Industry News
Flexion “Direct-to-Consumer” Talks with Top Mobile Game Developers at GDC Will Define the Future
Executives from Flexion, the games marketing company, will hold a series of summit talks with top developers at GDC in San Francisco (18 to 22 March 2024) to discuss how direct-to-consumer (D2C) services could enhance revenue.
The D2C’24 Summit will focus on the opportunities offered to developers by recent moves freeing up the mobile games market and, in particular, on new routes to user acquisition. The aim will be to align the industry on the best way forward in light of changes in the app stores.
Flexion is already the leader in accessing alternative markets including Amazon, Samsung, Huawei, Xiaomi, Aptoide, DT Hubs and ONEstore, boosting revenue for top games without upfront costs or significant effort. It is building on its partnerships with these platforms and other industry leading companies from UA to 3rd party billing to meet future developer needs.
“We have many years of experience and the know-how in taking an existing game and finding new revenue sources. We have also built partnerships across the industry – including with alternative app stores – that will allow us to help developers go much further in future,” Jens Lauritzson, CEO of Flexion, said.
In the last quarter, Flexion saw a 64% increase in its own revenue, as an increasing number of developers took the plunge into alternative markets. Through working with Flexion, developers see a more than 10% average boost in revenue (over marketing in Google Play alone) without significantly adding to their costs.
Jens said: “Developers have been frustrated by difficult user acquisition, where it is challenging to achieve positive returns due to changes in tracking and high store fees. But with the DMA in Europe and court cases in the US forcing Google and Apple to ease their stranglehold on the mobile games market, now is an excellent time for developers to re-engage directly with consumers.
“Many will hesitate at the underlying complexity and size of investment needed to exploit these opportunities, and so third-party services, like those being developed by Flexion, are going to be vital in making the ROI figures work.”
Through the D2C’24 Summit, Flexion will canvas opinions and share its ideas on direct-to-consumer marketing with top developers. The goal will be to create a consensus on the tools and services developers will need to maximise returns.
“We’re at the edge of a step change in the mobile games market and it’s important for the industry that we get things right. That’s why we’ve invited developers to these talks, and I’d be happy to hear from anyone else who would like to contribute to the discussion,” Jens said.
Ben Anquetil’s appointment as Head of Business Development is an important part of Flexion’s future-focused strategy. He has a brief to evaluate the company’s value proposition for D2C with the aim of ensuring that developers generate better return on their marketing spend going forward.
“I’m delighted to welcome Ben to the Flexion family at such an exciting time. He has a wealth of experience in the alternative distribution space and in strategic initiatives that generate more revenue and audiences for developers. With his help, Flexion will grow a whole new aspect of its business, offering developers easy access to the burgeoning range of markets that will become the norm,” Jens said.
“I foresee amazing opportunities for developers. By using D2C services, they will be able to enhance user engagement and retention for their games while improving margin. These factors will give them the freedom to grow revenue and audiences,” Ben said.
Conferences
Win Systems arrives at GAT Expo Cartagena with its latest innovation
Win Systems, a leading provider of technology solutions for the gaming and entertainment industry, will be attending GAT Expo Cartagena 2026 on March 25–26 in Cartagena de Indias. Visitors can find the company at Stand A7, where it will highlight its latest electronic roulette innovations and casino solutions.
At the event, Win Systems will unveil Colors, the next evolution of its successful electronic roulette line. This includes an innovative 6-position wall-mounted version designed to optimize floor space while delivering maximum performance and visual impact on the gaming floor.
Customization and Player Engagement
Colors stands out for its high level of customization, allowing operators to tailor visual elements and configurations to align with their brand identity and market preferences. Whether in compact or large-scale setups, Colors is engineered to capture attention and enhance player engagement from the very first spin.
A key innovation is its dynamic paytable, which enables players to select from four different paytable options. This includes multipliers of up to 120x on inside bets, offering both increased excitement for players and higher revenue potential for operators. By combining design, performance, and flexibility, Colors delivers a highly versatile and profitable solution for modern casinos.
Enhanced Slot Offerings
In addition to Colors, Win Systems will showcase its renowned Sublime and Rhapsody slot machines, now featuring new game releases that blend advanced graphics, innovative mechanics, and high performance. These updates reinforce Win Systems’ commitment to creating engaging content that maximizes both the player experience and operator profitability.
Strategic Industry Presence
“GAT Expo Cartagena is a key platform for the Latin American gaming industry,” said Manuel Wladdimiro, Sales Director for Central America & the Caribbean at Win Systems. “It’s an ideal opportunity to present our latest innovations and strengthen our presence in the region.”
With a proven international track record and a constantly evolving product portfolio, Win Systems continues to prioritize innovation, performance, and results-driven design. Attendees are invited to visit Stand A7 to experience these new developments firsthand.
