Interviews
Exclusive Q&A with Jeton Kodia Co-Founder at Oddspedia
Let’s start with a few words about yourself. Our readers love top executives talking about themselves.
My name is Jeton Kodia and I have been in the gambling business since 2009. I became an iGaming affiliate when I turned my hobby into my profession. Gambling is part of my life – I love betting, casino games, and poker. Additionally, with my first name Jeton, it was somehow destiny that I had to step into this industry. I am addicted to football, and I had to lose quite some bets on my favorite team until I learned that when you want to take betting seriously, you need to refrain from your emotional attachment to a particular team and turn your attention more to comparing the odds. Besides football and pro sports in general, I bet on pretty much anything with my friends. This ranges from prop bets about winning at Playstation games to whether my first child will be a boy or girl. There is always something going on in my life which we can bet on.
Now on to Oddspedia. What led to the founding of Oddspedia?
As I already hinted at before, I wanted to focus more on the odds at sports betting. Therefore, I teamed up with Jan, whom I know since we were 18 years old, and who is equally passionate for sports in general and football in particular. Together, we co-founded our company and website Oddspedia. The main goal of our company is to provide valuable, competitive and user-friendly services for sports betting fans, players and publishers. Since its inception and over the course of several years, Oddspedia established itself as one of the biggest international affiliates in the sports betting world.
Could you elaborate on the cutting edge that Oddspedia possesses? There are other companies that offer similar services. What makes Oddspedia “the number one sports companion” of punters?
The website aims to provide as much value to the user as possible, and the information is conveyed in a manner to ensure a great user experience. It starts with guaranteeing a reliable odds comparison – odds on Oddspedia are being scanned in real-time across more than eighty bookmakers to ensure that only the most up-to-date data is displayed. This is complemented by features not commonly found in competing websites, such as geolocation to show only relevant betting sites for the user, direct links to bookmakers’ betslips, full odds movement history and various betting tools. This is part of what makes Oddspedia one of the best sites for odds comparison. But as a matter of fact Oddspedia offers much more than that. The website has amazing sports coverage as well, providing livescore information on more than 30 different sports. Users can also explore sports statistics, bonuses and promotions, or read the latest news on their favourite leagues, teams and matches. All of this wrapped in an app-like web experience, with quick performance and a state-of-art modern design makes it easy for Oddspedia to stand out from its competitors.
You recently overhauled the Oddspedia website. What are the new features that have become user favorites?
In August Oddspedia had the biggest makeover yet with its relaunch. The new version was in development for more than a year, and enabled the development team to apply new tools and technical innovations that were simply not possible on the old site. Major front-end and back-end changes were done to improve the user experience, and the new UI provides much more natural and polished user flow. To ensure seamless operation, updates regarding back-end software, systems, processing odds nodes, and new integrations are introduced almost on a day-to-day basis.
You have also launched widgets for webmasters and digital publishers which help them monetize their website through affiliate marketing? Tell us more about the widgets and process of monetizing.
One of the main issues from editors, publishers and affiliates is providing real time data to their customers. Is extremely hard to find a proper way to do it. The Oddspedia Widgets fill the gap between the sports data feeds and the operators.
For editors, the Oddspedia Widgets have been developed as a real “all-in one” solution. These tools can be implemented into any site by simply pasting their code, providing that site’s users with real time odds data. Publishers can benefit from the live information by not only providing their users an odds comparison widget for free, but they can include their affiliate link to the respective bookmaker. Clicks are simply shared on a 50/50 basis. The way the split works is that the widgets rotate with two links, one for the publisher and the other for Oddspedia which will be applied with equal chance.
Publishers will get real time sports data without any cost for them, at same time they offer that to their customers and readers.
The Covid-19 pandemic has affected the betting and gambling companies, especially the traditional forms of betting and gambling. It is not yet done yet. How have the lock-down and social distancing measures affected your business?
In every crisis there’s an opportunity. The coronavirus outbreak has had a devastating impact all over the world and on our daily lives, with many businesses in almost every industry feeling the pinch. That’s no different with the gambling industry, as most major sports were suspended in the first lockdown during spring time.
At Oddspedia we expected that the interest in sports will even grow bigger in times of social distancing and isolation. But with the vast majority of sports canceled we had to find a way to react to the situation. We focused on increasing our sports portfolio and cover almost any event going on worldwide. As crazy as it sounds, the matches from a Table Tennis tournament in Russia were checked over a million times on Oddspedia.
