Green Bay Packers Partners with Potawatomi Sportsbook

The Green Bay Packers and Potawatomi Sportsbook announced an extensive multi-year agreement for the Sportsbook to serve as the Official Sportsbook Partner of the Green Bay Packers.

The announcement was made in Milwaukee, where Craig Benzel, Packers vice president of sales and business development, and Brooks Boyd Sr., Forest County Potawatomi Chairman, introduced a comprehensive new partnership that will connect the organizations across multiple fan-facing touchpoints.

“We’re excited to welcome Potawatomi Sportsbook as our Official Sportsbook Partner. Creating memorable fan experiences is central to both of our organizations and this partnership provides enhanced opportunities for us to engage with fans from all over Wisconsin. We’re looking forward to seeing Potawatomi Sportsbook prominently featured at Lambeau Field on gameday and every day,” said Benzel.

Beyond just serving as the Official Sportsbook Partner of the Packers, the partnership will be highlighted by Potawatomi Sportsbook’s presence at Lambeau Field, including as the naming rights partner of the stadium’s south gate, which will be named the Potawatomi Sportsbook Gate. Near the gate, Potawatomi Sportsbook will also be the title sponsor for the Champions Club, an exclusive club area on the eighth floor of the stadium’s south end, providing extraordinary views of Lambeau Field on gamedays and during special events.

“We are thrilled to launch this historic multi-year partnership with the Green Bay Packers. Having Potawatomi Sportsbook named the Official Sportsbook Partner of the Green Bay Packers is a tremendous milestone. This partnership will create meaningful opportunities for our community while bringing fans new ways to engage with the team they love. We’re proud that the #1 Retail Sportsbook in the Midwest is working with one of the most iconic teams in all of professional sports,” said Boyd.

Potawatomi Sportsbook is operated by one of six federally recognized Native Nations in Wisconsin offering retail sportsbook operations. The Potawatomi Sportsbook center, which is located on Potawatomi’s ancestral land in the Menomonee Valley, opened for guests in 2024 and is part of an entertainment complex that welcomes more than six million guests annually.

The newly announced partnership will also integrate Potawatomi Sportsbook as the naming rights partner of the Potawatomi Sportsbook Podcast Studio, the production home of all Packers podcasts. Potawatomi Sportsbook will be prominently featured in the studio, which produces podcasts such as Packers Unscripted, hosted by Packers.com personalities Mike Spofford and Wes Hodkiewicz, as well as Packers POV and How 2 Sport.

Additionally, Potawatomi Sportsbook will be the presenting sponsor of the popular “Packers Predict,” a free, interactive online game offered in conjunction with each Packers game. Fans can forecast various gameday outcomes each week, with weekly prizes and season-long prizes including cash, gift cards, autographed items and gameday experiences.