Salsa Technology has unveiled Gina Macheri as Strategic Alliance Manager to spearhead the company’s expansion across Latam markets. Arriving with a wealth of iGaming experience, Macheri will focus on amplifying Salsa’s presence in key LatAm jurisdictions.

Salsa Technology’s Strategic Alliance Manager, Gina Macheri commented: “I’m joining Salsa Technology at the perfect time given the business’ prolific growth and as Latam continues to expand thanks to regulation. I cannot wait to play a core role in increasing Salsa’s presence in our main target markets.”

Leveraging her impressive background in strategic business development and integral growth, she’ll play an influential role in striking strategic partnerships. This week Macheri will be attending SAGSE Latam in Buenos Aires where the company will exhibit its cutting-edge technology and flexible solutions designed specifically to meet the demands of local markets. Besides being personally in charge of increasing Salsa’s footprint in Latam, Gina will also lead the setting up of a team of trade representatives to pave the company’s way to new markets such as Africa and Asia, among others.

Macheri steps into Salsa from Betconstruct, where she held the position of Regional Director, overseeing the comprehensive growth of the business. A proven track record and a deep understanding of the nuances of the iGaming space make Macheri a valuable addition. Prior to her time with Betconstruct, Gina excelled at esteemed gaming entities such as Ainsworth Game Technology, JVL Gaming Labs, and IGT.

“Gina’s talent and experience in strategic business development make her the ideal person to drive our progressive expansion efforts,” said the company Founder, Peter Nolte.

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The year 2024 represents a revolution for the Brazilian iGaming market, one of the largest on the planet, due to the implementation of sector regulations. The expectation is that the main players in the world will seek to enter or expand investments in the country from now on. Thinking about meeting a growing demand, Influx Solutions was created, aiming to offer the best and most comprehensive coverage and advice to groups interested in gaining visibility and space in the competitive national market. Influx Solutions aims to become a powerhouse in the online and offline media management scenario. The mission is simple: drive your business to success through validated strategies focused on conversion and revenue.

From media management, paid traffic to legal aspects and specialized consultancy, the new player in the Brazilian market offers a wide range of services that complement each other, guaranteeing exceptional results on all fronts.

The new player was born in the hands of industry veterans, who over the last two decades have worked in the sector with a focus on performance and affiliation, but occasionally also meeting other demands in the digital market.

To meet this demand, professionals Alessandro Valente and Gabriel Moreira came together to deliver solutions for the regional iGaming market, through their knowledge and important network of contacts. With extensive experience in the sports marketing sector, Gabriel Moreira is one of the directors of Influx Solutions and believes that the company will be essential to the success trajectory of its clients in a dynamic market that requires the best practices to quickly achieve their objectives. “We are ready to help our customers through a successful journey in a sector that demands agility and constant innovation. Influx Solutions is the ideal partner for those looking to not only meet, but exceed expectations in such a competitive market”, explains Gabriel Moreira. Alongside Gabriel, Alessandro Valente, with years of experience on the national scene, also highlights the importance of a company with definitive solutions to shorten distances and boost results for those who are or intend to enter this market.

“Super Afiliados already served some customers who were looking for something beyond our core business, which is affiliation, but with this new front, we will have specialized and personalized service that should further improve our customers’ results and enable the acquisition of new business. ”

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WA.Technology, a leading B2B iGaming solutions provider, is thrilled to announce the appointment of Waldir Marques as its new Director of Regulatory Affairs—this key addition to WA.Technology’s leadership team fortifies the company, particularly in light of recent regulatory changes in Brazil.

Waldir Marques, the former CEO of the government-backed lottery syndicate CAIXA Loterias S.A., brings a wealth of experience and an outstanding track record in iGaming regulation. His high-profile role at Brazil’s CAIXA Loterias S.A., a company renowned for its commitment to ethics, integrity, and transparency, has honed his skills in ensuring strict adherence to regulatory requirements – a crucial asset for WA.Technology’s operations. Waldir’s insights and expertise will be invaluable in bringing credible and knowledgeable advice to clients, opening the door for bigger and better opportunities in a legally compliant way.

“With the latest regulatory developments in Brazil, Waldir’s profound understanding of the legal landscape will be instrumental in guiding our expansion efforts in the country and the wider Latam market,” said Tim Scoffham, CEO of WA.Technology. “His appointment proves our commitment to operating within legal compliance, ensuring our clients receive exceptional service and the peace of mind that comes with rigorous regulatory adherence.”

Waldir’s curriculum vitae is a testament to his breadth of knowledge and experience in the field. His roles as Director-President & CEO at CAIXA Loterias S.A. and  Subsecretary of Regulation of Lotteries, Prizes and Sweepstakes at the Ministry of Economy, Brazil, highlight his capabilities in navigating the regulatory environment of the Brazilian market and beyond. His team leadership and governance skills further solidify his fit for this pivotal role.

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“I am excited to start this new chapter with WA.Technology and contribute to its growth in the Latam region,” said Waldir Marques. “Ensuring compliance and fostering a trustworthy environment for our clients is my top priority. I look forward to helping to steer the company through the evolving regulatory landscape, particularly in Brazil, in light of the ongoing changes. I’m also looking forward to taking on the challenge of bettering WA.Technology’s advancement in the broader South American market as the company branches out into other markets such as Mexico.”

Waldir Marques will be part of the WA.Technology team at ICE London 2024 and will be available at the WA.Technology stand S4-240. His presence at such a prominent event underscores WA.Technology’s commitment to expanding its reach and expertise in the flourishing Latam market.

This appointment marks a significant stride for WA.Technology in fortifying its position in Latam. WA.Technology is dedicated to upholding the highest standards of regulatory compliance and client service, and the addition of Waldir Marques to its leadership team signifies its commitment to excellence, integrity, and growth in the region.