There are still positives that can emerge from the pandemic, with virtual sports and esports being one of them. Virtual Sports truly boomed in interest. Esports betting is a vertical in the industry that was already rising in popularity before the outbreak. But now, it’s well on its way to establish itself as a major offering for operators and affiliates, which is set to continue even after we come out the other side of virus lockdowns.
It has been seven years since Oddspedia was launched. Most of these times, you focused mainly on Europe, especially the German-speaking countries. You are now venturing in to South America. How has the user response so far from the Latin American countries, who certainly love their football? Any plans to start operations in Asia?
Our entry into the South American market has been very successful. The audience there is extremely passionate about sports and betting, and they show a great demand for our product. Of course, we provide local users with well-targeted information from local bookies in their native language. We began with the integration of Spanish and Portuguese languages for our product, then we structured our content to be as engaging as possible for local users. It’s no secret, that for users from Brazil, as well as for other Latin American countries, football is the most popular sport. So when entering our website, we meet users with the most interesting football matches from their local leagues. These are shown first and then followed by popular worldwide championships.
This personalized approach is very successful and we have good and stable traffic coming from these countries
Several Asian countries, like Japan for example, are very interesting for oddspedia, as well. However, we deem it highly important to find the right partner when entering a country like that. It is crucial to have the right partner who is fond of the language, can translate and adapt to the correct betting terminology, and possesses local SEO knowledge. We envision to grant sublicenses for oddspedia if the right company to partner with comes knocking on our door.
The technology is moving at an unimaginably high speed. How do you think artificial intelligence and machine learning would impact the betting industry, and specifically the odds comparison
Automation based on machine learning has been key within ecommerce for years and the igaming industry should apply insights gained in other sectors. Offering a personal user experience in a responsible environment comes from understanding and catering to each individual player’s needs from an entertainment point of view. AI is a type of software or hardware that learns – and it could be programmed to learn mostly about users and their behavior and utilize those insights to drive the developments of new, hyper-personalised gaming and internet betting experiences. The technology is being applied to learn our habits, our likes, and our relationship patterns. Online gaming is an industry that runs on data, such as results, stakes, percentages, odds, stats, and so on. All of these numbers are constantly crunched, calculated and analysed behind every major gaming platform. For this reason, ML is actually playing a growing influential role in the sector, changing the game for both online gaming businesses and their players
Finally, what would be your key advises to any new entrepreneurs starting something new in the gambling industry or affiliate marketing sector?
Don’t start something just on your own if you are a newbie. First, dip your foot in the water and gain some experience in the industry. I would recommend starting with a job at a bigger affiliate company or in affiliate marketing at an operator. If you are smart, you can learn a lot quickly and avoid a bunch of costly mistakes you might have made otherwise. In the next step, you can try out your own ideas. By then, you already have a sound understanding of the industry, which allows you to make even better products right from the beginning and the timeframe until you are able to realize a return on your investment is likely to be much shorter, as well.
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We sat down with Tequity’s VP Growth Originals, Dominic Sawyer, to discuss how the industry is evolving to meet the unique appetites of Brazilian players and how technical scaling is the secret weapon for ambitious studios.
Brazil is now well over a year into its regulated era. How has the focus shifted for operators who are looking beyond that initial launch phase?
The first year was about land grabs and establishing a footprint. In 2026, the conversation is much more grounded in operational efficiency and the cost of player acquisition. Brazil is a massive market, but it is also an expensive one. If an operator is spending a premium to bring a player through the door, losing them to a generic, uninspired lobby is a massive waste of resources.
The focus has shifted heavily toward retention. We are seeing operators move away from the volume at all costs approach and towards building a brand-based ecosystem. This is where bespoke content comes in. By using our Originals framework, operators can create games that feel like a native part of their platform. This builds a sense of familiarity and trust. In a regulated market, player loyalty is the only thing that can protect your margins against evolving tax frameworks and marketing restrictions.
We know Brazilian players have a deep-seated love for sports. How is this influencing the types of casino games that are succeeding in the market?