The post Win Systems arrives at GAT Expo Cartagena with its latest innovation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
Win Systems arrives at GAT Expo Cartagena with its latest innovation
Win Systems, a leading provider of technology for the gaming and entertainment industry, will participate in the upcoming edition of GAT Expo Cartagena, which will take place in Cartagena de Indias on March 25 and 26. The company will be present at Stand A7, where it will showcase its latest developments in electronic roulettes and casino solutions.
During the event, Win Systems will present its latest major innovation: Colors, the evolution of its successful electronic roulette, including its innovative 6-position wall-mounted version. This revolutionary solution optimizes floor space while maximizing performance on the gaming floor without sacrificing visual impact.
In addition, Colors stands out for its high level of customization. Operators can adapt visual elements and configurations to align them with their brand identity and the preferences of their market. This flexibility makes Colors a versatile and strategic solution, capable of integrating seamlessly both in compact spaces and in larger-scale configurations. Colors is designed to capture attention from the very first moment.
Another key differentiator of this line is its dynamic paytable, which allows players to personalize their experience by choosing from four different paytable options. This innovative feature includes multipliers of up to 120x on inside bets, adding a new level of flexibility, excitement, and winning potential to every game. Thanks to this versatility, Colors not only increases player appeal but also positions itself as a highly profitable solution for operators, combining innovation, customization, design, and performance in a single product.
In addition, the company will showcase its renowned Sublime and Rhapsody slot machines, now featuring new games that are revolutionizing the market thanks to their combination of advanced graphics, innovative mechanics, and outstanding performance on the gaming floor. These updates reinforce Win Systems’ commitment to the continuous development of high-impact content that maximizes both the player experience and operator profitability.
“GAT Expo Cartagena is a strategic meeting point for the industry in Latin America. For us, it is a great opportunity to present our latest innovations and continue strengthening our presence in the region,” said Manuel Wladdimiro Sales director of Central America & the Caribbean at Win Systems.
With a strong international track record and an ever-evolving portfolio, Win Systems reaffirms at GAT Cartagena its commitment to innovation, performance, and results-driven design. Attendees will be able to discover all these new developments firsthand by visiting Stand A7 during the event.
The post Win Systems arrives at GAT Expo Cartagena with its latest innovation appeared first on Americas iGaming & Sports Betting News.
Conferences
Win Systems llega a GAT Expo Cartagena con sus últimas novedades
Win Systems, proveedor líder en tecnología para la industria del juego y entretenimiento, participará en la próxima edición de GAT Expo Cartagena, que se celebrará en Cartagena de Indias los días 25 y 26 de marzo. La compañía estará presente en el Stand A7, donde mostrará sus más recientes desarrollos en ruletas electrónicas y soluciones para casino.
Durante el evento, Win Systems presentará su última gran novedad: Colors, la evolución de su exitosa ruleta electrónica, incluyendo su innovadora versión de pared de 6 posiciones. Una solución revolucionaria que optimiza el espacio y potencia al máximo el rendimiento en sala sin renunciar al impacto visual.
Además, Colors marca la diferencia por su alto nivel de personalización. Los operadores pueden adaptar elementos visuales, configuraciones para alinearlos con la identidad de su marca y las preferencias de su mercado. Esta flexibilidad convierte a Colors en una solución versátil y estratégica, capaz de integrarse con fuerza tanto en espacios compactos como en configuraciones de mayor escala. Colors, está diseñada para captar la atención desde el primer momento.
Otro de los grandes diferenciales de esta línea es la tabla de pagos dinámica, que permite a los jugadores personalizar su experiencia eligiendo entre cuatro opciones distintas de tabla de pagos. Esta innovadora característica incorpora multiplicadores de hasta 120x en apuestas internas, añadiendo un nuevo nivel de flexibilidad, emoción y potencial de premio en cada partida. Gracias a esta versatilidad, Colors no solo incrementa el atractivo para el jugador, sino que también se posiciona como una solución altamente rentable para los operadores, combinando innovación, personalización, diseño y desempeño en un mismo producto.
Además, la compañía presentará sus reconocidas máquinas slots Sublime y Rhapsody, ahora con nuevos juegos que están revolucionando el mercado gracias a su combinación de gráficos avanzados, mecánicas innovadoras y un desempeño sobresaliente en sala. Estas actualizaciones refuerzan el compromiso de Win Systems con el desarrollo continuo de contenido de alto impacto que maximiza la experiencia del jugador y la rentabilidad del operador.
“GAT Expo Cartagena es un punto de encuentro estratégico para la industria en Latinoamérica. Para nosotros es una gran oportunidad presentar nuestras últimas innovaciones y seguir fortaleciendo nuestra presencia en la región”, destacó Manuel Wladdimiro, Sales Director Central America & Caribe de Win Systems.
Con una sólida trayectoria internacional y un portafolio en constante evolución, Win Systems reafirma en GAT Cartagena su compromiso con la innovación, el rendimiento y el diseño orientado a resultados. Los asistentes podrán conocer de primera mano todas estas novedades visitando el Stand A7 durante la feria.
The post Win Systems llega a GAT Expo Cartagena con sus últimas novedades appeared first on Americas iGaming & Sports Betting News.
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