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Green Bay Packers Partners with Potawatomi Sportsbook
The Green Bay Packers and Potawatomi Sportsbook announced an extensive multi-year agreement for the Sportsbook to serve as the Official Sportsbook Partner of the Green Bay Packers.
The announcement was made in Milwaukee, where Craig Benzel, Packers vice president of sales and business development, and Brooks Boyd Sr., Forest County Potawatomi Chairman, introduced a comprehensive new partnership that will connect the organizations across multiple fan-facing touchpoints.
“We’re excited to welcome Potawatomi Sportsbook as our Official Sportsbook Partner. Creating memorable fan experiences is central to both of our organizations and this partnership provides enhanced opportunities for us to engage with fans from all over Wisconsin. We’re looking forward to seeing Potawatomi Sportsbook prominently featured at Lambeau Field on gameday and every day,” said Benzel.
Beyond just serving as the Official Sportsbook Partner of the Packers, the partnership will be highlighted by Potawatomi Sportsbook’s presence at Lambeau Field, including as the naming rights partner of the stadium’s south gate, which will be named the Potawatomi Sportsbook Gate. Near the gate, Potawatomi Sportsbook will also be the title sponsor for the Champions Club, an exclusive club area on the eighth floor of the stadium’s south end, providing extraordinary views of Lambeau Field on gamedays and during special events.
“We are thrilled to launch this historic multi-year partnership with the Green Bay Packers. Having Potawatomi Sportsbook named the Official Sportsbook Partner of the Green Bay Packers is a tremendous milestone. This partnership will create meaningful opportunities for our community while bringing fans new ways to engage with the team they love. We’re proud that the #1 Retail Sportsbook in the Midwest is working with one of the most iconic teams in all of professional sports,” said Boyd.
Potawatomi Sportsbook is operated by one of six federally recognized Native Nations in Wisconsin offering retail sportsbook operations. The Potawatomi Sportsbook center, which is located on Potawatomi’s ancestral land in the Menomonee Valley, opened for guests in 2024 and is part of an entertainment complex that welcomes more than six million guests annually.
The newly announced partnership will also integrate Potawatomi Sportsbook as the naming rights partner of the Potawatomi Sportsbook Podcast Studio, the production home of all Packers podcasts. Potawatomi Sportsbook will be prominently featured in the studio, which produces podcasts such as Packers Unscripted, hosted by Packers.com personalities Mike Spofford and Wes Hodkiewicz, as well as Packers POV and How 2 Sport.
Additionally, Potawatomi Sportsbook will be the presenting sponsor of the popular “Packers Predict,” a free, interactive online game offered in conjunction with each Packers game. Fans can forecast various gameday outcomes each week, with weekly prizes and season-long prizes including cash, gift cards, autographed items and gameday experiences.
The post Green Bay Packers Partners with Potawatomi Sportsbook appeared first on Americas iGaming & Sports Betting News.
Aaron Axisa Commercial Director at Vivid Gaming
Vivid Gaming signs Hub88 distribution deal for its slot portfolio
Single API integration puts Vivid’s 34-game catalogue in front of Hub88-connected operators across regulated and emerging markets.
Vivid Gaming has signed a partnership with Hub88 to distribute its slot games to operators via Hub88’s aggregation platform.
The companies said the deal will make Vivid Gaming’s catalogue available through a single integration, expanding reach across “multiple regulated and emerging markets” supported by Hub88’s network.
Vivid Gaming said it has built a portfolio of more than 30 slot titles, with 34 games currently listed in its catalogue, and that the agreement is part of its broader commercial expansion strategy.
Aaron Axisa, Commercial Director at Vivid Gaming, said: “Partnering with Hub88 marks another exciting step in our growth journey. Their reputation, technical excellence and extensive operator network make them an ideal distribution partner as we continue to expand our global footprint. We’re committed to delivering high-quality entertainment that stands out in an increasingly competitive market, and this partnership enables even more operators to offer our games to their players with a fast and seamless integration”.
Jessica Inglott, Head of Supplier Relations at Hub88, said: “We are delighted to welcome Vivid Gaming to our platform, further diversifying our global offering with their highly engaging, top-tier content. Vivid Gaming has quickly established a stellar reputation for combining striking visuals with innovative, player-centric mechanics. This partnership perfectly aligns with our mission to provide operators with frictionless access to the industry’s most exciting emerging studios through our single API integration, and we look forward to a highly successful collaboration”.
The post Vivid Gaming signs Hub88 distribution deal for its slot portfolio appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
01.tech
Aviatrix goes live on 01.tech aggregation platform
Deal adds Aviatrix’s crash game and connected titles, including Aviatrix Second Chance and Aviatrix Fruits, to 01.tech’s operator network.
Aviatrix has gone live on aggregator 01.tech under a new distribution agreement covering its crash game and broader iGaming Metaverse portfolio.
Under the deal, Aviatrix’s iGaming Metaverse is integrated into the 01.tech aggregation platform, giving operators access to the original Aviatrix crash game and other connected titles. Aviatrix said the line-up includes recent releases such as Aviatrix Second Chance and Aviatrix Fruits.
Aviatrix said its iGaming Metaverse is designed to let players move across multiple titles while maintaining progress and loyalty rewards, with the aim of improving retention.
Victoria Lambroza, Key Partnerships Executive at Aviatrix, said: “This partnership with 01.tech is an important step in bringing Aviatrix and our iGaming Metaverse to more operators and players around the world. What makes this deal especially exciting is that 01.tech’s operator partners gain access to a connected ecosystem of titles where players can build progress and continue their journey across multiple experiences.”
Inna Polly, Head of Game Aggregator at 01.tech, said: “Aviatrix has quickly established itself as one of the most innovative names in the crash and casino games space, and we are very pleased to add its content to the 01.tech aggregation platform. Our goal is to give operators access to high-quality and engaging content via a simple integration. Aviatrix is a strong addition to that offering, particularly because its iGaming Metaverse is driving such deep player engagement.”
The post Aviatrix goes live on 01.tech aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Central America
FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera
Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.
FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.
The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.
Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”
Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”
Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.
The post FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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