The crossover between sports betting and casino in Brazil is perhaps more pronounced than anywhere else. Brazilian players crave high-energy, high-frequency interaction. They want the tension of a live match translated into a casino format. This is why we have seen such an explosion in the popularity of ‘burst games’ and instant-win titles.
Our product roadmap is heavily influenced by this desire for real-time excitement. Our Crypto Trading Games range, for instance, resonates because it mimics the volatility and decision-making of a live market or a high-stakes football bet. Features like 1,000x leverage and the ability to manage multiple active bets simultaneously provide a level of agency that traditional slots often lack. With the World Cup on the horizon, we expect this appetite for sports-adjacent casino content to reach a fever pitch. Operators who can bridge that gap effectively will see the highest levels of cross-vertical engagement.
With so many international brands entering Brazil, how can an operator ensure their content doesn’t just look like a translated version of a European site?
Laziness in localization is a fast track to irrelevance. A player in São Paulo isn’t looking for a translated UK slot, but a game that feels like part of the local culture. True differentiation involves cultural alignment, brand recall, and a pacing of gameplay that matches local preferences.
We believe in providing a modular approach that hands the creative keys back to the operator. This allows them to tailor visual treatments and UI to reflect local festivals, brand ambassadors, or specific colour palettes. When a game feels like it was built for the Brazilian market rather than just adapted for it, the player connection is significantly stronger. You want your content to feel like part of the local furniture, reinforcing the operator’s brand identity at every turn.
Innovation is high, but technical barriers often slow things down. How is Tequity helping studios scale faster to bring high-quality games to the Brazilian market?
There is no shortage of brilliant creative ideas in the industry, but there is often a massive technical bottleneck when it comes to global distribution and compliance. For an ambitious studio, the prospect of navigating the specific regulatory requirements of Brazil while trying to build a global presence is daunting.
This is exactly why we launched Tequity Publishing. We want to dismantle those technical barriers. Through our RGSaaS (Remote Game Server as a Service) model, we provide the infrastructure, distribution muscle, and compliance frameworks that allow studios to focus entirely on the creative side. Whether it’s a small studio with a fresh concept or a more established provider looking to plug into our aggregator network, we provide the pathway to the player. By removing the operational friction, we ensure that high-quality, innovative content can hit the market at the speed the industry demands.
The industry is increasingly streamer-driven. How are suppliers ensuring games are stream-ready for the influencers who currently dominate Brazilian social feeds?
Social media is the new storefront in Brazil. The traditional casino lobby is being bypassed in favour of TikTok, Twitch, and Telegram feeds. If a game isn’t visually engaging or doesn’t provide natural clipping moments, it’s missing a massive trick. Successful suppliers are engineering content to be inherently shareable, creating a narrative that is easy for a streamer’s audience to follow. When an influencer shares a high-multiplier win, it creates an organic marketing event that is far more effective than a standard banner ad. It’s about providing the tools for operators to lower their acquisition costs by creating content that players want to emulate and share.
The post Mastering the Brazilian maturity curve appeared first on Americas iGaming & Sports Betting News.
We sit down with Madelein Ozok, Head of Studio at the new Microgaming-powered studio, to learn more about how it’s approaching slot development and why leveraging its highly experienced management team will be key to success.
Red Papaya is a new online slot studio powered by Microgaming. Tell us more about the studio and how you plan to make your mark on the industry.
Red Papaya is a bold and bright studio, powered by Microgaming, with big plans to disrupt the status quo with slots that put players on the edge of their seats spin after spin. How will we ensure we do this? By blending creativity, features and data to create compelling slotting experiences that captivate players in markets around the world. We also have a highly experienced management team in place – it’s made up of award-winning veterans of the slot development space with a proven track record in delivering top-performing, data-driven games that have quickly risen to the top of the charts. When it comes to themes, features and markets, we’ve done it all, and will leverage this experience to ensure Red Papaya creates games that not only meet but exceed player expectations.
You’ve previously said that features will be a big point of differentiation, but in a market flooded with unique mechanics and bonuses mechanisms, how will you stand out?
We aren’t here to reinvent the wheel, rather to take popular, proven mechanics and put our own spin on them. Developing unique mechanics is a high risk strategy that rarely pays off – studios can often indulge in what is actually a passion product for the team, while players are often reluctant to spend time and money learning something new. That said, they do expect studios to keep things interesting, and that’s why we are more about iteration than out and out innovation. Our first run of games includes player favourite features like Hold & Win, Cash Collect and Jackpot, but with a “twist”. Of course, we do have some ideas for unique mechanics and features in the works are taking a very considered approach to developing them for launch so they don’t push players too far out of their comfort zones.
