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NOVOMATIC is Set to Shine with Sparkling Highlights at ICE 2025 in Barcelona

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The stage is set for an extraordinary showcase as NOVOMATIC unveils its sparkling new stand design at ICE 2025 in Barcelona – exceptional and bigger than ever before. From January 20 to 22, visitors to the Fira Barcelona Gran Via can immerse themselves in a world of cutting-edge gaming technology, advanced hardware and innovative solutions that are designed to dazzle and delight.

With a glitteringly elegant stand, NOVOMATIC promises an X-perience like no other, featuring exciting new product launches alongside cherished fan favorites. The NOVOMATIC booth will be a hub of activity, brimming with groundbreaking solutions and surprises.

NOVOMATIC will present its full range of products and gaming solutions, such as land-based casino products, AWP gaming machines, casino and arcade management systems including biometric access and player tracking technologies, and secure cash handling devices, as well as sports betting products and online gaming solutions. This 360° portfolio fulfills the highest demands in terms of technology and quality. Additionally, NOVOMATIC subsidiaries and technology partners such as NOVOMATIC Spain, NOVOMATIC Gaming UK and NOVOMATIC Italia, LÖWEN ENTERTAINMENT, APEX as well as Ainsworth Gaming Technology will showcase their current product portfolios. As a special highlight this year, a separate area has also been set up for the guests from Latin America.

A brilliant showcase: sparkling hardware highlights

The spotlight is on the magnificent V.I.P. X cabinet series, which sets a new standard for premium gaming entertainment. Adding even more brilliance to the show, a highly anticipated new version of one of the DIAMOND X cabinets will be revealed, offering unprecedented performance and eye-catching features that will leave visitors awestruck. Monumental signs and top tier technology will ensure an audio- visual spectacle.

Innovative gaming software takes center stage

At this year’s ICE, NOVOMATIC will shine with a game portfolio that is tuned to perfection: A range of brand-new Linked Progressives will premiere, adding further innovative elements to the NOVOMATIC content portfolio. Recent player highlights such as Piggy Prizes – Wand of Riches will attract the attention of visitors with their extraordinary gameplay and exciting mathematics. Additionally, an exceptional multi-game mix will celebrate its debut, offering a customizable package solution that will cater to every operator’s needs.

With their own spectacular booth #2E40 in the iGaming area, Greentube – the digital gaming and entertainment division of NOVOMATIC – will showcase its latest iGaming offerings, perfectly complementing our land-based portfolio. Dive into an ever-expanding range of online content that includes classic NOVOMATIC hits and exclusive proprietary brands and developments. This is where innovation meets tradition in a truly thrilling way.

Finally, experience the game-changing NOVOVISION casino management solution built on the latest cutting-edge technologies, with a broad-based approach and constantly increasing diversification of the system functionalities, NOVOMATIC’s visionary casino management system provides a flexible solution that is made to fit any operator requirement for the modern casino and beyond. At the upcoming ICE show in Barcelona, the NOVOVISION team will present the latest developments specifically in two distinct set-ups: for club operations and for casino venues.

Game-changing solutions in ETG and sports betting

The future of sports betting is already here in the shape of the NOVOMATIC ActionBook Edge 1.43J, an upright kiosk designed for seamless betting experiences. Furthermore, the new NOVO UNITY PRO system will be on display: This ETG solution redefines casino gaming with unprecedented functionality and adaptability, ensuring that operators can meet the dynamic demands of the future. In particular, the Parallel Play and Simultaneous Betting options, as well as the integration of slot games are a real game changer for the casino experience – and visitors can discover this unique solution live at the ICE.

A spectacle of surprises and challenges

Visitors can expect more than just groundbreaking products. Exciting prizes, surprises and a unique sporting challenge also await you at ICE.

Looking forward to the brilliant premiere in Barcelona

Thomas Schmalzer, Vice President of Global Sales and Product Management at NOVOMATIC AG, said: “The ICE is the perfect stage for industry leaders to learn about NOVOMATIC’s diverse product range. We invite all attendees to visit one of the largest NOVOMATIC stands ever and discover how our all-encompassing solutions from elegant cabinets and spectacular signs to exciting games offering multiple feature combinations can fulfil their needs from a single source.”

Bernhard Teuchmann, Managing Director of the Product and Technology Division of NOVOMATIC Spain, said: “As this is the first time ICE is held in Barcelona, we expect a massive attendance of operators from all over the Spanish territory. NOVOMATIC Spain will have the opportunity to present the Group’s innovative potential to all of them, as well as a wide range of products.”

The post NOVOMATIC is Set to Shine with Sparkling Highlights at ICE 2025 in Barcelona appeared first on European Gaming Industry News.

