the Discover page will be personalized to the customer’s favorite teams, sports and markets.
Search: Search easily for the bet you want and bet directly from the results. The Fanatics Sportsbook offers industry-leading search functionality including a search bar, recent searches, autocomplete, synonym/alias and deep linking to leagues, events and markets.
Live streaming: The Fanatics Sportsbook, in partnership with Genius Sports Limited, was one of the first legal sportsbooks to launch BetVision, a first-of-its-kind live sports betting product that enables customers to place bets while live streaming select professional football games in the sportsbook app.
The Fanatics Sportsbook is making a profound commitment to the customer with a world-class help center, chat experience and knowledgeable agents with 24/7 coverage. Customers will also have access to responsible gaming tools to manage their time and money.
BetVision
Genius Launches BetVision, an Immersive Sports Betting Experience Including NFL Live Game Video
Genius Sports Limited has unveiled BetVision, the world’s first immersive sports wagering experience that brings live streams together with integrated bet slips, statistical insights, and real-time augmentations within a single interactive player. Genius Sports is launching BetVision with NFL live games in the US.
For the first time ever, BetVision will allow sportsbook customers to place wagers from within the live video player in the sportsbook app. These low latency live game video streams feature integrated betting odds and betslips and will be enhanced by in-game betting alerts and on-screen offers during breaks in game action to increase relevance, drive engagement, and retain customers.
NFL content is available on mobile and tablet devices and will include live augmentations such as data-driven insights, graphic overlays, and visualizations already in use with a range of broadcast and streaming partners across North America. BetVision is a uniquely personalized product that allows users to toggle on and off content and stats to create a tailored viewing experience based on their individual preferences.
In the initial launch, U.S. sports betting operators Caesars Sportsbook and Fanatics Sportsbook are the first to be live with the product. Each operator will stream nationally distributed and local, regionalized live NFL games each week. Over the course of the 2023 NFL season, additional features and functionality will be added.
Genius Sports is the NFL’s exclusive distributor of real-time, official play-by-play statistics, proprietary Next Gen Stats (NGS) data and the NFL’s official sports betting data feed to media companies and sports betting operators globally as well as low latency live game video streams.
“We’re very pleased to be Genius’ first BetVision content partner as they continue to be on the cutting edge of sports betting experiences. BetVision allows us to create a differentiated way for fans to engage with NFL content,” Brent Lawton, VP Business Development & Strategic Investments of the NFL, said.
“BetVision is leading a new era of immersive sports experiences. The launch brings together our capabilities across data tracking, video streaming, live data and sports wagering to create a game-changing product for sportsbooks. Sports fans and bettors alike increasingly demand personalized interaction, greater customization and deeper insights combined with an ability to strike a bet seamlessly. BetVision alone offers precisely that, while giving sportsbooks a new way to drive engagement and accelerate the growth of in-game betting,” Mark Locke, CEO of Genius Sports, said.
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