Studios make a lot of noise about their mechanics but is the the only ingredient required for a successful slot game?
For a slot to be a hit, it needs to be the full package. This means it has a great theme, captivating narrative with relatable characters, striking design, big sound, quality animations and, of course, thrilling gameplay delivered through the right combination of mechanics and features. This is why as well as mechanics, Red Papaya is going to set a new standard for the production value of slot games. This will be achieved through cinematic visuals, superior sound design and epic stories that draw players in and put them at the heart of the action.
Take our debut release, Kong’s Jungle Tower, as an example. It’s been designed to deliver an immersive audio and visual experience, including sound cues from Kong which help to amp up the action and then intensify as the features get closer. Kong’s roar builds up and sounds like he’s getting closer while the reels begin to shake and ignite with fiery effects, creating the sense that a big, thunderous win is about to land.
As you say, Kong’s Jungle Tower is Red Papaya’s debut slot. What can players expect when firing up the reels for the first time?
In Kong’s Jungle Tower, players embark on an expedition into uncharted territory where fortunes can be found hidden within a forgotten temple, deep within the jungle. The Cash Collect slot sees players helped on their adventure by several features, including the legendary Jungle Tower which includes 15 Cash Prizes to be won. Then there are Monkey Coins that sweep across the reels, gathering instant treasures and unlocking the mightiest prizes from the summit of the tower. Even when the reels fall silent, Kong’s adventurous spirit electrifies the Tower with Multipliers, charging up Cash Prizes for spectacular wins. But that’s not all. Three Bonus Symbols trigger eight Free Spins – once activated, the reels increase to a 5×5 setup for even more win opportunities. As the Free Spins play out, three Bonus Symbols will award eight additional Free Spins while two Bonus Symbols will grant three more Free Games. As you can see, it’s a feature-rich slot that will get players pounding their chests as the big wins get closer and closer.
For Red Papaya, what does success look like for the rest of the year?
We’re a player-first studio, so success will be players engaging with our growing portfolio of slots and being captivated and entertained by the experience that each has to offer. We know exactly what it takes to develop blockbuster slots, and our first run of titles have the hallmarks of chart-toppers. Of course, you never know how a game will resonate with players, but the early stats coming in from titles like Kong’s Jungle Tower, Nova Blast and Lucky Rainbow Rush suggest we have a hit on our hands. The challenge will be ensuring that our next games on the roadmap, which includes Pirate’s Fight for Fortune, are just as successful but we fully intend for each release to out-perform the game that comes before it.
The post Getting to know Red Papaya appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
“En el mercado regulado de apuestas sentí que estaba intentando nadar en un océano dominado por tiburones. En el mercado de predicciones, estamos ayudando a construir el propio océano.” (C.S)
El mercado de predicciones comienza a ganar espacio en Brasil en un momento de transformación para la industria del gaming y los productos digitales basados en probabilidades.
Aunque todavía es un concepto incipiente en el país, y contradictorio en países vecinos, este modelo, que combina elementos de mercados financieros, tecnología y comportamiento del usuario, ya ha demostrado su potencial en otras regiones al ofrecer estimaciones colectivas sobre eventos futuros.
Sin embargo, su avance ha sido conflictivo en América Latina.
En mercados como Argentina, por ejemplo, está enfrentado restricciones e incluso prohibiciones, en medio de debates regulatorios sobre su naturaleza y su posible similitud con las apuestas tradicionales.
En este contexto, Brasil aparece como un terreno aún en definición, donde la reciente regulación de las apuestas deportivas abre espacio para discutir nuevos formatos digitales basados en probabilidades.
Es en este escenario donde surge la figura de Carlos Santos, CEO y uno de los impulsores de este segmento en el mercado brasileño con el lanzamiento de Previlabel.
Con experiencia previa en el ecosistema de apuestas, Santos decidió dar un paso más allá del modelo tradicional para apostar por la construcción de una nueva categoría en el país: los mercados de predicción.