Expanse Studios

Expanse Studios Launches Proprietary Jackpot and Tournament System

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Expanse Studios, a subsidiary of Meridian Holdings Inc., announced the deployment of proprietary jackpot and tournament mechanics across its portfolio, providing B2B operator partners with engagement tools designed to enhance player entertainment value.

The system introduces two jackpot formats—Happy Hour Jackpot and Mystery Jackpot—alongside four tournament competition variants. Operators can control prize structures, scheduling parameters and promotional configurations through platform interfaces.

Happy Hour Jackpot provides scheduled jackpot events aligned with operator promotional strategies, enabling coordinated marketing campaigns and player communication around jackpot opportunities.

Mystery Jackpot delivers multi-tier progressive prize mechanics integrated into gameplay, with operator-configurable prize values and event parameters that support diverse promotional objectives.

Tournament mechanics include four competition formats:

• Bonus Buy tournaments create competitive environments for players who choose to engage with bonus purchase features, with scoring designed to reward strategic gameplay decisions.

• Spin Count tournaments track player activity across gameplay sessions, offering multiple entry opportunities and achievement-based progression that accommodates different play styles.

• Combo tournaments combine multiple competition elements, enabling operators to design promotional events that appeal to diverse player preferences and gaming behaviours.

• Time-based tournaments operate within defined promotional windows, allowing players to participate according to their own schedules while competing for tournament prizes.

“Content providers increasingly compete on operational capabilities, not just game quality. This positions our portfolio as solutions-oriented infrastructure that helps operators execute diverse promotional strategies while maintaining control over player engagement parameters,” said Damjan Stamenkovic, CEO of Expanse Studios.

Tournament formats integrate with game interfaces through standardised promotional systems designed to enhance entertainment value while providing operators with promotional flexibility.

For Expanse Studios, the deployment strengthens competitive positioning in B2B partnerships where operators increasingly evaluate content providers based on promotional feature capabilities in addition to game performance metrics.

The post Expanse Studios Launches Proprietary Jackpot and Tournament System appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI

Former German Air Force officer launches Sparky Space AI platform for iGaming teams

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Nils Ristau and Daniel Schmitz debut a work enablement platform aimed at day-to-day execution across product, retention and AI adoption.

Sparky Space, a new AI-powered work enablement platform founded by former German Air Force officer Nils Ristau and tech leader Daniel Schmitz, has launched and is now available globally for iGaming operators and suppliers.

The founders are positioning the product around execution support inside daily workflows as teams face tighter regulatory demands, faster product cycles and higher player expectations. The company cited industry research suggesting only 10-20% of learning is consistently applied in day-to-day work, creating a gap between training and on-the-job outcomes.

“In military operations, performance depends on clarity, structure, and disciplined execution in changing environments,” said Ristau. “The iGaming industry operates under similar pressure.

“Competitive advantage does not come from knowledge alone – it comes from how effectively teams apply it every day.”

Sparky Space said its platform supports areas including product development, player retention and AI adoption, with use cases spanning customer-centric experimentation, agile product and game development, decision-making and prioritisation, practical generative AI prompting, and cross-functional collaboration. The company said the tools are intended to help teams launch features, respond to regulatory change, and optimise marketing and support processes.

While initially focused on iGaming, Sparky Space said it has been built for broader use in other fast-moving, technology-driven industries.

Relevant data as follows:

The post Former German Air Force officer launches Sparky Space AI platform for iGaming teams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Belatra

Belatra marks 33 years with April anniversary campaign

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The slots supplier says its portfolio now exceeds 150 games and highlights recent LatAm expansion from its Buenos Aires base.

Belatra is marking its 33rd birthday with an anniversary campaign running throughout April, the iGaming slots developer said.

The company said it was founded in 1993 and has since transitioned from building gaming machines for land-based casinos to producing digital content. Belatra added that its portfolio has grown to more than 150 games.

Belatra also pointed to its strategic Latin American headquarters in Buenos Aires as a key base for regional partnerships and growth.

Misha Voinich, Head of Business Development at Belatra, said: “We’re only just getting started, but birthdays provide the perfect chance to reflect on our successes and the path that’s brought us here. From launching our innovative ‘multi-universe’ content strategy to our rapid expansion in Latin America, the successful launch of our first Crash game, and multiple high-profile industry award wins — we are always developing, creating, and evolving. 33 years of innovation, dedication, and gaming excellence — and the best is yet to come.”

Belatra did not provide additional detail on upcoming releases or the timing of any new product announcements beyond saying updates will land during April.

The post Belatra marks 33 years with April anniversary campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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