Industry News
Superbet Group Announces Appointment of Sacha Dragic as Co-CEO
Superbet Group has announced key leadership appointments, approved by the Board of Directors. Sacha Dragic, the founder of Superbet, will return to the Group in an executive role. Sacha and Jimmy Maymann, current CEO, will partner to take on new roles as Co-CEOs of the Group.
Sameen Jalal, who prior to joining Superbet was previously the Director of Engineering leading applied machine learning at Wayve, and had numerous leadership roles in Facebook, has been appointed Chief Technology Officer. Andrei Dusu, who prior to joining Superbet was the co-founder and Chief Product Officer at Eversync, and had numerous leadership roles in Google, has been appointed Chief Product Officer. Albert Simsensohn who joined Superbet following leadership roles in McKinsey and Meta has been appointed Chief Operating Officer.
Hans-Holger Albrecht, Chairman of the Board of Superbet Group, said: “In Superbet we always stretch for more, and after considering all of the opportunities we have ahead of us, it was obvious for me that we should strengthen our leadership team even further. Working closely with Sacha and Jimmy, I’ve seen that they are a powerful combination, which, alongside the rest of our leadership team, will help us to deliver our global ambitions even faster and more efficiently. I’m delighted with the appointments of Sameen, Andrei and Albert who each bring exceptional global platform experience and capability to our leadership team.”
Jimmy Maymann, Co-CEO of Superbet Group, said: “This has been a year of significant growth in our journey to becoming a product-led company. Our regional strategy is accelerating at pace, as market leader in Romania, number one brand in Belgium, very strong growth rates in Poland and pursuing podium position in Serbia. However, alongside the growth we see in our Brazil operation there is a more global set of opportunities that we will capture. It’s clear that Sacha will bring a game-changing impact in returning to the business to help us to move faster to the next phase of our growth. The appointments of Sameen, Andrei and Albert further strengthen our leadership team, enabling us to scale further and quicker. I’m looking forward to partnering with Sacha and the rest of the leadership team to accelerate from a strong base.”
Sacha Dragic, Founder and Co-CEO at Superbet Group, said: “At Superbet we have always planned many horizons ahead with ambition and I’m pleased to see the progress and speed with which the team have been growing and scaling the business to meet this ambition. The opportunities ahead of us, however, are significant and so it was the right time to return to the business and also to further strengthen our leadership team with global platform and scaling experience. I’m delighted with the appointments of Sameen, Andrei and Albert who join an exceptional leadership team, and I look forward to partnering closely with Jimmy and the leadership team in delivering our strategy and growth plans.”
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Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
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Casino Guru’s Complaint Resolution Center (CRC) published 3,986 complaints in Q1 2026 and says it resolved 1,321 cases, returning $5,304,894 to players during the quarter.
Casino Guru said March was one of the CRC’s most active months on record, with the second-highest number of published complaints to date. The company added that ongoing cases exceeded 1,300, pointing to rising demand for third-party dispute mediation.
By volume, the most active complaint markets were Germany (657), the United Kingdom (270), Canada (240), Italy (207) and Australia (194), according to the CRC update.
Delayed payments remained the most common player-reported issue. Casino Guru also reported a March shift in complaint mix, with self-exclusion-related complaints rising to the second most frequent category for the first time in CRC history. KYC-related issues and blocked accounts were also among the most common complaint types, often linked to withdrawal delays.
Casino Guru said the quarter’s results reflect the increasing role of independent mediation as players look to third-party platforms to resolve disputes.
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RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.
The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.
RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.
Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.
Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”
Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.
“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”
The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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