A través de su visión y su proyecto, el ejecutivo busca no solo introducir este concepto en Brasil, sino también desarrollar la infraestructura tecnológica necesaria para que nuevos operadores y empresas puedan formar parte de este ecosistema emergente.
En esta entrevista, Carlos Santos analiza el potencial del mercado de predicciones en Brasil, los desafíos de su desarrollo y las oportunidades que pueden definir el futuro de este segmento en la región.
¿El mercado de predicciones aún es poco conocido en Brasil. ¿Cómo explicaría este concepto a alguien que nunca ha oído hablar de él?
Los mercados de predicción son plataformas donde las personas negocian probabilidades sobre eventos futuros.
En lugar de simplemente apostar por un resultado, los usuarios compran o venden posiciones basadas en la probabilidad de que algo ocurra.
El precio de estas posiciones termina reflejando lo que el mercado cree que es la probabilidad de ese evento.
Por eso, muchos describen este modelo como una especie de bolsa de valores de probabilidades, donde la información, la opinión y el dinero se combinan para formar una estimación colectiva del futuro.
¿Por qué cree que Brasil puede convertirse en un mercado relevante para plataformas de predicción?
Brasil tiene varios factores que favorecen este tipo de mercado. En primer lugar, es un país altamente conectado digitalmente y con una gran adopción de nuevas tecnologías financieras.
En segundo lugar, existe una cultura muy fuerte en torno a los deportes y a los eventos públicos, lo que genera naturalmente interés por las predicciones.
Además, la reciente regulación de las apuestas deportivas ha abierto espacio para nuevas discusiones sobre productos relacionados con probabilidades y mercados digitales.
El país acaba de regular las apuestas deportivas. ¿Los mercados de predicción son una evolución natural de esto o una industria diferente?
Están relacionados, pero no son exactamente lo mismo.
En las apuestas deportivas tradicionales, las probabilidades son definidas por la casa de apuestas.
En los mercados de predicción, en cambio, son los propios usuarios quienes forman esas probabilidades al negociar posiciones entre sí.
Esto crea una dinámica más cercana a un mercado financiero, donde el precio cambia a medida que surgen nuevas informaciones y las personas ajustan sus expectativas.
¿Cuáles son los principales tipos de eventos que podrían volverse populares en este mercado en Brasil?
El deporte probablemente será el punto de entrada más natural, ya que existe una gran base de usuarios interesados en este tipo de eventos.
Pero con el tiempo, estos mercados pueden expandirse hacia áreas como política, economía, entretenimiento e incluso tecnología.
En otros países ya existen mercados de predicción sobre elecciones, indicadores económicos y grandes eventos globales.
Esto demuestra que el modelo tiene potencial para ir más allá del entretenimiento.
¿Existe el riesgo de que el mercado de predicciones sea confundido con las apuestas tradicionales?
Sí, especialmente al inicio.
Como ambos involucran dinero y probabilidades, es natural que exista cierta confusión. Sin embargo, la diferencia está en la dinámica del mercado.
En las plataformas de predicción, los usuarios pueden negociar probabilidades y reaccionar ante nueva información, lo que hace que el sistema sea más parecido a un mercado financiero que a una apuesta tradicional.
Con el tiempo, a medida que el público entienda mejor el funcionamiento, esta distinción tenderá a ser más clara.
En el exterior, las plataformas de predicción ya existen desde hace tiempo. ¿Qué puede aprender Brasil de estas experiencias?
La principal lección es que estos mercados funcionan mejor cuando hay transparencia, liquidez y reglas claras de operación.
Las experiencias internacionales muestran que, cuando están bien estructurados, los mercados de predicción pueden generar estimaciones bastante precisas sobre eventos futuros. Sin embargo, también ha quedado claro que es fundamental contar con mecanismos de integridad y un entorno regulatorio que acompañe la innovación.
Brasil tiene la ventaja de poder observar estos ejemplos y adaptar las mejores prácticas a su propio contexto.
¿Qué le hizo mirar hacia los mercados de predicción en lugar de continuar únicamente en el mercado tradicional de apuestas?
Durante el último SBC en Lisboa tuve un momento muy claro de reflexión sobre el mercado. Me di cuenta de que estaba intentando competir en un entorno extremadamente difícil para empresas nuevas: enfrentar directamente a gigantes ya consolidados en el sector de apuestas.
