Canada
Exclusive Q&A with Vera Motto, Business Development Executive at Habanero
Having signed a raft of new deals and partnerships in recent months across Latin America, we caught up with Habanero’s business development executive for the region, Vera Motto, to get the lowdown on the supplier’s latest market movements.
Habanero’s certainly signed a lot of deals recently! Can you take us through your recent LatAm successes?
We’re delighted to be live on some of LatAm’s biggest brands, including BetJuego, Ganabet and Big Bola. We will also go live shortly with DoradoBet, expanding our reach in Peru, where we are already live with a number of key players, including Apuesta Total.
These latest deals cap a string of comprehensive agreements with major regional operators such as Salsa, LatamWin and Codere, with plenty of plans for entering new territories together on the table. It’s fantastic to see how far we’ve come in our short time on the continent and we’ll keep that momentum going forward with a range of exciting deals and market entries on the horizon.
Has the regulation of Colombia’s iGaming market set an example for other countries in the region to follow?
Without a doubt. Coljuegos has done a brilliant job of regulating a complex market, creating a safe and open environment with a competitive tax rate. The pro-active approach taken by the regulator has paved the way for a productive dialogue between operators, suppliers and the authorities.
In fact, even in the middle of the pandemic, Coljuegos managed to create entirely new online regulatory frameworks for live casino, scratchcards and bingo – which I’m sure no others can claim to have done! For us certainly, this demonstrated a willingness to go above and beyond in ensuring that operators are equipped with a diverse set of revenue streams, preserving a lucrative market for the local economy amid testing circumstances. We’re thrilled to see such commitment.
Apart from Colombia, which LatAm markets are the ones to watch in 2020?
The city of Buenos Aires and Panama are the two most likely to enter the online domain next; both with sports betting and casino. Puerto Rico’s regulator has also recently appointed Gaming Laboratories International as an advisor, with the jurisdiction likely to finalise the process in the coming months.
Elsewhere, plenty of jurisdictions have pending regulation, with Brazil certainly looking the most promising. Although, even more exciting for us at the moment is Mexico. The market holds a wealth of opportunity, and we’ve only started to make our mark across such a rich and diverse country – and we look forward to solidifying our presence there over the coming months with major local providers.
Do you anticipate entering any of those markets, or launching further LatAm-oriented products?
Absolutely. We expect to enter Argentina and Panama as soon as regulation allows, with Brazil also on Habanero’s long-term radar. When it comes to games, it has been our experience that what works globally also works best in LatAm. A successful game performs well anywhere, and that’s exactly what we’ve observed with international hits such as Egyptian Dreams Deluxe and Hot Hot Fruit.
That’s not to say that localised content isn’t effective too. Our Mexican-themed title, 5 Mariachis, has performed fantastically on the continent, as have games with Asian themes, most likely due to the historic linkages between the two cultures.
Has LatAm’s gaming industry been affected by COVID-19 in broadly the same way as other territories? Or have you observed differing impacts?
Geographically speaking, the impact of COVID-19 on our industry has been consistent across the board. An increase in online gaming traffic has been an internationally observed trend, due in large part to the near universal closure of land-based and retail outlets.
One potential difference I may expect in the future is a varied retention rate, mostly due to a larger part of the population being unfamiliar with online gaming before the lockdown compared to Europe or other areas. As part of this, we’re very excited to be stepping up to the challenge of converting a whole demographic of land-based players – and we stand ready to equip our operator partners with everything they need to boost player engagement.
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Canada
Group from TsâelxwĂ©yeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack
Great Canadian Entertainment and a consortium group of certain communities from the TsâelxwĂ©yeqw Tribe, through an entity affiliated with TsâelxwĂ©yeqw Tribe Management Ltd. (the âTsâelxwĂ©yeqw Groupâ), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the TsâelxwĂ©yeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.
The TsâelxwĂ©yeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the TsâelxwĂ©yeqw Group.
Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwackâs top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.
The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the TsâelxwĂ©yeqw Group for a period following closing.
âThis purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. Itâs a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,â said Chief David Jimmie, Chief of Squiala First Nation and President of TsâelxwĂ©yeqw Tribe Management Ltd.
âWe are very excited to have entered into this agreement with the TsâelxwĂ©yeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the TsâelxwĂ©yeqw Groupâs stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the TsâelxwĂ©yeqw Group team during the transition period,â said Matt Anfinson, CEO of Great Canadian Entertainment.
McCarthy TĂ©trault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the TsâelxwĂ©yeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.
The post Group from TsâelxwĂ©yeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.
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The Canadian iGaming market has evolved from an emerging opportunity into one of the most competitive and innovative digital gaming arenas worldwide. Ontarioâs regulated framework has paved the way for rapid expansion, attracting established international operators alongside ambitious newcomers that are carving out share through brand differentiation and data-driven acquisition.
Methodology: How Growth Was Measured
To understand which casino brands are gaining momentum and why, the award-winning Mr. Gamble Casino Trends Meterâa proprietary performance index powered by Semrush, Ahrefs, in-house click tracking, market benchmarks, and predictive analyticsâanalyzed year-over-year (YoY) performance from JanuaryâJune 2024 versus JanuaryâJune 2025. The results point to a vibrant, fiercely competitive landscape where execution, trust, and experience are the real drivers of sustained growth.