El mercado regulado de apuestas en Brasil es altamente competitivo y está dominado por empresas con gran capital. Es como intentar nadar junto a tiburones en un océano que ya les pertenece.
Fue entonces cuando entendí que tal vez la oportunidad no era competir en ese mercado de la forma tradicional, sino participar en la construcción de una nueva categoría dentro del sector. El mercado de predicciones aún está en sus inicios en Brasil, lo que abre espacio para la innovación, la tecnología y el liderazgo.
Percibí que podía aprovechar toda la experiencia adquirida en el sector de apuestas para ayudar a estructurar este nuevo momento del mercado en el país.
¿Cuál fue el momento en que decidió convertir esto en un negocio?
Cuando regresé a Brasil después del SBC Lisboa, mi visión de negocio cambió completamente.
Comencé a estudiar más profundamente el mercado de predicciones y entendí que no era solo una tendencia global, sino también una oportunidad real para construir infraestructura en este sector en Brasil.
A partir de esta visión, iniciamos una asociación con Brasil Bitcoin, aprovechando toda su experiencia en Web3 e infraestructura digital para desarrollar esta tecnología.
La idea fue combinar esa experiencia en blockchain con nuestra visión de producto y mercado, creando una base tecnológica capaz de aportar más competitividad e innovación a este nuevo segmento.
¿Cuáles fueron los mayores desafíos al comenzar en este sector?
El principal desafío fue construir la tecnología.
Los mercados de predicción requieren una infraestructura muy específica, que incluye sistemas de negociación de probabilidades, liquidez, gestión de eventos y mecanismos de integridad.
Como este mercado aún es muy nuevo en Brasil, prácticamente no existían soluciones listas adaptadas a la realidad local. Esto exigió un gran esfuerzo de desarrollo para crear una tecnología sólida capaz de sostener el crecimiento de este ecosistema.
¿El público brasileño está preparado para entender y utilizar los mercados de predicción?
Creo que sí. El brasileño ya ha demostrado una gran capacidad de adaptación a nuevos productos digitales.
Basta observar el crecimiento de las apuestas deportivas, las criptomonedas y las plataformas financieras en los últimos años.
Cuando el modelo se explica bien y la experiencia es simple, la adopción tiende a ocurrir rápidamente.
¿Qué hace exactamente Previlabel dentro de este mercado?
Previlabel es una empresa de tecnología enfocada en infraestructura para mercados de predicción.
Desarrollamos la tecnología que permite a emprendedores crear sus propias plataformas de predicción y construir negocios dentro de este nuevo segmento que está comenzando a surgir en Brasil.
Nuestro objetivo es facilitar la entrada de nuevos operadores en este mercado.
Ustedes no operan solo una plataforma — venden tecnología para quienes quieren crear la suya. ¿Cómo funciona este modelo?
Exactamente.
Previlabel funciona como un proveedor de tecnología para este mercado. En lugar de operar una única plataforma, desarrollamos la infraestructura que los operadores pueden utilizar para lanzar sus propias marcas dentro del mercado de predicciones.
Esto permite que emprendedores y empresas ingresen en este sector de forma mucho más rápida, sin necesidad de desarrollar toda la tecnología desde cero.
¿Cree que veremos muchas plataformas de predicción surgir en Brasil en los próximos años?
Creo que esto ocurrirá muy rápidamente. En los próximos meses ya deberíamos ver varias plataformas emergiendo en Brasil.
Históricamente, el país siempre ha atraído nuevos modelos de negocio digitales debido al tamaño del mercado y al alto nivel de adopción tecnológica.
Cuando surge un nuevo segmento prometedor, Brasil suele convertirse en uno de los principales mercados de experimentación.
¿Existe una especie de “carrera” para crear el primer gran mercado de predicción brasileño?
Sí, esto es algo natural en cualquier industria naciente.
Cuando un nuevo mercado comienza a formarse, siempre existe una competencia inicial entre empresas para ver quién logra posicionarse primero y convertirse en referencia.
Probablemente estamos en el inicio de este proceso en Brasil, y quien consiga construir una tecnología sólida, ganar la confianza del público y escalar primero tendrá una ventaja muy importante.
The post Los mercados de predicción ganan terreno en Brasil con la entrada de Previlabel appeared first on Americas iGaming & Sports Betting News.
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