Brands Showing Standout Growth in 2025
Strong outperformance highlights different paths to scale
Wild Tokyo posted an extraordinary +134% YoY, showing how bold branding, a distinctive identity, and targeted acquisition can resonate with players seeking unique experiences. Clean yet edgy design, paired with robust SEO execution and engagement programs, helped the brand cut through a crowded market.
LuckyDays delivered +110% YoY by striking a balance between simplicity and substance. A minimalistic UX, a vast game library, and strong affiliate relationships have positioned it as a trusted destination for Canadian players.
BetVictor, a legacy operator with deep roots, recorded +107% YoY. Its evolution from traditional bookmaker to diversified iGaming powerhouse underscores how credibility and adaptability can translate into modern growth.
Agile mid-tier brands are also accelerating: SlotsMagic at +94% and Betibet at +88% demonstrate how focused SEO, analytics-led decision making, and smart promotional strategy can punch above weight.
Crypto-forward momentum and broader market depth
The joint rise of BetFury and SmokAceâboth at +74%âsignals growing acceptance of crypto and blockchain-based gaming among Canadian users, driven by transparency, fast payments, and a tech-forward ethos.
Meanwhile, Paripesa, Mond, and ComeOn maintained robust double-digit YoY growth, underscoring the marketâs depth and diversity beyond a handful of headline names.
Market Maturity: Compliance, Trust, and UX Win
As more provinces explore regulated frameworks modeled on Ontario, competition is intensifying. The brands pulling ahead are those investing in compliance, transparency, and player satisfactionâprioritizing product quality and retention over short-term promotions.
âPlayers are becoming more selective, more informed, and more focused on trust,â says Paul Puolakka, CMO at Mr. Gamble. âWeâre seeing a clear shift toward quality brands that prioritize experience, safety, and innovationâthe ones achieving real, sustained growth.â
Puolakka adds: âData doesnât just tell us whoâs growingâit shows us why. The operators succeeding in Canada are those that deeply understand their audience, use insights effectively, and build long-term value instead of chasing short-term hype.â
Trends Shaping the Next Phase of iGaming in Canada
- Branding + data-led acquisition let emerging brands challenge incumbents more effectively than ever.
- Crypto-friendly casinos are moving from niche to mainstream consideration for Canadian users.
- SEO, content strategy, and affiliate partnerships remain reliable, capital-efficient growth levers.
- Compliance, transparency, and UX are central to sustainable market share gains.
Looking Ahead
The fastest-growing casino brands capture more than impressive statisticsâthey reflect a market in transformation. With Wild Tokyo setting creative benchmarks and veterans like BetVictor and ComeOn proving that brand equity still matters, Canadaâs iGaming sector is entering a phase defined by intelligent growth, regulatory maturity, and player empowerment.
As the industry continues to evolve, the Mr. Gamble Casino Trends Meter remains a useful compass for players, affiliates, and operators navigating this fast-changing landscape.
The post Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market appeared first on European Gaming Industry News.
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Ezugi, an innovative live dealer casino supplier known for pushing the boundaries of live gaming, retention, and distribution solutions, is proud to announce a new partnership with PokerStars, the worldâs largest online poker site.
Through this partnership, PokerStarsâ players in the UK and Ontario will gain access to Ezugiâs standout portfolio, including Revolution Roulette, Ultimate Roulette, Unlimited Blackjack and Lucky 7 online casino games.
PokerStars, launched in 2001, is one of the worldâs leading online poker and casino brands and operates as part of Flutter Entertainment. It has grown to become the largest poker site globally, offering the widest selection of online games and hosting prestigious live tournaments.
Formed in 2012, Ezugi is a global live casino provider with a focus on meeting operator and player needs with best-of-breed localised content. The Ezugi games portfolio includes a wide range of live dealer games, many of which are unique. Ezugi became part of Evolution in 2018 and continues to build on its reputation for providing unique and innovative games and solutions for online casino and retail betting shop operators.
Gilad Ben-Ami, Chief Executive Officer at Ezugi, said: âPokerStarsâ players already enjoy a wide range of live casino and online slot games from Evolution brands such as Evolution, NetEnt, Red Tiger and Big Time Gaming. Now Ezugi is delighted and honoured to add even more choice for PokerStarsâ players with our own innovative games.â
Ben-Ami continued: âThe release of Ezugi games to PokerStars clearly demonstrates the rich variety and innovative features of the Ezugi games portfolio. Ultimate Roulette is a unique multiplier Roulette that blends circus-themed fun and TV game show excitement; Revolution Roulette puts a unique spin on classic Roulette by adding special multiplier pockets to the wheel; Unlimited Blackjack allows an unlimited number of players to play at the table, while also featuring Auto-Split functionality and a choice of four side bets â Perfect Pairs, 21+3, Perfect 11 and Ten20; and Lucky 7 is a very popular game with its origins in the Indian subcontinent â a fast-paced, simple and exciting Hi-Lo card game.â
Ben-Ami concluded: âWe are confident that PokerStarsâ players will love playing these games and we look forward to adding more Ezugi titles for them in the future.â
The post Ezugi partners with PokerStars to further extend live casino game choice for players appeared first on European Gaming Industry News.
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